7/30/2009. Town Representation Town Representation. Pre-Ad Campaign Survey. Post-Ad Campaign Survey

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Evangeline Warner
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1 7/3/29 Stormwater Post Ad Campaign Preliminary Findings Town Representation First Town Representation Town Representation Providence 51 Charlestown 5 rth Kingstown 32 Cumberland 5 Warwick 31 Central Falls 4 Coventry 24 Johnston 4 South Kingstown 21 Tiverton 4 Cranston 17 Barrington 3 West Warwick 17 Bristol 3 Middletown 14 Foster 3 Newport 14 Smithfield 3 East Providence 13 Warren 3 Pawtucket 12 Burrillville 2 Portsmouth 12 Glocester 2 East Greenwich Lincoln 2 Narragansett 9 rth Providence 2 Richmond 9 Westerly 2 Scituate 8 Woonsocket 2 Little Compton 7 Hopkinton 1 West Greenwich 7 Jamestown 1 Exeter 6 rth Smithfield 1 38 Towns Reporting (Every Town Except New Shoreham) All 5 Counties Reporting 366 Rhode Islanders Reporting 2 People surveyed from out of state County Representation Providence 131 Kent 89 Bristol 9 Newport 52 Washington 85 Town Representation Follow-up Town Representation Town Representation Providence 44 Exeter 4 South Kingstown 32 Lincoln 4 Pawtucket 26 Middletown 4 Warwick 24 West Greenwich 4 Westerly 24 Woonsocket 4 Charlestown 13 Barrington 3 rth Kingstown 13 Cumberland 3 Cranston 12 Jamestown 3 Narragansett 11 rth Providence 3 Coventry Warren 3 Richmond Foster 2 East Providence 8 Hopkinton 2 Tiverton 8 Little Compton 2 Johnston 7 rth Scituate 2 Newport 7 Portsmouth 2 Bristol 5 Smithfield 2 East Greenwich 5 Central Falls 1 West Warwick 5 Scituate 1 36 Towns Reporting (All Towns Except New Shoreham, Glocester, and Burrillville) Total of 313 Rhode Islander's Reporting Zip Codes County Representation Providence 119 Kent 48 Bristol 11 Newport 26 Washington 9 Post-Ad Campaign 12 fewer people from Providence County 41 fewer people from Kent County 2 more people from Bristol County 26 fewer people from Newport County 24 more people from Washington County **Seems more people did not record their zip code on the Post-Ad Campaign 1

2 7/3/29 Percent of People Familiar with Term "Storm Water Runoff" Percent Pre-Ad Campaign Are you familiar with the term "stromwater runoff"? Post Ad Campaign Differences in the Percent of People who reported that they were familiar with the term Stormwater Runoff On the Pre-Ad, the question asking familiarity with the term Stormwater runoff was the third question asked On the Post-Ad, this question was the 25 th question asked, potentially giving people more of an idea that they really didn t know what stormwater was therefore potentially lowering the percent of positive responses in the Post-Ad survey 2

3 7/3/29 Last summer, did you notice any of the following in Rhode Island: 9 t Sure Local newspaper articles Radio ads that mentioned Life-sized displays of a dad Ads on bus shelters that Ads on the sides of buses about stormwater stormwater wearing beach gear mentioned stormwater that mentioned stromwater Did the ads or articles cause you to change your behavior in any way? Have you ever heard of the website RI StormwaterSolutions.org?

4 7/3/29 To what extent do you believe each of the following items is potentially damaging to water quality in Rhode Island? 7 6 Major Moderate Minor ne Unsure 5 Percent of People Discharge f/ Sewage Treatment Plants Pet Waste Improper disposal of motor oil Lawn fertilizers and Runoff f/streets and highways Runoff f/residential roofs and s Oil & gas spills on s Grass clippings and leaves Soil erosion f/ construction sites Street sand & salt Discharge f/ industries Agricultural fertilizers and To what extent do you believe each of the following items is potentially damaging to water quality in Rhode Island? 7 Major Moderate Minor ne t Sure Discharge f/ Sewage Treatment Plants Pet Waste Improper disposal of motor oil Lawn fertilizers and runoff f/streets and highways runoff f/residential roofs and s Oil & gas spills on s Grass clippings and leaves Soil erosion f/ construction sites street sand & salt discharge f/ industries Agricultural fertilizers and To what extent do you believe each of the following items is potentially damaging to water quality in Rhode Island? Major and Moderate Minor and ne Discharge f/ industries Discharge f/ Sewage Treatment Plants Agricultural fertilizers and Lawn fertilizers and Runoff f/streets and highways Improper disposal of motor oil Street sand & salt Oil & gas spills on s Soil erosion f/ construction sites Runoff f/residential roofs and s Pet Waste Grass clippings and leaves 4

5 7/3/29 To what extent do you believe each of the following items is potentially damaging to water quality in Rhode Island? Moderate & Major ne & Minor Discharge from industries Discharge from Sewage Treatment Plants Agricultural fertilizers and Lawn fertilizers and Improper disposal of motor oil Runoff from streets and highways Street sand & salt Oil & gas spills on s Pet Waste Soil erosion from construction sites Runoff from residential roofs and s Grass clippings and leaves To what extent do you believe each of the following items is potentially damaging to water quality? who responded with "Major" or "Moderate" Discharge Runoff Runoff Agricultur from Lawn from from Grass Soil erosion al Sewage Improper fertilizers streets residential Oil & gas clippings from Street Discharg fertilizers Treatment Pet disposal of and and roofs and spills on and construction sand & e from and Plants Waste motor oil highways s s leaves sites salt industries Pre-Ad Post-Ad Change in % Red = Good Blue = Bad 45 When water goes down a storm drain, where does it go? (People's written responses to question 24) Don't Know Other Flows into the Goes to a Sewage Flows into the Flows into a Flows into sewer Treatment Plant ocean freshwater body Narragansett Bay 5

6 7/3/29 To what extent do you believe each of the following items is potentially damaging to water quality in Rhode Island? (People Who Needed More Information) Who Needed More Information Discharge f/ Sewage Treatment Plants Agricultural fertilizers and Discharge f/ industries Grass clippings and leaves Soil erosion f/ construction sites Improper disposal of motor oil Lawn fertilizers and Pet Waste Oil & gas spills on s Runoff f/streets and highways Runoff f/residential roofs and s Street sand & salt To what extent do you believe each of the following items is potentially damaging to water quality in Rhode Island? (People who needed more information) 12 Who Needed More Information Soil erosion f/ construction sites Discharge f/ Sewage Treatment Plants Grass clippings and leaves Pet Waste Agricultural fertilizers and runoff f/residential roofs and s street sand & salt discharge f/ industries Improper disposal of motor oil runoff f/streets and highways Oil & gas spills on s Lawn fertilizers and Which of the following practices would you do on a regular basis if you knew that the action would help reduce water pollution? Already Do This Willing to do this but don't do it today t willing Need more info t applicable Take used motor oil to a recycling station have oil changed at auto service center conduct soil tests for lime and fertilizer app. Apply fertilizer & weed killers only once a year Use no fertilizers or weed killers at all Use a mulching mower Sweep lawn products off street direct rain down spouts to lawn not stop erosion in yard keep street gutters clear of yard waste wash car/boat on lawn wash car at commercial car wash clean up and dispose pet waste 6

7 7/3/29 8 Which of the following practices would you do on a regular basis if you knew that the action would help reduce water pollution? Already do this Willing to do this but don't do it today t willing Need more info t applicable Take used motor oil to a recycling center Have your oil changed at auto service center Apply fertilizer or weed-killers no more than once or twice a year Use no fertilizers or weed killers at all Leave grass clippings on lawn Sweep lawn products off street Direct rain down spouts to lawn not Keep street gutters clear of yard waste Wash car (or boat) on lawn Wash car at commercial car wash Clean up and dispose pet waste Which of the following practices would you do on a regular basis if you knew that the action would help reduce water pollution? People Who Responded They "Already Do This" Take used motor oil to a recycling station have oil changed at auto service center conduct soil tests for lime and fertilizer app. Apply fertilizer & weed killers only once a year Use no fertilizers or weed killers at all Use a mulching mower Sweep lawn products off street direct rain down spouts to lawn not stop erosion in yard keep street gutters clear of yard waste wash car/boat on lawn wash car at commercial car wash clean up and dispose pet waste Which of the following practices would you do on a regular basis if you knew that the action would help reduce water pollution? People who responded "Already do this" Take used motor oil to a recycling center Have your oil changed at auto service center Apply fertilizer or weed-killers no more than once or twice a year Use no fertilizers or weed killers at all Leave grass clippings on lawn Sweep lawn products off street Direct rain down spouts to lawn not Keep street gutters clear of yard waste Wash car (or boat) on lawn Wash car at commercial car wash Clean up and dispose pet waste 7

8 7/3/29 Take used motor oil to a recycling center Have your oil changed at auto service center conduct soil tests for lime and fertilizer app. Which of the following practices would you do on a regular basis? who responded that they "Already do this" Apply fertilizer or weedkillers no more than once or twice a year Use no fertilizers or weed killers at all Use a mulching mower Leave grass clippings on lawn Sweep lawn products off street Direct rain down spouts to lawn not Keep street gutters Wash car Clean up Stop clear of Wash car at and erosion in yard (or boat) commercial dispose yard waste on lawn car wash pet waste Pre-Ad t Asked Post-Ad t Asked t Asked t Asked Change in % NA NA NA NA Red = Good Blue = Bad Percent of People Applicable (Those who checked off "t Applicable" were not figured into the percent) conduct soil tests for lime and fertilizer app. Which of the following practices would you do on a regular basis if you knew that the action would help reduce water pollution? 36.8 stop erosion in yard wash car/boat on lawn Apply fertilizer & weed killers only once a year Willing, Don't Do Yet 33.1 Use no fertilizers or weed killers at all 31.4 direct rain down spouts to lawn not 3.4 Sweep lawn products off street t Willing 29.4 Use a mulching mower 28.5 keep street gutters clear of yard waste wash car at commercial car wash Take used motor oil to a recycling station 19.6 clean up and dispose pet waste 12.7 have oil changed at auto service center Applicable (Those who checked off "t applicable" were not factored in) Which of the following paractices would you do on a regular basis if you knew that the action would help reduce water pollution? Willing to do this but don't do it today t willing Wash car (or boat) on lawn Use no fertilizers or weed killers at all Apply fertilizer or weed-killers no more than once or twice a year Take used motor oil to a recycling center Direct rain down spouts to lawn not Keep street gutters clear of yard waste Sweep lawn products off street Leave grass clippings on lawn Clean up and dispose pet waste Wash car at commercial car wash Have your oil changed at auto service center 8

9 7/3/29 Which of the following practices would you do on a regular basis? who responded that they were "Willing to do this but don't do it today" Apply fertilizer Take Have your conduct or weedkillers Keep used oil soil tests no Use no Direct rain street motor oil changed for lime more than fertilizers Leave Sweep down gutters Wash car Clean up to a at auto and once or or weed Use a grass lawn spouts to Stop clear of Wash car at and recycling service fertilizer twice a killers at mulching clippings products lawn not erosion in yard (or boat) commercial dispose center center app. year all mower on lawn off street yard waste on lawn car wash pet waste Pre-Ad t Asked Post-Ad t Asked t Asked t Asked Change in % NA NA NA NA Red = Good Blue = Bad Which of the following practices would you do on a regular basis? who responded that they were "t willing" Apply fertilizer Take Have your conduct or weedkillers Keep used oil soil tests no Use no Direct rain street motor oil changed for lime more than fertilizers Leave Sweep down gutters Wash car Clean up to a at auto and once or or weed Use a grass lawn spouts to Stop clear of Wash car at and recycling service fertilizer twice a killers at mulching clippings products lawn not erosion in yard (or boat) commercial dispose center center app. year all mower on lawn off street yard waste on lawn car wash pet waste Pre-Ad t Asked Post-Ad t Asked t Asked t Asked Change in % NA NA NA NA Red = Good (Negative # is good) Blue = Bad Gender Distribution Percent Female Male Gender Gender Distribution Female Male 9

10 7/3/29 Age Distribution & older Age Category My age group is: Highest Education Level Reached High School Some College Bachelor's degree Post Graduate college

11 7/3/29 My highest deucation level is: High School Some College Bachelor's Degree Post Graduate college Residence Area Urban Suburban Rural My residence would be considered: Urban Suburban Rural 11

12 7/3/29 Who Report Having One or More Large Pets Percent Do you have one or more large pets? (such as a dog or cat) Who Report to Live in a Home with a Yard, Garden, and/or Lawn

13 7/3/29 Do you have a yard, garden, or lawn? Who Report to Live Within ' of a Water Body Do you live within feet of a stream, river, lake, or the ocean?

North Coast Stormwater and Water Quality Survey

North Coast Stormwater and Water Quality Survey The North Coast Stormwater Coalition would like hear your opinion about storm water and water pollution issues in our area. This voluntary survey will take