A copy of the most current store front POG is in the. No empty or partially full trays are on the tables. unless otherwise indicated on the POG

Transcription

1 GARDENVISION MERCHANDISING STANDARDS 2013 STORE FRONT All pots with printed graphics or images (branded items) are aligned so that the image on the pot faces out toward the customer A copy of the most current store front POG is in the merchandising binder No empty or partially full trays are on the tables. Plants are consolidated or removed from trays and spread out Each 8 section has no more than two colors of a single variety Only one price point should be merchandised on each table unless otherwise indicated on the POG All product is striped across the tables Hanging baskets are striped across C&W rack Beam labels are in the designated area of C&W rack Basic hanging baskets are merchandised above the basic annual table and the premium hanging baskets are merchandised over the premium annual table 1

2 The product is merchandised in a waterfall effect, using the shortest in the front of the table and the tallest to the back of the table. The only exception would be the Landscape garden tables which should be merchandised in a natural pattern with pots being removed from trays. All tags are aligned with the front of printed pots for maximum impact on tables. The tag should be opposite the barcode/upc code on all annuals and perennials. Retaining wall end caps are only one price point Endcap has holes drilled out for appropriate 7x10 signage No excess trash on the front apron (dead leaves, sign holders, banners, empty racks) No racked color is distressed All distressed product is removed to the designated clearance area All excess product on racks is placed on garden center fence Standing rack are only one price point Overflow racks are signed with a 7x10 sign facing the customer All overflow rack are available for customers to shop All 7x10 signs are consistent on tables 2

3 GARDENVISION MERCHANDISING STANDARDS 2013 OUTSIDE LAWN AND GARDEN All pots with printed graphics or images (branded items) are aligned so that the image on the pot faces out toward the customer A copy of the most current POG is in merchandising binder All distressed product is removed to the designated clearance area All empty trays are removed from tables and floor Plants are consolidated or are removed from trays and spread out on table Product is merchandised shortest to tallest using the waterfall effect No garbage on the sales floor (pot covers, sleeves, plants, trays, ect.) Only one price point per section unless otherwise stated on POG All product is striped across the table All tags are aligned with the front of printed pots for maximum impact on tables. The tag should be opposite the barcode/upc code on all annuals and perennials. Hanging baskets are merchandised per POG 3

4 OUTSIDE LAWN AND GARDEN POD(Print on demand) for PPP (price per plants) complete in all stores. 7x10 sign with plastic sleeve is used for pricing hanging baskets Hanging baskets are merchandised by variety,size, and price point One 7x10 sign on every 8 section when possible All designated POP materials are in their correct locations Avenue signs are in designated location per POG Seasonal POP in place All overflow product is displayed on racks All overflow racks are signed using a 7x10 Overflow racks are accessible to the customer Overflow shrub racks are merchandised by price point Shrub material is being alternated, one gallon-three gallon All shrubs and trees and striped across the table All overflow shrubs or trees are signed using a 7x10 when they are not pre-priced. Recycle racks in place with signage. 4

5 GARDENVISION MERCHANDISING STANDARDS 2013 GREENHOUSE All pots with printed graphics or images (branded items) are aligned so that the image on the pot faces out toward the customer A copy of the most current POG is in merchandising binder All distressed product is removed to the designated clearance area Clearance rack is clearly marked using Lowe s markdown methods All empty trays are removed from tables and floor Plants are consolidated or are removed from trays and spread out on table No garbage on the sales floor (pot covers, sleeves, plants, trays, ect.) Only one price point per section unless otherwise stated on POG All tags are aligned with the front of printed pots for maximum impact on tables. The tag should be opposite the barcode/upc code on all annuals and perennials. Product is rotated to minimize shrink Hanging baskets are merchandised per POG 7x10 sign with plastic sleeve is used for pricing hanging baskets Hanging baskets are merchandised by variety,size, and price point All designated POP materials are in their correct locations African violet is in the correct location per POG No hanging baskets are above designated orchid table 5

6 All overflow product is displayed on racks Overflow racks are accessible to the customer Orchid Islands and drive aisle promotions merchandised daily according to all standards listed above. Sprayman Misters/hard-lines merchandised in/around GH and replenished daily. 6