2018 BRAND OVERVIEW
REAL LIVING is an authentic, fashionforward lifestyle brand that inspires and empowers readers to live a more stylish life. PACKED WITH INSPIRATION, ENERGY, CREATIVE DECORATING AND RENOVATING IDEAS, REAL LIVING IS AN ENTERTAINING, INFORMATIVE READ FOR A WHOLE NEW YOUNGER GENERATION OF MODERN-DAY INTERIOR ENTHUSIASTS.
PHILOSOPHY real living has been at the forefront of Australian interiors since bursting onto the scene 11 years ago. Just like its audience, real living is a fun, fresh, fashion-forward brand that isn t afraid to break the rules. We are proud to have amassed a cult following thanks to our out-of-the-box approach to style and design. WITH A TEAM THAT BOASTS SOME OF THE BRIGHTEST YOUNG MINDS IN THE BUSINESS, REAL LIVING EMPOWERS ITS LOYAL FAN BASE TO LIVE A MORE STYLISH LIFE THROUGH ITS DIGITAL AND PRINT PLATFORMS. UNDER THE DIRECTION OF NEW EDITOR, EMMA VIDGEN, COMES A RENEWED FOCUS ON CELEBRATING REAL LIVING S DISTINCT VISION AND VOICE WITHIN THE HOMES CATEGORY.
DREAM TEAM EMMA VIDGEN Editor An interiors addict and aspiring TV chef, Emma has worked in media for almost 15 years, writing about everything from music and film to food and homes in titles like Rolling Stone, Cosmopolitan, Harper s Bazaar and Woman s Day. A card-carrying real living groupie, her dream came true when she was appointed editor in August 2016. She is still pinching herself daily. ELLE LOVELOCK Deputy Editor real living s hostess with the mostest and resident Nigella, Elle has worked as a journalist for more than 10 years, contributing to all of Bauer s home titles. Her knowledge of chardonnay is second to none, as is her passion for writing about and creating jaw-dropping interiors. SANDY DAO Creative Director After starting off in fashion, Sandy s design prowess saw her segue into interior magazines six years ago. A champion of clean, minimalist aesthetics, she has a weakness for designer furniture; so much so, she has to keep some of her collection in storage!
real living readers love life. They love to entertain and socialise with friends and family, and they re always seeking out new experiences and they like to do it in style. real living taps into readers passion for the good life with lifestyle content including fashion, travel, money, beauty, pets, food and entertaining. real living empowers readers to lead a fuller, more stylish life. RENO INSPO Every issue of real living shares the latest in style and design trends from around the world, inspiring our audience to take chances, be bold and create unique homes that personify their own style. Inspiring yet practical, real living offers trusted advice on how to translate these trends in your home. From colour tips to furnishings, mouldings to tiles, real living gives readers confidence to play with style at home. LIFESTYLE real living readers LOVE to shop. Online or in-store, it doesn t matter, they re always on the hunt for beautiful things the latest in cool homewares and furniture, luxe linen, art prints, quirky outfits and that WOW piece that will make the living room. real living finds the coolest, most covetable products to feed our readers passion for whipping out the credit card. STYLE&DECOR SHOPPING EDITORIAL PILLARS real living readers are 56% more likely than the avg. population to be planning home renovations over $5000 in the next 12 months and we continue to inspire the dream of the perfect home through room makeover content including kitchens, bathrooms, bedrooms, laundries and outdoor spaces. *Source: RMR, Dec 17
2018 EDITORIAL CALENDAR AUSTRALIAN STYLE TRENDS 101 BEST EVERY RENOVATION TIPS SENSORY KITCHEN SPECIAL COSY SPACES WINTER ENTERTAINING + LIGHTING + BEDROOMS FLORAL KITCHEN SPECIAL + SPRING CLEANING PARTY ENTERTAINING + STORAGE JA N FEB M A R A PR M AY JUN JUL AUG SEP OCT NOV DEC HEALTHY SPACES LAUNDRY SPECIAL GREEN + GREEN AWARDS +STORAGE ORGANISATION THE LOVE THE HOT LIST COLOUR BATHROOM SPECIAL CHRISTMAS EASY ENTERTAINING + GIFT GUIDE FASHION BATHROOM SPECIAL + FLOORING
CONTACTS NAME POSITION PHONE NUMBER EMAIL Paul Gardiner Director of Sales +61 (02) 9282 8676 PGardiner@bauer-media.com.au Karen Holmes Head of Key Accounts Sales - Agency +61 (02) 9282 8733 KHolmes@bauer-media.com.au Jaclyn Clements VIC, SA, WA Head of Sales +61 (03) 9823 6341 JClements@bauer-media.com.au Judy Taylor QLD Head of Sales +61 (07) 3101 6636 JTaylor@bauer-media.com.au Nicky Simpson Sales Manager SA WA M:+61414298725 NSimpson@bauer-media.com.au