Kimberly Rollins, Professor, Department of Economics, University of Nevada, Reno

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Modeling Multiple Factors of Residential Water Demand to Assess Price and Non-Price Instruments under Climate Change: An Application to Las Vegas, Nevada Kimberly Rollins, Professor, Department of Economics, University of Nevada, Reno Presented at the 11 th Annual Meeting of IWREC September, 2014

Acknowledgments This work has been sponsored by Nevada EPSCoR. We are grateful to individuals at Southern Nevada Water Authority for providing information and feedback.

Predictive model for demand management analysis and planning Predict how water utility customers will respond to multiple policy tools Predict how responses to policy changes vary with exogenous effects.

Exogenous variables and policy variables together affect water customer behavior Residential Water Demand Avg Temperature Avg Wind Speed Precipitation Days Seasonality Economic trends Household Income Household Size Exogenous Block Price Tier Thresholds Mandatory programs: Turf restrictions Voluntary incentivebased programs: Xeriscaping Price Policies Non- Price Policies Policy Instruments

Policy Variables Price policy variable Marginal price ($) Difference (by Nordin 1976) ($) Non-Price policy variables Involuntary conservation policy: Turf Restriction Regulation Voluntary conservation policy: Turf area (sq.ft.) Trees/shrubs area (sq.ft) Non-irrigated area (sq.ft) Pool (dummy)

Non-Price Policies and Variables Involuntary conservation policy: Turf Restriction Regulation for new houses in 2003 Landscape Variables account for unique property features (GIS imaging, SNWA) Voluntary conservation policy: Landscape variables represent effects from conservation policies that target landscaping. Turf (sqft) Non- Irrigated area, Sqft Trees & shrubs Swimming Pool Indicator

Exogenous Variables Climate Variables - perceived and acted on by consumers Average temperature Average wind speed # of precipitation days Household Variables - unique features of households Household size (# of bedrooms) Income (appraised house value times 0.025) ($) # of days in a bill 59 period dummy variables (month/year) seasonality economic trends

DISAGGREGATED DATA Five national and regional sources 59,752 households with 3,525,368 observations 40% of single-family households of Las Vegas urban area Households with uninterrupted history of monthly water use from February 2007 to December 2011

Random Effects Model with 2SLS technique Individual heterogeneity Time Fixed Effects ln(water quantity) = f ( Avg Temperature Avg Wind Speed ) Precipitation Days Income # bedrooms Turf Restriction Turf Area Trees Area Non Irrigated Area Swim pool Periods Marginal Price Difference Endogeneity billing data is used as IV

Feb-07 Jun-07 Oct-07 Feb-08 Jun-08 Oct-08 Feb-09 Jun-09 Oct-09 Feb-10 Jun-10 Oct-10 Feb-11 Jun-11 Oct-11 Estimated coefficients are significant with expected signs: Exogenous variables Avg Temperature (+) Avg Wind Speed (+) Precipitation Days (-) Household Income (+) Household Size (+) Controllable variables Marginal Price (-) Difference (-) Turf Restriction Regulation (-) Turf Area (+) Trees Area (+) Non Irrigated Area (-) Swim pool (+) 0.3 0.25 0.2 0.15 0.1 0.05 0-0.05-0.1 R sq = 0.47 Comparison of Water Consumption and Regression Coefficients by Period Period variables - reflect seasonality and recession effects

Results Elasticities Water demand inelastic for all regressors, but is responsive to change Demand most responsive to temperature among exogenous variables Demand most responsive to price among controllable variables Price elasticity is similar to findings in other U.S. studies, confirming similar consumer behavior toward water use Variables Elasticity for mean of factor * Increase of price by 10% leads to decrease in water demand by 3.43% Elasticity for median of factor Marginal price -0.343-0.312 Family size 0.310 0.276 Size of Turf (skewed right) 0.058 0.005 Size of Trees 0.169 0.138 Income 0.129 0.119 Avg, Temperature 0.610 0.596 Days of Precipitation -0.016-0.016 Avg, Wind speed 0.095 0.089

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Elasticity by Season, Landscape Type -0.2-0.25-0.3-0.35-0.4-0.45-0.5-0.55 Water Demand Elasticities in Respect to Marginal Price by Monthly Means Mean Mean Elasticity [-0.34] vs. No plants [-0.25] Trees only [-0.31] < 400 sq ft of turf (not eligible for xeriscape program) [-0.35] > 400 sq ft of turf (eligible for xeriscape program) [-0.41]

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Elasticity by Season, Landscape Type Water Demand Elasticities in Respect to Marginal Price by Monthly Means Mean Elasticity [-0.34] vs. -0.20-0.25 No plants [-0.25] -0.30 Trees only [-0.31] -0.35-0.40 Not eligible for xeriscape program [-0.35] -0.45-0.50 Eligible for xeriscape program [-0.41] -0.55 No turf, no trees Turf up to 400 sqft Mean No turf, some trees Turf area of 400 sqft and more

Percent of Households Non Price Policy Analysis: Voluntary Turf Removal (Xeriscape) Conservation Program 50% 45% 40% 35% 30% 25% 20% 15% 10% Percentage of Households by Elasticity of Water Demand in Respect to Turf. 47% 35% Eligible for xeriscape program 18% eligible Of these 50% do not exceed elasticity of.20 Demonstrates limited capacity of the program 5% 0% 9% 6% 2% 1% Elasticities

Policy scenarios: Water Demand Projections Alternative portfolios reduce water demand by 15% Percentiles of explanatory variables Price, $ Turf, sf 20% price increase 1st Portfolio (20% of Price Increase and 30% of Turf Decrease) 30% turf decrease Sum of water decrease, % 2nd portfolio (30% Price increase and 20% of Turf Decrease) 30% price increase 20% turf decrease Sum of water decrease, % Min 1.1 0 3.3 % 0.0 % 3.3 % 4.9 % 0.0 % 4.9 % 10% 1.18 0 3.5 % 0.0 % 3.5 % 5.3 % 0.0 % 5.3 % 25% 1.91 0 5.7 % 0.0 % 5.7 % 8.5 % 0.0 % 8.5 % 50% (Median) 2.1 20 6.2 % 0.2 % 6.4 % 9.3 % 0.1 % 9.5 % Mean 2.31 202 6.9 % 1.7 % 8.6 % 10.3 % 1.2 % 11.4 % 75% 2.99 249 8.9 % 2.1 % 11.0 % 13.3 % 1.4 % 14.7 % 90% 3.1 643 9.2 % 5.5 % 14.7 % 13.8 % 3.7 % 17.5 % Max 4.52 8115 13.4 % 69.6 % 83.0 % 20.1 % 46.4 % 66.5 % Regression coefficients -0.1484 0.00029 Average, % 17.02 % Average, % 17.29 % 2 scenarios result in similar % decrease in water use, but effects differ through the price and turf size groups

As expected: Difference: opposite in sign to income, thus negative (Nordin 1976) Marginal price: negative (law of demand) Water Demand Increases (+) with Bill Days, Household Size, Income, Temperature, Wind Speed, Turf, Trees, and Pool presence Water Demand Decreases (-) with Precipitation, Non-Irrigated area, and Turf restriction regulation implementation Variables Coefficient Std. Error Difference -0.0215 0.00150*** Marginal price -0.1484 0.01234*** Days 0.0272 0.00053*** Household size 0.0919 0.00197*** Income 0.00004 1.04E-06*** Avg, Temperature 0.0086 0.00018*** Days of Precipitation -0.0081 0.00018*** Avg, Wind speed 0.0140 0.00042*** Size of Turf 0.00029 6.68E-06*** Size of Trees 0.00013 2.55E-06*** Non-Irrigated Area -0.00002 6.37E-06*** Pool 0.0595 0.00187*** Turf Restriction Policy -0.0896 0.00374*** Constant 0.1652 0.04673* R-sq overall = 0.4684 *** Significance level of 1%, ** 5%, and * 10% Therefore, for a policy that targets replacing turf with trees : An estimated 55% water savings over entire sample of residential customers * A price increase of $1 leads to a 14.8% decrease in water demand * Significance level of 10% *** Significance level of 1% R-sq overall = 0.4684