Who Are E.T. Lawson s Online Spokespeople?

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1 Peninsula (757) Williamsburg (757) Gloucester (804) Norfolk (757) Personally Speaking Who Are E.T. Lawson s Online Spokespeople? Lots of customers say that E.T. Lawson is real and genuine that we exceed their expectations by providing the personal touch. Now, you can find that personal touch right on our website. Because when you visit etlawson.com, you ll be treated to video introductions by some of our key team members. About Us Page: Don Allen, President Products Page: Howard Early, Sales Engineer Protection Page: Anne Smith, Vice President Service Agreements and Bioheat Pages: Don Allen III, Operations Manager Air Conditioning Page: Chris Foster, Senior Technician Electrical Page: Casey Kincer, Journeyman Electrician Plumbing Page: Jeff Britt, Master Plumber Weatherization Page: Bob Allsbrook, BPI Certified Conservation Specialist Handyman Services Page: Our team members were thrilled to represent E.T. Lawson in our online video introductions although some did admit they had a bit of stage fright! (I myself had to do a few takes for my own introduction on the About Us page.) But the truth is every single E.T. Lawson team member wants you to know that your business means a great deal to our company. It is you, our loyal customer, who deserves star treatment every day! Sincerely, Doug Born, Installation Supervisor Realty Partnership Page: Nancy Allen, Vice President Donald B. Allen, Jr.

2 Bioheating Cooling Plumbing Electrical 2 Hybrid Heating Systems Help You Take Control of Energy Costs Most consumers are familiar with the term hybrid in reference to cars that combine electric and gasoline fuel for better performance. Long before dual-fuel cars were on the market, a consumer could get a dual-fuel heating and cooling system. A central hybrid comfort system combines Bioheat with electric heat to reduce heating expenses in the winter while also keeping your home comfortable. It is a highly economical type of system and does not compromise comfort. Putting together a dual-fuel system is as simple as adding a heat pump to your existing high-efficiency Bioheat furnace or upgrading to a new high-efficiency Bioheat furnace and heat pump. OUR FEATURED PRODUCTS Hybrid Maytag M1200 Series Variable Speed Packaged System The Maytag M1200 Hybrid series of dual-fuel Bioheat/electric packaged units offers quiet, energy-efficient performance year-round. It uses electric to heat when temperatures are mild, and Bioheat when temperatures are colder, to reduce utility bills in the winter. Quiet with low vibration 2-stage cooling and 2-stage heating with a with a variable-speed motor, for more consistent temperatures, increased dehumidification and greater comfort Environmentally-friendly R-410A refrigerant Durable finish resists corrosion 50% better than standard finishes Designed and assembled in the USA; factory checked 72 times before being shipped Maytag heat pumps are available in SEER efficiencies as high as System 2000 Is Hands-Down Winner in Efficiency Test Energy Kinetics System 2000 saves energy like no other heating system. This combination boiler/hot water heater outperformed every competitor, including a condensing gas boiler, in efficiency tests run by the U.S. Department of Energy s Brookhaven National Laboratory. If you were to look at the energy efficiency ratings listed on each new heating system, known as the Annual Fuel Utilization Efficiency or AFUE, the System 2000 wouldn t look like the performance leader. That s because AFUE is inaccurate. In fact, systems with identical AFUE ratings can vary widely in their actual cost of operation. This is true because AFUE is an incomplete measurement that does not account for some of the ways that a heating

3 Thermo Pride OH6 2-Stage Oil Furnace Runs on Bioheat! The state-of-the-art Thermo Pride 2-Stage OH6 oil furnace will provide your family with luxurious comfort and energy savings for many years to come. It combines the benefits of the time-tested and proven low-profile highboy OH6 oil furnace coupled with a 2-Stage Riello oil burner and an electronically commutated blower motor (ECM.) The 2-Stage burner operates at the first stage most days, comfortably heating your home and saving energy. On those bitter cold days when your home needs the extra heat, the burner automatically switches to the second stage providing additional warmth. The ECM motor gives you even more comfort by operating with infinite blower speeds that automatically adjust for varying heating and cooling modes. When heat is needed the blower smoothly ramps up to speed, gently circulating the warm air around your home and eliminating that annoying blast of cold air from your registers. All you feel is comfort. The ECM motor s infinite speeds also increase your furnace efficiency while the motor pays for itself with dramatic electrical savings in both the heating and cooling modes. Thermo Pride is the ONLY company with ENERGY STAR rated oil furnaces! FOR MORE INFORMATION ON ANY OF THESE FINE COMFORT PRODUCTS, CONTACT E.T. LAWSON TODAY! system can save energy. System 2000 uses an advanced, innovative design to minimize idle losses a vital savings for homeowners that is completely ignored by AFUE. How much of your fuel actually heats your home and makes hot water?* Lab and field studies show you can cut your fuel bill over 30%, even if your heating system is rated at over 80% efficiency. * Above chart source data from Energy Information Administration, Office of Energy Markets and End Use, Forms EIA-457 A-G of the 2001 Residential Energy Consumption Survey. New England and mid-atlantic states. It s unfortunate that the government uses an inaccurate metric to rate heating equipment, because consumers can easily miss out on an energy-saving opportunity by purchasing the wrong system. When you re ready to push your energy usage to a new low, please call the experts at E.T. Lawson. We ll be happy to install a System 2000 or another new appliance that delivers authentic savings. With the right equipment, many homes can cut heat and hot water costs by 40 percent! 3

4 SUMMER/FALL 2012 Have You Purchased Your Generator Yet? This summer s terrible storms left thousands of Virginians without power. Last summer, our area experienced the wrath of Hurricane Irene. Will this be the summer you get a generator? Do what your neighbors are doing and call E.T. Lawson NOW for a backup generator. Fueled by propane, natural gas or heating oil, a backup generator automatically starts itself when the outage begins and provides emergency power until main power is restored, then it shuts off. We offer generators in a variety of capacities, depending on the types of appliances you wish to operate during an outage and we represent these fine brands: GE Standby Generators RUNS ON NATURAL GAS OR PROPANE! Kubota Standby Home Generators RUNS ON HEATING OIL! GE offers a full range of backup power solutions for homes ranging from 7kw to 25kw. All standby generators provide automatic backup power in a power outage, and are permanently installed either to a natural gas line or a liquid propane fuel source. FROM ONLY $6,995, INSTALLED! * This price includes installation, concrete pad, automatic transfer switch, all electrical work, and all gas piping. Includes 5-year parts and labor warranty**, battery charger and exerciser clock, and permits. Also includes up to 20 feet of electrical conduit from generator to indoor panel, and 20 feet of gas pipe work from gas meter or tank to generator. Gas meter or propane tank provided separately * Price is for a 7kw generator. 10.4kw generator now $ kw generator now $8,995. ** Annual servicing by E.T. Lawson is required to keep the warranty in place. Annual fee is $ For trouble-free service in times of emergency, the EPS Series 100 with the dependable Kubota engine is a great choice. Easy to install and maintain, these durable generators are available from 7kw to 29 kw. All units are designed and engineered with commercial grade components to ensure excellent performance, long life and reliability. FROM ONLY $12,995, INSTALLED! This price is for a 7kw water cooled generator, and includes installation, concrete pad, Kubota automatic transfer switch, all electrical work, all fuel accessories including hookup to present home heating oil tank, level 2 ultraquiet sound enclosure, 5-year parts and labor warranty with annual servicing, battery charger and exercise clock permits. Save $2,000 on a new Kubota Generator Not valid with any other offer or previous purchase. Expires 10/31/12 Peninsula (757) Williamsburg (757) Gloucester (804) Norfolk (757) All of E.T Lawson s generators come with: Five year parts and labor warranties Transfer switches Concrete pad, piping and electrical ETLaWsoN.com E.T. Lawson also offers other generator services including: Installation of sub panels for an emergency generator Connection of a new generator in your home For more information, call the E.T. Lawson office nearest you, and ask for our FREE in-home generator consultation. There s nothing to lose... except your power if you don t get a generator! 4

5 Bath Planet Walk-in Bathtubs In our last issue, we told you how you could enjoy a new bath in about a day with Bath Planet acrylic bath systems. In this issue, we want to tell you about a special Bath Planet product our customers have been asking for walk-in bathtubs. Make bathing more relaxing than ever! Featuring 360-degree water massage jets hand-held shower air jets Our Bath Planet walk-in tubs offer the therapy, safety and independence you re looking for plus the ultimate in relaxation! Simply open the bathtub door and have a seat. The dual massage system surrounds your body with the penetrating deep muscle massage of a water hydrotherapy system and the soothing effervescence of an air bath. The targeted water hydrotherapy system delivers a soothing stream of water using directional and adjustable jets. This therapeutic process relaxes muscles while rejuvenating and revitalizing your entire body. Press once on the finger-tip control and discover the relief you ll receive from common stiffness and pain. The premium air bath will give you the relaxing benefit of thousands of warm air bubbles. By infusing the water with heated air, you ll enjoy a warm, calming bath that will leave you refreshed and relaxed. In addition to helping to ease muscle tension, improve circulation and relieve pain, your walk-in bath allows you to safely enter and exit, thanks to: non-slip floor built-in, easy-grip access bar ADA compliant seat patented no-leak door system This product is ideal for senior citizens, those with physical challenges, and anyone who enjoys a relaxing bath. See for yourself how dramatically more pleasing E.T. Lawson can make your bathroom! Choose from these Bath Planet options: 5 6 tub/shower base colors 8 wall patterns 16 wall colors 6 tub designs 3 door designs An assortment of finishing touches like shower caddies, soap dishes, grab bars and curved shower rods Why deal with the hassle and expense of a traditional bath remodel? For more information on the Bath Planet system, call E.T. Lawson today!

6 Bioheating Cooling Plumbing Electrical Solar Weatherization Insulation P.O. Box 249 Hampton, Virginia PRSRT STD U.S. Postage PAID Hampton,VA Permit No. 317 Peninsula (757) Williamsburg (757) Gloucester (804) Norfolk (757) Prefer Us? Refer Us! You Could Earn a Company Credit of up to $100! On the front cover of this newsletter, we introduced you to our etlawson.com spokespeople. You can be an E.T. Lawson spokesperson, too when you refer us to a friend, relative, neighbor or co-worker. For anyone who purchases heating, cooling, electrical or plumbing services, we will credit your account $20. For anyone who becomes an oil customer, we will credit your account $50. For anyone who purchases HVAC equipment from us, we will credit your account $100. Simply call us with your referral information, contact us online at etlawson.com, or use the enclosed reply card. Some restrictions apply. Please call for details. Have You Visited My Account Yet? Visit etlawson.com/myaccount today for all the online conveniences you want Paying all your E.T. Lawson bills online Viewing your up-to-date account history Keeping track of budget payments Viewing your delivery, installation, maintenance and repair histories Requesting fuel deliveries and service calls Here s the real beauty of My Account : No papers to shuffle through, no office hours to worry about, and no guessing about a bill or service call. Of course, if you prefer to speak with one of our caring customer representatives, we re still only a phone call away. The My Account feature is only available to Automatic Delivery customers and/or customers with a service contract. At this time, this feature is not available to Will Call or COD customers. If you have any questions, please contact our office at Newsletter by