Axor Citterio E: The Essence of Luxury Philippe Grohe and Antonio Citterio Introduce Third Bathroom Collection for Axor

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1 Press Release Axor Citterio E: The Essence of Luxury Philippe Grohe and Antonio Citterio Introduce Third Bathroom Collection for Axor Schiltach/Milan, September 2014 Aesthetic appeal, sophisticated functionality and outstanding workmanship: with Axor Citterio E Philippe Grohe and Italian architect/designer Antonio Citterio are introducing a new collection of bathroom fixtures that exude elegance, high quality and worth. Its premiere will take place on September 23, 2014 in Axor s Milan showroom on Via Durini 15. Our successful design partnership with Antonio Citterio began 14 years ago, says Philippe Grohe, Head of Axor. The success story that began with the Axor Citterio collection is continually evolving. Axor Citterio E is a charming combination of modern and classical features elegant and timeless products of the highest quality that not only enhance the bathroom as a whole, but also our experience with the element of water. Joystick or Cross-handle: A Well-designed Mixer is Always Comfortable to Use The Axor Citterio E fixtures are characterized by a balanced contrast of smooth shapes, clean lines and precious surfaces features of elegance and high quality, respectively. Soft and slender mixer handles characterize the entire collection s design, as in the single lever faucet with its modern and upright joystick handle, or in the 3-hole mixers with their classic cross-handles. All 37 products that make up the collection share a visually appealing and harmonious look that complements a variety of styles, from art nouveau to modern urban. The result of this most recent collaboration is the essence of luxury. The products are not only characterized by flexible implementation, but also by exceptional ease of use and a pleasant touch and feel, explains Antonio Citterio. Easy volume and temperature control is an important feature of the entire collection from washbasin to bathtub and shower mixers. In their archetypal shapes, the various handles of the thermostat modules allow the user to intuitively grasp their functions: the cross-handle controls water volume and the cylindrical thermostat handle controls the temperature. In hotel bathrooms, a two-way diverter clearly indicates which shower head is currently in use. In addition, Hansgrohe s Select Thermostat technology, through a simple push of a button and easy-to-understand icons, allows separate control of hand, side, and overhead showers. In the bathtub, users can switch from the bath spout to the hand shower by pulling on a clearly labeled lever even with soapy hands.

2 Special customer requests are handled by the in-house Axor Manufaktur - a manufactory that individualizes standard products. For example, products from the Axor Citterio E collection are available in six highly scratch- and cleanser-resistant PVD-treated surface finishes, polished or brushed: chrome, gold optic, red gold, black chrome, nickel or bronze. Axor Citterio E Products*: *Available starting in November 2014 Washbasin: Single Lever Basin Mixer 150 Single Lever Basin Mixer 150 without pull-rod Single Lever Basin Mixer 115 for hand basins without pull-rod Single Lever Basin Mixer 215 for wash bowls without pull-rod Single Lever Basin Mixer 280 for wash bowls without pull-rod Pillar Tap Single Lever Basin Mixer, for concealed installation, spout 220mm, wallmounting Single Lever Basin Mixer, for concealed installation, spout 220mm, wallmounting, with plate 3-Hole Basin Mixer, for concealed installation, spout 220mm, wall-mounting 3-Hole Basin Mixer, for concealed installation, spout 220mm, wallmounting, with plate 3-Hole Basin Mixer 3-Hole Basin Mixer, with plate Bidet: Single Lever Bidet Mixer Bathtub: 4-Hole Tile-Mounted Thermostatic Bath Mixer 4-Hole Rim-Mounted Thermostatic Bath Mixer 2-Hole Rim-Mounted Thermostatic Bath Mixer Bath Spout Thermostatic Bath Mixer, floor standing Shower: Shower Set with Raindance Select S 120 3jet Hand Shower Shower Module 12 x 12 for concealed installation Porter Unit 12 x 12 Wall Plate 12 x 12

3 Thermostats: Thermostatic Shower Mixer for exposed installation Thermostatic Bath Mixer for exposed installation Finish Set Thermostat Module 12 x 12 for concealed installation Finish Set Thermostat Module 38 x 12 for 2 consumers, for concealed installation Basic Set Thermostat Module 38 x 12 for 2 consumers Finish Set Thermostat Module 38 x 12 for 3 consumers with escutcheons, for concealed installation Basic Set Thermostat Module 38 x 12 for 3 consumers Shut-off Valve Finish Set 12 x 12 Trio/Quattro Finish Set 12 x 12 Basic Set for Trio Shut-off/Diverter Valve 12 x 12 ShowerSelect Thermostats: ShowerSelect thermostatic mixer highflow for concealed installation ShowerSelect thermostatic mixer highflow for concealed installation for 1 outlet and additional outlet ShowerSelect valve for concealed installation for 3 outlets ShowerSelect thermostatic mixer for concealed istallation for 1 outlet ShowerSelect thermostatic mixer for concealed installationfor 2 outlets Surface: Design: Chrome Antonio Citterio, Milan

4 Axor, the designer brand of Hansgrohe SE, successfully realises Designer Visions for Your Bathroom". In cooperation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor Collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company s founder Hans Grohe. Find out more about Axor on Design leader in the sanitary industry In the current ranking of the International Forum Design (if) of the world's best enterprises in the field of design, Hansgrohe SE is in 17 th position among 2,000 companies. With a score of 540 points, the Schiltach-based bathroom mixers and shower specialist even outperforms such enterprises as Volkswagen, Hewlett Packard and adidas and leads the design hit list in the sanitary industry. Further information: Hansgrohe SE - Public Relations - Astrid Bachmann Phone: +49 (0) 7836/ Fax: +49 (0) 7836/ public.relations@hansgrohe.com

5 Picture Preview Axor Citterio E Axor_Citterio_E_Washbasin Mixer_150_Chrome Axor_Citterio_E_Washbasin Mixer_280_Chrome Copyright: Uli Meier for Axor / Hansgrohe SE Axor_Citterio_E_3Hole Washbasin Mixer_Chrome Axor_Citterio_E_3Hole Washbasin Mixer_Chrome_Wall Copyright: Uli Meier for Axor / Hansgrohe SE The Axor Citterio E fixtures are characterized by a balanced contrast of smooth shapes, clean lines and precious surfaces features of elegance and high quality, respectively. Soft and slender mixer handles characterize the entire collection s design, as in the single lever faucet with its modern and upright joystick handle, or in the 3-hole mixers with their classic cross-handles. Axor_Citterio_E_Bathtub Mixer_Chrome Copyright: Uli Maier for Axor / Hansgrohe SE In addition to the Axor Starck hand shower, another design highlight complements the freestanding bathtub mixer: its cross-handles. They exemplify elegance and offer the utmost in ease of use. Users can switch from the bath spout to the hand shower by easily pulling on a clearly labeled lever even with soapy hands. Axor_Citterio_E_Shower Set Axor_Citterio_E_Thermostat Module Axor_Citterio_E_ShowerSelect Module Copyright: Uli Maier for Axor / Hansgrohe SE In their archetypal shapes, the various handles of the thermostat modules allow the user to intuitively grasp their functions: the cross-handle controls water volume and the cylindrical thermostat handle controls the temperature. In hotel bathrooms, a two-way diverter clearly indicates which shower head is currently in use. In addition, Hansgrohe s Select Thermostat technology, through a simple push of a button and easy-to-understand icons, allows separate control of hand and overhead showers.

6 Axor_Citterio_E_Ambience_Washbasin_Joystick The single lever mixer offers elegance and comfortable handling. Clean lines and surfaces, combined with soft shapes and a slender joystick handle make a quality statement. This mixer can be complemented with Axor Universal Accessories. Axor_Citterio_E_Ambience_Washbasin_3Hole The classic cross-handles are a characteristic feature of the 3-hole washbasin mixer. They are ergonomically formed with rounded edges, making them easy to use and comfortable to the touch. Axor_Citterio_E_Ambience_Shower_2 Well-thought out design makes showering easier: levers with easy-to-understand icons enable the user to intuitively select shower modes and comfortably regulate the water volume with classic cross-handles. The elegant shower set with a double shower bar features an ergonomic shower support to adjust the height of the hand shower. Axor_Citterio_E_Ambience_Shower The 38 x 12 thermostat module offers almost endless design flexibility. It can be installed horizontally or vertically, with individual escutcheons for three different types of applications, or with a plate for two types of applications. In combination with the basic set for the thermostat module (part of the tried and tested Axor Shower Collection system) installation is guaranteed to be quick and easy.

7 Philippe Grohe_Portrait_BW Copyright: Alexander Schneider for Axor / Hansgrohe SE Philippe Grohe_Portrait_Color Copyright: Alexander Schneider for Axor / Hansgrohe SE The grandson of the company's founder Hans Grohe was born in 1967 in Switzerland. After studying photography and international marketing, he completed several special projects in the US before taking over as director of the French distribution subsidiary Hansgrohe S.à.r.l. in Since 2001 he has been the head of Hansgrohe's designer brand Axor at the company's headquarters in Schiltach in the Black Forest. In his free time the passionate photographer enjoys playing squash, diving and surfing. AC by Wolfgang Scheppe_1 Copyright: Wolfgang Scheppe AC by Wolfgang Scheppe_2 Copyright: Wolfgang Scheppe Antonio Citterio was born in Meda in 1950, started his design office in 1972, and graduated in architecture at the Milan Polytechnic in 1975.Between 1987 and 1996 he worked in association with Terry Dwan and, together, they created buildings in Europe and Japan. In 1999, with Patricia Viel, he founded Antonio Citterio and Partners. The firm operates at international level developing complex long-term projects, at all scales and in synergy with a qualified network of specialist consultants. Antonio Citterio is currently working in the industrial design sector with Italian and foreign companies such as Ansorg, Arclinea, Axor/Hansgrohe, B&B Italia, Flexform, Flos, Fusital, Hermès, Iittala, Inda, Kartell, Maxalto, Sanitec Group - Pozzi Ginori, Technogym, Tre Più and Vitra. In 1987 and in 1995 Antonio Citterio received the Compasso d Oro-ADI award. Since 2006 he has been an architectural design instructor at the Università della Svizzera Italiana, Academy of Architecture in Mendrisio. In September 2009 the architectural office changed its name to Antonio Citterio Patricia Viel and Partners. Copyright: We must draw your attention to the fact that we have only limited usage rights for the images provided, all further rights however belong to the respective photographers. These images may therefore only be published free of charge if they clearly and expressly serve to portray or advertise the performances, products or projects of Hansgrohe SE and/or its brands (Axor, Hansgrohe, Pharo and Pontos). Any other form of publication requires the approval of the respective copyright owner and remuneration must be made in agreement with said copyright owner.