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LOQBOX Business Overview Burton D. Morgan Business Plan Competition
4 In the next 20 minutes we will be taking you through the foundation that we plan to build our business on. By the end you will see why LOQBOX is not only a great product but a wise investment, and that as a team we will work successfully to make it a reality. Management Team Business Summary Product Summary Market Summary Strategies Summary Financials
5 Tyler Stark CEO Purdue Aerospace Engineering 2019 Certificate in Entrepreneurship Nikhil Narayana CTO Purdue Computer Science 2019 Spencer Tickman COO Purdue Mechanical Engineering 2019 Founded mobile application development firm in high-school, Power Apps. Interned with Rolls-Royce this past summer. Tyler is using his past engineering and leadership experience to lead LOQBOX to market. Manages the AV systems for a large Indiana non-profit. Nikhil is focusing on bringing LOQBOX into the homes of our customers with support for all their devices and while the LOQBOX experience is seamless. Spencer Tickman has interned at Triumph Aerospace. He is using his engineering talent to ensure a successful product design from CAD to manufacturing.
6 By 2020 there will be 200 BILLION Internet of Things devices in use compared to 15 billion in 2015, growing over 10X in 5 years. Source: Intel
7 Installable in Lock and unlock your Set timers to lock No fumbling with keys or your minutes by anyone door from anywhere and unlock the door phone the LOQBOX can unlock the door as you approach
8 LOQBOX LOQBOX+ LOQBOX PRO $80 $120 $150 Durable plastic construction Available in 3 colors Simple install Compatible with all major smart hubs Retail/Online Premium metal construction Available in 5 different finishes Larger battery capacity Compatible with all major smart hubs Retail/Online Premium metal construction 2 different finishes available Designed for semi-permanent installation Compatible with all major smart hubs Online
9 Product Price Ease of Install Unlock from Anywhere Smart-home Compatibility LOQBOX August Schlage Sense $80 $229 $200
10 Proven technology used in a new and innovative way
11 Amazon Lowes The Home Depot Best Buy Amazon will be used to fulfill our storefront and also used as an online retailer Lowes is one of the largest retailers for home improvement Home Depot helped bring Nest to notoriety and we believe that can do the same for us Best Buy is the countries largest consumer electronics retailer and sell a variety of smart home products Bringing LOQBOX to market via leading retailers
12 In 2020 there will be 26 smart objects per human being we plan to be one of them Source: Intel With so many people at a college dorm I value the security of the few valuable possessions I have atpurdue. -William Wagner Source: Mintel
13 Over 80% of people have never paid to have an electronic device installed in their home Source: Mintel
14 Not Your Average Kickstarter 40% Of the most successful Kickstarters are a gadget or technology that target a similar market as LOQBOX Marketing Kickstarter will allow us to prove our market before significant money is spent on inventory Funding Kickstarter is not meant to replace traditional funding for LOQBOX, just to enhance it Pre-orders By taking pre-orders instead of a day one public sale we can better gauge or inventory requirements Slow rollout Having a slow rollout with a more invested user-base will allow us to work the kinks out before a public release.
15 Kickstarter will provide LOQBOX with significant free marketing as well as garnering the attention of large tech media outlets. YouTube will be our other major marketing avenue. MARKETING STRATEGY THE BEST MARKETER Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them.
18 In 2014 Google bought Nest for $3.2 billion at 10x revenue evaluation. Facebook also acquired Oculus Rift a VR company that was Kickstarted for $2 billion at about 8x revenue LOQBOX Exit Evaluation Year 5 Revenue $2,989,122 Exit Price (7x) Sales Multiple $20,923,854 ROI of $20k for 10% equity $2,000,000
19 JANUARY 01 MAY 04 DECEMBER 31 2018 2018 2023 Kickstarter Launch Planned date to launch our Kickstarter campaign Public/Retail Launch In the 3 months between the Kickstarter and public launch we will begin our YouTube as campaign is well as ramping up production Projected Exit Date By the end of year 5 we are projecting that all major launch investors will have successfully exited
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