DRAFT: NOT FINAL DESIGN

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T H E M E S O F S T A K E H O L D E R I N P U T GREEN INFRAST RUCTURE & EDGES STEWARDSHIP THROUGH P ARTNERSHIP AMENITIES & ANCHORS DESTINATION DISTRICT sustainable landscapes & infrastructure that are integrated & multi-purpose efficient operations designed for well-being & growth integrated, mixed-use development that serves the community & visitors well-connected year-round spaces for a mix of activities & users MASTER PLAN PHASE 1: DISCOVERY (March - May 2018) MASTER PLAN PHASE 2: GENERATING IDEAS (May - August 2018) AEC Vision & Implementation Framework for Master Plan Master Plan Kick-Off Meeting (Oversight Committee Mtg #1) Stakeholder Panel (User Group Mtg #1) Capital View Neighborhood Association Recommendations AEC Neighborhood Survey launch Information Meeting for Area Neighbors AUG 2017 APR 2018 APR 2018 MAY 2018 MAY 2018 JUNE 2018 FRAMING SETTING THE STAGE THEMES CONSIDERATIONS RESULTS CHALLENGES & OPPORTUNITIES In August 2017, the Alliant Energy Center Vision and Implementation Framework was released, for the comprehensive master planning process. This report provided a synthesis of public input gathered through neighborhood meetings and a large community survey. It also identified opportunities around a handful of big ideas that together formed a preliminary vision for the site. Over 300 community members participated in the survey, providing insight on the ways in which the AEC could support a high quality of life in the area. 300+ SURVEY PARTICIPANTS BROAD OUTCOMES Connections & improved access from neighborhoods District as a mixed-use destination Equity & access: housing, jobs, services On April 23 (2018), a kick-off meeting was held with the Master Plan Oversight Committee. Discussions focused on the process of gathering ideas and developing concepts. It was established that components of the Vision Framework would be integrated into the master planning effort, including core values to guide the process. The following goals were developed: GOALS 11+ PARTICIPANTS Balancing function and equity The campus as a local and regional destination The campus plays a role in the health and vitality of the surrounding areas Good connectivity to downtown, Park Street, neighborhoods, the lake, etc. A successful component of the urban fabric a place Supportive of the area s economic infrastructure A User Group workshop was held on April 16, 2018 to discuss the purpose of the master planning process, the vision, and to facilitate a discussion of facility logistics (load-in, set-up, security, etc.) 26 INDUSTRY GROUPS REPRESENTED THEMES Repeat or returning users have growing space and customized support needs (attendances are increasing) Overlapping events and competition for space Increased access to local amenities for event guests (food options) Logistics of loading and security are challenges; drive through and drop off area for exhibits Accessibility across site (universal design) Forethought around adverse/inclement weather Pre-function spaces The Capitol View Neighborhood Association submitted recommendations as part of the master planning process. This memorandum highlighted several concerns that the planning process should address: Activities that jeopardize the peace and quiet of the adjoining neighborhoods Light pollution Vehicular through-traffic Maintenance of green spaces Non-permitted events Unmanaged stormwater run-off Alternative storage areas Local access Earlier in spring 2018, the AEC Neighborhood Questionnaire/Survey was administered online to gather input on 5 key questions: 22 PARTICIPANTS RESULTS 1 Restaurants, retail, and a more walkable district feel would encourage participants to visit the AEC more frequently 2 Supporting a high quality of life is the AEC s most important role in the County 3 Events like concerts, festivals, and sports at the AEC range from moderate to significant importance for residents of Dane County 4 Consumer/Trade shows are the most frequented events by survey participants, followed by festivals and family shows 5 Most survey participants only attend 1-2 events at the AEC per year The Alliant Energy Center hosted an information meeting for area neighbors on June 6, 2018 to gain their perspective on the biggest concerns and greatest opportunities for the area going forward as the AEC and surrounding non-residential areas grow and develop. 25 PARTICIPANTS BIGGEST OPPORTUNITIES Jobs & value for surrounding neighborhood, city, county Multimodal routes, service, & hubs Walking and biking connectivity Technology-driven operational solutions Innovative sound barrier landscapes Local and regional destination Improved relationship and connection to communities Inclusion of amenities & affordable and workforce housing ALLIANT ENERGY CENTER CAMPUS MASTER PLAN DANE COUNTY MADISON, WISCONSIN JUNE 18th-19TH, 2018

W H A T S N E X T? M A S T E R P L A N N I N G S C H E D U L E AEC DANE COUNTY MASTER PLAN - SCHEDULE Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 March-18 April-18 May-18 June-18 July-18 August-18 September-18 October-18 November-18 Week # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 Week Beginning 5-Mar 12-Mar 19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 4-Jun 11-Jun 18-Jun 25-Jun 2-Jul 9-Jul 16-Jul 23-Jul 30-Jul 6-Aug 13-Aug 20-Aug 27-Aug 3-Sep 10-Sep 17-Sep 24-Sep 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov 19-Nov 26-Nov PHASE 1 - DISCOVERY Community Engagement Plan Kick Off Meeting and Visioning Kick-off, March 15 Existing Document + Data Review Campus Inspection + Assessment Facility Analysis Meetings and Workshops OC, UP, and CE Meeting, April 16-17 Submission of Phase 1 Documentation Submission of Discovery Documentation PHASE 2 - GENERATING IDEAS Building Program Concept Plans Master Plan Concepts Concept Survey Commercial/Hospitality Alternatives Test Selected Concept Refine Preferred Concept Cost Estimates Meetings and Workshops OC, OH, P, MAD June 19-20 OC, UP, and P Meeting, August 7-8 Submission of Phase 2 Documentation Submission of Ideas Documentation PHASE 3 - IMPLEMENTATION + PHASING Draft Recommendations + Phasing Define Phasing Priorities Preliminary Draft Report Finalize Master Plan Finalize Recommendations Final Document Meetings and Workshops OC, OH, AHVP Meeting, September 19 CS Meeting, November 1 Submission of Phase 3 Documentation Submission of Implementation Final Document OH Open House; OC Oversight Committee; UP User Panel; AHVP Ad Hoc Vision Panel; P Peer Review; CS County Supervisor(s); PMT Project Management Team; CE County Executives; MAD City of Madison ALLIANT ENERGY CENTER CAMPUS MASTER PLAN DANE COUNTY MADISON, WISCONSIN JUNE 18th-19TH, 2018