FPO. design is fearless. why whisper? 2013 LOOK BOOK 2013 LOOK BOOK

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1 2013 LOOK BOOK design is fearless 2013 LOOK BOOK why whisper? 2013 Shaw Industries, a Berkshire Hathaway Company FPO

2 TO DESIGN IS TO DARE. TO THINK BIG. Contact your sales representative, or call

3 BE BO TO

4 At Shaw Hospitality Group, we re taking one giant step forward with new collections that do anything but tread lightly. IN YOUR FACE PATTERN V I V I D COLOR And a sustainability story that from all the rest. stands out

5 It s about creating carpet designs that are as fearless as those who specify them. YOU KNOW WHO YOU ARE design is fearless

6 We believe in bold. So much so that we created a whole new carpet collection around it. BE BOLD mixes pattern, color and texture in a brave new way. ARCHITECTURAL SCAFFOLDING, GEOMETRIC GRIDS, LINEAR STRIPES, EACH WITH A MIND OF THEIR OWN. Each making a stylish statement that just so happens to end in an exclamation point. BE BOLD design is fearless 6 7

7 REJECT COMPROMISE Being this bold & beautiful isn t easy but you re worth it. Turn the page for a peek behind the scenes 8 9

8 IS DESIGN FEARLESS 10 11

9 FORGE AHEAD IN A BRAVE NEW DIRECTION 12 13

10 THROW CAUTION TO THE W I ND 14 15

11 VIVID PALETTE design is nature BEET RED Inspired by the humble American Southeast Beet, which just so happens to be one of nature s boldest strokes of genius. Patterns evoke traditional hand-dyeing techniques. Gorgeously saturated colors connect design to dye. The result is unpredictable, random and unabashedly vibrant

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13 ORANGE TWIST The natural dyes from orange peel and black tea inspired this adventurous palette

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16 IN YOUR FACE COLOR Cochineal, logwood, rust and other unassuming sources yield a surprisingly bold palette. Natural Palette + Dye Lab TECH NIQUE+ TECH NOLOGY 26 27

17 design is process NATURAL PALETTE Who knew the dye extracted from pomegranates would be yellow or green not red? Just one of the bold discoveries we made in the process of PATTERNS INFORMED BY THE INTRICATE WEAVINGS OF FIBER creating this collection. Delicate 28 luster and heavy gauge filaments. Blurred textures with subtle flecks and saturated gradations. Process makes imperfection. And lots of a-ha! moments along the way. 29

18 30 Technique, Vanish and Hint tile 31

19 32 Blend tile Hint tile 33

20 34 Technique tile Vanish tile 35

21 THE EXPERIMENT CONTINUES DYE LAB design is process 36 Natural dyes drawn from madder root, indigo and cochineal. Ancient wash and dye techniques from fabric that is woven, twisted, bundled, dipped and dyed. A time-honored technique is reinterpreted. To uncover unique patterns in every step. 37

22 38 colors sumac + logwood 39

23 40 color lac color woad 41

24 42 color fustic indigo 43

25 OUR RECLAMATION STORY CONTINUES When it comes to sustainability, we go green in a big way. In fact, 3.4 million pounds last year alone. That s how much reclaimed carpet we ve kept out of U.S. landfills. La Quinta Inn & Suites and Extended Stay America are just two examples of why our recycling program is the best in the industry. Here are two stories of how a partnership in reuse, recycling and sustainability can be as friendly to the earth as it is to the wallet. We can think of no happier ending than a bold, new beginning. 3.4 MILLION AND COUNTING 44 45

26 Type 6 nylon carpet from La Quinta renovations is sent back to the Shaw Evergreen Nylon Recycling Center in Augusta, Georgia. There, it enters the Cradle to Cradle process of becoming new carpet again. The hotel chain was drawn to Shaw Hospitality Group s pricing, service and sustainability and a partnership that resulted in more than 1 million pounds of carpet diverted from landfills. LA QUINTA INNS & SUITES 46 47

27 EXTENDED STAY AMERICA The sustainability story continues at Extended Stay America. The hotel chain has recycled more than 52,000 mattresses and box springs; 62,000 CRT televisions and more than 2.8 million square feet of carpet. Extended Stay America partnered with other companies in the past, but none had the breadth of our Cradle to Cradle program. Extended Stay appreciated that our carpet was competitively priced. And they found carpet recycling costs to be offset by reduced landfill costs. They told us Shaw Hospitality Group has been a great partner all through the process: from the first sampling of the product to confirm it could be recycled, to the start of the project, all the way through product ordering and shipping

28 VIVA LAS VEGAS! A PROCESS STORY 50 PALMS CASINO RESORT IVORY SUITE Klai Juba Architects 51

29 Imagine a design as bold as Elvis and yet as subtle as a desert breeze. The design team at Klai Juba Architects wanted a carpet that looked like it was grappling with the temptations of Vegas. Good vs. evil. Light vs. darkness. Audacity vs. grace. Creeping from the living room to the bedroom...and vice versa. That was the concept behind the carpet design we created for the Palms Casino Resorts spectacular Ivory Suites. The challenge was to design a 30-foot-long mirrored pattern, varying in color density, to create a seamless flow from the bedroom and living room. PALMS CASINO RESORT Our clients knew the design solution would need to be part carpet design, part creative installation. Since we had already created a custom design for the 418 Premier Guestrooms, Klai Juba Architects knew we were up to the challenge. The whole process from concept to installation took about four months. According to the design team, The client absolutely loved the carpet. They felt the design added a high level of excitement and dimension to the space. The result: a carpet design that helped to enhance not just the space, but the experience of the resort as a whole. What happens in Vegas, stays in Vegas. We like to think that what happens in the Palms stays with you forever. IVORY SUITES FLOORPLAN 52 53

30 PALMS CASINO RESORT PREMIER GUESTROOMS Klai Juba Architects 54 55

31 CREATING YOUR RUG IS SIMPLE 56 SOFT+ HARD 57

32 Our rugs for hospitality and commercial spaces bring softness, warmth and color to hard surface areas in public spaces and guest rooms. CREATING YOUR RUG IS SIMPLEChoose your print, CYP or tufted rug pattern. If you re customizing a print, choose your base. Pick a designer edge option. And just contact your sales representative to order

33 COLOR OUT 60 61

34 EXPERIMENT WITH DESIGN. CUSTOMIZE YOUR PALETTE. Create room scenes. Order your sample. Prepare to be amazed

35 Enter your project in the Design Is...Award Visit shawhospitalitygroup.com to learn more. Take a look at some of our boldest installations in some of the world s most impressive hospitality spaces. We can t wait to see the fearless statements you create. EX CLA MA TION POINTS 64 65

36 HARD ROCK CAFÉ LOS ANGELES Hard Rock International ^ HARD ROCK HOTEL VALLARTA SUN BAR Hard Rock Design Studios/555 ^ 66 67

37 KING EDWARD HOTEL MODEL ROOM Moncur Design Associates Inc

38 THE SURFCOMBER HOTEL Powerstrip Studio 70 71

39 ST. ERMIN S HOTEL Powerstrip Studio 72 73

40 THE SHORE HOTEL Gensler LA 74 75

41 TWENTY FIVE LUSK CCS Architecture 76 77

42 YOU REBEL, YOU Now it s your turn to take your design ideas in a daring, new direction

43 TO BOLDLY GOwhere no carpet has gone before. 80