BLLA. Fall con fidential THE BOUTIQUE & LIFESTYLE LEADERSHIP SYMPOSIUM

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1 1 BLLA Fall 2016 L.A. con fidential WELCOME TO THE BOUTIQUE & LIFESTYLE LEADERSHIP SYMPOSIUM

2 2 BLLA 3 welcome to BLLA, the cutting-edge boutique and lifestyle hospitality association dedicated to bringing together a coalition of global boutique hospitality executives, leaders, innovators and industry trend-setters with the resources that make them

3 8 BLLA About the Home of the Boutique & Lifestyle World BLLA Education ////////////////////////A B O U T T H E Boutique & Lifestyle LODGING ASSOCIATION About the Association BLLA Membership BLLA was created to fill a need for a collective voice BLLA members represent hospitality s upscale, inside a very fragmented boutique hotel industry. Today the association has over 1,000 global members. As the only association to champion the needs of authentic boutique and lifestyle properties around the world, BLLA was born to be the unifying voice of this distinctive sector of the hospitality industry. Our cutting-edge association is dedicated to bringing together a coalition of global boutique hospitality executives, leaders, inno vators, and industry trend-setters with the resources that make them authentically verified Boutique & Lifestyle properties and small brands as well as some of the world s finest vendors and manufacturers. An official membership grants access to global thought-leaders and the most prestigious events in the industry. Members gain access to marketing tools, white papers, resources and new boutique oriented educational programs for executives and employees through a new collaboration with UCLA Extension and other partner organizations. exceptional. This association is family-run and thus views their members as part of the family. BLLA is the home for the Boutique & Lifestyle World! In 2016, BLLA created an alliance with UCLA Extension to develop a platform that is designed to assist hotel owners and developers who are looking to turn an asset into an upscale or luxury boutique property or for those looking to convert a property from a brand to an independent property. The planned curriculum for the first education day, in conjunction with BLLA s Leadership Symposium, is based on research findings and linked to real life experiences in which knowledge and application are used. In the future, both an executive level program as well as programs for hotel staff in all departments, who need a more formalized education, are planned to be designed for those with demanding schedules and the anticipated goals will be to offer flexibility, a continuing boutique hospitality education platform and affordability. With this new educational program, BLLA is able to help educate the Boutique & Lifestyle world. Boutique & Lifestyle Awards The BLLA Awards honor outstanding Boutique & Lifestyle hotels through 5 award categories as well as those prominent leaders and pioneers in the Boutique & Lifestyle hospitality sector that have made extraordinary contributions to their properties or organizations. We celebrate the winners and finalists during the conference at the Gala Awards Dinner & Celebration. StayBoutique NEW! As the official association for this sector, we wanted to make it easier for consumers to find and book relevant hotels. At the same time, we want to provide our hotel members another avenue to attract incremental bookings directly by referring interested consumers to their booking page. All of this with no additional membership fee. Thus, we bring you BLLA s Book Direct site, StayBoutique. 9

4 About the Home of the Boutique & Lifestyle World BLLA Events The conferences hold 3 key values 10 Our conferences are a safe-haven for boutique thinkers. It s like a reunion since the Boutique & Lifestyle World is not an industry, we re a family. We are about educating the Boutique & Lifestyle community 11 We are about networking with other like-minded people who believe in boutique We are about celebrating how far we ve come and how far we will go together BLLAevents.com The BLLA Paris Conference NOVEMBER 9, 2016 Paris, France Executive Women s Leadership Conference JANUARY 25, 2017 Los Angeles Boutique Hotel Investment Conference JUNE 7, 2017 New York Boutique & Lifestyle Leadership Symposium JANUARY 2018 Los Angeles BLLA Media NEW! BLLA Grand Bazaar NEW! Since relaunching our newsletter earlier this year, BOUTIQUE WEEKLY, we have discovered that the world loves the articles we are bringing to light. We are expanding this by the creation of BLLA Media which is the ultimate source for all things Boutique & Lifestyle. This will include our newsletter, industry content, videos, social media and a quarterly publication with an international focus on the boutique sector. The BLLA Grand Bazaar is organized to bring our hotel members the benefit of a collective buying power as well as a vetted list of high quality suppliers who are providing a discount to BLLA members. The list will include products and services that may be difficult to locate or are highly customized / specialized. Launching January 2017!

5 144 BLLA IMAGERY THROUGHOUT THE BOOK PROVIDED BY TRUNK ARCHIVE 145 BOUTIQUE &LIFESTYLE Photo Series

6 Open Minded Innovative

7 Respectful Motivating

8 Resourceful Hands On

9 Approachable Fearless

10 Dedicated Empowering

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12 IF YOU can make it 162 HERE... SAVE THE DATE FOR BLLA S 2017 BOUTIQUE HOTEL INVESTMENT CONFERENCE IN THE HEART OF NEW YORK CITY AND make it ANYWHERE WEDNESDAY, JUNE 7 TH, 2017 BLLAEVENTS.COM PLATT AVENUE, #842 WEST HILLS, CA 91307