IMPLEMENTING CREATIVE PLACEMAKING IN REAL ESTATE ULI Charlotte January 24, 2018 Juanita Hardy, Senior Visiting Fellow for Creative Placemaking

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1 Replace with image of Charlotte CPM site IMPLEMENTING CREATIVE PLACEMAKING IN REAL ESTATE ULI Charlotte January 24, 2018 Juanita Hardy, Senior Visiting Fellow for Creative Placemaking

2 AGENDA Background and Introduction Placemaking and Creative Placemaking Best Practices and Implementation Discussion Summary and Close

3 ULI, HEALTH AND CREATIVE PLACEMAKING Urban Land Institute Mission: Providing leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. Building Healthy Places: Leveraging the power of ULI s global networks to shape projects and places in ways that improve the health of people and communities Creative Placemaking: Building strong, healthy cities by promoting the integration of arts & culture in community revitalization

4 ULI CREATIVE PLACEMAKING GOALS & APPROACH Assess ULI s past work and member understanding of creative placemaking Advance creative placemaking opportunities, esp along commercial corridors Link creative placemaking and health June 2016 Dec 2018 Discovery Internal Assessment Analysis, Conclusions, Recommendations 38 Staff, ULI Member Interviews, CPM experts ULI Member Survey (4035, >5% Response) 2 Focus Groups (LA and DC) Document Scan Cross-US Site Visits Synthesis Corridor Implementation Grants (2) Advisory Workshops (2) Content/Program Enrichment National Working Group Technical Assistance Review and Feedback Communications Awareness Building/Education Campaign 3 Urban Land Article(s) + Interviews ULI Fall & Spring Meetings (Fall ) Presentations/Conferences With support from: Creative Placemaking Brochure Guide for Implementing CPM in RE (2Q2018) Web site and Online Presence

5 AGENDA Background and Introduction Placemaking and Creative Placemaking Best Practices and Implementation Discussion Summary and Close

6 PLACEMAKING Combining elements of the built environment in a compelling way that attracts people Country Club Plaza, Kansas City, MO

7 CREATIVE PLACEMAKING Placemaking efforts that bring art and culture in tandem with good design at project start Monroe Street Market Art Walk Washington, DC

8 CREATIVE PLACEMAKING and along with community engagement helps to create healthy, equitable places. Monroe Street Market heart Walk Washington, DC Historic Mill Auditorium, Future Home of the Mill Hill Community Arts Center - Macon, GA Blighted Mill Hill house - before and after

9 THE PLACEMAKING DIVIDEND Sulphur Springs, TX (Population 15,449) BEFORE AFTER People stay longer, come back more often and spend more money in places that attract their affection.

10 JH14 Steelstacks Art and Cultural Complex, Bethlehem, PA Swamp Rabbit Trail

11 Slide 10 JH14 Juanita Hardy, 1/16/2017

12 The Strand American Conservatory Theater in San Francisco

13 Confluence Park, San Antonio, TX

14 Regional Confluence Transit System, Park, San NC Antonio, Research TX Triangle

15 STAKEHOLDER BENEFITS OF CREATIVE PLACEMAKING Government Gains in: Tax revenues Job growth Public safety Community Improved: Health outcomes Social cohesion Economic outcomes Increased market value Lower turnover rates Faster lease up Higher community buy-in Faster approval cycle Market Recognition Developers + Partners

16 AGENDA Introduction and Background Placemaking and Creative Placemaking Best Practices and Implementation Discussion Summary and Close

17 JH14 TEN BEST PRACTICES FOR SUCCESSFUL CREATIVE PLACEMAKING Begin with the end in mind Bring artists and the community upfront Mine local art and cultural assets Engage local artists Understand and articulate stakeholder benefits Form cross sector partnerships Identify critical skills to deliver Look for early wins Maintain a long view Explore creative financing Urban Land Magazine article (March/April 2017):

18 Slide 16 JH14 Juanita Hardy, 1/16/2017

19 BEST PRACTICES APPLIED - IMPLEMENTING CREATIVE PLACEMAKING Envision Role of CPM Make the Business Case Recruit the Artist(s) Reflect CPM tasks into the Plan Communicate (3 square) Fuel and Refuel Pre-Development Construction Post-Construction Urban Land Magazine Article (Fall 2017):

20 AGENDA Introduction and Background Placemaking and Creative Placemaking Best Practices and Implementation Discussion Summary and Close

21 CASE STUDY: CROSSTOWN CONCOURSE, MEMPHIS, TN A defunct Sears Distribution Center was transformed into a vertical urban village anchored around the concept of art, wellness, and education. Swamp Rabbit Trail

22 BEGIN WITH THE END IN MIND Charlotte s Rail Trail project gained partners and momentum after a public art master plan was completed.

23 BRING IN ARTISTS AND THE COMMUNITY EARLY The 11 th Street Bridge Park in Washington, DC, designed to connect folks East and West of the Anacostia River, involved over 200 stakeholder meetings soliciting design input before engaging a single architect. Replace with Confluence Park, SA, TX

24 LOOK FOR EARLY WINS TO GENERATE EXCITEMENT, VISIBILITY, AND BUY-IN The Hall, a pop-up culinary art project in Tenderloin, San Francisco, provides stalls for six food vendors, a bar, and free meeting space for local nonprofit groups, while the developer awaits entitlement, and community buy-in grows. Swamp Rabbit Trail

25 CASE STUDY: THE PARKS AT WALTER REED Redevelopment of 66 acres of the historic Walter Reed Hospital in NW Washington, DC into a mixed-use TOD has a prominent art component. Swamp Rabbit Trail

26 A FEW TAKEAWAYS Creative placemaking strategies have been used successfully across many dimensions in the built environment - commercial, residential, and public spaces, as well as transportation, health, and environmental systems. All stakeholders stand to benefit community residents and businesses, government, developers, and other partners. Using best practices with an integrated, well executed plan has proven to differentiate the most successful projects.

27 CONNECT (mobile) The Strand American Conservatory Theater in San Francisco

28 THANK YOU! Thank You!