NOVEMBER DECEMBER. Newsletter No. 6

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1 NOVEMBER DECEMBER Newsletter No. 6 presents a preview of its latest corporate catalogues in the First of All section, and illustrates the evolution of Antonio Citterio s project Charles in Focus On. The most recent projects in the Contract segment, B&B Italia events and new openings are the topics of In the World, while a choice of the best articles published on Italian and international press are proposed in On Air. Enjoy your reading! P. 1/11

2 In November B&B Italia shall publish three new editions of the catalogues - Maxalto, The Collection and B&B Italia Project - three volumes designed to introduce products and discuss the evolution of collections. The new Maxalto catalogue is a picture story in which rigorous architecture and discreet sophistication is the backdrop for new furnishings and historical items - the ideal setting to make the most of the Maxalto Collection s lifestyle, atmosphere and product details. Since the company was formed in 1975, the collection has reprocessed classical themes in a contemporary way, ensuring the highest wood processing quality standards. Designed both for living areas and bedrooms, Maxalto interiors offer detailed solutions for a wide range of furnishing requirements. Over the years, the collection has sharpened the perception of several interior designers and architects who, inspired by Maxalto furnishings, have created rooms that are charged with a contemporary, elegant and minimalist personality. Maxalto The Collection is the latest prestigious book that presents B&B Italia furnishings for living areas and bedrooms. Furnishings portrayed in their ideal interiors and still life pictures describe the details of products grouped by category, and the various furnishing solutions. The Collection The new B&B Italia Project catalogue is proposed as a project concept and picture gallery of some successful interiors furnished with products in the Project range. Designed, planned and engineered for the contract segment, B&B Italia s Project collection proposes a range of tables, chairs and padded seats created by international designers to furnish offices, restaurants, hotels and public spaces. Project Collection P. 2/11

3 Charles-Outdoor (2010) Charles debut the ultimate outdoor version Charles (1997) P. 3/11 Designed in 1997 by Antonio Citterio, Charles owes its outstanding success both to its formal aesthetics and to the innovative research entailed in its creation. These values are intrinsic to B&B Italia s corporate and creative vision and realized at their highest level in all the Charles products. Thirteen years after making its debut in the B&B Italia collection, Charles - a long-time bestseller for the company - is being introduced in a new outdoor version. Characteristics that made it a classic of simply contemporary taste have been left unchanged. The system will have the same rigorous, timeless look, slim frame, flexibility and essential design of the inverted L shape aluminium feet.

4 The structural volume has been reduced to a minimum and lightened by the aluminium frame and an external surface created by a regular, right-angled open weave in polypropylene bands. The dove grey bands match the fabric covers of both seat cushions and back cushions, which can mirror the neutral shade of the frame or coordinate with lively, brilliant colours inserted in this new outdoor fabric collection. Charles, even in its outdoor version, reconfirms B&B Italia s intention to interpret contemporary trends by proposing timeless products that are dedicated to an international target. P. 4/11

5 EVENTS ROME, Permanent Maxxi Exhibition B&B Italia s sofa Moon System, designed by the Iranian architect Zaha Hadid in 2007, welcomes visitors at the entrance to the Maxxi Exhibition in Rome, National Museum of 21st Century Arts. The sofa expresses the happy convergence of B&B Italia s typical inclination to experiment along with long-standing research conducted by Zaha Hadid on the complexity of curved geometrics. Metallised to recall an object fallen from space, Moon System is a monoblock unit containing back, seat and armrest that give the impression of being carved into the same block. Maxxi - picture c/ Zeno Colantoni LANGENTHAL, Designers Saturday 6-7 November 2010 At the event Designers Saturday, the Swiss review Raum und Wohnen is proposing a choice of the most significant projects that were launched in The ten products on display include Bend-Sofa, the ultimate upholstered item designed by Patricia Urquiola for B&B Italia. For information about the event Bend-Sofa P. 5/11

6 NEW YORK, I Saloni Milano 29 November - 8 January B&B Italia is participating in the initiative I Saloni organised by Federlegno and Cosmit. It will be held in New York from November 28 - January The two stores based in New York, situated in Midtown (150 East 58th Street) and in Soho (38 Greene Street), shall participate in the scheduled events, exhibitions, meetings and debates promoted by Cosmit. calendar New York PARIS, Grand Palais 10 December - 12 January B&B Italia shall furnish halls at the Grand Palais in Paris for the retrospective exhibition organised to celebrate Bulgari s 125th anniversary. From 10 December to 12 January the Grand Palais will host the creations of the famous Roman fashion house. The seats Cloud and Alma from B&B Italia s collection will be exhibited. Cloud Alma P. 6/11

7 LATEST NEWS The Lombardy Regional Administration awards B&B Italia Emanuele Busnelli, Chief Financial Officer of B&B Italia, was recently awarded the Anello Sigillo Longobardo, a prize that acknowledges Lombard excellence. The prestigious award established by the Lombardy Regional Council is assigned once a year to key figures who have particularly distinguished themselves in the social, civil or cultural frameworks as models of industriousness, generosity and promoters of Lombard tradition. Emanuele Busnelli, son of the company s founder Piero Ambrogio Busnelli, has been a member of B&B Italia s team since 1989, and he has been in charge of the company s Contract Division since Emanuele Busnelli Milano Design Weekend During the Milanese weekend dedicated to design last October, B&B Italia made use of its projects to interpret the event s theme The Art of Living by creating warm, refined and suggestive interiors. In practice, the store based in via Durini introduced the public to a room designed to celebrate comfort and visual pleasure by enhancing the details of materials and the dialogue between classical presences and ultra modern ones, in order to experience that the art of living knows no time limits but crosses various styles and aesthetic expressions. Milano Design Weekend B&B Italia Store Via Durini Milan store.milano@bebitalia.com Tel P. 7/11

8 Grazie Casa_Italia_ott 2010 P. 8/11

9 Interni_Italia_sett 2010 P. 9/11

10 H.O.M.E._Germania_ott 2010 P. 10/11

11 T-The New York Times Style Magazine_Usa_3 ott 2010 P. 11/11