Jungle Fever Exotics. The Nursery for the Adventurous Gardener. Brandi LaPointe - EGD Proposal 2015

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Dominick Holmes
5 years ago
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1 Jungle Fever Exotics The Nursery for the Adventurous Gardener Brandi LaPointe - EGD Proposal 2015

Concept Statement Objective: The purpose and goal of this environmental graphic design is to draw in a larger audience to enjoy the vast variety of exotic plants that Jungle Fever has to offer.

2 Concept Statement Objective: The purpose and goal of this environmental graphic design is to draw in a larger audience to enjoy the vast variety of exotic plants that Jungle Fever has to offer. This design will draw in families that want to learn about gardening and exotic plants. Creative Considerations: Creating a design that suits to a large demographic that is informative, playful and educational. The design should look natural in the current environment and compliment Jungle Fever Exotics beautiful features and outdoor life. Target Audience: Men and women ages Young parents with small children who are looking for an inexpensive yet education day outdoors. Anyone who enjoys gardening, garden art and learning about exotic plant life. Current Challenges: Jungle Fever Exotics is a nursery in the Ruston/Tacoma area that offers a large variety of exotic plants as well as handmade decorative garden art pieces. The challenges that they are facing right now is that it is in a great location but is often overlooked due to the outside entry way. It is unkept and a little unruly at times throughout the year. Key Benefits: These new environmental graphic design changes will allow Jungle Fever Exotics to draw in a larger crowd and explore this local hidden treasure. Why choose Jungle Fever? This nursery is a local hidden treasure that has been around for well over 15 years. This place has played a major role in introducing cool exotics to our area and continues to carry great new, and unusual plants. If you re in the area and wonder where to find eucalyptus, a wide variety of bamboo, palms, desert plants, hardy large leaved beauties, and even selected natives, Jungle Fever Exotics is the place to look. Brandi LaPointe - GWDA212 - EGD Proposal 2

Cedar furniture, containers of all types as well as a large variety of yard art.

3 Competitors Portland Avenue Nursery Portland Ave. Nursery includes unique and unusual Japanese maples and conifers. They offer a huge variety of shade, flowering and fruit trees, including specimen-sized trees, topiary, shrubs, perennials and seasonal annuals. Cedar furniture, containers of all types as well as a large variety of yard art. Watson s Greenhouse & Nursery Watson s grows the majority of the annual plants, planters and hanging baskets they sell. Watson s Greenhouse and Nursery opened its retail business in February of 1984 with 10,000 sq. feet of wood structure greenhouses used for growing and sales. Operations began with a staff of two: Fran Watson and daughter Maidee Watson. Brandi LaPointe - GWDA212 - EGD Proposal 3

Willow Tree Gardens and Interiors Willow tree gardens offers indoor/outdoor nursery with a home store offering plants, shrubs,

4 Competitors Windmill Gardens Windmill Grown specializes in cut tulips, potted bulbs, primroses, poinsettias, premium annuals, our famous fuchsia and mixed hanging garden baskets, dahlias as well as a vast assortment of other seasonally appropriate crops. Willow Tree Gardens and Interiors Willow tree gardens offers indoor/outdoor nursery with a home store offering plants, shrubs, gardening supplies, gifts & decor. The nursery carries a wide variety of plants from large trees to groundcovers. Brandi LaPointe - GWDA212 - EGD Proposal 4

5 Inside Jungle Fever Brandi LaPointe - GWDA212 - EGD Proposal 5

6 Sketches Brandi LaPointe - GWDA212 - EGD Proposal 6

7 Inspiration Brandi LaPointe - GWDA212 - EGD Proposal 7

8 Textures & Materials Bamboo for the main signage & plant wall Glass/mosaic tile for garden signage. Rope light for back light on signage. Brandi LaPointe - GWDA212 - EGD Proposal 8

9 Main Signage The concept of the main signage is a vertical plant wall within a cedar pergola. The name is made out of bundles of bamboo that are backlit with outdoor rope lighting. It s dimensions are 10ft x 12ft. Brandi LaPointe - GWDA212 - EGD Proposal 9

signs to show what you are looking at within the

I kept with the gardens eclectic feel that they have

signage mosaic with a basic wooden frame.

10 Garden Signage 1.5ft 2ft Inside the garden will include mosaic tile signs to show what you are looking at within the garden. I kept with the gardens eclectic feel that they have maintained for 15 years and decided to make the signage mosaic with a basic wooden frame. Up-close image of what materials are used for the garden signage. Irridescent, colorful glass mosaic tiles. Brandi LaPointe - GWDA212 - EGD Proposal 10

11 Sources outlawgarden.blogspot.com watsonsgreenhouse.com/ Brandi LaPointe - GWDA212 - EGD Proposal 11

Commercial Floriculture Survey. Project Code = 922

Commercial Floriculture Survey Project Code = 922 What is Floriculture? The cultivation of flowering plants (and other greenhouse crops) 6 categories Annual bedding plants Potted flowering plants Foliage