The Eau Claire Revitalization Story. March 2, 2018 WCMA Conference
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1 The Eau Claire Revitalization Story March 2, 2018 WCMA Conference
2 The City of Eau Claire was founded on a site at the confluence of the Eau Claire and Chippewa Rivers
3 Early Industry was Lumber/Sawmills Known as Sawdust City
4 Industrial Heritage After the logs ran out there was a transition to Manufacturing/Heavy Industrial Island of Industry in a Sea of Agriculture
5 Uniroyal Tire Company Closing ,300 workers 1,900,000 square feet
6 Banbury Place former Uniroyal Celebrated 25 th Anniversary in 2017 Local Developer 155 businesses 750 employees 300 storage units 35 apartments
7 Response to Uniroyal Closing Hutchinson Technology Inc. (TDK) United Health Group Nestle built second facility Gateway Industrial Park Corp.
8 Downtown Eau Claire Highways and sprawl Department stores moved out to the malls Buildings got older Low rent district Highest crime rate
9 Keys to Eau Claire s Revitalization Public Sector took the lead Established Redevelopment Authority and Downtown Eau Claire, Inc. Infrastructure investment in bike trails, riverfront parks, and public plazas Used Tax Incremental Financing and state/federal grants where avail. Investment commitment for downtown revitalization Private Sector Investment Royal Credit Union and JAMF Software building large office buildings Housing development, mixed-use projects Created tax increment Young Entrepreneurs
10 Keys to Eau Claire s Revitalization Emphasis on Housing More people living downtown creates more demand for commercial Greater pay back on utility infrastructure, 24/7 usage Creative Class/Creative Economy Included as part of our economic development strategy Investment in Arts and Culture Emergence of VolumeOne The voice for arts and music culture, millennials, and hipsters University of Wisconsin-Eau Claire Expanding beyond campus boundaries into downtown and other parts of Eau Claire
11 Keys to Eau Claire s Revitalization Collaboration Clear Vision Many players coming together to support the Confluence Project Public/Private Partnerships Branding as Music Capital of the North Promoting all the major music festivals People who discovered Eau Claire through music festivals moving to town Music spin offs
12 N. Barstow Redevelopment Before Flood Plain Contamination Substandard soils Blighted Properties
13 N. Barstow Redevelopment After Features mixed-use buildings, narrow streets, shared parking, and high-density development
14 Phoenix Park Photo Credit: Volume One
15 Farmer s Market in Phoenix Park
16 Tubing from Phoenix Park Easy access to river Free air hose at JAMF
17 Royal Credit Union Corporate Headquarters, consolidated multiple branches Used historic design Generated tax increment to pay for Phoenix Park
18 Phoenix Park Neighborhood Out of town developer took first risk Mixed-use development Loft apartments and retail Emphasis on housing Underground parking
19 The Livery Give every older building a chance to be redeveloped Some are not financially viable or highest and best use
20 JAMF Software Local resident s software company Creates software for Apple products How could he help support the Confluence Project?
21 The Oxbow Hotel & The Lakely Former seedy rundown hotel Hipster hangout WEDC Grant
22 The Lismore Hotel $20 million+ remodel of a bankrupt Ramada Zach Halmstad (JAMF Software) and Pablo Properties Eau Claire s first rooftop bar
23 The Informalist & EC/DC
24 Downtown Business Growth Young entrepreneurs opening stores downtown Red s Mercantile Ramone s Ice Cream Parlor Tangled Up In Hue Revival Records
25 Downtown Business Growth Blue Boxer Arts Latitude 44 SHIFT Cyclery Blue Ox Running Photo Credit: Elise Sitzman, VisitEauClaire.com
26 Biscuit Lofts Parks and Recreation Redevelopment WHEDA Project
27 Lazy Monk Brewing
28 N. Barstow Parking Ramp Success led to parking problem in Downtown area Modern design Contract parking during the work week with nearby businesses
29 Volume One and The Local Store V1 is the arts and music culture voice of the region Store sells local products Shared work space available
30 Sculpture Tour
31 Bridge Lighting
32 Artisan Forge
33 Forage - Eau Claire
34 Banbury Art Crawl
35 Music Capital of the North Sounds like summer weekly concerts Eau Claire Jazz Festival Country Fest Country Jam Rock Fest Blue Ox (Bluegrass) Prex Claires /Oxbeaux Eaux Claires (Indie) Photo Credit: Eaux Claires
36 Haymarket Landing Mixed-Use Building One of two Confluence buildings 30,000 square feet of first floor commercial 5-story dormitory Taxable
37 Pablo Center at the Confluence Public/Private Partnership WEDA Award 2016 City, County, and State financing Collaboration with University of Wisconsin-Eau Claire Under construction, open in Fall 2018
38 Haymarket Plaza Public Plaza between two Confluence buildings
39 Haymarket Plaza
40 Haymarket Plaza Pedestrian Bridge
41 Statistics Investment around the Confluence: $100,000,000 New Building Valuation in TIDs: 2002 TID #8: $12,418, TID #8: $71,077,200 No. of new housing units: 2002: 1, : 1,641 No. of people living downtown: 2002: 2, : 3,458
42 Statistics Downtown Apartment Vacancy Rate: 0% Industrial Vacancy Rate Citywide: 1.85% 2017 Building Valuation: $295,604,991 Unemployment rate 2.4 percent
43 Pipeline Projects Sonnentag Events & Recreation Complex
44 Pipeline Projects YMCA Tennis Center
45 Cannery District Creation Eau Claire s newest redevelopment district Over 30 acres along the Chippewa River
46 Cannery District Development Map
47 The Brewing Projekt
48 Recent Articles on Eau Claire TIME Magazine, A Festival That Brings it Home Outside Magazine, 16 Best Places to Live in the US Smart Asset, The Least Stressed Cities in America Milwaukee Journal Sentinel How Eau Claire Became a Magnet for Artsy Millennials in Wisconsin Thrillist This Small Town in Wisconsin is the Mini-Portland of Your Dreams Best Small Towns to Visit in All 50 States Philly.com - A Hipster Scene Booms in Eau Claire, WI Minneapolis Star Tribune - Six Best Places to Go in 2017
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