EASY. EFFORTLESS. ELEGANT. These tough, own root, disease-resistant roses are the time-tested offspring of modern shrub roses crossed with varieties selected for their elegant flowers and reliable rebloom. The result is an outstanding collection of cold-hardy, durable roses in a full array of key colors. With Easy Elegance, your customers can enjoy the elegant beauty of roses without daunting chemical sprays or complicated winter protection.
The Easy Elegance Story Since we started breeding roses in 1991, we have had a singular focus: deliver the best varieties in the shrub rose category. The result has been a successful line of cold-hardy, disease-resistant shrub roses with classically beautiful flowers that bloom repeatedly through the season. For over 20 years, breeders made 35,000 crosses annually, constantly evaluating the resulting seedlings in Oregon, MInnesota and Arizona. Selection criteria continues to be based on robust garden performance without the use of chemicals, repeat bloom, cold hardiness, handsome foliage and flower impact. Only the best survive the rigorous process, ensuring only the strongest varieties make it into the Easy Elegance brand. Top Picks for Zones 4-6 Kashmir -page 10 Sunrise Sunset -page 16 Music Box -page 13 My Girl -page 13 High Voltage -page 10 Super Hero -page 17 Proven Performers for Warmer Regions All the Rage -page 6 My Girl -page 13 Sunrise Sunset -page 16 Super Hero -page 17 Paint the Town -page 15 4
Why Easy Elegance? Classic Beauty Now you can enjoy the classic beauty of your grandma s hybrid tea roses without all the work she had to do to keep them beautiful. The secret? Easy Elegance Roses have been specially bred to be tough and reliable without giving up good looks. Easy Care From the hybrid tea side of the family, Easy Elegance roses get big flowers with plenty of rebloom and glossy green foliage. From the shrub rose side of the family, Easy Elegance gets disease resistance, superior heat tolerance and extreme cold hardiness. Plant and Enjoy You don t need complicated pruning techniques or chemical applications to keep the plants healthy. A sunny spot in the garden combined with minimal care is all you need to enjoy sustainable roses with a bounty of blooms. Many Uses Use Easy Elegance as featured plants in the garden, in big swaths in the landscape or in containers on the patio. Besides providing beauty outdoors, bring in cut flowers for indoor arrangements. With a wide range of regional adaptability, key colors, varied bloom shapes and growth habits, you will find just the right Roses You Can Grow. Pick Your Color Palette With 24 varieties, you can choose the best selling colors for your market and the best performers for your climate. White Deep yellow Coral Pink Blend Pink Red Champagne Wishes Page 7 Yellow Brick Road Page 19 All the Rage Page 6 Calypso Page 6 My Girl Page 13 Paint the Town Page 15 5
All the Rage Rosa BAIrage PP 19,945 Official flower color: Apricot blend Bloom cycle: Everblooming Hardiness zone: 4-9 Height: 3-5' Flower form, size: Semi-double, 3-4" Petal count: 10-12 A delightful, multi-colored rose with tight coral buds swirling open to apricot-colored blossoms with luminous yellow centers. All the Rage blooms steadily all season so there is always a range of colors to enjoy. Blooms age to lipstick pink before dropping cleanly away. Add to that astonishingly clean, disease-resistant foliage and a perfectly round form, and you have an easy care rose that s truly All the Rage. Performs extremely well in cold and warm climates. Calypso Rosa BAIypso Official flower color: Apricot blend Hardiness zone: 5-9 Height: 2 Flower form, size: Double, 2.5" Petal count: 25 Numerous delightful apricot blooms cover this compact mounded shrub rose. Dark glossy green foliage. Recurrent double blooms promise color throughout the season. An ideal accent for the garden or foundation planting. 6
Champagne Wishes Rosa BAIcham Official flower color: White Hardiness zone: 4-7 Height: 3-4 Flower form, size: Full, 3" Petal count: 24-31 Clusters of soft apricot buds open fully to blooms of antique white with just a hint of apricot before fading to a clear white. Combines beautifully with perennials in a mixed border or plant as a refined low hedge. Disease-resistant medium green foliage. Como Park Rosa BAIark Official flower color: Medium red Hardiness zone: 4-7 Height: 2.5-3 Flower form, size: Double, 3" Petal count: 25 Great for beginners, this is one beautiful, tough rose. Como Park has consistently proven itself in Minnesota trials. Dark green foliage unfurls with a touch of red and stays clean all season long. Compact, rounded form will be covered from top to bottom in medium red, double blossoms. Plant in groups for a bright accent. 7
Coral Cove Rosa BAIove Official flower color: Orange-pink blend Bloom cycle: Everblooming Hardiness zone: 4-9 Height: 2-3.5 Flower form, size: Double, 3" Petal count: 20 Incredible color, petite size, super disease resistant, what more could you want? This everblooming gem has double blooms whose outer petals are dark pink changing to orange and finally to bright yellow at the center. The small, perfectly rounded form makes an outstanding informal hedge along a walkway or garden path. The color is so easy to combine it should have a place in every perennial border. Highly disease resistant. Portland Rose Society Best Shrub Rose 2014. 8
Grandma s Blessing Rosa BAIing PP16,993 Official flower color: Medium pink Hardiness zone: 5-9 Height: 2.5-5 Flower form, size: Full, 2-3" Petal count: 32 Resembling a hybrid tea with large, full, dustypink blossoms, this beauty is so sweet we named it after Margaret Grandma Bailey. Grandma s Blessing has a symmetrical, vase-shaped form and dark-green, disease-resistant foliage. Stunning color combines beautifully with many perennials. Also makes an elegant low hedge. Crown hardy in zone 4 with winter protection. Head Over Heels Rosa BAIeels Official flower color: Light pink Hardiness zone: 4-9 Height: 3 Flower form, size: Full, 2" Petal count: 30-40 Full, fluffy, light pink flowers bloom repeatedly through the summer. This upright rose, with dark, glossy-green foliage is an excellent choice for the middle of a garden border. 9
High Voltage Rosa BAIage Official flower color: Medium Yellow Hardiness zone: 4-9 Height: 4-5 Flower form, size: Double, 2-3" Petal count: 22 Shockingly beautiful clusters of double yellow blossoms are held high on sturdy canes. Super clean foliage complements the fragrant blooms. Upright, vase-shaped habit will stand out in the back of the border or command attention if planted as a focal point. Portland Rose Society Best Shrub Rose 2010. Kashmir Rosa BAImir Official flower color: Dark red Hardiness zone: 4-9 Height: 3-4 Flower form, size: Very full, 3" Petal count: 50 Resembling a hybrid tea rose, the velvety red blossoms are as soft as cashmere and beg to be cut for the vase. With an evenly rounded habit, Kashmir fits perfectly into today s urban landscapes. Try this bold accent plant in the border, foundation or as a low hedge, hugging paths and walkways. 10
Kiss Me Rosa BAIsme PP18,506 Classification: Grandiflora Official flower color: Pink blend Hardiness zone: 5-9 Height: 3-4 Flower form, size: Double, 4" Petal count: 20-25 Decidedly the most fragrant rose in the Easy Elegance Collection, Kiss Me bears clusters of large, double, clear pink blooms, reminiscent of English roses. It bloom repeatedly through the growing season, and is especially attractive in the perennial border. Highly disease-resistant foliage adds to its appeal as a cut flower. Macy s Pride Rosa BAIcream PP15,574 Official flower color: White Hardiness zone: 5 9 Height: 3.5-5 Flower form, size: Double, 4-5" Petal count: 22 This delightful rose was selected by Macy s Department Store for their centennial. Lemon-yellow buds open to creamy-white full flowers with good substance. Flowers age gracefully and take on a hint of pink. Diseaseresistant foliage, red-rimmed when immature, ages to a beautiful semiglossy, medium green. Relatively thornless. 11
Little Mischief Rosa BAIief PP17,196 Official flower color: Deep pink Bloom cycle: Everblooming Hardiness zone: 4 9 Height: 2-3 Flower form, size: Double, 1" Petal count: 19-24 Little Mischief is one of the best-selling roses in the Easy Elegance Collection for a reason. It is consistent, hardy, disease-resistant and everblooming, filling your garden with color all summer long. New blooms are a deep pink color with a white eye, and contrast wonderfully with the older, light pink blooms. It is low-growing, making it a wonderful companion plant in a border, hedge or decorative container. Its foliage is a glossy green that remains clear of blackspot and disease throughout the season. 12
Music Box Rosa BAIbox Official flower color: Yellow blend Bloom cycle: Everblooming Hardiness zone: 4-9 Height: 3.5-5 Flower form, size: Double, 2" Petal count: 30-35 An exhibition of color, Music Box sings with double blooms of creamy yellow centers surrounded by delicate pink blends. An everblooming mound of blossoms sits atop glossy medium green foliage that is resistant to disease. An ideal accent that will bring harmony to your garden. My Girl Rosa BAIgirl PP19,952 Official flower color: Deep pink Hardiness zone: 4-9 Height: 3-5 Flower form, size: Full, 2-3" Petal count: 28-30 Adorable, round, deep pink buds are held in clusters of 5 to 30, opening to ruffly blossoms so full they almost hide the centers. Backed by medium green foliage, proven to be highly resistant to black spot with little to no defoliation. Compact, upright habit with good repeat bloom, My Girl makes a dazzling color statement in any border. Performs extremely well in both cool and warmer r regions. 13
Mystic Fairy Rosa BAIfairy PP16,131 Official flower color: Red blend Bloom cycle: Everblooming Hardiness zone: 4 9 Height: 3-4 Flower form, size: Full, 2" Petal count: 27 Irresistible blooms of rich red with pink undertones carpet the plant in massive clusters all summer long. New foliage is glossy red, which slowly gives way to dark green mature leaves, a striking complement to the blooms. This compact, vigorous shrub rose is crown hardy to zone 4 and resistant to both blackspot and mildew. Mystic Fairy has sterile flowers, produces no hips and doesn t know how to quit blooming. Pinktopia Rosa BAIbmas Official flower color: Medium pink Hardiness zone: 5-9 Height: 4 Flower form, size: Semi-double, 3" Petal count: 10-15 Pinktopia is an ideal accent or hedge plant. Masses of pink flowers are surrounded by dark green foliage and red new growth, creating a beautiful contrast. 14
Paint the Town Rosa BAItown PP18,060 Official flower color: Medium red Bloom cycle: Everblooming Hardiness zone: 4 9 Height: 2-3 Flower form, size: Double, 3.5" Petal count: 20 Wonderful clusters of red hybrid tea-shaped blooms carpet this rose from head to foot. Glossy, dark green foliage accents the red flower color perfectly and highlights the incredible flower effect all season long. The even spreading-to-mounded habit is as well-suited to container gardening as it is to the border. Highly disease-resistant. 15
Screaming Neon Red Rosa BAIneon Official flower color: Medium red Hardiness zone: 4-9 Height: 3-4 Flower form, size: Semi-double, 2-2.5" Petal count: 10-15 Intense color, superior performance. Screaming Neon Red is sure to be a standout for any garden. With vibrant flower power and repeat blooms throughout the season, this compact rose is the perfect choice as an accent or in a mass planting. Remarkably rich, disease resistant, dark green foliage turns a lovely burgundy-red in fall. Sunrise Sunset Rosa BAIset PP 16,770 Official flower color: Pink blend Bloom cycle: Everblooming Hardiness zone: 4-9 Height: 3-6 Flower form, size: Semi-double, 2-2.5" Petal count: 13-19 As the name implies, Sunrise Sunset is a stunning blend, with bright fuchsia-pink petals blending to apricot near the centers. Blue-green foliage is disease-resistant on this everblooming shrub rose. Its dense, spreading habit makes it an ideal ground cover and is also well suited to mass plantings. A vigorous grower, in zone 4 and in warmer regions. Performs extremely well in cooler and warmer regions of the country. 16
Super Hero Rosa BAIsuhe PP20,486 Classification: Floribunda Official flower color: Medium red Bloom cycle: Everblooming Hardiness zone: 4 9 Height: 3-6 Flower form, size: Full, 2-3" Petal count: 35-40 You don t have to be a Super Hero to grow great roses. Clusters of perfect, hybrid tea shaped red blossoms stand out strongly against clean, medium to dark green, satiny foliage. Try this neat, compact, disease-resistant shrub in the border or foundation planting. Grows well in cooler and warmer regions. Snowdrift Rosa BAIrift PP19,036 Official flower color: White Hardiness zone: 4-9 Height: 3-4 Flower form, size: Very full, 2" Petal count: 50 Like a snowdrift in summer, the habit is upright and amazingly uniform with blooms covering the plant all the way to the ground. Gorgeous, very full, cupshaped blossoms of creamy white, with just a hint of apricot noticeable in the center, quite reminiscent of English roses. Each cluster of blossoms retains its pure color before dropping cleanly. This hardy, disease-resistant beauty is at home in any border and also makes a graceful hedge. 17
Sweet Fragrance Rosa BAInce PP19,969 Classification: Grandiflora Official flower color: Apricot Bloom cycle: Everblooming Hardiness zone: 5 9 Height: 2-4 Flower form, size: Full, 3-4" Petal count: 35 Hybrid tea-shaped buds in tropical tints of coral and orange with a deep yellow base swirl open to full, sweetly fragrant, apricot blossoms. Each bloom matures to salmon-pink adding interest with the range of color. Clusters of buds and blooms are held on sturdy canes making them perfect for cutting. A vigorous, upright grower with excellent disease-resistance. 18
Yellow Brick Road Rosa BAIoad PP19,046 Official flower color: Deep yellow Hardiness zone: 5 9 Height: 2-3 Flower form, size: Full, 2-3" Petal count: 38 Neat, round, compact shrub covers itself with clusters of old-fashioned, lemon-yellow blossoms. Interestingly, the outer petals are slightly lighter in color. Blooms mature to butter-cream, extending the palette of colors. Excellent flower effect. Will add a splash of color in the front of the border, as a groundcover and also as a low hedge. Excellent blackspot resistance, which is hard to find in yellow roses. Yellow Submarine Rosa BAIine PP16,659 Official flower color: Medium yellow Hardiness zone: 5 9 Height: 2-4 Flower form, size: Full, 2" Petal count: 32 Clusters of bright lemon-yellow blossoms age to soft yellow and finally to white, creating a spectrum of yellows on one plant. This beauty has an upright habit and disease-resistant foliage. Most attractive when planted in groups with other shrubs and perennials. Crown hardy in zone 4 with mulch for winter protection. 19
MARKETING Easy Elegance is the modern solution for beatiful roses. Let us show you how! Print advertisement 2016 Easy Elegance/Bailey y Nurseries, y Inc. ROSES THAT PR ROSES THAT PRODUCE HAPPY, REPEAT CUSTOMERS. Easy Elegance Roses are easy to grow, easy to sell, and easy to love. Naturally disease resistant Minimal pruning required 24 colors to com 24 colors to complement any landscape Dependable cold hardiness easyeleganceroses.com Consumer digital messaging 1 2 3 20
Website Design ideas and inspiration How-to-videos Rose care instructions Retail locator Text program Videos Trade digital messaging 21
SOCIAL MEDIA #RosesYouCanGrow Social Media Challenge 30 Challenge participants 1.02 Million reached 2.3 Million impressions For more information visit: /roses-you-can-grow-challenge/ Point-of-Purchase In-Store Materials Corex Signs Variety Billboards Branded Bench Tape Windbanners Retail Locator (website) All The Rage Hydrangea macrophylla Bailmer (PP15, 298) Coral buds swirl open to apricotcolored blooms with yellow centers Blooming steadily all season, making your garden All the Rage! Astonishingly clean, disease-resistant foliage and a perfectly round form H x W: 2.5-4 x 2-3 Zone: 4 9 Full Sun 22
2016 Easy Elegance/Bailey Nurseries, Inc MARKETING MATERIALS Retail P.O.P. Materials Corex signs 2016 Easy Elegance/Bailey Nurseries, Inc. Catalogs yes you, Madeline Wells of Rochester, Minnesota, who thinks a raised bed involves a boxspring. easy-care shrub rose blooms spring to frost naturally disease resistant easyeleganceroses.com Maggie Thoele of River Falls, WI who somehow managed to kill a cactus once. easy-care shrub rose blooms spring to frost naturally disease resistant easyeleganceroses.com P.O.P. Order forms 2017 Easy Elegance Catalog Easy Elegance Roses 2017 Point-of-Purchase Order Form P.O.P. Item # The Rose Collection Easy Elegance Roses Brand Feature 4347 All the Rage PP19,945 5454 Calypso 6102 Champagne Wishes 3710 Como Park 4711 Coral Cove 3292 Grandma s Blessing PP16,993 5426 Head over Heels 4366 High Voltage PPAF 4345 Kashmir 3297 Kiss Me PP18,506 3305 Little Mischief PP17,196 2566 Macy s Pride PP15,574 4968 Music Box 4660 My Girl PP19,952 2299 Mystic Fairy PP16,131 3885 Paint the Town PP18,060 4971 Pinktopia 10341 Screaming Neon Red 4657 Snowdrift PP19,036 3294 Sunrise Sunset PP16,770 4658 Super Hero PP20,486 4207 Sweet Fragrance PP19,969 4191 Yellow Brick Road PP19,046 3704 Yellow Submarine PP16,659 73903 73900 Bench Card Billboard 7" x 5" 11" x 7" $1.95 each $3.45 each Quantity Quantity N/A N/A 73902 Single 73911 Double Sided Corex Sided Vertical Banner 16.5" x 23.5" 18" x 40" $17.95 each $59.95 each Quantity Quantity N/A = Not Available Need more marketing and support materials? GO TO: BaileyNurseries.com/our-brands/easy-elegance Continued 23
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