Home Improvement Sarasota/Bradenton/Venice Market
In Sarasota/Bradenton/Venice Per capita home center & hardware sales are 19% over the national average. Home Center & Hardware Store Sales Per Capita $218 $183 Sarasota/Bradenton/Venice US Source: Nielsen Claritas 2011. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Per capita lawn center & nursery sales are 17% above the national average. Lawn Center & Nursery Sales Per Capita $109 Sales total more than $77 million. $93 Sarasota/Bradenton/Venice US Source: Nielsen Claritas 2011. Total sales are $77,510,212. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Manatee/Charlotte Home improvement sales, after four recession years, are recovering steadily. 788.5 794.7 968.6 Home Improvement Store Sales ($Million) 1,196.2 1,167.8 927.2 702.1 641.0 665.3 590.2 437.3 480.7 The real estate bust hurt sales at home improvement stores more than nearly any other business. Things began to improve in 2010; and the momentum continues in 2012. 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 11TD 12TD Source: Florida Department of Revenue. To-Date (TD) is January-August.
In Sarasota/Manatee/Charlotte Home Improvement Sales Performance 1% Annual Change in Home Center Store Sales 2002-2012 22% 23% 9% 4% 10% Home centers, hit by the recession harder than any other business, burst into the black in 2010, stabilized in 2011 and are up again in 2012. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TD -2% -21% -24% -16% Source: Florida Department of Revenue. To-Date (TD) is January-August.
In Sarasota/Manatee/Charlotte Home improvement sales are stronger in the fourth quarter, as season begins. Home Improvement Store Sales by Month (%) Sales are relatively stable each month, offering consistent advertisers solid returns all year. 8.9 8.1 8.8 8.8 8.3 8.2 8.5 7.6 8.0 9.0 8.2 7.8 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Florida Department of Revenue, 2002-2011
In Sarasota/Bradenton/Venice Herald-Tribune Media reach most home improvement and landscaping buyers. Home & Garden Supplies Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581,000 293,000 50% 259,000 91,000 31% Shopped past 12 months Home/garden store 450,000 235,000 52% 206,000 74,000 31% Bought Building/garden items 431,000 222,000 52% 193,000 73,000 33% Spent $500+ 99,000 58,000 59% 53,000 19,000 33% One in three home & garden supply shoppers you reach read online. Source: Scarborough Research, 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In Sarasota/Bradenton/Venice Herald-Tribune Media reach people who improve and protect their homes. Home Improvements & Services Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581,000 293,000 50% 259,000 91,000 31% Did past 12 months Home improvements 325,000 167,000 51% 150,000 56,000 34% Landscaping 154,000 77,000 50% 71,000 23,000 30% Interior paint/wallpaper 150,000 71,000 48% 63,000 31,000 44% Plumbing 79,000 41,000 51% 36,000 14,000 34% Remodeled bathroom 64,000 32,000 51% 27,000 13,000 41% Heating/air conditioning 63,000 25,000 39% 23,000 9,000 36% Exterior paint 58,000 29,000 50% 26,000 10,000 34% Remodeled kitchen 49,000 32,000 66% 29,000 13,000 41% Replaced/repaired roof 23,000 14,000 63% 13,000 6,000 43% Replaced windows 22,000 11,000 47% 11,000 4,000 36% Have Pest control service 150,000 76,000 51% 70,000 20,000 26% Home security system 123,000 61,000 50% 53,000 31,000 51% Solar panels 33,000 18,000 53% 17,000 7,000 39% Up to half of home improvement customers you reach read online. Source: Scarborough Research, 2012. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.
In the Herald-Tribune Home centers, hardware & building supply stores run 6,000 inches a year. Home/Supplies/Hardware: 6,294 Inches Top Advertisers Inches Digital Harbor Freight Tools 1,827 Home Depot 1,345 West Florida Supply 740 Superior Safety Bars Inc 378 Dwell Green 378 P Lowes 264 Marygrove Awning 189 Forms In Sculpture 158 WMG Corp 135 P The Plumbing Place 133 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Home improvement contractors run 30,000 inches of advertising a year. Home Contractors: 29,578 Inches Top Advertisers Inches Digital Exclusive Kitchens 3,399 P J & K 58 Inc 3,245 R.L. Anderson Inc 3,158 P Jamestown Kitchens 3,126 Kirkplan Kitchens 2,489 Unique Kitchen & Bath 1,449 Distinctive Surfaces 1,136 P Affinity Kitchen & Bath 950 Gulf Coast Shelf 819 Andy's Oncall of Sarasota 630 Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Air conditioning contractors run 15,000 inches of advertising a year. Heating & Cooling: 15,594 Inches Top Advertisers Inches Digital Tri County Air Conditioning 4,014 Unique Air Inc. 2,489 Alexa Air LLC 2,061 ECR Inc 1,446 Kobie Complete 1,179 A/C Warehouse 1,139 P N & M Heating & Cooling 547 P All American Heating & Cooling 504 Larry Pearson Air 445 D & D Air Conditioning 420 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Most of the major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.
In the Herald-Tribune Hurricane shutter shops run more than 1,100 inches of advertising a year. Security Systems & Shutters: 1,191 Top Advertisers Inches Digital Shutter Shop 567 Reliable Shutter Corp 282 Rollsecure Shutters 142 Cat 5 Hurricane Protection 63 Global Shutters Inc 63 P Successful local businesses believe in Herald-Tribune advertising because they know it works. Several major players also use Herald-Tribune digital advertising. Source: Herald-Tribune Media Group Accounting Department, 2011. 126 = 1 full page. P = HeraldTribune.com. Y = Yahoo.