Connection. Ideas and Information for RETAILERS INSIDE: March 2016 Volume 17 Issue 3. details on the bottom of page 5... retailer.wilottery.

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1 Connection INSIDE: March 2016 Volume 17 Issue 3 retailer.wilottery.com details on the bottom of page 5... Retailer of the Month, page 2 Security Corner, top of page 3 More Than Just Lottery, page 4 Instant Sales Tracking, page 5 New Scratch Tickets, pages 6 & 7 Ideas and Information for RETAILERS

2 Mega Holiday # Craig Rd. Eau Claire, WI Left to right: Paul McDonald, Manager Tiffany Goetz, and Alicia Schneider This month, we travel to Eau Claire: home to UW Eau Claire, Country Jam USA and a hub for shopping at Oakwood Mall. Not far from the shopping is Mega Holiday, which initially operated as Mega Gas (Mega Co-op.), but joined forces with Holiday several years ago. Mega Holiday #6 on Craig Rd. has been open for about 30 years. Throughout the years, Mega Holiday has been a strong supporter of promotions benefiting Special Olympics, Boys and Girls Club, and Junior Achievement in the Eau Claire area. In the fall of 2014, Tiffany Goetz took over as manager and expanded the Lottery scratch ticket selection from 17 to 33 games. The store experienced a 45% sales increase in 2015 compared to 2014! In recent months, the Mega Co-op has been working with Gordy's to buy 14 c-stores and sell 3 Mega Co-op grocery stores to Gordy's. After the sales are complete, Mega Co-op will own 33 convenience stores. Gordy's and Mega Co-op will support each other with joint loyalty programs, including pump perks and a gas rewards program. With an 81 year history in Eau Claire, the Mega Co-op stores are sure to benefit the Chippewa Valley for years to come.

3 SECURITY Wisconsin Lottery Protect Your Store From Theft March Protect yourself before any theft occurs Keep track of all game and pack numbers for all full and partial packs of tickets including: Opened packs in the dispensers Full packs being kept as backup inventory Every night at closing: note the last ticket number for each opened pack that is currently being sold Keep all the packaging invoices from your Lottery ticket deliveries Do not leave tickets where the public can reach them Keep all backup stock of ticket packs in a locked area (i.e. in a safe or locked cabinet) Protect yourself after a robbery or burglary occurs Call 911 to report the theft to the police Take an inventory to determine what was stolen Call the IGT Hotline to report the theft of Lottery tickets. You will need the following information to provide to the Hotline personnel Your Retailer Number The game and pack numbers along with the ticket ranges (for all packs that were opened) of the tickets stolen The police information for the responding officer(s) including the police agency, the police officer s name, the case number, and the telephone number of the responding agency The Hotline staff will mark the tickets Stolen in the gaming system to prevent any cashing and help the police apprehend the person(s) responsible for the theft. $30 Classic Millions Incentive Results The top selling locations from January 1-31, 2016 Back in January, we offered you a Short Term Incentive on the $30 ticket Classic Millions. The incentive was $10 for each winner you sold of $50 or more. Here are the 24 retailers that earned $110 or more on that Short-Term Incentive CONGRATULATIONS!! Independents Chains Sunset Bowl Waukesha Woodman's East Madison Dresser Food & Liquor Dresser Kwik Trip #808 Columbus Durand Avenue Mart Racine Pick N Save #6382 New Berlin Philly's Grocery & Deli Fond Du Lac Festival Foods Fond Du Lac William Bay Mobil Williams Bay Tobacco Outlet Plus #527 Waukesha Mulligans Inc Janesville Kwik Trip #888 Waupaca National Quick Food Mart Milwaukee Kwik Trip #301 River Falls Charlies Discount Tobacco & Lq Cudahy Kwik Trip #881 Oshkosh Deli Food Xpress Greenfield Pick N Save #6366 Hales Corners Hammond Spur/Gerfra Superior Pick N Save #6384 Mukwonago Pioneer Travel Plaza Richfield Pantry Food-Mitraj Racine Taylor Corner Store Taylor River Bend Liquor West Allis

4 March And to think, he really only came in for In January, Powerball had the highest Lottery jackpot in history. a Lottery ticket. When Lottery players come in for tickets, who knows what else they might decide to pick up? Those grab-and-go snacks, hot and cold beverages, and full meals add up fast, increasing earnings well beyond Lottery sales commissions. These Lottery sales increases and winning ticket sales translate to incentives under the Retailer Performance Program as well. In fact, last year Wisconsin Lottery retailers saw earnings of over $39 million through commissions and incentives.* We would like to say a big THANK YOU to all of our retailers for your hard work and CONGRATULATIONS on your successful sales during The Great Powerball Run!! *Based on Fiscal Year 2015 unaudited commissions and incentives Wisconsin Lottery

5 Instant Ticket Price Point Distribution March As a Lottery Retailer, you are probably very aware of how your instant scratch tickets sell at the various price points. But how do sales track across the state at each of those price points? Introduced the game price point There have been some significant changes over the years. Players have drifted "upwards" from the $1 preferences of years ago. For a long time, the $2 ticket was the favorite among players, but in 2007 the $5 ticket took over as the highest selling price point in terms of dollars. The big story from 2015 is the $20 ticket. You have embraced it as retailers, and your enthusiasm is shared by players. The $20 price point now represents 19.6% of instant sales (in terms of dollars) across the state. All in all, the higher price points ($5, $10, $20 & $30) now make up 67% of Instant Sales. Make sure you are well-stocked at those price points. For more Pac-Man TM fun and prizes, scan the QR Code or go to wilottery.com. #585 TOP PRIZE $30,000 Overall odds of winning: 1:3.7 Prize payout: 63.0% THREE paths to play on each ticket!

6 Scratch-offs Odds are you ll like em TOP PRIZE $30,000 Overall odds of winning: 1:3.9 Prize payout: 63.0% #566 Line of RED numbers TRIPLES the prize! TOP PRIZE $1,200 Overall odds of winning: 1:4.8 Prize payout: 59.0% #592 Chance to win TRIPLE the prize! Ask your Lottery Telemarketer for the most current launch dates TOP PRIZE $ Overall odds of winning: 1:3.3 Prize payout: 70.0% Two puzzles to play! # #581 TOP PRIZE $4,900 Overall odds of winning: 1:4.0 Prize payout: 62.0% Bonus: Instant $3 and $15 wins! TOP PRIZE $50,000 Overall odds of winning: 1:3.8 Prize payout: 64.5% #575 Win DOUBLE, FIVE TIMES the prize, or $100 instantly!

7 March #594 TOP PRIZE $100,000 Overall odds of winning: 1:3.6 Prize payout: 70.0% Win up to 20 times! #574 TOP PRIZE $10,000 Overall odds of winning: 1:4.0 Prize payout: 62.0% Win up to 10 times! Visit retailer.wilottery.com for information on ticket launches. Winning Powerball Ticket-Sellers From The BIG Run! Marshall's Gateway, Glenbeulah Lou's One Stop, Green Bay

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No Lottery Word Search s n o i t a l u t a r g C on BADGERFIVE BINGO CROSSWORD FIVECARDCASH JACKPOT MEGABUCKS MEGAMILLIONS PICKFOUR Telemarketing Staff PICKTHREE Congratulations POWERBALL PULLTABS SCRATCH SECONDCHANCE SUPERCASH C on grat u WINNERS March 2016 Volume 17 Issue 3 Connection is a monthly publication of the Wisconsin Lottery. lati Kami Blatter, graphic designer Retail Relations, editors