Media Release COURTS MEGASTORE TRANSFORMED A REDESIGNED EXPERIENCE CATERED TO THE MODERN SHOPPER Brand new retail concepts, end-to-end home solutions and the widest range of products for every Singapore apartment home Highlight in overall S$10m investment in FY17/18 store refurbishments Launched in conjunction with new online store for the savvy omni-channel shopper Reinforced price promise with Better Living, Better Prices brand campaign, making good living accessible and affordable for homeowners Singapore, 11 November 2017 COURTS Singapore, the leading retailer of home electronics, IT and furniture products, has redesigned its flagship Megastore in Tampines, creating a brand new immersive store experience designed around the needs of Singapore homeowners and modern apartment living. With its official grand opening on 11 November, the COURTS Megastore offers 136,000 square feet of experiential areas, services, extensive range and affordable deals over three floors underscoring COURTS commitment to better living at better prices. In conjunction with the Megastore makeover, COURTS also unveiled its newly relaunched online store (www.courts.com.sg), seamlessly unifying the offline and online shopping experience for an omni-channel reach. The webstore is the largest in COURTS store network to date, offering over 17,000 SKUs. Shoppers now enjoy a completely refreshed intuitive navigation, search and faster check-out experience all with the added option to click and collect in store. The relaunched COURTS store augments the transformed retail experience in the physical stores, delivering the ultimate in bricks and clicks shopping. Dr Terry O Connor, Group CEO of COURTS Asia, said: The Megastore redesign marks a significant milestone in COURTS transformation, as we cement our promise to customers to offer them more for less. We are making good living and great in-store experiences accessible and affordable to all Singapore homeowners a vision that we ve stayed true to since we first opened in Singapore 43 years ago. Augmented by the relaunch of our e-commerce platform with the largest range amongst our stores, the new Megastore heralds a fresh chapter in retail evolution by integrating best-in-class retail practices to create a unique, experiential shopping experience across online and offline touchpoints. We want shoppers to fall in love with the new COURTS, and to rely on us as their onestop destination for their home as we transform with their changing needs.
Megastore Delivers the Better Living, Better Prices Experience As COURTS flagship store, the new Megastore stands as an aspirational hub featuring the latest instore experiences, dedicating a majority of its 136,000 square feet to experiential retail space. It is part of COURTS Singapore s S$10m investment into a series of store refurbishments for the financial year to reinvigorate the shopping experience. Brand new retail concepts and experiential areas create innovative touchpoints for shoppers who want to learn more or interact hands-on. In conjunction with the reopening, COURTS is launching its new brand slogan Better Living, Better Prices, reiterating its commitment to affordability without compromising the shopping experience. The COURTS Megastore transformation is the result of a year of planning and two months of ongoing renovation work, combining the expertise of the commercial, visual merchandising and store operations teams to respond resoundingly to what today s modern apartment owner desires from shopping for their home. We ve curated every aspect of the shopping journey from online integration, new range catered to today s lifestyle and smart technology trends, complementary home solutions, to an unprecedented degree of furniture customisation with no price premium and competitive three-week delivery. The best of every furniture, IT and electrical brand is showcased at our flagship store, with a host of new brands brought on board, at the unbeatable prices customers have come to expect of COURTS, shared Mr Ben Tan, Country CEO of COURTS Singapore. Furniture Transformation New Stylish Collections at Wallet-Friendly Prices International styles meet local prices with the expertise of a new buying and visual merchandising team with decades of experience in furniture, fashion, interior design and visual merchandising. COURTS Home has curated four new seasonal sofa styles Natural Craft, Metropolitan, Modern Luxe and Industrial Loft to revitalise the current collection. Shoppers can grab a free cup of singleorigin artisanal coffee from MO Café with every furniture consult. With one in four pieces being multifunctional or space-saving, COURTS Home furniture has been tailored for local apartment sizes and needs, and sourced to be 10 to 30% more compact. Balcony furniture with indoor-outdoor appeal is currently seeing an uplift in demand, and is now available at COURTS in new climate-friendly and weather-resistant materials. Self-Guided Shopping and Customisation With Ease With shoppers increasingly seeking products that are personalised to their needs, the new COURTS Megastore is launching an expanded range of customisation options across more categories, sans the hefty premium and waiting time. Bespoke options are now available for every furnishing need from sofa, curtains and blinds, to wardrobes, bedding and dining tables, with made-to-order
sofas available in three to six weeks from the order date. Customising one s sofa has never been such a delight, with over 2,500 fabric designs and colours sourced exclusively for COURTS, along with over 150 leather, half-leather and fabric options for sofas and accessories all housed within a Choose Your Sofa area offering free to take home fabric swatches and sofa vital stats cards. COURTS is the largest and widest bedding retailer with over 1,000 mattresses from 23 brands, and is taking customisation to the next level. Shoppers can create the bedroom of their dreams by customising their head board and bed frames, with easy selection from bedding that is colour-coded with five degrees of firmness, ranging from Soft to Extra Firm (also available on COURTS Online). The revamped bedding area boasts 11 bedding galleries including new brand addition for healthy living Getha. Shoppers can consult COURTS in-store bedding consultants for tailored sleep advice. Visualising and Building a Dream Home From Scratch New homeowners start their journey at Design Studio by COURTS, a one-stop home solution for interior design, renovation, furnishing, flexible financing options and smart home connectivity. Shoppers will be guided by the expertise of consultants from two accredited and award-winning interior design firms, for a tailored approach to turning their dream homes into reality within the right budget. Design Studio now houses a true-to-size four-room HDB apartment and studio apartment showroom, integrated with smart home automation, giving shoppers an interactive visual showcase and glimpse into their future smart home. Also on Level 2, the new Home Gallery is an adaptable and dynamic showroom space that will be regularly refreshed with new HDB-sized room settings to showcase the latest ranges, and also doubles up as a furniture photoshoot studio. The showroom, comprised of two movable walls to adjust room sizes that are true to today s modern apartment spaces, is a modular and flexible retail space that scales with the retail floor in a smart way. To bring decorating ideas to life, the Dulux Paint Experience Area on Level 1 offers the ability to experiment with paint colours and pair colour palettes with COURTS furnishings. Creating In-Store Theatre & Experience The new COURTS Megastore injects in-store theatre and interactivity into the shopping journey. Four brand new interactive cooking demonstration stations with a regular line-up of chefs and cooking hosts drive traffic into the store to delight in culinary preparation. The mobile stations feature overhead mirrors, allowing groups of shoppers to experience in-store cooking with a view. Those
who get hungry can adjourn to the new MO Café on Level 2 for artisanal, single-origin coffee and cakes, or the new Subway, where shoppers can dine by the window with a Level 3 view. Technology aficionados who want to delve deeper into smart home automation will appreciate the Samsung Open House 2.0, an experiential retail concept that offers consumers an interactive and connected smart home experience highlighted by CenterStage, which showcases Samsung's range of digital appliances on a 85-inch Samsung UHD display so consumers can visualize how each of the appliances might look like in their home. Also on Level 3 is the LG Home Entertainment area, which showcases the ideal personal home entertainment setup with its 2017 OLED TVs that are the first in the world to support Dolby Vision and Atmos. With gaming a fast growing segment, COURTS has expanded its gaming zone with brands Razer, MSI, Asus Republic of Gamers, Acer Predator, Lenovo Legion and Alienware, creating the Gaming Zone, a sleek concept that blends cutting-edge gaming technology and entertainment where shoppers can try out the latest PC gaming, and a space designed to host multiplayer gaming tournaments while families shop. The space sits next to console and augmented reality (AR) gaming concepts featuring Sony PlayStation, Microsoft Xbox and Nintendo Switch, as well as the latest AR experience headset with Star Wars Challenges by Lenovo. GURU by COURTS Services, Warranties and Repairs Maintenance and repair services go hand-in-hand with home and tech products. COURTS is making it easy for shoppers to get everything they need for peace of mind with their home buys, with the launch of GURU COURTS new one-stop solutions provider. GURU offers more than 100 repair and maintenance services for over 20 home product categories, including smart homes link-up, mobile phone and laptop repair, sofa cleaning, washing machine servicing, and many more. Open 365 days a year with a dedicated in-store service counter as well as a telephone hotline, GURU s professional and certified service providers will also offer home cleaning, painting and fix-it services, and will fix and repair products not purchased from COURTS. At GURU, all repairs are covered with a highly competitive up-to-90 days warranty, with opening deals of up to 50% off. In celebration of COURTS Megastore s official launch, shoppers are invited to fall in love with the new Megastore experience with a four-week-long celebration that begins on 11 November 2017. With discounts of up to 90%, shoppers can expect deals such as a free Xbox One worth S$499 with purchase of any gaming laptop, Electrolux 9kg washer going for S$397, three-seater power recliner sofa at the discount price of S$999, as well as a Philips 32 TV going for S$293. COURTS four-
week-long celebratory line-up will feature celebrities and sports stars such as Arsenal & Liverpool Football Legends, singer Joanna Dong, star of Running Man Kim Jong Kook and Singapore s first boxing champion Muhamad Ridhwan. Free public WiFi, as well as free parking, are available for a more enjoyable shopping experience. For more information on the celebrations, please refer to https://www.facebook.com/courtssg/. For those who would like to post on social media about the Megastore transformation, we invite you to use the hashtag #lovecourts. -END- About COURTS Asia Limited (Bloomberg Stock Code: COURTS SP) COURTS Asia Limited, the holding company for COURTS (Singapore) Pte Ltd, COURTS (Malaysia) Sdn Bhd and PT COURTS Retail Indonesia, has been listed on the Mainboard of the Singapore Exchange since October 2012. With its roots as a furniture retailer from the UK, the COURTS brand was established in Singapore and Malaysia in 1974 and 1987 respectively, and it recently entered Indonesia in 2014. Today, COURTS is a leading retailer in Southeast Asia and has expanded its range to include electrical, IT and furniture products, introducing various store concepts such as Market Hall, Design Studio and GURU by COURTS. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimise the format, layout and merchandise mix. In line with COURTS' mission to 'make aspirational home products easily affordable', the retailer abides by the COURTS Price Promise and is committed to offering competitive prices across its product range. In addition, COURTS Flexi-Scheme, its in-house credit, is available as one of the payment options. Currently, COURTS operates more than 90 stores across three markets, spanning over 1.7 million sq. ft. of retail space. This includes the first Megastore pioneered in Singapore in 2006 as part of the Economic Development Board's 'Warehouse Retail Scheme' to convert industrial land for commercial use. COURTS first Megastore in Malaysia was officially opened in Sri Damansara in July 2013, and the second in Subang Jaya in January 2014. In Indonesia, COURTS opened its first Megastore in Kota Harapan Indah, Bekasi in October 2014, and its second Megastore in BSD City, Tangerang in January 2016. For more information, please visit www.courts.com.sg. For media enquiries, please contact: Charlene Poon COURTS Asia Limited E: charlenepoon@courts.com.sg T: 6309-7780