hansgrohe Inaugurates Its First Cycling Season as Title Sponsor

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1 Press Information Competitive cycling sponsorship strengthens brand image hansgrohe Inaugurates Its First Cycling Season as Title Sponsor Schiltach/Gandía, December In January hansgrohe will start its first season as the new title sponsor of the BORA-hansgrohe cycling team. The premium brand for showers, showering systems and fixtures for bathroom and kitchen is thus pursuing its goal of strengthening its brand image and improving its brand recognition among consumers worldwide. Sport sponsorship is part of its international "Meet the beauty of water" brand campaign, which will run for several years. hansgrohe. Meet the beauty of water. Bathrooms and kitchens are living spaces in which people spend a great deal of time. The users of hansgrohe products should be able to enjoy that time to the fullest. So the brand takes its cue from people s desires and visions. hansgrohe products offer outstanding design and consumer-oriented functionality. With hansgrohe products, contact with water is perceived as an experience. To that end, the brand is continually developing new and innovative product solutions for showers, bathrooms and kitchens. Building the brand to connect with consumers: water and competitive cycling There were several factors that led to sponsorship of a cycling team as part of the brand s international campaign. At the press conference on 13 December 2016 in Gandía, Spain introducing the team and jersey, Philippe Harinck, Sponsoring Project Manager of the Hansgrohe Group noted, "First of all, the nearly year round and international presence of competitive cycling was the decisive factor for hansgrohe as a global brand. The reach of media coverage of cycling and the team increases the charisma of its brand profile. In addition, there is a large overlap between cycling fans and the hansgrohe premium brand target group. At the same time people strongly identify with athletes and their sport. Our "Meet the beauty of water" campaign aims at creating that same emotional bond between the consumer and hansgrohe." *** 1

2 With hansgrohe products, contact with water in the bathroom and kitchen is perceived as an experience: hansgrohe. Meet the beauty of water. To this end, the brand is continually developing new and innovative solutions for showerheads and bathroom and kitchen fixtures. hansgrohe products offer outstanding design and consumer-oriented functionality. hansgrohe stands for "Meet the beauty of water" and is thus inseparably linked to the sense of relaxation following sporting activities. Beginning in the 2017 season, the brand will be the title sponsor of the German BORA-hansgrohe cycling team to increase brand awareness worldwide. As part of the international Hansgrohe Group, hansgrohe is the premium brand for showers and shower systems, as well as bathroom and kitchen fixtures. Since its founding in 1901, the Hansgrohe Group has been headquartered in the Black Forest town of Schiltach. With 34 companies and 21 sales offices worldwide the company delivers products to over 140 countries. In 2015, the Hansgrohe Group generated sales of EUR 964 million with its two brands AXOR and hansgrohe. The Hansgrohe Group employs more than 4,000 people worldwide and produces in Germany, France, the USA and China. It is not to be confused with the Grohe Group. To learn more about hansgrohe see: facebook.com/hansgrohe twitter.com/hansgrohe_pr instagram.com/hansgrohe_se pinterest.com/hansgrohe Design leader of the sanitation industry In the current rankings of the International Forum Design (if) of the best companies in the world for design, Hansgrohe SE ranks 10 th among nearly 2,000 listed companies. The 860 points earned by the Schiltach-based fixtures and showerhead specialist with its AXOR and hansgrohe brands outperformed such famous-name brands such as Apple, Daimler and Nike, and reconfirmed its leading position in the sanitation industry Further information: Hansgrohe SE - Public Relations - Fiona Blinzer Tel.: Fax: public.relations@hansgrohe.com 2

3 Selection of Products Images Overview hansgrohe. Meet the beauty of water. hansgrohe_rainmakerselect_460_3_jet_overheadshower hansgrohe_rainmaker_select_ambience hansgrohe_showerselect_up_glass_2function An impressive rain shower in an atmosphere of well-being and high-quality design: the new Rainmaker Select range of overhead showers turn showering into a sensual experience and transform the bathroom into a place of refuge and relaxation. The assortment is especially appealing thanks to a new white glass surface a precious material that turns the products into eye-catchers and upgrades the bathroom ambience a decisive degree. They can be combined with the hansgrohe ShowerSelect thermostats. Hansgrohe_Croma_Select_S_HandShower_Basic_Vario_Multi hansgrohecromaselect_s_handshower_people hansgrohecromaselect_e_handshower The innovative Select technology makes it easy to switch between spray modes intuitively, at the touch of a button. Therefore, the hansgrohe Croma Select Multi hand shower provides an individualised shower experience with three different spray types: a soft rain shower, an intense rain, and a pulsating water jet massage. 3

4 hansgrohe_talis_select_rainmaker_select_ambience hansgrohe_talis_select_s_100 hansgrohe_talis_select_e_120 We ve all been there: we enter the house with dirty hands from gardening, the kids come in with sandy fingers from playing outside, or hands full of shaving cream then when we turn on the water to wash up and leave unsightly marks on the handle and the mixer itself. This is now a thing of the past with the new hansgrohe Talis Select. The secret lies in a simple button on the upper side of the washbasin mixer. It can easily and intuitively be operated using your hand, wrist, elbow or arm. And to make things even better, Talis Select mixers are available in a range of different of heights. hansgrohe_metris_select_kitchenmixer_with_pull-out_spout_workflow hansgrohe_metris_select_kitchenmixer_ with_pull-out_spout Easy handling and more freedom of movement: the hansgrohe Metris Select kitchen mixer with pullout spout combines a pull-out spout with the innovative Select technology. Whether it s cleaning pots and pans, filling a vase with water, or watering plants these tasks can be conveniently combined thanks to the pull-out spout equipped with a built-in Select button. This innovative solution increases the operating range around the sink, making work in the kitchen considerably easier. 4

5 Image overview hansgrohe Competitive Cycling Sponsorship Bora-hansgrohe_Jersey_front BORA-hansgrohe Jersey 2017 season Bora-hansgrohe_Jersey_back Hansgrohe_Group_Philippe_HARINCK Philippe Harinck, Sponsoring Project Manager, Hansgrohe Group Images for download: Copyright: We are obliged to call your attention to the fact that we have only limited rights to use the images made available; all other rights being held by the respective photographer. Consequently, the images may be published without charge only where they clearly and expressly serve to present or advertise the services, products or projects of Hansgrohe SE and/or one of its brands (Axor, hansgrohe). Any other publication requires the permission of the relevant copyright owner and shall be compensated as agreed with him or her. 5