MEDIA KIT 2018 construction &rénovation UN HORS- SÉRIE D LE MAGAZINE SUISSE DE LA TECHNIQUE ET DU DESIGN POUR LA MAISON Edition prestige SA: French-speaking Switzerland s main platform for home interior, architecture, design and contemporary art.
ESPACES CONTEMPORAINS General introduction Espaces contemporains magazine is the main platform for home interior, architecture, design and contemporary art in French-speaking Switzerland. Espaces contemporains is: The principal link between the general public and the fields of design, architecture, decoration and contemporary art throughout French-speaking Switzerland. A genuine source of information and news with quality content including relevant, up-to-date and in-depth concerned fields. A vast network of partnerships with lead actors in the field such as: SIA, Mudac, ECAL, HEAD, EPFL, Artgenève, well-known architecture studios, showrooms and retailers in French-speaking Switzerland and trade fairs and exhibitions dedicated to home interior and contemporary creation. 2
TARGET AUDIENCE / READERSHIP Espaces contemporains is aimed at: Current and future homeowners Creators, advisors and planners: architects, interior designers and decorators Profession als in the field: manufacturers, dealers, retailers, designers and real estate agents Individuals who are passionate about interior design and who wish to be inspired and create a quality living environment Homeowners Professionals Interior design lovers Project designers Strong points: 1. Minimum guaranteed print run: 22 925 copies 8 255 copies sold (via subscriptions or sold individually) 6 845 copies distributed as targeted promotional diffusion 7 825 copies free subscriptions 2. 1 055 architecture studios and private architects are paying subscribers to Espaces contemporains 3. Espaces contemporains is present at all the principle events dedicated to home interior and contemporary creation 3
ISSUE DATE AND EDITORIAL CALENDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art - and more! (1/2) Magazine Issue date Ad closing date Trade fair introductions and retrospectives Main editorial features EC 1 / 18 20.02.2018 02.02.2018 Retro IMM Cologne Retro Heimtextil Retro Paris Déco Off Retro Maison&Objet Intro Habitat-Jardin Intro Design Days Kitchens and household appliances Bathrooms Interior design trends Fabrics EC 2 / 18 05.04.2018 05.03.2018 Retro Ambiente Retro Design Days Intro Salone Internazionale del Mobile Intro Eurocucina Architectural reportage Bathrooms Outdoor furniture Verandas - Pergolas - Electric shutter Swimming pools EC 3 / 18 15.05.2018 16.04.2018 Retro Light & Building Intro Gardens in celebration Architect s house Outdoor : garden furniture - Terraces - Sunshades and awnings Windows - Glazing - Sun protection Floor coverings - parquet 4
ISSUE DATE AND EDITORIAL CALENDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art - and more! (2/2) Magazine Issue date Ad closing date Trade fair introductions and retrospectives Main editorial features EC 4 / 18 21.06.2018 22.05.2018 Retro Salone Internazionale del Mobile Intro Tendence Intro Maison & Objet Intro SpogaGafa Intro Construire et Moderniser Intro Cersaie Kitchens and household appliances Annual design furniture guide EC 5 / 18 11.09.2018 13.08.2018 Intro Designers Saturday Bathrooms Hi-Fi / Home cinema Home automation Beds - Bedding Dressing-rooms - Wardrobes EC 6 / 18 22.11.2018 22.10.2018 Retro Designers Saturday Retro Marmomacc Retro Maison & Objet Retro Cersaie Intro Artgenève 2019 Office space Sofas Lighting - Tableware and decorative art Furnaces Fireplaces Fabrics 5
DISTRIBUTION Espaces contemporains has established a vast network of partnerships with lead actors in the fields of architecture, design and contemporary art DISTRIBUTION 2018 22 925 copies in French-speaking Switzerland (minimum guaranteed circulation) Geneva Vaud Neucha tel Jura Fribourg Valais Distribution per target group: House and apartment owners Future owners (building-permit applicants for home construction/refurbishment) Purchasers of contemporary furniture and fittings Architects (construction and landscaping) Interior architects and interior decoration specialists Property developers and real estate agents Notaries, lawyers, doctors and dentists 6 550 copies 2 025 copies 6 950 copies 1 300 copies 500 copies 400 copies 600 copies 4 and 5 stars hotels, restaurants Gault&Millau and Michelin guide 300 copies Retailers and showrooms (interior design, furniture and decoration) Trade fairs (Habitat-Jardin, Design Days, Designers Saturday, etc.) Newsagents (sales) 1 500 copies 1 800 copies 800 copies Total circulation 22 925 copies 6
CONSTRUCTION&RÉNOVATION Espaces contemporains Special Issue: the Annual Guide for houses and gardens building, refurbishment, equipment and conversion The only annual guide exclusively aimed at building, renovating, equipping and converting a residential home and garden. Content: reports, ideas and useful tips on choosing materials, products and equipment designed to help current and future homeowners. Main topics: Funding Reports on architectural projects Construction : facades, insulation, windows, doors, staircases, Energy : heating, fireplaces, furnaces, radiators, light switches, Kitchens : electrical goods, extractor fans, sinks, taps Bathrooms : showers, bathtubs, washbasins, faucets, toilets, accessories, Smart Houses : security, alarm system, home automation, Fittings : floor coverings, floor and wall tiles, parquet flooring, wall-towall carpeting, carpets, partition walls and systems, internal doors, handles, terraces and patios, Address pages construction &rénovation UN HORS- SÉRIE D Issue date : 17.10.2018 Ad closing date: 17.09.2018 LE MAGAZINE SUISSE DE LA TECHNIQUE ET DU DESIGN POUR LA MAISON 7
DISTRIBUTION Espaces contemporains Special Issue is distributed to owners and future home-owners and also through a vast network of partnerships with lead actors in the fields of construction and renovation DISTRIBUTION 2018 22 925 copies in French-speaking Switzerland (minimum guaranteed circulation) Geneva Vaud Neucha tel Jura Fribourg Valais Distribution per target group: Espaces contemporains subscribers (including 1055 architects) Future owners (building-permit applicants for home construction/refurbishment) Architects and Interior designers (complementary) Craftspeople and professionals (fitters, carpenters, joiners, roofers, tillers, electricians, plasterers, decorators, ) 8 255 copies 8 575 copies 445 copies 1 000 copies Trade fairs (Salon Bois 2019, Habitat-Jardin 2019) 2 405 copies Showrooms Newsagents (sales) 750 copies 1 500 copies Total circulation 22 925 copies 8
ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION Rates 2018 and advertising formats (Swiss francs; +8,0 % VAT) 1/1 page M 210 x 277 F 230 x 297 5780.- 2/3 page width M 210 x 175 F 230 x 186 4300.- 2/3 page height M 130 x 277 F 142 x 297 4300.- 1/2 page width M 210 x 133 F 230 x 144 3380.- 1/2 page height M 99 x 277 F 111 x 297 3380.- 1/3 page width M 210 x 85 F 230 x 97 2500.- 1/3 page height M 64 x 277 F 76 x 297 2500.- 1/4 page width M 210 x 65 1/4 page height M 99 x 133 2010.- 2010.- Catalogue supply service Case 46 x 60 420.- 2/1 panorama pages M 420 x 277 F 460 x 297 11560.- Cover page - Gate folder 2 pages external opening M = with margin / F = without margins, +3mm bleed Special placement Premium placement Single advertisement on editorial page (no margin, +3 mm bleed) Inside front cover : +20% (first advertising pages of the magazine) 1/2 page, 1/3 page : Back inside cover : +10% 10% surcharge on gross rate 10% surcharge on gross rate Back cover : +25% Cultural discount : on request Cannot be on the first third of the magazine except for the Editorial and Impressum pages 9
ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION Rates 2018 and advertising formats (Swiss francs; +8,0 % VAT) DISCOUNT ACCORDING TO ANNUAL GROSS SALES (12 MONTHS) 5 000.- / 2% 10 000.- / 4% 15 000.- / 7% 20 000.- / 10% 25 000.- / 12% 30 000.- / 14% 35 000.- / 16% 40 000.- / 18% ADVERTISING AGENCY COMMISSION Advertising agency commission (AAC) : 15% / Annual sales bonus (ASB II): 15% starting from 3 pages AAC and ASB II are not cumulative. INSERTS (max 236 x 303 mm / min 148 x 210mm) LOOSE INSERTS (max 210 x 287 mm / min 148 x 105 mm) Weight Advertising value Technical costs Total Weight Advertising value Technical costs Postage cost Total Up to 25g Fr. 5100.- Fr. 800.- Fr. 5900.- Up to 50g Fr. 5950.- Fr. 800.- Fr. 6750.- Up to 75g Fr. 6800.- Fr. 800.- Fr. 7600.- Above 75g : on request Up to 25g Fr. 5100.- Fr. 800.- Fr. 2310.- Fr. 8210.- Up to 50g Fr. 5950.- Fr. 800.- Fr. 2310.- Fr. 9060.- Up to 75g Fr. 6800.- Fr. 800.- Fr. 2730.- Fr. 10330.- Above 75g : on request AGENCY COMMISSION Consulting agency commission (AAC) or annual sales bonus (ASBII): 15% of the advertising value only (starting from 3 pages). AAC and ASB II are not cumulative. Cancellations or postponements: accepted up to 10 working days before the official ad closing date (see pages 4 and 5) 10
DIGITAL MEDIA KIT The best of design, architecture and home interiors. French-speaking Switzerland s top magazine in its field.
ONLINE PRESENCE Facts and Figures 81 000 Annual visits to the website www.espacescontemporains.ch 450 Addresses of partners, businesses and retailers. The most extensive directory in French-speaking Switzerland in the fields of design and home interiors. 70 % Of the visits are Swiss. A quality and local public 6 400 followers of Espaces contemporains social media networks (Facebook, Twitter, Instagram) 2017 2
WEB FORMATS 2018 Different options (1/3) MAXIBANNER Desktop format : 1120 x 110 pixels Mobile format : 300 x 50 pixels File : GIF, JPG, HTML5 Rotation between two advertisers during each period Price : Fr. 1000.- / month FIXED THIN BANNER Desktop format : 728 x 90 pixels File : GIF, JPG, HTML5 One single available location, no rotation. Price : Fr. 500.- / month 3
WEB FORMATS 2018 Different options (2/3) FIXED RECTANGLE BANNER Desktop format : 336 x 280 pixels Mobile format : 336 x 280 pixels File : GIF, JPG, HTML5 Price : Fr. 500.- / month BANNER IN RIGHT SKYSKRAPER Desktop format : 250 x 250 pixels File : GIF, JPG, HTML5 Continuous rotation between 5 existing locations, visible on every page of the website. Price : Fr. 250.- / month 2017 4
WEB FORMATS 2018 Different options (3/3) POP UP Desktop format : 490 x 440 pixels File : GIF, JPG, HTML5 POP UP Price : Fr. 750.- / month VIDEO Desktop format : 250 x 250 pixels Mobile format : 250 x 250 pixels File : MP4 Visible on every page of the website Price : Fr. 250.- / month 5
NATIVE ADVERTISING We offer the possibility of promoting your products in the form and style of our editorial content. PERSONALIZED CONTENT INTERVIEWS AND ADVICES GAME CONTEST Price : Upon request Price : Fr. 200.- + the object in question GOOD PLAN OF THE WEEK WISH LIST Price : Fr. 100.- / week 2017 Price : Fr 200.- / item 6
ADVERTORIAL We offer choice locations with maximum visibility to communicate on your products WEEK 1 Advertorial on one of our inspiration pages, large format. Five available categories: Architecture / Home Decoration / Design / Lifestyle / Practical Advice. Material in French supplied directly by the advertisers. WEEK 2 TO 4 Presence of the advertorial in a secondary position within the chosen category. Price : Upon request 7
NEWSLETTER We offer you visibility through our numerous newsletters ADVERTISING BANNER Desktop format : 600 x 90 pixels Seven newsletters sent throughout the year to announce the launch of each new issue of the magazine. (one available location) PERSONALIZED NEWSLETTER If you are organizing an event, we can help you promote it by using our newsletter to communicate and reach a wide public. Price : Fr. 250.- / newsletter Price : Fr. 1000.- / newsletter 2017 8
WWW.ESPACESCONTEMPORAINS.CH Price liist Format Maxibanner Fixed thin banner Fixed rectangular banner Rectangular banner in right skyscraper Pop up Video Creation of personalized content Game contest Good plan of the week Price Fr. 1000.- / month Fr. 500.- / month Fr. 500.- / month Fr. 250.- / month Fr. 750.- / month Fr. 250.- / month Price upon request Fr. 200.- + the object in question Fr. 100.- / week Wish list Fr. 200.- Advertorial Newsletter - advertisement Newsletter - personalized Price upon request Fr. 250.- / newsletter Fr. 1000.- / newsletter Discount: 3 months 5% / 6 months 10% / 12 months 20% For all technical information please contact: webmaster@espacescontemporains.ch 9
CONTACT Edition Prestige SA Roland Durussel Route de la Gare 7 Case postale 134 CH-1070 Puidoux +41 (0)21 946 37 41 contact@espacescontemporains.ch www.espacescontemporains.ch Correspondent and advertising : Italy France Benelux Françoise Faure +39 347 440 21 51 francoise.faure@libero.it Advertising : Switzerland - Germany - Austria Régie Mindforce SA Martin Spälti +41 (0)26 670 65 51 m.spaelti@mind-force.ch www.mind-force.ch 2017 10