CASTLE PUBLICATIONS 2018 MEDIA KIT

CASTLE PUBLICATIONS 2018 MEDIA KIT

Relevant Content Each edition of Contractor Advantage (CA) zeroes in on best practices and insight to provide readers with new, and efficient ways to be successful, expand their business and add more value to their projects. From practical how-to features created to ensure a seamless and smooth renovation or build, to design and market trends to stay in loop, Contractor Advantage is dedicated to publishing relevant content and information that will help give readers a competitive advantage and more profit potential. Editorial Highlights Home improvement how-to advice Practical jobsite tips Industry news and insight Design and product trends New product features Business & Financial tips and tools Emerging relevant technology Marketing Tools Digital Platform Contractor Advantage has served its readers and advertisers for nearly two decades by offering high-quality, informative and well-received content. Each issue features compelling, original and timely editorial content that Canada s contractors have come to trust and respect. 2 MEDIA KIT 2018 CASTLE BUILDING CENTRES 2018 Media Kit

Business & Money It takes more than the latest trends and power tools to build a contractor business and Contractor Advantage recognizes that by providing readers with top-tier advice from financial industry experts. Trends & Design More than ever consumers are becoming more design conscious and often communicate their design ideas to the very contractors that will make their design dreams a reality. As the gate keepers of this movement, contractors will find innovative new product and renovation design information in every issue of CA helping to keep them on the edge of the latest home renovation trends. 2018 Media Kit CASTLE BUILDING CENTRES MEDIA KIT 2018 3

Francophone Edition Launched in 2010, Avantage Entrepreneur (AE) is the French edition of Contractor Advantage with relevant content catering directly to Francophone contractors and consumers. The AE pages are filled with engaging editorials, cutting edge new product alerts, helpful hints from business experts and timely feature articles. AE is published 3 times per year; Spring, Summer and Fall. Edition Francophone Lancée en 2010, l édition française du magazine Contractor Advantage, Avantage Entrepreneur, traite de sujets concernant directement les entrepreneurs et consommateurs francophones. Avantage entrepreneur regorge d éditoriaux intéressants, d annonces de nouveaux produits à la fine pointe de la technologie, de conseils utiles donnés par des experts en matière de commerce et d articles d actualité. Le magazine est publié trois fois par année : au printemps, à l été et à l automne. AD CLOSING Spring / Printemps February 16, 2018 Summer / Éte June 1, 2018 Fall / L automne August 31, 2018 4 MEDIA KIT 2018 CASTLE BUILDING CENTRES 2018 Media Kit

SUPPLEMENTARY ISSUES 2 ANNUAL ISSUES Inspiring Home Improvement For the past seven years Ideas has provided homeowners with inspiration from which to build their dream homes. Each Spring and Fall Ideas issue brings to consumers highly-illustrative designs and innovations that will help inspire them to take their home renovations to the next level. For advertisers, the pages of Ideas is a showroom of home products featuring the hottest indoor and outdoor finishes, luxurious bath designs, trend setting kitchen designs and the lure of outdoor living. Spring Ideas Welcome Springtime - Latest trends on home renovation and décor to welcome in Springtime Fall Ideas Seasons Change - Products and projects to get your home Fall & Winter-ready AD CLOSING Spring March 2, 2018 Fall July 6, 2018 1 ANNUAL ISSUE Building a Better Envelope Launched in 2010, Rough Construction (RC) provides contractors and consumers with industry insights on the cornerstone of any structure: the foundation and building envelope. RC advertisers range from all aspects of this crucial component of good building including framing, concrete forms, roofing, insulation, and beyond. RC provides contractors with information, innovations and insights into how to build a better building envelope. Rough Construction Special Features Today s Trades Jobsite Safety First AD CLOSING Spring May 4, 2018 2018 Media Kit CASTLE BUILDING CENTRES MEDIA KIT 2018 5

Established 1995 Frequency 6 issues per annum bimonthly Region National - Canada Target Demographic General Contractors, sub contractors, builders, and home improvement renovators in the residential and light commercial construction industry. Readership Profile General Contractors 20,013 62.3% Painters & Decorators 1,703 5.3% Electrical 3,887 12.1% Plumbing & Heating 2,981 9.0% Carpenters 1,446 4.5% Insulation & Drywall 1,189 3.7% Roofing, Siding, Sheet Metal 450 1.4% Other 545 1.7% EDITORIAL LINEUP January / February New Year New Trends Lumber Insulation Home Renovation Trends March / April Freshen Up For Spring Windows Siding Roofing Exterior Doors & Hardware May / June Curb Appeal Gypsum & Panelling Ceilings Cool Tool Review (Hand & Power) Garage Ad Closing - October 27, 2017 Material Due - November 8, 2017 On Stands - January 5, 2018 Ad Closing - January 9, 2018 Material Due - January 15, 2018 On Stands - March 2, 2018 Ad Closing - March 9, 2018 Material Due - March 19, 2018 On Stands - May 1, 2018 July / August Outdoor Design Fencing Decking Landscaping Concrete Advancements Exterior Paints & Stains September / October Moving Indoors Interior Doors Moulding & Millwork Flooring Interior Paint & Décor Novemeber / December Energy Efficient Homes Windows Doors Insulation Appliances Worksite Safety Ad Closing - May 11, 2018 Material Due - May 18, 2018 On Stands - July 3, 2018 Ad Closing - July 13, 2018 Material Due - July 19, 2018 On Stands - September 4, 2018 Ad Closing - September 14, 2018 Material Due - September 21, 2018 On Stands - November 6, 2018 6 MEDIA KIT 2018 CASTLE BUILDING CENTRES 2018 Media Kit

Key Decision Makers Contractor Advantage provides news, information and expert insight on industry trends, business management and new emerging technology to an audience of decision makers and purchasers. Digital Platform The shelf life of all four Castle publications Contractor Advantage, Ideas, Rough Construction and Avantage Entrepreneur extends far beyond the current issue. Digital Formats for all publications are available at the click of a mouse with archived issues going as far back as 2 years. - www.castle.ca/issue 2017 TOTAL READERS 2018 Media Kit CASTLE BUILDING CENTRES MEDIA KIT 2018 7

SUPPLIER SPOTLIGHT Showcase Your Company or Brand in a Featured Column The supplier spotlight section in the Contractor Advantage Magazine is a great way introduce or spotlight your company to a captive audience, interested in learning more about your product assortment and company history. AD SIZES 1 X Full Page $500.00 PRODUCT PLATFORM Showcase Your Product The product platform is a great way to showcase a new or existing product, or line of product, that your brand offers. Whether your brand is big or small, showcasing a product in the Product Platform section of the magazine is a great way to get the word out. AD SIZES 1 X Full Page $500.00 *Product Platforms are offered to advertisers in conjunction with full page media buys limited 2 per annum 8 MEDIA KIT 2018 CASTLE BUILDING CENTRES 2018 Media Kit

Full Page Full Page Trim Size Width - 8 1/8 Height - 10 7/8 Bleed Size Width - 8 3/8 Height - 11 1/8 Double Page Spread 2 x Full Page Trim Size Width - 8 1/8 Height - 10 7/8 Bleed Size Width - 8 3/8 Height - 11 1/8 1/2 Page 1/2 Page Trim Size Width - 7 Height - 4 5/8 AD SIZES 1 X 3 X 6 X Double Page Spread $11,500.00 $11,000.00 $10,000.00 Full Page $6,037.00 $5,512.50 $5,040.00 1/2 Page $4,777.00 $4,410.00 $3,990.00 COVERS 1 X 3 X 6 X Inside Back $6,300.00 $5,775.00 $5,250.00 Inside Front $6,825.00 $6,300.00 $5,775.00 Outside Back $7,350.00 $6,825.00 $6,300.00 & Double Page Spread Full Page Trim Size Width - 10 7/8 Height - 8 1/8 Bleed Size Width - 11 1/8 Height - 8 3/8 Double Page Spread 2x Full Page Trim Size Width - 10 7/8 Height - 8 1/8 Bleed Size Width - 11 1/8 Height - 8 3/8 1 X 2 X 1 X Full Page $6,048 $5,544 2 x Full Page $6,048 MATERIAL REQUIREMENTS Please send completed print-ready artwork in high resolution PDF file format to intake@jadmedia.ca Please submit files in PDF format with crop marks & bleed saved at a minimum of 300dpi. If bleed is required on the page an additional.25 bleed needs to be added to the trim size on each side. 2018 Media Kit CASTLE BUILDING CENTRES MEDIA KIT 2018 9

CASTLE PUBLICATIONS DIGITAL Castle Publications Digital Introducing Castle Publications Digital, everything you love about Contractor Advantage now available in an online edition at contractoradvantage.ca. Castle Publications Digital is unique media platform for all Castle publications, offering advertisers an opportunity to be featured alongside our high-end visual presentation and our award-winning content. Advertisers can choose from a variety of digital positions and durations for optimal exposure to your target audience and increased brand awareness to Castle customers. AD SPECIFICATIONS Artwork Size Refer to specs File Type GIF / JPG / PNG / HTML5 Max File Size 150k (standard) 300k (2x density) 10 MEDIA KIT 2018 CASTLE BUILDING CENTRES 2018 Media Kit

Leaderboard - 728x90px Big Box - 300x250px Half Page - 300x600px AD TYPE AD SPECS THIRD PARTY SERVING THIRD PARTY TRACKING 3 MONTHS 6 MONTHS Leaderboard 728x90px (standard) 1456x180px (2x density)* $2,100.00 $4,200.00 Big Box 300x250px (standard) 600x500px (2x density)* $1,800.00 $3,600.00 Half Page 300x600px 600x1200px (2x density)* $1,500.00 $3,000.00 Home Page Takeover 1280x455px 2560x910px (2x density)* NO $700.00 $1,400.00 Pop-Up 728x425px (standard) 1456x850px (2x density)* NO $600.00 $1,200.00 * Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. DISCLAIMER Each ad type will have up to 8 rotations (ROS) per month. 2018 Media Kit CASTLE BUILDING CENTRES MEDIA KIT 2018 11

2018 MEDIA KIT CASTLE BUILDING CENTRES GROUP LTD. 100 Milverton Drive, Suite 400, T 905-564-3307 Mississauga, ON L5R 4H1 www.castle.ca FOR FURTHER INFORMATION Jennifer Mercieca T 905-564-3307 x 220 Castle Building Centres Group Ltd. E jmercieca@castle.ca Copyright 2017 Castle Building Centres Ltd.