Afton, Iowa. Iowa Architectural Foundation Final Presentation Community Design Program December 3,

Afton, Iowa Iowa Architectural Foundation Final Presentation Community Design Program December 3, 2012 WWW.IOWAARCHFOUNDATION.ORG Iowa Architectural Foundation Community Design Program 2011 Iowa Architectural Foundation

Existing Conditions Iowa Architectural Foundation Community Design Program

Existing Architecture Iowa Architectural Foundation Community Design Program

SWOT Analysis - Strengths Entrance Signage Local Business Coop, Bunn, Bank Insurance, Casey s, Restaurants, Beauty Salons Quality Schools Recreation 3 Mile and 12 Mile Lake Walking Trail Golf Course Hunting and Fishing Afton Lake and Local Parks Town Square

SWOT Analysis - Strengths Summer Activities Pre 4th Movie and Lawn Chair Nights Farmer s Market Meal Programs New Community Center Community Motivation Hometown Hope Union County Fair Small Town Community (but still close to Creston and Osceola) Historic Buildings

SWOT Analysis - Weaknesses Lack of Wayfinding Highway 34 Highway 169 Inside City Limits Lack of Funding Patchwork Town Square Layout Lack of Pedestrian Crossway (Highway 169) Dangerous Thru Traffic Underwood Community Design Program

SWOT Analysis - Weaknesses Lack of Grocery Store Building Maintenance Issues Bedroom Community

SWOT Analysis - Opportunities Extending Existing Walking Trail Historic Storefront Improvements More Family Friendly Square Updated Layout Splashpad Pedestrian Access Along Highway 169 Create Draw for Recreational Visitors Creating Wayfinding Signage

SWOT Analysis - Threats Lack of Funding DOT Regulations Volunteerism Rate / Common Cause Lack of Economic Opportunities

Corridor Solutions/Suggestions 1. Highway 169 Corridor Improvements Creating Walking Path Trail Extension Throughout Community Extend Through Town Square Loop Connecting to Afton Lake and Golf Course Loop Connecting to School and Recreation Park Creating Wayfinding Signage from Highways and Throughout Town North Entrance Sign Improvements Directional Wayfinding Signs Along 169 South Alley Improvements

Corridor Solutions/Suggestions 2. Town Square Creating sense of place or Identity for Town Square and Surrounding Area Corner Plaza at Highway Crossing Creating Vendor Market Walkway for Square Events Updating Electrical Capacity in Town Square Consolidate Square Amenities into Quadrants Playground Equipment Basketball Court Splashpad

Corridor Solutions/Suggestions 3. Streetscape Resolving Pedestrian Crossway on Highway 169 Improving Sidewalks and Adding Pavers Streetscape Accessories Town Square Banners and Planters Additional Period Lighting for Cohesion with Town Square

Corridor Solutions/Suggestions 4. Storefront Façades Improvements to draw on Historic Roots Historic Preservation Treatments Refocusing on Traditional Storefront Elements Façade Restoration Suggestions Historic Paint Palettes

Corridor Solutions/Suggestions 5. Economic Development Target Businesses for Infill Sites Entice Visitors with Identity on Welcome Sign Identify & Target Businesses for Empty Storefronts Fill Every Display Window Retail Brochure At Bait Shop 3 Mile Lake City Hall Casey s

Afton Master Plan

Afton Master Plan Phase 1

Afton Master Plan Phase 2

Afton Entrance Corridor

Street Lighting Inspiration East Village Des Moines, IA Existing Afton Square Lighting

Welcome Sign Improvements

Welcome Sign Improvements - Propose adding to existing sign - Add visual elements for Identity - Future additive treatment to promote Tourism and Econ. Dev.

South Welcome Sign Improvements

South Welcome Plant Recommendations

Billboard Sign Examples

Billboard Welcome Sign Improvements

Signage Identity Elements - The Lakes - Rolling Hills - Historic Buildings

Wayfinding Sign Improvements

Wayfinding Sign Improvement Examples

Alley Improvements

Alley Improvements Paint rear Walls to Compliment front Facades Add Business Signs Add Plant/Flower beds Add Screen Wall if needed Improve/Restore rear Doors and Windows Screen Dumpsters and AC Units Improve Parking Areas designate stalls

Alley Improvements

Alley Improvements - Back Alley View greets Visitors form the south

Alley Improvements REPLACE WINDOWS REAR ENTRANCES PAINT REAR FACADES WITH HISTORIC COLORS ADDITIONAL BRICK SCREEN WALL ALONG HIGHWAY PERPENDICULAR PARKING CONSISTENT IN ALLEY BRICK SCREEN WALLS

Streetscapes and Infill

Afton Potential Infill Locations

Town Square Improvements

Afton Proposed Town Square Option A

Afton Proposed Town Square Option B

Existing Splash Pad Concept

Town Square - Splash Pad Inspiration Iowa Architectural Foundation Community Design Program

Town Square Splash Pad Inspiration

Town Square Vendor Space

Town Square Structure Improvements - Paint to visually connect - Design Trail Heads structures to tie in

Town Square Structure Improvements Park Shelter Looking Southeast

Town Square Structure Improvements SW Corner Entry Plaza

Proposed Trail Head Structure

Storefront Evaluation

Cost of an Empty Storefront on Main Street Averages for a Typical Storefront $250,000 lost sales $16,250 lost employee payroll $15,000 lost rents $24,750 lost business profit $1,500 lost property taxes $5,100 lost bank deposits $15,000 lost bus. loan demand $12,500 lost sales tax to city $18,900 lost household income going elsewhere $5,500 lost utilities $3,500 lost advertising

Traditional Façade Elements Cornice Second Story Prism Glass Signage Awning Display

Storefronts Retail Façades

Storefront Improvements Façade Painting Historic Paint Palette Colors Color visualizer at www.sherwin-williams.com

Existing Façade South Square

Façade Recommendations South Square INSTALL NEW CORNICE HISTORIC CORNICE & FAÇADE PAINT INSTALL FULL HGT WINDOWS TUCK POINT & REPAIR ORIGINAL BRICK REMOVE SIDING & REPLACE GLASS STOREFRONT USE/RENT ALL VACANT DISPLAY WINDOWS REPLACE TRANSOM GLASS

Existing Façade South Square

Façade Update South Square

Façade Update South Square Hair Salon

Façade Recommendations South Square INSTALL FULL HGT WINDOWS HISTORIC CORNICE & FAÇADE PAINT REMOVE SCREEN WALL REBUILD NEW CORNICE Infill Site REMOVE STONE & REPLACE STOREFRONT IMPROVE SIGNAGE -APPLY STANDARDS RE-ESTABLISH TRANSOM WINDOWS

Façade Recommendations West Square REMOVE SIDING & REPLACE GLASS STOREFRONT INSTALL NEW CORNICE REPLACE SHINGLE AWNING WITH CANVAS ADD SIGNAGE INSTALL TRANSOM GLASS UNDER SIGNAGE BAND REMOVE & RELOCATE ACCESSIBLE ENTRANCE REPLACE COLONIAL STYLE DOOR WITH STOREFRONT DOOR

Façade Recommendations West Square REMOVE ALUMINUM CANOPY REPLACE SHINGLE AWNING WITH CANVAS REMOVE ALUMINUM CANOPY REMOVE SIDING & REPLACE GLASS STOREFRONT

Façade West Square Afton Star Building

Façade Update West Square Afton Star Building

Storefront Signage Examples Pedestrian and Car-friendly Signage Example

Street Accessory Items Cigarette Disposal Trash Receptacle Bench Sidewalk Planters

Street Accessory Items Bike Racks

Phase One Recommendations Minimal Storefront Improvements Create Façade Improvement Guidelines and Implementation Timeline use to qualify for low interest loan Coordinate Paint Schemes Using Historic Palette Fill Vacated Storefront Windows rent display space - Local School Art - Local Artisans - Antique Vendors Minimal Alley Improvements Clean-up Paint Rear of Buildings Upgrade Paint Coating Colors

Phase One Recommendations Town Square Improvements Update Existing Shelter Structures with Color Scheme Complete Splash Pad / Pumphouse Landscape Corner Near Basketball Court Add SE Corner Shade Garden -Create Paver Trail - Move Existing Memorial Benches to Garden Area Update Gateway Billboard Graphics Landscape South Entrance Sign Form Committees for Beautification Projects

Phase Two Recommendations Begin Storefront Improvements/Renovations Town Square Improvements Update Lighting and Electrical Install SW Corner Plaza - Relocate War Memorial Install Vendor Sidewalk Area Promote Economic Development Expansion Start a Chamber of Commerce Hire Dedicated Grant Writer for Major Project Funding Work on Developing Town Identity

Phase Three Recommendations Update Corridor Street Lighting Use Existing Square Lighting as Inspiration Allow for Both Street and Pedestrian Lighting Lighting Should Have Capability to Include Banners Use Perforated Banners to Reduce Wind Damage Begin Construction of City-wide Trail System Construct Trailheads in Town Square and School Recreation Area Plan Ahead for Building In-fills around Town Square

Afton Charrette Team Joshua Arguello Iowa State University Student Zijie Cao Iowa State University Graduate Clark Colby Angelo Architectural Associates Aaron Fulton Iowa State University Student Kristen Greteman, Kaufman Construction Edward Matt Genesis Architectural Designs Kristin McHugh-Johnston Iowa Architectural Foundation Chance Jones Iowa State University Student Tina Rhodes Genesis Architectural Design Abby Rodewald - Confluence Edd Soenke The Design Partnership Molly Wood Rennebohm & Associates, LLC Xie Wu Iowa State University Graduate

Thank You