Axor Starck V: Elle Decor International Design Award for Best Bathroom Design

Transcription

1 Press Information Axor Receives Media Award in Milan Axor Starck V: Elle Decor International Design Award for Best Bathroom Design Schiltach/Milan, April Second international media award for Axor Starck V this year: the editors-in-chief of the 25 Elle Decoration editions bestowed the Elle Decoration International Design Award (EDIDA) on the transparent glass tap. Philippe Grohe, Head of the design brand Axor, accepted the coveted award during last week s Salone del Mobile in Milan. After receiving the prestigious Wallpaper* Design Award for Best Domestic Product Design in February, Axor Starck V now counts the EDIDA from one of the world s most renowned interior design magazines to its accolades. These media awards confirm a trend: the bathroom increases in importance and attracts design-savvy customers, who place a great emphasis on individuality. The fact that we have received two prestigious media awards with Philippe Starck confirms that not only designers, but also the design-savvy public, pay greater and greater attention to the bathroom and to our innovations. Axor Starck V the Vitality of Water For more than 20 years the human interaction with water and space has been at the core of Axor s innovations. Axor Starck V will be one of the most prominent translations of this idea yet: with the beauty and dynamism of its vortex, the tap bridges the gap between the functional

2 and emotional aspects of water at the washbasin, transforming it from a basic commodity to a valuable resource. The organic, transparent design of Axor Starck V gives it an exciting, yet subdued presence. Besides serving the technical function of making water visible, transparency aesthetically fuses the tap s body with its surroundings, thus, in essence de-materializing it. The openly designed spout contributes to the natural water experience: before the eyes of the user, the upward, swirling motion of water through the tap s body and its free-fall into the washbasin trigger a feeling of joy and happiness. Highly aesthetic, functional and sustainable are the distinguishing factors behind Axor Starck V; the glass tap shines with a multitude of innovations that together are certain to define a whole new category of washbasin taps. For example, it is produced out of the organic material crystal glass, which is sustainable and durable. With a flow rate of 4 l/min, Axor Starck saves water without compromising the user experience. The open, rotatable, and detachable spout offers additional comfort: flexible installation of the tap s body in combination with the washbasin and easy cleaning in the dishwasher. About Elle Decoration Elle Decoration is one of the world s leading interior design magazines. It features interiors from around the globe and informs about trends in design, art, and architecture. Elle Decoration is available in 25 international editions.

3 Axor, the designer brand of Hansgrohe SE, successfully realises Designer Visions for Your Bathroom". In cooperation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor Collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company s founder Hans Grohe. Find out more about Axor on: Design leader in the sanitary industry In the current ranking of the International Forum Design (if) of the world's best enterprises in the field of design, Hansgrohe SE is in 11 th position among 2,000 companies. With a score of 740 points, the Schiltachbased bathroom mixers and shower specialist even outperforms such enterprises as Daimler, Volkswagen, and adidas and leads the design hit list in the sanitary industry. Further information: Hansgrohe SE - Public Relations - Astrid Bachmann Phone: Fax: public.relations@hansgrohe.com

4 Image Preview EDIDA 2015 for Axor Starck V Copyright: Elle Deco Axor_Starck_V_Black Chrome Body_Black Background Copyright: Uli Maier for Axor / Hansgrohe SE Second international media award for Axor Starck V this year: the editors-in-chief of the 25 Elle Decoration editions bestowed the Elle Decoration International Design Award (EDIDA) on the transparent glass tap. Philippe Grohe, Head of the design brand Axor, accepted the coveted award during last week s Salone del Mobile in Milan. Marta Rioperez, Editor-in-Chief of Elle Decor Spain presented the award. Copyright: Valentina Sommariva for Elle Deco

5 Philippe Grohe_Portrait_BW Copyright: Alexander Schneider für Axor / Hansgrohe SE Philippe Grohe_Portrait_Color Copyright: Alexander Schneider für Axor / Hansgrohe SE The grandson of the company's founder Hans Grohe was born in 1967 in Switzerland. After studying photography and international marketing, he completed several special projects in the US before taking over as director of the French distribution subsidiary Hansgrohe S.à.r.l. in Since 2001 he has been the head of Hansgrohe's designer brand Axor at the company's headquarters in Schiltach in the Black Forest. In his free time the passionate photographer enjoys playing squash, diving and surfing. Copyright: We must draw your attention to the fact that we have only limited usage rights for the images provided, all further rights however belong to the respective photographers. These images may therefore only be published free of charge if they clearly and expressly serve to portray or advertise the performances, products or projects of Hansgrohe SE and/or its brands (Axor, Hansgrohe, Pharo and Pontos). Any other form of publication requires the approval of the respective copyright owner and remuneration must be made in agreement with said copyright owner.