BLOOM 2019 SPONSORSHIP PHOENIX PARK, DUBLIN JUNE BANK HOLIDAY WEEKEND 30 MAY 3 JUNE 2019

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1 BLOOM 2019 SPONSORSHIP PHOENIX PARK, DUBLIN JUNE BANK HOLIDAY WEEKEND 30 MAY 3 JUNE 2019

2 Let your brand BLOOM at Ireland s best loved urban lifestyle event.

3 WHY PARTNER WITH BLOOM? DIRECT TO YOUR TARGET MARKET Ireland s most prestigious family, food and horticulture event is flourishing, attracting a record number of visitors and sky high approval ratings in Joining Bord Bia in the Phoenix Park, Dublin for the 13th annual Bloom festival on the June Bank Holiday Weekend allows you to position your brand at the heart of the nations most treasured lifestyle event. RIPE WITH CREATIVE SPONSORSHIP OPPORTUNITIES Now occupying more than 70 acres of parkland in Dublin s landmark Phoenix Park, Bloom has grown over the last decade to include an expansive array of features, providing sponsors with a multitude of opportunities to creatively market their brands. Backed by a hard-working and innovative sponsorship team who collaborate closely with sponsors to create unique packages for each brand, you can rest assured that when you partner with Bord Bia at this special event, you re in safe hands. To be part of the blooming success of Ireland s best-loved lifestyle event, please contact our sponsorship team on

4 BLOOM VISITOR DEMOGRAPHICS Number of visitors 120,027 93% value for money 38% 62% 97% VERY SATISFIED OR SATISFIED 96% Male Female Visitor spend 9.7 MILLION of visitors will return in % < 54 years old 32% > 55 years old

5 MEDIA STATISTICS Facebook 33,707 likes Twitter 14,300 followers Instagram 3,600 fans 97% Positive Coverage OVER 7,000 Club Bloom Members All GDPR approved 3.5 MILLION worth of coverage 3000 Articles across press, online, broadcast & social media 91% Prime Impact

6 WHAT CAN BLOOM DELIVER FOR YOUR BRAND Becoming a sponsor at Bloom allows you to align your brand with a hugely successful, high-calibre, media-friendly event. The benefits include: PRODUCT SAMPLING Bloom s beautiful setting and relaxed and fun environment provides you with the perfect location to enable over 100,000 consumers to sample your product or service. CUSTOMER ENGAGEMENT With tens of thousands of visitors attending each day, Bloom offers a premium opportunity to engage with consumers, capture their contact details and handsomely grow your customer database. BRAND ENGAGEMENT The Show Gardens provide you with a blank canvas to profile your brand in a striking and impressive manner whether that s through adding your brand to an existing garden design or working with designers from the start of the creative process to integrate your brand from root to branch.

7 WHAT CAN BLOOM DELIVER FOR YOUR BRAND CORPORATE & CUSTOMER HOSPITALITY Bloom is tailormade for hospitality. With its spectacular gardens, exciting entertainment and a congenial atmosphere, there is nowhere better to show your appreciation of existing clients and court prospective customers. PROMOTION The perfect springboard for campaigns, competitions and promotions, Bloom offers plenty of opportunity for PR in the build up to, during and post-event, ensuring that your brand will resonate long after the five-day event wraps. PRESTIGE Bloom is a high-profile event with huge media exposure and a loyal following among a largely ABC1 visitor base. By aligning your brand with Bloom and sponsoring Show Gardens or any of the standout features at the show, you can enjoy the prestige of being a sponsor at such a well-loved event.

8 BLOOM FEATURES Bloom Features Our diverse and exciting features draw the crowds each year. By partnering with Bloom you can help create this content and wow over 120,000 visitors to the event. Garden Expert Stage Budding Bloomers BBQ Bloom Food Village Craft Village Sculpture Garden Chefs Food Stage

9 BLOOM FEATURES Nursery & Floral Pavilion Picnic Area Plant Village Fashion Stage Botanical Art Exhibition Postcard Gardens Entertainment Stage

10 BLOOM SHOW GARDENS The show garden area lies at the heart of Bloom. It is the focal point of the festival attracting massive attention from both visitors and media. Talented garden designers pitch to have their gardens built at Bloom. Unfortunately, we cannot facilitate everyone, space dictates that only the finest gardens will be chosen to exhibit during the festival. There are four garden categories; large, medium, small and concept. Each year garden designers work in partnership with companies and brands to deliver stunning gardens to promote their particular message.

11 SHOW GARDEN PACKAGE Opportunity to name the show garden Use of 3x3m pagoda Branding on the pagoda and show garden sign Company logo on Bloom website Feature in Bloom e-zine Company logo & garden profile in Bloom show garden guide Inclusion in Irish Independent Bloom supplement Ticket allocation and exhibitor wristband allocation SMALL MEDIUM LARGE Cost: Cost: Cost: 15,000 25,000 25,000 60,000 50, ,000

12 BLOOM SHOW GARDENS 2018

13 SPONSORSHIP BENEFITS ENGAGE with show visitors Interact in an exclusive engagement area next to the garden; with the option to sample products, capture data and entertain existing and potential clients Publish a full garden page listing on the show website Other options include the opportunity to engage with Club Bloom members using Bloom s own media platforms: Bloom Show catalogue, Bloom Online, The Sunday Independent Supplement and Bloom s social media accounts

14 SPONSORSHIP BENEFITS PROMOTE with PR and media coverage Show Gardens are the key attractions at the show; they always engage media attention and are often the centrepiece of a focused PR campaign Press Day provides a unique opportunity to engage with local, national and international media and with PR professionals On Press Day, sponsors are able to invite targeted press and PR contacts, and host photo calls.

15 SPONSORSHIP BENEFITS ENTERTAIN hospitality options during the show Show Garden sponsors receive an allocation of complimentary Show tickets to invite key contacts along to visit their gardens Sponsors have the opportunity to host exclusive Breakfast and Evening garden functions (subject to availability) Show Gardens have exclusive access to in-show event spaces, allowing them to host small private events

16 WHERE CAN YOU LEARN MORE? Our creative sponsorship team will work hand-in-hand with you to devise unique content especially tailored for your brand. To find out more about how we can work together to create unrivalled sponsorship opportunities, please contact a member of our sponsorship team now on or Garret Buckley / Sponsorship Manager Rebekah Bannon / Sponsorship Co-Ordinator To discuss show gardens Kerrie Gardiner / Show Garden Manager Mobile: TH MAY - 3RD JUNE 2019

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