Varieties. Varieties 2017

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Julia Greene
5 years ago
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1 Varieties Varieties 2017

2 Varieties

At our nursery in Denmark, our innovation team constantly sets new market standards for kalanchoe quality and plant growing

The innovation team is responsible for raw material quality control and the testing and implementation of new equipment and plant

Today, we employ around 350 people in Denmark, Turkey and Vietnam, producing 28 million plants and cut flowers a year for the

Nature has given us an excellent starting point for innovation.

3 At our nursery in Denmark, our innovation team constantly sets new market standards for kalanchoe quality and plant growing conditions. The innovation team is responsible for raw material quality control and the testing and implementation of new equipment and plant technology. Today, we employ around 350 people in Denmark, Turkey and Vietnam, producing 28 million plants and cut flowers a year for the European market and 70 million cuttings for the global market. Let s grow! Nature has given us an excellent starting point for innovation. All Queen plants and cut flowers have a natural robustness, which means they can withstand dry conditions and high temperatures. We continously assess the life span of plant blooms in our longevity room. Our goal is to ensure that our newest varieties always are a better alternative to existing varieties on the market. Read more about our history and innovation at queen.dk Our innovation center includes modern greenhouses for the storage and propagation of elite, virusfree plants and chambers for climate optimization. 4

MPS is recognised as the marketleading provider of CSR certificates.

Optimizing our processes: Biological sand filters enable us to purify and recycle water used in fertilising.

Green production and happy employees are among the initiatives that give flowers and business a deeper meaning. Read more about our production and employement at queen.

4 MPS is recognised as the marketleading provider of CSR certificates. An MPS certificate gives Queen customers the assurance that all products come from a transparent production line with a stamp of sustainable quality. (MPS A, and MPS GAP) Hello beautiful! Optimizing our processes: Biological sand filters enable us to purify and recycle water used in fertilising. A 9,000 m 3 rainwater tank meets all our irrigation needs, minimising our burden on the local water supply. Free of sodium and chloride, rainwater is also best suited for our plants. Green production and happy employees are among the initiatives that give flowers and business a deeper meaning. Read more about our production and employement at queen.dk Minimising our energy consumption: Our wellisolated greenhouses with multilayer curtains and state of the art control of horticultural lighting (modern LEDs and HPS) have reduced our energy consumption considerably. Energy efficiency has also been improved significantly due to our integration of waste based district heating and extraction of solar energy from greenhouses by heat exchangers/heat pumps with the natural gas power plant for electricity and heating. 6

5 1. Individual customer solutions: We work in partnership with you to find the best solution for your needs always in tune with seasonal colour schemes 2. Choosing the right shop solution: We ll help you develop the right instore plan to optimise your sales, whether you sell from CCtroleys, tables, shelves or displays 3. Making the plan: Queen Colour Space Management creates eyecatching displays that highlight seasonal colours and encourages more customer purchases. 4. Testing and adjusting the setup: We re committed to getting it right. In close dialogue with you, we test and adjust your flower assortment to make the best of everything. Let s cooperate We are a breeder and producer that guarantees to optimise customer sales. We have a very close dialogue with our customers and focus on solutions that can be easily implemented. 5. Follow up with targeted marketing: We support your marketing efforts all the way to the consumer, through unique packaging solutions, advertising and interactive consumer relations via the social media. 8

By using our concept we guarantee better sales per square meter on shop

social media, we feel it as a breath of new life.

dk To provide consumers a better experience, we constantly develop new

6 By using our concept we guarantee better sales per square meter on shop level and guarantee a reduced waste for the crops where we are involved. Every Queen flower tells a story... Each time a consumer posts a tale about our beautiful flowers on the social media, we feel it as a breath of new life. Read more about our brand at queen.dk To provide consumers a better experience, we constantly develop new packaging and patented solutions to improve the presentation in the shops. Our consumerfocused marketing highlights the special features of our brand. We aim to make Queen the bestknown brand in the flower category. That s a marketing advantage you will also enjoy when choosing us as your preferred kalanchoe supplier. 10

Highest ethylene tolerance on the market! Increases shelf life and decreases waste Flowers that cannot tolerate ethylene quickly appear faded, closed and withered.

7 Highest ethylene tolerance on the market! Increases shelf life and decreases waste Flowers that cannot tolerate ethylene quickly appear faded, closed and withered. An intense innovation program at Queens breeding department has resulted in unique Queen varieties characterized with high ethylene resistance and longevity combined with beautiful colors. What is ethylene? Ethylene is a natural gas released from ripening fruits and vegetables, exhaust gas and cigarettes. Our ornamentals are exposed to ethylene during transportation, in stores as well as in the consumers homes. Independent studies obtained at Nissen Consult showed, that our Queen varieties have the highest ethylene resistance on the market. On this basis we guarantee that the Queen varieties will maintain the full flowering potential in stores as well as in the homes. Exposure to ethylene along the supply chain Transport Exhaust gas Shop Ripening fruits and vegetables Home Fruits and candles Read more and watch the movie about ethylene at queen.dk 12

Queen White Alberte Maika Simone Sia 1, 2 EvaQ2 1, 2 Cheryl 1, 2 2018 2018 hite GraceQ2 1, 2 May YukiQ2 1

Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP1671536 (granted) 3.

8 Queen White Alberte Maika Simone Sia 1, 2 EvaQ2 1, 2 Cheryl 1, hite GraceQ2 1, 2 May YukiQ2 1 MercedesQ2 1 Ellen 1, 2 Paris 1, 2 14 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Yellow CamilleQ3 Freja Ingrid3 2018 Joyce LindsayQ3 1 Olivia 1

All patented varieties are marked with the above numbers. 1. U.S.

9 Queen Yellow CamilleQ3 Freja Ingrid Joyce LindsayQ3 1 Olivia 1 African Glow 1 ellow 16 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Orange CarmenQ2 ReeseQ2 A15 Adele NaomiQ3 1, 2 Chloe 1, 4 Holly 1,

10 Queen Orange CarmenQ2 ReeseQ2 A15 Adele NaomiQ3 1, 2 Chloe 1, 4 Holly 1, June Phoebe 1 Afr. FallQ2 1 range 18 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Red Molly Jackie Danielle 1 ed 20 Queen 2017.

11 Queen Red Molly Jackie Danielle 1 ed 20 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Dark Pink Priscilla Maxine Liva April Renée Estelle DrewQ2 March ark pink

May 1, 2 Lena 1 June Ghita 1, 2 Pink Paris 1, 2 2018 22 Queen 2017.

7,453,032 (granted) & Patent No. 7,847,150 (granted) 2.

12 Queen Dark Pink Priscilla Maxine Liva April Renée Estelle DrewQ2 March ark pink Alma 1, 2 July Kirsten 1, 2 Ida 1 May Afr. May 1, 2 Lena 1 June Ghita 1, 2 Pink Paris 1, Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Pink Asta Suri SelenaQ2 September Afr.

Afr. Delight 1, 2 2018 Afr. June 1, 2 24 Queen 2017.

13 Queen Pink Asta Suri SelenaQ2 September Afr. Bo Jane ink ClaraQ2 1, 4 Margrethe 1, 2 Signe 1, Sofia 1, 2 Louise 1, 2 Afr. Delight 1, Afr. June 1, 2 24 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

utflowers Queen CutFlowers Lasting blooms, clear water no care needed

fresh, bright appearance for as long as our potted kalanchoes.

14 utflowers Queen CutFlowers Lasting blooms, clear water no care needed Queen CutFlowers set a stunning, new standard for longevity in the cut flowers category. Comprising selected varieties, the elegant flowering stems keep their fresh, bright appearance for as long as our potted kalanchoes. Use them alone or in mixed bouquets. We guarantee minimum 3 weeks flowering. To be stored at minimum 7 C. Minimum 3 weeks flowering Week 2 Week 3 Week 4 26

15 Queen CutFlowers 1, 2, 3 Tender White Snow White 1, 2, 3 Dark Yellow 1, 2, 3 Warm Orange A15 1, 2, 3 Pretty Red 1, 2, 3 Darling Red 1, 2, 3 Sweet Pink 1, 2, 3 Delicate Pink 1, 3 28 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Outdoor Queen Varieties 2017 Queen Outdoor

Queen Outdoor concept brings you easycare varieties,

beautiful addition to balconies, patios and gardens

Do not cut back or pinch after flowering; with simple

and no pinching required Renée Late Spring Summer

Outdoor packaging sleve 30 bag 4 pack Queen 2017.

16 Queen Outdoor Queen Varieties 2017 Queen Outdoor Easycare varieties for balconies and gardens Our Queen Outdoor concept brings you easycare varieties, proven to withstand the elements, whether rain, drought, wind, shade or full sun. Thriving at temperatures of 535 C, they are a beautiful addition to balconies, patios and gardens throughout Europe. Do not cut back or pinch after flowering; with simple deadheading they will keep flowering until autumn s frost. CarmenQ2 Jackie Liva Forever fresh little watering and no pinching required Renée Late Spring Summer Estelle Maxine Autumn SelenaQ2 Jane Special Queen Outdoor packaging sleve 30 bag 4 pack Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

17 Queen Green Queen Green An interesting and easy alternative The Queen Green are all different species of kalanchoe. They are succulents and therefore they have a naturally long life. The plants only require sparse watering. An interesting alternative to the colourful Queen species. Surprising Desert 10 cm Rarotonga (March) 10 cm Pinnata Zanzibar 4 10 cm Aitutaki (August) 10 cm 32 Queen All patented varieties are marked with the above numbers. 1. U.S. Patent No. 7,453,032 (granted) & Patent No. 7,847,150 (granted) 2. European patent EP (granted) 3. Patents CutFlowers NL (granted) 4. Patents rol transformation Kalanchoe EP (granted) & U.S. Patent No. 9,253,952 (granted)

Queen Pot Covers Classic Nordic design made to match With their classic Nordic designs and seasonal colours, our ceramic pot covers are made to match each Queen

Our ceramics help plants stay healthy and fresh, allowing air to circulate around the plants while hiding the soil.

18 Queen Pot Covers Classic Nordic design made to match With their classic Nordic designs and seasonal colours, our ceramic pot covers are made to match each Queen series of plants and flowers in striking combinations or alone. Our ceramics help plants stay healthy and fresh, allowing air to circulate around the plants while hiding the soil. Watertight quality with a feltpadded base provides maximum protection for home furnishings. Below an appetizer of our Queen Pot Covers. See the full assortment at queen.dk. Harlequin White Classic White Classic Green Strap White Elegance White Elegance Green Cone White Pineapple White Pineapple Green 34

19 Januar 2017 ueen.dk Knud Jepsen a/s Skanderborgvej 193 DK8382 Hinnerup Tel Supplier no

Varieties. Varieties 2018

Varieties. Varieties 2018 Varieties Varieties Varieties Queen Varieties At our nursery in Denmark, our innovation team constantly sets new market standards for kalanchoe quality and growing conditions. The innovation team is responsible