Less is More Marketing. Fernando Pages Ruiz

Transcription

1 Less is More Marketing Fernando Pages Ruiz

2 What s shaping the market? Growing consumer awareness of quality, energy and ecology.

3 A new house that will last 150 years?, Los Angeles Times blog: Pardon Our Dust, February 11, A Better Home Right Now, Fine Homebuilding, February- March Highperformance HVAC systems, Fine Homebuilding, February- March America's Inaugural PATH Concept Home Purchased by First-Time Homeowners, Automated Builder, February Inaugural PATH Concept Home purchased by first-time homeowner, Sustainable Home, January 29, New Concept Home for The Holidays, KPTM FOX 42 Omaha, December 21 Biobased Insulation is 'Energy Star' in HUD PATH Concept Home, Biobased Solutions, Summer 2007 Sustainability Rules the PATH Concept Home Omaha, Campaign for Affordable Housing Newsletter, July 9, SEBC Going Green in Orlando This Week, Nation's Building News, July 9, (Click on Association News) PATH Debuts Concept Home, Environmental Building News, July, Bringing the Concept Home, Appliance Magazine, July Tips To Help First- Time Buyers Acquire Their Dream Home, Fort Worth Star- Telegram, July 1, A Cutting-Edge House in The Heartland, JLC Online, July Lincoln Builder Debuts America's First Concept Home, Lincoln Business Builder, July Finishing Touches, HGTVPro.com, Summer 2007 Bennett Hofford Construction chosen to build next PATH Concept Home, Custom Home, October 31, Painting The Town Green, Charleston Regional Business Journal (South Carolina), October 29, New Sustainable, Disaster-Resistant, Concept House, Builder Online, October 26, House To Plant Seed for Green Homes, The State (Columbia, S.C.), October 23, The "Green House", The World Herald, October 21, 2007 Green Concept Home Planned for Poplar Grove, Charleston Regional Business Journal, October 15, HUD Names Charleston Builder for Second PATH Concept Home, Builder Online, October 11, HUD Names Charleston Builder for PATH Concept Home in South Carolina, Yahoo! Finance, October 10, Concept Home Set for Poplar Grove, Charleston Post Courier (South Carolina), October 8, October Product Spotlight: Metal Roofing and Skylights, Builder, October 1, The PATH to Better Design, New Home, Fall The PATH Concept Home Omaha, Omaha Builder, August The Whole House and Nothing But the Houses, HGTVPro.com, August 11, Reusing Household Water with Greywater Systems, HGTVPro.com, August 11, Saving Time with Factory-Framed Floors, Fine Homebuilding, August/September PATH, HUD Partner to Showcase Concept Homes, Professional Builder, July Houses That Change When We Do, Washington Post, March 23, Article also Builder, March 2005 (final of four articles). Davidsonville Firm Working on Inner City Home of the Future, Annapolis Capitol, January 30, From Fantasy To Reality, Professional Builder, January 2005 (third of four articles). The New ABCs for HVAC, Professional Builder, November 2004 (second of four articles). The Flexible Home, Smart HomeOwner, November/December The Next Generation of Plumbing, Professional Builder, October 2004 (first of four articles). PCA Pushing Aggregate, Rock Products, October 1, PATH Unveils Its Concept Home to Embrace Evolutionary Technology PATH Concept Home, Design Cost Data, November/December Building Green, The State (Columbia, South Carolina), November 13, Remodel for Change, Remodeling, November 1, was published March 25 in the Cincinnati Post, March 26 in the Orlando Sentinel, March 29 in the Denver Post, March 30 in the Macon (Georgia) Telegraph, April 1 in the Milwaukee Journal Sentinel, and April 2 in the Forth Wayne (Indiana) Journal Gazette and the Bradenton (Florida) Herald, and April 9 in the Miami Herald. Energy-efficient house debuted by HUD, World-Herald, June 7, HUD Unveils America s First Efficient, Sustainable PATH Concept Home, News Blaze, June 7, Nation s First Government Concept Home Ready For Sale, KETV, June 6, HUD Unveils America s First Efficient, Sustainable, Affordable PATH Concept Home, RAC Online, June 7, HUD Debuts First Sustainability Design PATH Concept Home, Plumbing and Mechanical, June 1, PATH Uses Top Technologies in 2007 Concept Home, HGTVPro.com, May A PATH to the Future of Homebuilding, HGTVPro.com, April Breathe Easy: Radon Mitigation at the PATH Concept House, HGTVPro.com, April Innovative Electrical Systems, HGTVPro.com, Spring 2007 Great Ways to Use Home-Run Plumbing, HGTVPro.com, Spring Concept Home Omaha Considers a Sustainable Future, Hampton Roads & Commercial Building Edge, Spring High Plains, High Concept, The Next American City, Spring 2007 Cross Section: Affordable Design Meets High-tech Housing Technology, Fine Homebuilding, February /March AEC Software Helps PATH Concept Home, CONSTRUCTECH, February 13, The Home of the Future, Smart HomeOwner, January/Feburary 2007.

4 How do we respond? A whole-house, engineered approach to the high-performance residence. Families of products, methods and quality control. A green building approach that can include cost as a weighted value.

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6 Demonstration Projects

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9 Details, details

10 Angle stops leak

11 Coolant lines usually leak

12 Foam the rafters

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14 Blower door test

15 Small job, big benefits

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17 Tankless Technology

18 A School House

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20 Green Personality Types Extreme greens have a world view on ecology. Health seekers have view on family wellness and safety. Money and autonomy looking at energy savings and energy independence. Conservationists value authenticity and environmentalism per se. Eco-chic, status, style and sense of belonging.

21 Basic Green-Built, High Performance Homes Feature: Tight (not uptight) construction Framing and sheathing. Weather-resistant barriers. Attic wrap. Flashing and infiltration detailing. Smart vapor barriers. Enhanced insulation Foam boards and insulation systems. Caulks and sealants. Advanced insulation systems. Reflective sheathing or weather barriers.

22 Green-Built, High Performance Homes Feature Engineered mechanical systems Engineered floors and roofs. Insulation. Windows (EnergyStar ). Solar panels. Lighting efficiency Skylights, windows. Bulbs, and fixtures.

23 Green-Built, High Performance Homes Feature Air quality continued No Mold Drainage plane. Intelligent interior vapor barrier. Framing cavity monitoring systems. Paperless drywall. Clean building, dust barriers and floor masks. Weatherization Obama s 58-billion Energy incentive. $6,000,000,000 weatherize older homes.

24 Homasote 440 SoundBarrier

25 Plumbing Inovation PEX

26 Electric Flexibility Wireless switches Baseboard wire chases

27 Solar Energy

28 Collectors

29 Solar Shingles

30 Solar cells off your laser printer?

31 Getting Subs on Board

32 Blueprint Democracy

33 Certification NAHB Green Geared to mainstream builder. Streamlined paperwork. Inclusive lumber certification. Rewards resource efficient design (time and money). LEED H (deep shade) Geared toward architect. Forest Standards Council. Certified dealer. Environments for Living Education, education, education.

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35 NovaBrik

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37 Carved concrete walks

38 New Economy Interiors

39 Color blind?

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42 High-end Affordable

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44 Perception is reality

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46 Zero-energy bed & Breakfast

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48 Mechanical & Electrical

49 Eco-spec: Recycled products abound. Solid surface counters with 50- percent recycled content. Garage doors with 80-percent recycled content. Sheathing with 75-percnet recycled content. Insulation with 100-percent recycled content.

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51 Did you know? Accessories

52 Affordable Remodel Fernando Pages Ruiz com