A Survey of Green Remodeling

Transcription

1 A Survey of Green Remodeling Kevin Park Remodeling Futures Program October 21,

2 The Existing Housing Stock is Made More Energy Efficient Through Remodeling 80 Thousand BTUs Per Square Foot or Before 1940 to to to to to to Note: Total End-Use Energy. Source: Energy Information Administration, Residential Energy Consumption Survey.

3 Rising Energy Prices Will Likely Affect Homeowners Decisions U.S. Nominal Energy Prices (Index 1999=100) Heating Oil (Retail) Natural Gas (Residential End-Use) Electricity (Residential End-Use) Source: Energy Information Administration, Short-Term Energy Outlook

4 Green Means More Than Energy Efficient: Growing Environmental Awareness Represents New Market $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Organic Food Sales (Million) Source: Organic Trade Association, 2007 Manufacturer Survey

5 Research Questions What types of projects are being installed? (How are other categories of Green doing relative to energy efficient products?) Are there differences in anticipated growth across project types? Do these measures vary by household or contractor characteristics?

6 Specpan Survey Sample: 239 Responses 83% General Remodeling Contractors 70% with Revenue Under $500K

7 Products in Survey: PATH Remodeling Top 10 and More 1. Air Sealing 2. Smartvent Ventilation/Ventilation Control Systems 3. HVAC Sizing- Right-sized HVAC 4. High Efficiency Toilets 5. Compact Fluorescent Lighting 6. High Performance Windows/Storm Windows 7. Wireless Lighting, Thermostats, and Other Controls 8. Solar Hot Water 9. Recycled/Renewable Flooring 10. Tubular Skylights Plus, Low-/No-VOC Paints, Finishes, and Adhesives Tankless Water Heaters Mold Resistant Gypsum Panels Engineered Wood Wall Framing

8 Categories of Green: ToolBase Technology Inventory Affordability Energy Efficiency Quality/Durability Environmental Performance Safety of Occupants or Construction Crews or Disaster Mitigation Ease of Implementation Initial Cost Operational Cost

9 Creating Indices: Current Use (Incidence) and Anticipated Growth (Adoption) scale Incidence Index: (% saying installed frequently)+ (1/2)*(% saying installed occasionally) Adoption Index: (% saying increasing use)+ (1/2)*(% saying same level of use) e.x. 40.7% of Respondents Who Installed Tubular Skylights Expected Their Use to Increase, 50.9% Expected Their Use to Remain the Same, Resulting in an Adoption Index Score of 66.2.

10 Incidence Index Scores Solar Water Heaters Crawlspace Ventilation Wireless Thermostats Automatic Lighting Controls Recycled Wood Flooring Tubular Skylights Renewable Species Flooring Most Efficient HVAC Sizing Tankless Water Heaters Alternative Insulation AVERAGE Mold Resistant Gypsum Engineered Wood Framing Low-VOC Paints, Finishes High Efficiency Toilets Compact Fluorescent Lights High Performance Windows

11 Adoption Index Scores Wireless Thermostats Automatic Lighting Controls Recycled Wood Flooring Tubular Skylights Renewable Species Flooring Most Efficient HVAC Sizing Tankless Water Heaters Alternative Insulation AVERAGE Mold Resistant Gypsum Engineered Wood Framing Low-VOC Paints, Finishes High Efficiency Toilets Compact Fluorescent Lights High Performance Windows

12 PATH Product Categories: Environmental Performance, Safety and Disaster Mitigation Have Higher Use and Anticipated Growth Safety and Disaster Mitigation Environmental Performance Quality and Durability Energy Efficiency Safety and Disaster Mitigation Environmental Performance Quality and Durability Energy Efficiency Incidence Index Adoption Index

13 Cost Categories: Products Which Save Money Over the Life of the Product Lead, But Other Categories of Green Growing As Well Requires Premium Operational Savings Cost Equivalent Incidence Index Requires Premium Operational Savings Cost Equivalent Adoption Index

14 Contractor Characteristics: Larger Companies Install More Products, But Similar Anticipated Growth Across All Company Sizes $1M or More $500K to $999K $250K to $499K Under $250K $1M or More $500K to $999K $250K to $499K Under $250K Incidence Index by Company Size Adoption Index by Company Size

15 Contractor Characteristics: Companies With Larger Projects Use More Products and Anticipate Greater Growth $50K or More Incidence Index by Typical Project Size $25K to $49K Under $25K $50K or More Adoption Index by Typical Project Size $25K to $49K Under $25K

16 Smaller Companies Are Leading the Adoption of Products Requiring a Premium $1M or More $500K to $999K $250K to $499K Under $250K Adoption Index by Company Size Adoption Index by Typical Project Size $50K or More $25K to $49K Under $25K

17 Location: Green Products More Common in Urban Areas Small Town Incidence Index by Location Suburb Central City Small Town Adoption Index by Location Suburb Central City

18 Region: South and West Lead in Current Use, South and Midwest Lead in Anticipated Growth West South Midwest Northeast West South Midwest Northeast Incidence Index by Region Adoption Index by Region

19 Conclusions: Wide variation in use of PATH s Top Ten products, but general consensus of increasing adoption. Energy efficient products with operational savings most used and best anticipated growth, reflects consumer motivation for cost savings over the life of the product. But other Green products also expected to grow even those requiring a premium, with some evidence of smaller firms leading in the adoption of these products. Higher rates of usage and growth in major urban areas. South and Midwest have highest projected adoption.

20 Appendix: Product Categorization Cost Safety and Disaster Mitigation Environmental Performance Quality and Durability Energy Efficiency High Efficiency Toilets cost equivalent Compact Fluorescent Lights operational saving High Performance Glazed Windows operational saving Tubular Skylights na Centralized Automatic Lighting Controls na Wireless Thermostats na Most Efficient HVAC Sizing na Alternative Insulation premium required Recycled Wood Flooring premium required Rapidly-Renewable Species Flooring cost equivalent Low-VOC Paints, Finishes cost equivalent Tankless Water Heaters operational saving Gypsum Panels premium required Engineered Wood Framing premium required