ATTENTION POINTS FOR THE KIDS CAMPAIGN

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Diana Watson
5 years ago
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ATTENTION POINTS FOR THE KIDS CAMPAIGN GENERIC WINDOW ELEMENTS - UNITY: For

GENERIC WINDOW ELEMENTS - ARENA: For the Arena window we will work with the

GENERIC INSTORE ELEMENTS - UNITY/ARENA An instore display continuing the

MARKETING ARTICLES: MAY JUNE ECCO TILDA 727652-59599 ECCO BIOM SANDAL

Banners, podiums and metal trays must be placed straight.

merchandise. Metal trays must be re-used for all campaigns.

Please note that all shoes used in this guideline are samples and therefore

Make sure that the outside of the shoe is always facing the customer. Do Not!

2 ATTENTION POINTS FOR THE KIDS CAMPAIGN GENERIC WINDOW ELEMENTS - UNITY: For unity window we will use standing and hanging deco elements in this campaign. GENERIC WINDOW ELEMENTS - ARENA: For the Arena window we will work with the podiums as well as standing deco elements. GENERIC INSTORE ELEMENTS - UNITY/ARENA An instore display continuing the window story will be available for the feature tables in store. MARKETING ARTICLES: MAY JUNE ECCO TILDA ECCO BIOM SANDAL / ECCO TILDA ECCO SHAY REMEMBER Banners, podiums and metal trays must be placed straight. Lights/spots must be placed correct on the banner, as well as on the merchandise. Metal trays must be re-used for all campaigns. Windows must be clean. Please note that all shoes used in this guideline are samples and therefore might show the wrong side of the shoe in the images. Make sure that the outside of the shoe is always facing the customer. Do Not! Implement additional fixtures in the store only fixtures approved by Global Brand Management can be used. For this window & in-store set-up, we recommend you to take approximately 2.5 hours by minimum of 2 persons. MIN. 2 PERSONS APPROX. 1.5 HOURS 2

3 WINDOW FLOW WEEK MAY&JUNE Store with 1 window Store with 2 windows Store with 3 windows Ladies Store with 4 windows Men s Ladies Men s Ladies Alternative banner or designated campaign for Store with 4 windows kids or A&A. Men s Ladies Alternative Kids or A&A Men s Ladies banner campaign window Kids or A&A campaign window Alternative banner 3

4 UNITY WINDOW SET-UP KIDS 4

Reusable fixtures from previous campaigns.

5 KIDS UNITY WINDOW SET-UP ELEMENTS USED FOR THE WINDOW SET UP: Fabric banner LED string light (10 light bulbs) 1 universal adapter 2 wooden drum sticks Wraps to be assembled as large, small and shelf drums. Reusable fixtures from previous campaigns. ARTICLES TO BE USED: Marketing articles May& June PLEASE NOTE: The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. 5

6 ARENA WINDOW SET-UP KIDS 6

7 FRONT BACK 7

8 REUSE FROM PREVIOUS CAMPAIGNS FRONT BACK 8

9 9

10 10

11 11

12 KIDS ARENA WINDOW SET-UP ELEMENTS USED FOR THE WINDOW SET UP: Fabric banner LED string light (10 light bulbs) 1 universal adapter 2 wooden drum sticks 4 floor deco panels Wraps to be assembled as large, small and shelf drums. Reusable fixtures from previous campaigns. ARTICLES TO BE USED: Marketing articles May& June PLEASE NOTE: The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. 12

13 13

14 G-WINDOW SET-UP KIDS 14

15 (White side up) REUSE FROM PREVIOUS CAMPAIGNS G-WINDOW SET-UP KIDS (White side up) 15

16 G-WINDOW SET-UP KIDS 16

17 G-WINDOW SET-UP KIDS 17

18 G-WINDOW SET-UP KIDS 18

19 KIDS ARENA WINDOW SET-UP ELEMENTS USED FOR THE WINDOW SET UP: A2 sign LED string light (10 light bulbs) 1 universal adapter 2 wooden drum sticks 3 floor deco foils for metal trays Wraps to be assembled as large, small and shelf drums. Reusable fixtures from previous campaigns. ARTICLES TO BE USED: Marketing articles May& June PLEASE NOTE: The outside profile of the shoes should always be presented towards the customer/ window. Price cubes are placed on the left side of the product. 19

20 G-WINDOW SET-UP KIDS 20

UNITY INSTORE ELEMENTS - PERIMETER BREAKS + HEADERS WINDOW

SET-UP ARENA INSTORE ELEMENTS: A3 Highlight Point - Set of 12 Art.

M0000001694 re-use from Q1 Perimeter Break Art. no.

21 UNITY INSTORE ELEMENTS - PERIMETER BREAKS + HEADERS WINDOW BANNERS: May&June PERIMETER BREAK: HIGHLIGHT POINTS: IN STORE SET-UP ARENA INSTORE ELEMENTS: A3 Highlight Point - Set of 12 Art. no. M HEADER: Arena Wall Navigation Art. no. M re-use from Q1 Perimeter Break Art. no. M re-use from Q1 Priority Header 3000x450 mm Art. no. M re-use from Q1 21

SEGMENTS FLOW IN STORE SET-UP SPORT KIDS ESSENTIALS CASUAL ESSENTIALS LADIES PLEASE NOTE: This is a segments flow for May and June campaign period.

22 SEGMENTS FLOW IN STORE SET-UP SPORT KIDS ESSENTIALS CASUAL ESSENTIALS LADIES PLEASE NOTE: This is a segments flow for May and June campaign period. ESSENTIAL FORMAL TIMELESS FORMAL TIMELESS CASUAL TIMELESS FORMAL STORIES STORIES SCULPTURED PURE TIMELESS SCAN MODERN DRESS SPORT LIFESTYLE (ladies + men s) should be presented: in the windows on the feature table CASUAL LIFESTYLE (ladies + men s) should be presented in the front of the store. STORIES + PREMIUM DRESS should be presented on one of the category tables or the activation zone. KIDS and OUTDOOR should be presented in the back of the store. MODERN DRESS CASUAL LIFESTYLE SPORT LIFESTYLE CASUAL PURE LIFESTYLE SCAN SPORT LIFESTYLE SPORT LIFESTYLE 22

23 23 SS15 VISUAL GUIDELINES

In September, our window focus is on warm & colorful scarves for the autumn season. We will show scarves in both our A and B windows.

SEPTEMBER styleguide 2014 Introducing the new campaign In September, our window focus is on warm & colorful scarves for the autumn season. We will show scarves in both our A and B windows. The weather