Visonic Brand Book 2010

Transcription

1 Visonic Brand Book 2010 xcellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility ontributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and mplementing state of the art solutions Responsibility Contributing to the community and Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and ommunity Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and especting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and Excellence Passion to be "Best in class" Agility Adapting and cting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and the environment Excellence

2 Table of Contents About Visonic 1 Introduction 3 The Visonic Brand 4 The Visonic Logo 5 Proper Use of the Visonic Logo 6 Logo Sizes 7 Our Logotype 8 General Guidelines 9 Text Font 10 Corporate Colors 11 Color Palette for Publications 12 Stationery 13 Envelopes 14 Corporate Letterhead 15 Corporate Folder 16 Choosing The Right Visual 19 Visuals to Avoid 20 Publication Covers Mixing Image Types 21 PowerMax User Guide Covers 22 PowerMax Installer Guide Covers 23 Control Panel Data Sheets 24 Product Data Sheets 25 Brochures 26 Advertisements 27 Roll-ups 28 Posters 29 PowerPoint Template 30 Website 31 Diagrams 32 Icons 33 Packages 34

3 About Visonic Visonic Group is an international developer and manufacturer of high-quality electronic security systems and components. We are dedicated to enhancing people's way of life by increasing their sense of security. Our easy-to-use and innovative home security and control solutions and personal emergency response systems are vital parts of everyday family life for people of every age. By providing real-time connectivity between families, homes, property, care givers and community support networks, we empower people to pursue their daily lives with full confidence that the people and things they care most about are safe and comfortable. In institutional settings hospitals, senior residential facilities, correctional institutions, etc. our integrated solutions keep watch over critical equipment and people. Visonic is headquartered in Tel Aviv, Israel. Our products, manufactured in a 10,000m2 stateof-the-art manufacturing plant in Kiryat Gat, Israel, are sold through a network of subsidiaries, distributors and sales representatives in more than 70 countries throughout North America, Europe and the Asia-Pacific region. Visonic's leadership in the development of security technology is made possible by the company's dedication to innovative R&D. Its numerous breakthroughs over the past years have resulted in 90 registered patents and 40 additional patent applications presently being examined. Our innovative products are designed, developed and manufactured in accordance with the highest quality standards and are produced under ISO 9001 quality management system certified procedures. 1

4 Our Mission Visonic is committed to enabling life-long security, around the clock and around the world. We enhance personal and property security by developing and producing premium-quality, innovative products that offer superior benefits. We enhance quality of life by helping improve personal safety at home and giving people the ability to better manage their lives and their homes. How We Do Business In all our activities, we work to establish a fair and constructive partnership with our customers, employees, suppliers and our community. 2

5 Introduction What is a Brand? A brand is more than a name, a logo, a product or a service. A brand is an attitude, a way of doing things, of behaving, of communicating. It is a consistent expression of who we are as a company, both visually and verbally. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, our processes and our practices; the passion for innovation. Why Do We Need a Brand? A distinctive brand identity is essential for the success of any business. The main goal of branding and design is to express our messages and core values to our customers, employees, media and competitors. To achieve maximum impact, designs must be consistent and uniform. This guarantees immediate recognition and expresses the company values. What s in the Brand Guidelines Booklet? This booklet is intended to ensure that this valuable corporate asset is uniformly projected and applied in-house and externally. It sets out the principles and rules of the Visonic brand identity and it describes and illustrates how certain elements of that identity need to be treated. 3 Let s Build the Brand Together It is the responsibility of anyone who is involved in the development of Visonic communication materials to ensure all communications support the brand by complying with the rules laid out in this booklet. This is the only way to ensure that we achieve the necessary clarity and consistency across all our communication materials all over the world. These guidelines are flexible enough to enable us to develop materials that are audience-focused and appropriate to the subject matter we need to communicate. They are also strict where necessary to encourage consistent implementation of our brand. Through our branding guidelines, we are dedicated to helping you build communication materials that best communicate our message. We hope you will be inspired by them.

6 The Visonic Brand The Visonic brand stands for excellence and innovation in security. Our Core Brand Values Are: Excellence Visonic works with passion and always aims to be "best in class" Innovation Visonic develops unique technologies and implements state-of-the-art solutions Agility Visonic acts swiftly to adapt to changing customer needs and new market opportunities Integrity We value and respect our employees, customers, suppliers and the community Responsibility Visonic contributes to the community and works to safeguard the environment 4

7 The Visonic Logo The Visonic logo is a distinguishable sign that creates an immediate distinction from the rest of the market. It is the most powerful and visible symbol of our company's brand. Correct and consistent usage of the logo strengthens the brand and its visibility in the market. The Visonic logo should be used on all internal and external communication materials. Components of the Logo The Visonic logo consists of three elements: the symbol, the name and the slogan. The symbol: The symbol is a rectangle, one of the most stable and balanced primary geometric forms. The waves within the rectangle indicate controlled technology in the context of flexibility and reliability, which is built into every Visonic product. The slogan: Visonic means technological vision. The slogan strengthens the Visonic promise to secure, guard and control the most important thing in our lives - the safety of our loved ones and our property - giving us freedom and peace of mind 24/7. 5 the symbol the name logo type the slogan

8 Proper Use of the Visonic Logo The preferred color of the logo is the Visonic corporate blue color. When color is not possible, the Visonic logo may be used in black and white (good for fax documents) or on dark colors as negative (white). The logo can also be used in silver or gold for giveaways. Negative (white) 6 P 289 ( Navy blue) Black P 871 (Gold) P 877 (Silver)

9 Logo Sizes Minimum Size for the Logo To ensure that the logo is recognizable and is visually effective, it must be of a certain size. The use of an abbreviated version of the logo, without the slogan, is reserved for promotional giveaways and packaging only! With tagline Without tagline Logo Size Used In A4/Letter Formats mm 16 mm

10 Our Logotype The Visonic logotype uses a clear, clean, straightforward kind of font. It reflects a modern and updated company. Background In general the Visonic logo is white negative placed on a dark blue P 289 strip. When the logo is placed on a white background, the logo will be dark blue P 289. In general, the logo must be placed on a one-color surface or a relatively clear area. Negative (white) 8

11 General Guidelines Treat the logo with respect. Use only approved artwork received from Marcom. Avoid Common Misuses of the Logo Do not scan it. Use the guidelines to ensure that the logo is scaled proportionally. Do not recreate it yourself. Do not combine it with another symbol, artwork or logo. Limit its use to one logo per page or viewing surface. All elements of the logo must be in the same color; do not produce the logo in multiple colors, tints or screens of the same color. "Clear Space" Requirements To protect the integrity of the Visonic logo and to ensure that it is visually effective, a minimum surrounding of "clear space" is necessary in all applications. "Clear space" is the area around the logo that should be free of all other logos, symbols, text or other graphic elements. It provides a kind of breathing room and allows the logo to stand distinctly in any environment. 9 Relative Positioning of the Elements For legal reasons, it is important that the registered trademark symbol (circle R) appears with the logo at all times.

12 Font In the various publications, titles and body text should always be written in the Dax font in all its weights, condensed and regular according to the design. Dax Condensed Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dax Condensed Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 10

13 Our Corporate Colors Visonic is the main color, always present in every form of communication. Main Color Visonic Dark blue P289 / C100 M64 Y0 K60 / R0 G43 B92 Website Colors Visonic Dark blue 184c88 / R24 G76 B136 Wireless Cyan 15acda / R21 G172 B218 Amber Orange f08733 / R240 G135 B51 Wired Violet 672e82 / R103 G46 B131 PowerG Green 68a825 / R104 G168 B37 Accessories Red db3d19 / R219 G61 B25 Colors for Packaging Wireless Light blue C72 M12 Y5 K0 Amber Orange C0 M59 Y96 K0 Wired Violet C72 M94 Y3 K1 PowerG Green C66 M6 Y100 K0 11 Colors for Data Sheets & Brochures PowerMaxPro Cyan PCyan / C100 M0 Y0 K0 / RO G158 B224 PowerMaxExpress Apple green C50 M0 Y100 K0 / R151 G191 B13 PowerMaxComplete Red C0 M100 Y100 K14 / R202 G0 B25 AmberSelect Orange P165 / C0 M59 Y96 K0 / R239 G130 B20 AmberClassic Orange P7408 / C0 M25 Y95 K0 / R0 G253 B196 AmberBasic Orange P157 / C7 M43 Y70 K0 / R245 G166 B87 PowerMax+ Magenta PMagenta / C0 M100 Y0 K0 / R226 G0 B122 PowerMax10 Green C66 M6 Y100 K0 / R104 G169 B37 PowerMax20 Green P321 / C100 M0 Y31 K23 / R0 G129 B147 PowerMax30 Green P3405 / C85 M0 Y65 K0 / R0 G162 B118 PowerMax40 Green P7490 / C45 M0 Y80 K35 / R118 G147 B63 Exceptional: PowerLink Pink P225 / C1 M83 Y0 K0 / R229 G72 B144 General / other products Silver P877 / CO M0 Y0 K40 / R177 G179 B180

14 Color Palette for Publications Publications should incorporate an expanded color palette in addition to the corporate colors. These color combinations can be used to differentiate between the products, as well as enhance the various publications. General color- silver or for lower cost print- 40% Black PowerMaxComplete- (Red) C0 M10O Y100 K14 PowerMaxPro- (Cyan) C100 MO Y0 K0 PowerMax+ - (Magenta) C0 M10O Y0 K0 12 PowerMaxExpress- (Green) C50 MO Y100 K0 Amber- (Orange) C0 M73 Y100 K0

15 Stationery Letters, business cards, envelops and folders are in many cases the first contact that customers have with Visonic. It is therefore important that our identity is presented in a clear, correct and consistent way on every single item of stationery, whether for external or internal use. Business Card Jay Kalish Key Account Manager Tel Mobile jkalish@visonic.com Visonic Central Europe, Poland Ul. Smoleńskiego 2, Warszawa Fax Silver Navy Blue P 877 P 289

16 Corporate Envelopes & letterheads Without Window General Letterhead With Compliments Note Pad Head Office Israel 24 Habarzel Street, Tel-Aviv Israel Postal Address: P.O.B , Tel-Aviv Tel Fax With Compliments, With Window 14 Head Office Israel 24 Habarzel Street, Tel-Aviv Israel Postal Address: P.O.B , Tel-Aviv Tel Fax

17 Corporate Letterheads Visonic corporate letterhead uses an information banner at the bottom of the page. There are two options for letterhead pages. HQ Letterhead for offset printing HQ Letterhead for digital printing 15 Head Office 24 Habarzel Street, Tel-Aviv Israel Postal Address: P.O.B , Tel-Aviv Tel Fax Head Office 24 Habarzel Street, Tel-Aviv Israel Postal Address: P.O.B , Tel-Aviv Tel Fax

18 Corporate Folder Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-ofthe-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers & community Innovation Creating and implementing state-ofthe-art solutions Excellence Passion to be "Best in class" Agility Adapting & acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers & community Innovation Creating & implementing state-ofthe-art solutions Responsibility Contributing to Head Office Israel 24 Habarzel Street, Tel-Aviv Israel Postal Address: P.O.B , Tel-Aviv Tel Fax is a registered trademark of Visonic Ltd. VISONIC LTD. FOLDER C-0999-H (Rev.02) Designed by: Linor Ankri Lifelong security. Around the clock. Around the world. 16

19 Publications Look & Feel Visonic's seriousness is reflected in the usage of Visonic's dark blue and the silver line with the mostly white background. The artistic pictures, which are made by talented photographers show the product in different angles. Visonic's products are designed to offer security for people and their loved ones and this is reflected by showing images of the families we wish to protect. The family images are used alongside Visonic s modern-look panels, products and accessories. The international-looking family members are not posing for the camera, but rather they are enjoying the peaceful and comforting idea that everything is under control when using Visonic's products. The image complements the product with a visual that catches the eye by its warmth or concept. 17

20 Product Images Visonic uses the best photographers to create artistic, contemporary images of our products 18

21 Choosing The Right Visual The Visonic photography archive is comprised of family pictures. These pictures convey peace of mind, happiness, tranquility and always, a sense that everything is under control - the ability to do whatever we want, multi-tasking, and feeling safe and in control of our lives and the lives of our loved ones. In general, the pictures show families with parents in their forties. In most cases, the people are not posing for the camera, but are instead conducting their everyday lives. Each image should have a white or light background. All home visuals show contemporary modern interiors that are mostly white with touches of color, usually according to the panel color. Home Interior 19

22 Visuals to Avoid Examples of incorrect visuals: People who are posing for the camera. Old images that were taken in the 1980's. Images with dark backgrounds. Images of traditional wooden houses with brown/dark furniture or interiors. Visuals that may hurt another culture. Think international. Posing for the camera 1980's Dark background Dark interior Homes 20

23 Publication Covers Mixing Image Types Publication covers combine family images with product images. The concept comes from easiness of picture-taking today and the urge to take photos of our loved ones every minute of the day "Living a digital life". The ability today to take lots of pictures 24/7 is a parallel to Visonic products, which help safeguard our loved ones every minute of the day. Brochure Covers Visonic Product Catalog Your Source For All Home Security And Safety Solutions PowerMaxComplete All-in-one Professional Grade Wireless Security PowerMax Express Outstanding Wireless Security in an Ultra-Compact Panel Lifelong security. Around the clock. Around the world. 21

24 PowerMax User Guide Covers lly supervised wireless alarm control system Fully supervised wireless alarm control stem Fully supervised wireless alarm control system Fully supervised wireless alarm ntrol system Fully supervised wireless alarm control system Fully supervised wireless ar r pervised wireless alarm control system Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control stem Fully supervised wireless alarm control system Fully supervised wireless alarm ntrol system Fully supervised wireless alarm control system Fully supervised wireless ar r pervised wireless alarm control system Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control User Guide PowerMaxExpress Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control stem Fully supervised wireless alarm control system Fully supervised wireless alarm ntrol system Fully supervised wireless alarm control system Fully supervised wireless ar r pervised wireless alarm control system Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control stem Fully supervised wireless alarm control system Fully supervised wireless alarm ntrol system Fully supervised wireless alarm control system Fully supervised wireless ar r pervised wireless alarm control system Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control User Guide PowerMaxComplete Fully supervised wireless alarm control system 22 lly supervised wireless alarm control system Fully supervised wireless alarm control stem Fully supervised wireless alarm control system Fully supervised wireless alarm ntrol system Fully supervised wireless alarm control system Fully supervised wireless ar r pervised wireless alarm control system Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control stem Fully supervised wireless alarm control system Fully supervised wireless alarm ntrol system Fully supervised wireless alarm control system Fully supervised wireless ar r pervised wireless alarm control system Fully supervised wireless alarm control system lly supervised wireless alarm control system Fully supervised wireless alarm control User Guide PowerMaxPro Fully supervised wireless alarm control system Visonic LTD PowerMaxPro English User Guide D Designed by: Linor Ankri Visonic LTD PowerMaxExpress English User Guide D Visonic LTD PowerMaxComplete Partition II English User Guide D Designed by: Linor Ankri

25 PowerMax Installer Guide Covers y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless Visonic LTD PowerMaxExpress English Installer Guide D Installer Guide PowerMaxExpress Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless Visonic LTD PowerMaxComplete English Installer Guide D Installer Guide PowerMaxComplete Fully supervised wireless alarm control system 23 y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control system y supervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully supervised wireless alarm control em Fully supervised wireless alarm control system Fully supervised wireless alarm rol system Fully supervised wireless alarm control system Fully supervised wireless ervised wireless alarm control system Fully 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26 for GSM, GPRS and/or IP* reporting channels: - Enables highly reliable alarm reporting to the central station - Provides back-up for standard PSTN lines reliable radio communication using only a small tag and with no need for a keyfob voice prompts and family message center zones, one wired siren output, and Speech Box interface functionality while the bracket is attached to the wall internal GSM/GPRS/IP modules FCC, CE and EN50131 grade 2 Available frequencies: 868, 433, 315 Number of zones: 28 wireless; 1 or 2 hardwired Users codes: 8 Battery type: 24 hour back-up 7.2V, 1300mAh, NiMH 48 hour back-up 9.6V, 1800mAh, NiMH Power supply (internal or external): 100VAC to 240VAC, 50/60Hz 0.5A / 12.5VDC, 1.6A Reporting format options: SIA, Contact ID and SIA/IP Weight: 1.44Kg (51oz) with battery Size: 266 x 206 x 63mm (10-7/16 x 8-18 x 2-1/2in) RF system: Two-way + diversity antenna modules, field-upgradable with one-way or two-way keypads, keyfobs and wireless sirens highly reliable radio communication regulations, including: FCC, CE and EN50131 grade 2 wireless sirens and keypads Available frequencies: 868, 433, 315 Number of zones: 28 wireless + 1 hardwired input User codes: 8 Battery type: 12-hour back-up - 4.8V, 1300mAh Power supply (external): Europe: 230VAC 50Hz input, 9VAC 700mA output USA: 120VAC 60Hz input, 9VAC 1000mA output Reporting format options: SIA, Contact ID and SIA/IP Size: 193 x 178 x 50mm (7-5/8 x 7 x 2in) Weight: 658gr (23oz) RF system: Two-way + diversity antenna Extend the value of your offering with these recommended wireless transmitters and detectors.** CO Temperature Smoke Flood Keyfob Two-way Keypad Remote Commander Gas Two-way Keyfob GSM/GPRS Modules Motion Curtain Outdoor Indoor Magnetic Siren Siren Contact * All add-on communications modules need to be purchased separately. The IP module is expected to be available during ** Partial list; actual design may be different to the design in the images. Contact Visonic to get a full list of more than 30 types of available accessories. and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. POWERMAX COMPLETE DATA SHEET ENG C (Rev.01) Designed by: Linor Ankri Head Office Israel Tel (+972-3) Spain Tel (+34-91) U.S.A Tel (+860) Hong Kong Tel (+852) U.K. Tel ( ) Germany Tel (+49) Nordic Tel (+47) Poland Tel (+48-22) South Africa Tel (+27) For more information, visit us at: or info@visonic.com Extend the value of your offering with these recommended wireless transmitters and detectors.** CO Temperature Smoke Flood Keyfob Two-way Keypad Remote Commander Gas Two-way Keyfob GSM/GPRS Modules Motion Curtain Outdoor Indoor Magnetic Siren Siren Contact * All add-on communications modules need to be purchased separately. The IP module is expected to be available during ** Partial list; actual design may be different to the design in the images. Contact Visonic to get a full list of more than 30 types of available accessories. and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. POWERMAX EXPRESS DATA SHEET ENG C (Rev.01) Designed by: Linor Ankri Head Office Israel Tel (+972-3) Spain Tel (+34-91) U.S.A Tel (+860) Hong Kong Tel (+852) U.K. Tel ( ) Germany Tel (+49) Nordic Tel (+47) Poland Tel (+48-22) South Africa Tel (+27) For more information, visit us at: or info@visonic.com Control Panel Data Sheets The control panel's data sheets images reinforce the product messages. These are targeted mainly to installers. It is a technical paper that introduces the product to the field, explaining the features, specifications and advantages of the panel. The panel photos with a graphic background are used primarily as the main image in data sheets, user guides and white papers when the paper is very technical. PowerMaxPro Professional, all-in-one home security solution Visonic s PowerMax Pro brings an entirely new level of versatility, connectivity and style to the world of home security and control. This comprehensive, multifunction wireless solution fully meets consumers demands for attractive, easy-to-use, yet flexible, security and management of their homes. It delivers exceptional reliability, performance and ease of installation due to the uniquely robust, professionalgrade architecture. Sleek contemporary design Comprehensive Internet-based operation and surveillance via PowerLink Wide range of remote control and reporting options via Internet, phone and SMS Simple, icon-based operation Easy installation - with intuitive menus and voice prompts Market-leading range of wireless peripherals Modular design - for easy upgrades Field-proven - in more than half a million installations PowerMaxPro Elegant, all-in-one solution Elegant design fits contemporary tastes and décor Multiple, easily added internal and external communication modules (GSM/GPRS/CDMA/IP) Extensive choice of additional modules, including two-way keyfob, factory-installed proximity card reader Seamless integration with Visonic s PowerLink for Internet-based home control and surveillance Up to three RS232 terminals for external GSM, PowerLink and local PC communication Two interchangeable languages (optional) - ideal for multicultural markets Three partitions plus multiple common areas allows for multitenant residences and small offices/businesses Enables streamlined operations and advanced services Easily added communication modules, interchangeable languages - enable you to meet diverse needs whilst simplifying inventory management Easy, flexible OEM customisation - including panel shell, languages, display texts, voice prompts Opens the way to advanced applications Intelligent architecture Full protection of all mission-critical components, including internal power supply, main PCB and outputs Isolated battery compartment, providing up to 72 hours backup Diversity antenna for superb-quality transmission and reception Internal GSM module with optional external antenna improves cellular transmission and reception Internal PowerLink module - for Internet-based operation and surveillance Dedicated channels and side openings ensure easy wiring Built for easy installation, reliable operation Visual and audio system status notifications Easy-view large-font 16-character LCD Icon-based keypad - reduces training and support Easy-enrol, easy-use proximity tags and keyfobs Simple, menu-based programming Field-proven reliability Full ISO 9001 certification Complies with most international standards and regulations, including FCC, CE, EN50131 Grade 2, WEEE, RoHS Wide range of wireless peripherals Extend the value of your offering with these recommended wireless transmitters and detectors.* Motion Two-way Keyfob Two-way Keypad CO Flood Magnetic Contact Keyfob PowerLink Module Smoke Outdoor Siren Outdoor Remote Commander GSM/GPRS Modules Temperature Indoor Siren * Partial list; contact Visonic to get a full list of more than 30 types of available accessories. and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. POWERMAX PRO DATA SHEET ENG C (Rev.04) Designed by: Linor Ankri Head Office Israel Tel (+972-3) Spain Tel (+34-91) U.S.A Tel (+860) Hong Kong Tel (+852) U.K. Tel ( ) Germany Tel (+49) Nordic Tel (+47) Poland Tel (+48-22) South Africa Tel (+27) For more information, visit us at: or info@visonic.com PowerMaxComplete All-in-one Professional Grade Wireless Security Visonic's PowerMax Complete is a compact and fullyintegrated professional-grade wireless security and personal safety solution. Especially designed for residential and small office customers, many of whom are disconnecting from the standard PSTN network, it packs the full range of communication, configuration, and expansion options into a single, all-in-one modular wireless panel. The internal communications modules cost effectively deliver advanced GSM/GPRS and IP capabilities. This comprehensive array of advanced features, together with its ease-of-use and rapid installation, make PowerMaxComplete the most cost-effective and modular security solution in the industry today. All-in-one, self-contained system Versatile internal communications options Highly robust and reliable architecture with full international certifications Modular and flexible design affordable and easily adjusted to fit varying needs Simple to use, install and program Extensive range of accessories and expandability options PowerMaxExpress Ultra-compact Wireless Security With Internal Communications Options Visonic's PowerMax Express packs outstanding func-tionality into an exceptionally small, wireless control panel. It delivers all the reliability and features that homeowners and professional installers need, providing a highly cost-effective solution. Unique among its size class, this sleekly designed control panel offers the flexibility to add internal GSM/ GPRS or IP communications modules according to the needs on-site. Easy to install and use, and compliant with international standards, the PowerMaxExpress provides the ideal solution for today s highly competitive market. Modern, clean design that fits any décor Compact, nearly invisible on wall All-in-one, self-contained system Versatile internal communications options Easy installation and intuitive operation Extensive range of accessories and expandability options PowerMaxComplete Enhanced, versatile communications capabilities Built-in PSTN communicator Easy-to-add internal communications modules (field-upgradeable) Two-way RF system with diversity antenna - facilitates highly Flexible configuration options Optional proximity reader for easy and rapid arming and disarming Choice of external or internal transformer Voice functionality options including two-way voice communication, Partitions version available (up to 4) Expander module including one PGM output, two additional hardwired Easy installation and high reliability Intuitive operation, enrollment and programming Easy-view LCD display and icon-based keypad Dedicated channels and side opening ensure easy wiring Main PCB board is protected from accidents or sabotage Outputs are protected against short circuits Main PCB construction enables the installer to enroll and test peripheral Internal fully-protected power supply Back-up battery - supplies multiple peripherals and also backs up Complies with most international standards and regulations, including: Specifications PowerMaxExpress Compact, modern design Small size, nearly invisible on the wall Very clean, stylish design fits into any modern décor All-in-one, self-contained panel Standard PSTN communicator Optional plug-in GSM/GPRS and IP* internal communications LCD and a full-function keypad Highly cost-effective solution for black-box type installation, High reliability and performance Main PCB board is protected from accidents and sabotage Outputs are protected against short circuits External transformer and 12-hour backup battery included Two-way wireless system with diversity antenna facilitates Partitions version available (up to 4) Designed to comply with most international standards and Easy installation and operation Intuitive operation, enrollment and programming Compatible with all Visonic peripherals including two-way Specifications Wide range of wireless accessories Wide range of wireless accessories 24

27 Product Data Sheets The products's data sheets show the product as the main image, as if in the front; and, in the background, an image that reinforces the product's application or installation environment. These data sheets are targeted mainly to installers. They are technical papers that introduce the product to the field and explain its features, advantages and specifications. The general color of products is 40% black (gray). 25

28 Brochures Brochures are usually 4-8 pages. Since they are usually delivered by the professional installer/sales person to the end user at home, the brochures are targeted to both end users and the installer. Shown here: four spreads from the PowerMaxComplete & PowerMaxExpress brochures. About Visonic The Visonic Group (LSE :VSC.L;TASE :VSCTA), founded in 1973, is an international developer and PowerMaxComplete PowerMaxComplete One Panel = Complete Modularity Complete range* of market-leading wireless accessories to fit the needs of every customer Staying Ahead Of Evolving Communications Environments One Solution: Complete Coverage The residential security environment today is not what it used to be. Gone are the days when installers could be certain of a landline telephone line at every site. Gone are the days when consumers were satisfied with a one-size-fits-all approach to their security system communications. Today's homeowners want much more than a monitored security system. They want a system that can alert them wherever they are, at home or away in the event of burglary, fire or flood, or a medical emergency involving a home-bound family member. All-in-one Professional Grade Wireless Security manufacturer of high-quality electronic security systems and Upgrade Options Visonic's PowerMax Complete is an innovative all-in-one professional grade wireless security system for homes and small offices. It provides a complete, modular solution for all aspects of security, safety and connectivity. components. We are dedicated to enhancing people's way of life by increasing their sense of security. Our easy-to-use and homes, property, care givers and community support networks, we Power Supply Proximity reader (two tags included) Internal redundancy of GPRS, GSM and SMS - ensures maximum reliability for the delivery of events to the central alarm station Supports any residential infrastructure as a back-up or primary communication channel External or internal power supply (12V) Easy to configure and install Expander Module Full encryption of GPRS messages using SIA/IP protocols Two additional hard-wired zones Featuring multiple performance and configuration options, and the possibility to easily add internal communications modules for GSM, GPRS and/or Broadband IP* reporting channels, PowerMaxComplete enables service providers to fully meet customer needs regardless of the available communications infrastructure or future changes. empower people to pursue their daily lives with full confidence that the people and things they care GSM-350 Voice functionality options including two-way voice communication, voice prompts and family message center The PowerMax Complete control panel introduces a new level of flexibility, modularity and affordability to residential security. Security professionals and service providers can expand their offering to include comprehensive security and safety while keeping down total costs. And, homeowners can get an ideal system without paying for unneeded capabilities and upgrade the system as necessary. innovative home security and control solutions and personal emergency response systems are vital parts of everyday family life. By providing real-time connectivity between families, VISONIC LTD. POWERMAX COMPLETE BROCHURE ENG C (Rev.01) Designed by: Linor Ankri, PowerMax, Tower and Next are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. When the document is less technical and is written more from a marketing point of view, we use lifestyle images to deliver the message. PGM output Battery Wired siren output SMS event notifications to up to four users Two-way voice communication Today, at any individual site, landline, GSM and IP communication can all exist, alone or in any combination. Moreover, the available communications options can rapidly change as technology and markets develop. With all these variables, security professionals need to be able to offer the optimal communications and backup options for the widest array of customers. And, they need to be able to update installed security solutions as infrastructure changes. With Visonic's market-leading range of wireless accessories, PowerMaxComplete provides homeowners with a comprehensive blanket of security, safety and control covering all aspects of home protection to safeguard everyone at home, as well as the building and contents. Security professionals can offer a full range of wireless accessories that work seamlessly with the PowerMaxComplete control panel to ensure timely detection and alert of virtually any kind of risk to the home and people in it. PowerMaxComplete provides everything needed to easily and cost-effectively meet homeowners' needs in today s evolving communications environment. Modular and both Broadband IP and GSM/GPRS-ready, this all-in-one professional grade control panel enables professionals to offer a security system with the most suitable connectivity and security backup to ensure uninterrupted communication in case of a link failure or interference. Installation and future upgrades are quick and easy: even years after installation, the communications modules can be added or changed according to infrastructure availability. PowerMax Complete professional-grade wireless home security and safety system can be extended with a diverse range of easy-to-add accessories: wireless intrusion detectors; wireless safety detectors and personal emergency response transmitters help save lives and prevent personal injury; and wide Motion s Next+ K9-85 MCW Next+ PIR MCW Clip MCW Wireless, digital motion detectors with a pet-tolerant model for animals weighing up to 38kg (85lb) and a contemporary design that suits any décor Outdoor Indoor Siren Advanced wireless outdoor motion detector for harsh environment, with virtually TOWER-20AM MCW no false alarms Curtain Motion Mirror Wireless, miniature curtain-type motion detector for the protection of doors, windows and all-glass walls Wireless, mirror-type motion detector with extended range of 18m - ideal for commercial applications and large residences TOWER-40 MCW Self-powered, fully-wireless indoor siren and strobe with a sleek and modern design that fits any interior MCS-720 Outdoor Siren Magnetic Contact Self-powered, fully-wireless outdoor siren and strobe with a choice of red, blue, orange, or white strobe light lenses MCS-730 Wireless compact door/ window protector almost invisible on the wall MCT-302 MCT-320 Safety Speech Box interface for remote voice communication * All add-on communications modules need to be purchased separately. GPRS communication requires a GPRS enabled PowerMaxComplete control panel. The Broadband module is expected to become available in Please contact Visonic for more information. variety of control options increase ease of use and convenience. The flexible and diverse choice of expansion options and drilling-free wireless installation offered, make the Visonic home security solution a dynamic choice that fits the needs of every customer. Security Smoke 12V power supply Carbon Monoxide (CO) Wireless smoke detector with loud alarm sound and visual notifications most about are safe and comfortable. Visonic is headquartered in Israel, MCT-425 where we operate a development center and manufacturing plant. Our Flood Gas Highly sensitive, detects water at ground level Gives early warning before CO levels become dangerous; 5 years sensor live MCT-442 MCT-550 Temperature Provides warning in case of natural gas leaks (Methane CH4, commonly used for cooking) MCT-441 MCT-560 Issues an alert when the ambient temperature reaches predetermined thresholds; detects indoor or outdoor temperatures Control sales and marketing subsidiaries in the USA, Germany, UK, Poland, Spain and Hong Kong are supplemented by a worldwide network of distributors, serving a growing installed based that spans more than 70 countries. Security Safety Control Emergency Surveillance MCT-234 Keyfob Remote Commander Comfortable and attractive keyfob with miniature design that enables easy arming and disarming User-friendly universal remote commander to control the security system MCM-140 Transmitters for emergency and control Single, two or four channel handheld transmitters for control applications and emergency response MCT-104 MCT-101 Two-way Keyfob MCT-237 Attractive and ergonomic design, provides instant feedback of system status and commands Speakerphone Two-way Voice Keypad Speech Box Extends the voice notifications and two-way voice communications capabilities of the security system to remote locations around the home MCT-220/ MCT-220WP One button click for immediate emergency response; with large red button and back light to make it easily visible during day or night. Optional humidity-resistant silicon pocket enables safe use in humid environments such as bathrooms, showers, and gardens MKP-150/151 Extends the functionality of the control panel to an additional location in the house MCT-102 Emergency Pendant-style Transmitter MCT-201WP 2 3 For more information, visit us at: or info@visonic.com PowerMaxExpress Small Size; Big Performance Outstanding Wireless Security in an Ultra-Compact Panel About Visonic components. We are dedicated to enhancing people's way of life by increasing their sense of security. Our easy-to-use and innovative home security and control solutions and personal emergency response systems are vital parts of everyday family life. By providing real-time connectivity between families, homes, property, care givers and community support networks, we empower people to pursue their daily lives with full confidence that the people and things MCT-241MD Wristband Transmitter Fully waterproof, factory-sealed emergency button with integrated fall detector that eliminates the danger of undetected falls Emergency Button Attractive, waterproof wristband transmitter with one button click for immediate emergency response MCT * Partial list, actual design may be different to the design in images, some products and models may not be available in all regions. Please contact Visonic to get more information. PowerMax Express The Visonic Group (LSE:VSC.L;TASE:VSC.TA), founded in 1973, is an international developer and manufacturer of high-quality electronic security systems and Fall Attractive, waterproof pendant-style transmitter with one button click for immediate emergency response Head Office Israel Tel (+972-3) Spain Tel (+34-91) U.S.A Tel (+860) Hong Kong Tel (+852) U.K. Tel ( ) Germany Tel (+49) Nordic Tel (+47) Poland Tel (+48-22) South Africa Tel (+27) Designed by: Linor Ankri CUSD POWERMAXCOMPLETE BROCHURE C Visonic Ltd., Ltd. All rights reserved. Visonic and PowerMax are registered trademarks of Visonic Ltd. Visonic reserves the right to change information or specifications without notice. One Solution; Multiple Options Ideal for Any Home High reliability and performance PowerMaxExpress combines all the features that homeowners need in a small and sleek, easy-to-use home security control panel. It is designed to suit the widest variety of family lifestyles, home designs and available communications infrastructures. Wherever reliable home security is needed, PowerMaxExpress is ready to provide the answer. Visonic's PowerMax Express is an exceptionally small, wireless control panel that delivers all of the reliability and features homeowners and professional installers need. Highly cost-effective and unique among its size class, this sleekly designed control panel packs outstanding functionality into a comprehensive all-in-one, self-contained panel. Three easy-to-use navigation buttons Built-in siren Quick-glance status LEDS and icons PowerMaxExpress offers multiple performance options and the flexibility to add internal GSM/GPRS or Broadband IP communications modules*. This enables service providers to meet the needs of a wide range of homeowners, regardless of their communications infrastructure and ensures uninterrupted communication with the alarm central station. Easy to install and use, and compliant with international standards, PowerMaxExpress provides the ideal solution for any requirements. Full-function LCD display with system status and clock Emergency/Panic ready Three easy-to-use operating buttons for quick arming/disarming Full-function 20-button keypad Chime enable/disable Main PCB board is protected from accidents and sabotage Outputs are protected from short circuits and current surges Security Multiple communications options Four-partition system Motion s A built-in standard PSTN communicator with optional plug-in internal GSM/GPRS or Broadband* IP communications modules ensures maximum reliability for the delivery of events to the central alarm station. Any communication channel can be designated as a backup to the primary channel, increasing the likelihood that the alert will be transmitted successfully even in the event of a communication channel failure. Having multiple communication options also enables installers to fit the panel to any infrastructure exists at the customer site. Complies with most international standards and regulations, including: FCC, CE and EN50131 grade 2 Next+ K9-85 MCW Compact, modern design Small size and stylish, clean design make the panel almost invisible on the wall, suiting any décor. Clip MCW Home control & surveillance * All add-on communication modules need to be purchased separately. The IP module is expected to be available during Complete range* of market-leading wireless accessories to fit the needs of every customer The PowerMax Express wireless home security and safety system can be extended with a diverse range of easy-to-add accessories. Wireless intrusion detectors enhance the protection of people and property; wireless safety detectors and personal PowerMaxExpress provides the perfect solution for homeowners and professional installers looking for a wireless control panel that combines full functionality with affordability and ease of use. Offering intuitive operation, enrolment and programming, and utilizing Visonic's onsite and remote programming capabilities, PowerMaxExpress can typically be installed and programmed in less than two hours. UK, Poland, Spain and Hong Kong are supplemented by a worldwide network of distributors, serving a growing installed based that spans more than 70 countries. Homeowners benefit from a user-friendly 20-button keypad and easy-to-read LCD display. Moreover, single button operation of key features such as arming and disarming, and emergency and panic signalling ensure quick and easy system operation by any member of the family. Outdoor Indoor Siren Advanced wireless outdoor motion detector for harsh environment, with virtually TOWER-20AM MCW no false alarms Curtain Motion Mirror Wireless, miniature curtain-type motion detector for the protection of doors, windows and all-glass walls Wireless, mirror-type motion detector with extended range of 18m - ideal for commercial applications and large residences TOWER-40 MCW Self-powered, fully-wireless indoor siren and strobe with a sleek and modern design that fits any interior MCS-720 Outdoor Siren MCS-730 Magnetic Contact Self-powered, fully-wireless outdoor siren and strobe with a choice of red, blue, orange, or white strobe light lenses Wireless compact door/ window protector almost invisible on the wall MCT-302 MCT-320 Safety Connect PowerMaxExpress to PowerLink and gain a cost effective, advanced Internetbased home control and video alarm verification solution. Choose the most suitable service level for any home: they care most about are safe and comfortable. Visonic is headquartered in Israel, where we operate a development center and manufacturing plant. Our sales and marketing subsidiaries in the USA, Germany, Wireless, digital motion detectors with a pet-tolerant model for animals weighing up to 38kg (85lb) and a contemporary design that suits any décor emergency response transmitters help save lives and prevent personal injury; and a wide variety of control options increase ease of use and convenience. Smoke Carbon Monoxide (CO) Wireless smoke detector with loud alarm sound and visual notifications Plug and play broadband IP event notification MCT-425 Comprehensive IP-based video alarm verification MCT-442 Flood Gas Highly sensitive, detects water at ground level Gives early warning before CO levels become dangerous; 5 years sensor live MCT-550 Temperature Provides warning in case of natural gas leaks (Methane CH4, commonly used for cooking) MCT-441 ready MCT-560 Issues an alert when the ambient temperature reaches predetermined thresholds; detects indoor or outdoor temperatures Control Fully managed web services platform for providing homeowners with web control, notifications and surveillance services Security Safety Control Emergency Surveillance, PowerMax, Next and TOWER are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. POWERMAX EXPRESS BROCHURE ENG C (Rev.00) MCT-234 Keyfob Two-way Keyfob Comfortable and attractive keyfob with miniature design that enables easy arming and disarming Attractive and ergonomic design, provides instant feedback of system status and commands MCT-237 Transmitters for emergency and control MCT-104 MCT-101 Single, two or four channel handheld transmitters for control applications and emergency response Two-way Voice Keypad Extends the functionality of the control panel to an additional location in MKP-150/151 the house Remote Commander MCM-140 MCT-102 Emergency Pendant-style Transmitter Fall Attractive, waterproof pendant-style transmitter with one button click for immediate emergency response Head Office Israel Tel (+972-3) Spain Tel (+34-91) U.S.A Tel (+860) Hong Kong Tel (+852) U.K. Tel ( ) Germany Tel (+49) Nordic Tel (+47) Poland Tel (+48-22) South Africa Tel (+27) For more information, visit us at: or info@visonic.com Designed by: Linor Ankri CUSD POWERMAXCOMPLETE BROCHURE C Visonic Ltd., Ltd. All rights reserved. Visonic and PowerMax are registered trademarks of Visonic Ltd. Visonic reserves the right to change information or specifications without notice. MCT-201WP 2 3 MCT-241MD Fully waterproof, factory-sealed emergency button with integrated fall detector that eliminates the danger of undetected falls Wristband Transmitter Emergency Button Attractive, waterproof wristband transmitter with one button click for immediate emergency response MCT-211 MCT-220/ MCT-220WP * Partial list, actual design may be different to the design in images, some products and models may not be available in all regions. Please contact Visonic to get more information. One button click for immediate emergency response; with large red button and back light to make it easily visible during day or night. Optional humidity-resistant silicon pocket enables safe use in humid environments such as bathrooms, showers, and gardens User-friendly universal remote commander to control the security system 26

29 Advertisements Make IP YOUR Opportunity Minimum Size. Maximum Performance. Taking Property Protection to the Top With the Ultimate Outdoor Visonic s new state-of-the-art IP solutions make even PSTN look complicated Highly cost effective IP management platform The Visonic IP Solutions Kit: Serves as a central station IP receiver for up to 20,000 IPMP IP management platform supervised accounts PowerLink Advanced broadband IP communicator with Optional video alarm verification and web-based home optional video alarm verification and web-based home control services control services Full range of control panels featuring internal GPRS modules GSM/GPRS connectivity IP-based cellular Fast and reliable IP cellular connectivity to the central station communication solution Internal redundancy of GSM and SMS PowerLink Advanced broadband IP communicator Zero-effort installation Optional upgrades to video alarm verification and end user web-based home control services Enables additional recurring revenues from unique services PowerMaxExpress Great things come in small packages. PowerMaxExpress is the ultra-compact panel that has it all inside: security, safety and IP connectivity. Versatile internal communication modules built-in PSTN module with optional internal field-upgradeable GSM/GPRS or IP communications modules Modern, clean design almost invisible on the wall Highly reliable with full international certifications Simple to use, install and program professionalgrade architecture PowerMaxComplete Many homes are moving to cellular and IP communications. Offer the perfect solution And stay on top of the market. PowerMax Complete is an all-in-one wireless security solution for any home or small business. It features the full range of security, safety and communications options packed into a single wireless panel. This modular and flexible design gives you total freedom to meet the broadest variety of requirements, without requiring customers to pay for capabilities they don t need. Internal redundancy for assured communication ensures maximum reliability in event delivery to the alarm central station via GSM/GPRS and/or IP Highly reliable with full international certifications Simple to use, install and program professional-grade architecture TOWER -20AM shines a new light on outdoor intrusion detection. Innovative Octa-QUAD technology accurately distinguish Unprecedented, complete anti-masking protection. between moving trees and bushes, swings, roaring animals Available in hardwired and wireless models: Wireless version and real human movement. works with all Visonic PowerMax home security systems V-Slot technology - provides high resistance to environmental providing a complete solution for full protection of the house, interferences and vandalism. inside and out. Market-leading black mirror optics for high immunity to white light mainly from direct sunlight and car headlights. 27

30 Roll-ups All-in-One Wireless Alarm System with Advanced Internet-based Home Control Solution Internet All-in-one panel that gives you full security, safety, remote control and observation capabilities any time, from any where in the world Observe your home and loved ones using any web or mobile browser Control your security system from afar: arm/disarm, control lights and electrical appliances, etc. Receive alerts by or SMS text message about burglary, smoke in the house, gas or CO leaks, floods and any emergency that might occur while not at home 28

31 and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. POWERMAX EXPRESS POSTER ENG C (Rev.00) and TOWER are registered trademarks of Visonic Ltd. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. TOWER POSTER ENG C (Rev.00) Posters PowerMaxComplete All-in-one Professional Grade Wireless Security Minimum Size. Maximum Performance. TOWER Family Robust sensors for tough installations Versatile internal communication options built-in PSTN and optional internal field-upgradeable GSM/GPRS or IP communications modules Modular and flexible design - easily adjusted to fit varying needs and budgets Highly reliable with full international certifications Extensive range of accessories and expandability options and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONIC LTD. POWERMAX COMPLETE POSTER ENG C (Rev.00). Designed by Linor Ankri PowerMaxExpress PowerMaxExpress is the ultra-compact panel that has it all inside: security, safety and IP connectivity. Versatile internal communication modules built-in PSTN with optional field-upgradeable GSM/GPRS or IP communications modules Modern, clean design almost invisible on the wall Highly reliable with full international certifications Simple to use, install and program Professional-grade architecture Optional pre-enrolled accessories for fast and easy installation The new era in motion detection Innovative V-Slot recessed window Provides extremely high resistance to environmental interference and vandalism, while also raising sensitivity. Obsidian Black MirrorTM technology Virtually eliminates white light interference coming from direct sunlight or car headlights. Unprecedented anti-masking protection* Provides virtually undefeatable protection against blocking of the detector s field of view. TOWER-20AM Octa-Quad outdoor detector Eight Quad detectors housed in a compact, yet robust, housing and each monitors one-eighth of the field of view to provide exceptionally reliable motion detection with virtually no false alarms. * Anti-masking protection is available in the TOWER AM models only 29

32 PowerPoint Presentation Template Please work according to the template. Title in caps-lock: size: 24 pt Running text: size: 21 pt All text is bold and in dark blue The bullets are dots according to the color of the line. There are two versions, Hebrew and English. Use only approved templates received from Marcom. Specific Subjects, colors: 30 Cyan=General Green = Finance Orange = Amber

33 Website The corporate website uses the same color coding as all other materials as indicated on page 11. Each website that will be developed in the future (for other languages/regions) must use the same design and color coding of the corporate website. 31

34 Diagrams The Visonic illustration style includes drawings that are simple, yet modern. The illustrations are based on the corporate colors, according to the color coding. Diagrams change according to the brochure subject/panel. 32

35 Icons Visonic's iconic language was created to make certain features and applications in our products more visible and easy to understand. Icons can indicate either a patented technology, a feature or the application of the product or solution. General Safety IP 33 Technology Application

36 Packages 34