SUPERMARKETS COLOMBIA
ECONOMIC CONTEXT 01 4,4% 3,1% PIB growthr % 1,3% Sem 1 2,7% 6,77% INFLATION 5,75% 3,9% August 2017 4,40% HOUSEHOLDS CONSUMPTION 3,90% 2,0% 2,0% 3,66% 3,90% 3,50% 2,2% 2,1% 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 3.149 ER US$ 2.937 Ago 2017 3.001 2.977 2.930 53,27 PETROLEUM WTI US$ 45,96 August 53,72 2017 50,01 51,92 UNEMPLOYEMENT 9,7% Jul 2017 9,50% 9,30% CONSUMER CONFIDENCE INDEX 22,4 2.392 37,89 8,70% 8,60% 8,70% 1,1 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018-10,7-15,9 August-17 Source: Dane, El Tiempo, Dinero, Reuters, Banco de la República, FMI, Portafolio 2014 2015 2016 2017 3
CENCOSUD COLOMBIA 01 Points of sale 101 Stores Jumbo: 37 stores, 236.703 m2 Metro: 46 stores, 186.693 m2 Metro Express: 18 stores, 2.454 m2 Shopping GLA Surfaces 60.931 m2 in 1.213 premises 2 Shopping centers Omnichannel 12.138.979 visits, +72% vs 2016 + 22.000 SKu s in e-commerce ecommerce Food: 6 Jumbo stores in main cities Deliveries: 100% coverage, 25 Jumbo and 38 Metro Stores Other Businesses 38 EDS 542.345 credit cards 160.000 insurance customers 6.776 money drafts / month 798 institutional customers 26 Agreements with different entities that comprise 2M people
STRATEGIC AXES Efficiency Hols Jumbo 6 stores remodeling at the end of 2016 + 4 Jumbo restaurants (Rincón Jumbo) + 1 prepared meals In 4Q 2017: 2 prepared dishes remodeling In 1S 2018: 3 stores remodeling 02 Metro In 2018: 3 closures and 12 remodeling with sale floor reduction Working capital Store operational efficiency programs to improve: Assortment Price changes Structures simplification 5
STRATEGIC AXES Brand consolidation: Jumbo referent of variety, quality and shopping experience 02 Brand Revival and Promisses Authority Categories Butchery Cafeteria Delicatessen Liquids Cell Phones Improved Shopping Experience Jumbo restaurants Single access to cashiers Master Butchers Mistery Shopper evaluation and improvement Improvement of electro purchasing process in store 6
STRATEGIC AXES Brand Consolidation: Jumbo-Healthy World 02 Differentiated Assortment 1619 products Monthly Magazine and brochures www.mundosaludable.com.co Weekly Newsletter 100% Shops excecuted Participation in sports activities
STRATEGIC AXIS Brand consolidation: Metro better quality / price 02 Unbeatable: Low prices all year round Private brands Metro pack: options for greater economy Head count decrease 8
STRATEGIC AXIS Omnichannel 04 2013 to 2016 ecommerce Jumbo Non Food Deliveries (25 Jumbo / 20 Meters) Logistics Platforms Non Food telephone Sales Metro App 2017 2018 Deliveries (100% coverage) ecommerce Food Jumbo (8 S) Jumbo drive thru (Bogotá) Market Place App Jumbo ecommerce Metro Express Delivery Click & Collect Jumbo ecommerce Food Jumbo (100%) 2019 Omnichannel plan Anything Anytime Anyhow Anywhere All the Time Personalizacion Among Top 3 Cencosud stores in Cell phones, Baby, Audio/TV and Video games sales 50% country coverage in e-commerce Food in one year Cummulative growth through Agot: 91% First supermarket to launch Drive Thru (Jumbo al Auto) Omnichannel
STRATEGIC AXIS Loyalty Program 04 8% growth in active customers vs. previous year +3pp redemption index vs. previous year 2,6 MM active customers in the program, with 75% penetration in sales 40.000 registrations per month +60% highier average purchase for loyal customers vs. non loyal 70% redemtion rate 20 alliances with establishments associated with family life 10
EJES ESTRASTÉGICOS Sustentabilidad / Cliente Interno 04 Employees Customers Environment Suppliers Job inclusion More than180 employees with diverse skills 30 SENA-RECA trainees: linked to functional diversity Commercial campaigns Clorox, donation 3% of sales to sponsored schools Smurfit Kappa, purchase of reams of paper. Ecological Points Installation of ecological points Training Microentrepreneurs More than 1500 trained in more than 20 cities, for access to main retailers Corporative volunteering Tree sowing First and second childhood library donation Gender Equity Campaign "Not even with the petal of a rose" Cash donations Collection programs: Matamoros Foundation Human tissue Red Cross Social House Talented Company Retail Sector 1. Position 13 among 164 companies with gender equity 25 positions improvement 2. Top 10 companies in employment generation and #24 in the Country, highlighted by 3 meritocracy Organizational Climate 81 TI GPW improvement of 7 p.p. vs 2015 4 2017 2016 Fuente: 1. Merco Talento 2. Aecuales 3. 5000 Empresas más grandes del País Revista Dinero 4. Great Place to Work 11