In September, our window focus is on warm & colorful scarves for the autumn season. We will show scarves in both our A and B windows.

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Virginia Norman
5 years ago
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1 SEPTEMBER styleguide 2014

3 Introducing the new campaign In September, our window focus is on warm & colorful scarves for the autumn season. We will show scarves in both our A and B windows. The weather will become colder soon, and we want our customers to get ready for the season change and wrap themselves in our lovely, warm & cosy scarves. Our scarves for the season are checkered, color-blocked and printed. Wrap yourself with fall fun! As always, we want our window campaigns to reflect that Pieces is: HAPPY CURIOUS SURPRISING MAGICAL FUN SEPTEMBER Mo KNIT PROMOTION 36 WRAP YOURS. WITH FALL FUN 2 Tu 3 We 4 Th 5 Fr 6 Sa 7 Su 8 Mo 37 9 Tu 10 We 11 Th 12 Fr 13 Sa 14 Su 15 Mo Tu 17 We 18 Th 19 Fr 20 Sa 21 Su 22 Mo Tu 24 We 25 Th 26 Fr 27 Sa PROD. FOCUS DROP. love to see you back promotion Knit Promotion - Global campaign for all stores Product Focus Drop Global instore product focus Love to see you back promotion Vouchers for discounts in October 28 Su 29 Mo PARTY SEASON PARTY WITH US 30 Tu Winter Acc. 3 - SEPTEMBER 2014

4 Displaying image instore Use the black frames instore to show the FIP posters. Always use frame holders for your frames so that the frames won t fall and brake! Remember that you can no longer use the FIP L. FIP M FIP S 4 - SEPTEMBER 2014

5 Price system Place the price system on the right side of each style in the window. If you have extra, they can be used in niches instore. 5 - SEPTEMBER 2014

6 September posters - A window A window posters 60 x190 cm 90 x190 cm 120 x190 cm 150 x190 cm 190 x190 cm 6 - SEPTEMBER 2014

7 September posters - B window B window posters 60 x190 cm 90 x190 cm 120 x190 cm 150 x190 cm 190 x190 cm 7 - SEPTEMBER 2014

September - EXTRA ELEMENTS A6 NEW ARRIVALS sign for

holder We don t read minds we just know what you like!

8 September - EXTRA ELEMENTS A6 NEW ARRIVALS sign for window (Print from BestSign) Shirt holder Clutch holder We don t read minds we just know what you like! Small foil for XS/S windows We don t read minds we just know what you like! Large foil for M/L windows Scarves from A3 sign for front table. If you are missing the A3 plexi holder, please order on the extranet. Black blocks from Julie Sandlau cabinet 8 - SEPTEMBER 2014

10 This is how your final window should look (XS/s A-window) We don t read minds we just know what you like! 10 - SEPTEMBER 2014

This is how you merchandise your A-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles.

11 This is how you merchandise your A-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles. It is important that you use styles in the above color combination. Mount the foil on the window as shown. Roll a scraf in the same shape as a tube scarf and place a clutch on a clutch holder on the top shelf. Use the Julie Sandlau blocks to merchandise jewellery and a belt on the middle shelf. Place a large shopping bag on the bottom shelf preferably in a bright color. Hang a hood and gloves on the rack with clips. Place a pair of boots on the floor. Remember to place price systems on the right side of each style SEPTEMBER 2014

12 This is how your final window should look (XS/s B-window) We don t read minds we just know what you like! 12 - SEPTEMBER 2014

This is how you merchandise your B-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles.

13 This is how you merchandise your B-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles. It is important that you use styles in the above color combination. Mount the foil on the window as shown. Use the Julie Sandlau blocks to display jewellery on the top shelf so that they do not lie flat on the shelf. Place an A6 new arrival sign next to the jewellery. Roll a scarf in the same shape as a tube scarf. Make sure it has volume. Place a pair of boots on the bottom shelf with the toes pointing to the right. Remember to place price systems on the right side of each style on the shelves. Make a loop with a scarf and put it around the rack. Hang a bag next to it SEPTEMBER 2014

14 This is how your final window should look with the metal frame (XS/S A-window) We don t read minds we just know what you like! 14 - SEPTEMBER 2014

This is how you merchandise your XS/S windows with the metal frame Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles.

15 This is how you merchandise your XS/S windows with the metal frame Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles. It is important that you use styles in the above color combination. Mount the foil on the window as shown. Hang the metal frame with nylon line from the ceiling. Hang a shopping bag with an S-front hook on the metal frame. Remember to use bag fill. Hang a pair of gloves with a clip from the bottom of the metal frame. Hang a belt next to. Place a pair of boots on the floor with a A6 new arrival sign next to SEPTEMBER 2014

16 This is how your final window should look with the metal frame (XS/S B-window) We don t read minds we just know what you like! 16 - SEPTEMBER 2014

17 This is how you merchandise your XS/S windows with the metal frame Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles. It is important that you use styles in the above color combination. Mount the foil on the window as shown. Hang the metal frame with nylon line from the ceiling. Hang a shopping bag with an S-front hook on the metal frame. Remember to use bag fill. Hang a scarf with a clip from the bottom of the metal frame. Place an A6 new arrival sign on the floor SEPTEMBER 2014

18 This is how your final window should look (M/L A-window) We don t read minds we just know what you like! 18 - SEPTEMBER 2014

This is how you merchandise your M/L A-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles.

19 This is how you merchandise your M/L A-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles. It is important that you use styles in the above color combination. Mount the foil on the window as shown. Roll a scarf in the same shape as a tube scarf. Use the Julie Sandlau blocks to display jewellery and a belt on the top shelf so that they do not lie flat on the shelf. Place a hood with filling on the middle shelf with an A6 sign next to. Place a scarf on a shirt holder in order to lift it from the shelf. Place the clutch in a clutch holder. Fill a shopping bag with bag fill and hang it on an S-front hook. Remember to place price systems on the right side of each style on the shelves. Hang a pair of gloves on a clip on the top rack and the bottom rack. Place a pair of boots on the floor with the toes pointing to the right. Remember to place price systems on the right side of each style SEPTEMBER 2014

20 This is how your final window should look (M/L B-window) We don t read minds we just know what you like! 20 - SEPTEMBER 2014

This is how you merchandise your M/L B-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles.

21 This is how you merchandise your M/L B-window Merchandise the window styles exactly as shown on the picture. Use the styles shown in this styleguide - or similar styles. It is important that you use styles in the above color combination. Mount the foil on the window as shown. Fold two scarves and put them the top shelf. Make sure they have volume. Place a pair of boots next to with the toes pointing to the right. Use the Julie Sandlau blocks to display jewellery on the middle shelf so that they do not lie flat on the shelf. Place an A6 new arrival sign next to. Roll one scarf in the same shape as a tube scarf and place it on the bottom shelf. Make sure it has volume. Remember to place price systems on the right side of each style. Make a loop with a scarf and a bag and put it around the rack. Remember to use bag fill for the bag SEPTEMBER 2014

22 We do we just This is how you merchandise your L/XL window 22 - SEPTEMBER 2014

This is how you merchandise your L/XL window n t read minds know what you like! Text The picture shows one option for merchandising a large window where you combine the inventory.

23 This is how you merchandise your L/XL window n t read minds know what you like! Text The picture shows one option for merchandising a large window where you combine the inventory. You can combine the inventory in other ways too. Please call us for advice if you re in doubt! The picture shows the small rack merchandised like the A-window, the metal frame merchandised like the B-window and the medium rack merchandised like the B-window SEPTEMBER 2014

24 Instore merchandising - FRONT table Our customers become inspired by the styles we show in our windows. Therefore, we want to place our window styles on either the front table or on an A-wall close to the door. Remember to use the A3 sign on the table - if you are missing the A3 plexi holder, please order on the extranet. - Use styles shown in the window - Focus on accessories - Divide the table into straight lines and boxes - Choose a color and a trend theme styles in each pile - Remember A5 price sign - Trim all styles and hide all hangtags 24 - SEPTEMBER 2014

25 Wall 80 CM - Focus on scarves - Use 8 small shelves and 4 large rods - Use 1 small FIP and 1 medium FIP - Show maximum 4 scarves on each shelf and rod - Trim all styles and hide all hangtags 25 - SEPTEMBER 2014

27 Check list The window is clean and not dusty Focus on scarves in all windows. Be loyal to the focus styles/theme in the period The merchandising is exactly as in this styleguide The styles are placed straight The colors are similar or the same, as those in this styleguide The boxes are placed in a straight line The hangtags with prices are removed from the styles Take a good look at your windows be critical! Questions regarding the campaign and window merchandising - please contact: Michelle Byrial Jørgensen, michelle.jorgensen@bestseller.com Missing any campaign material - please contact: Mette Kiel Nielsen, mette.kiel.1@bestseller.com 27 - SEPTEMBER 2014

Everything can be organized

Everything can be organized 1 House of Elfa Nothing creates a more welcoming feeling than an organized home. Because when everything is in the right place, you can concentrate on doing the things you like