Press Release INTERZUM 2015 preview

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Marilyn Chandler
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1 Schattdecor trends 15/16 Deep longing for authenticity and self-realisation Smartfoil EVO collection Happy birthday Schattdecor turns 30! Roland Auer, Chief Sales and Marketing Officer: 'The first time we took part in the Interzum it was in 1985, the year that Schattdecor was founded. This is an occasion that just has to be celebrated! We are looking forward to the Interzum enormously, and eagerly awaiting four eventful days in Cologne!'. Claudia Küchen, Head of Design: 'What makes the Interzum so special for me? The fact that in only four days we can reach an incredible number of visitors from all over the world and provide them the possibility to experience our latest trend themes in a specially staged showing.' Thansau, Schattdecor is in a celebratory mood! No wonder its booth this year at the Interzum will reflect its 30th anniversary, meaning visitors can look forward to a bumper crop of surprises in a showing with a clear focus on the future. For a start, the surfaces company will be showcasing three trend themes and a selection of complementary decors in its new 15/16 trend book. The purpose of the guide, which takes "A DEEP LONGING FOR AUTHENTICITY AND SELF-REALISATION" as its motto, is to provide customers with orientation. In addition, the Thansau, Germany-based surfaces company will be presenting Smartfoil EVO and a collection of respective decors. Plus it will be placing its new company film and relaunched website on view for an entertaining and informative touch. We look forward to welcoming trade visitors to booth C20/E29 in Hall 6. Page 1 of 5

2 Schattdecor Trends 15/16 A DEEP LONGING FOR AUTHENTICITY AND SELFREALISATION Today consumers no longer define themselves by means of "traditional" socioeconomic factors such as age, sex, country of origin or income bracket, but in terms of interests, ideologies or a shared past. A deep longing for authentic, sensory experience, non-material values and self-realisation plays a central role. Consumer choices increasingly reflect a desire for self-expression and "the real thing", and this is having a significant effect particularly on ourselves as individuals. There is no denying the need to express one's personality, and the path to self-realisation is a highly individual one. These days the way in which people shape their homes is reflecting their personality and interests to a greater extent than ever before. The blind pursuit of trends and furnishings that conform to convention is a thing of the past. The ease with which different opinions and ideas can be accessed on the internet is opening up new prospects and showing us that we can indeed be proud of our individual preferences and interests. Plus countless blogs enable us to share and pass on our unique ideas. The day and age of dreary standard choices is truly over. Consumers are now able to select products that are a truer expression of their personality. CASUAL BLACK After a very long white phase in home furnishings, BLACK is the new white and "CASUAL" is the new luxury. The CASUAL BLACK style is classic, comfortable and tranquil. What could be more classic than black? Black is bold, self-assured, elegant and mysterious. But above all, BLACK IS BEAUTIFUL! Many people find self-realisation in their career and in professional success and thus have less need to spend time and effort on the decoration of their homes. Accordingly they attach importance to a classic and tranquil style that provides an effortless feeling of well-being and casual cosiness. The new black is neither cold nor is it threatening. In living areas matte lacquer is lending black a more pleasant feel, with high-gloss surfaces playing a reticent role in stone, marble or polished concrete. Weathered oak, hickory or walnut decors in rich browns or dark greys are creating the perfect ambience for withdrawal. Nor is there any need to dislike dark walls a welcoming and mellow atmosphere can be created with sombre hues, and life is being brought to the whole living space with accessories in warm metallic tones. Leather, wood and quality fabrics create an inviting effect. The focus on quality in the furnishings creates a self-evident, laid-back look and it is precisely this that constitutes the CASUAL BLACK style. Page 2 of 5

3 CULTURAL SPIRIT Typical boundaries between cultures are disappearing in these times of globalisation. New technologies are bringing us closer yet the cultural exchange involved is fostering a wish for a more grounded and tangible lifestyle. No matter how fascinating digitisation may be, we long for a return of "real" relationships and authenticity. In view of the increasing virtuality of our everyday lives, family and community are shifting back into the focus of interest. Appreciation of high-quality materials stands for the rediscovery of a world that can be touched and felt in a sensuous experience. Pieces of furniture are deliberately chosen and individually staged. CULTURAL SPIRIT makes use of furnishing ideas from all over the world, bringing about an interior that permits fewer conclusions to be drawn regarding its location or era. Homes make an "untidy" impression here and there. This "lived-in" look creates a feel of cosiness within a setting featuring simple but high-quality materials. Wood with a lively and natural-looking grain seemingly has a story to tell, and small details attract attention and emphasise the eclectic flair. Warm wood hues create an inviting environment. Textiles are an important element in this style, with carpets, throws, leather and lambskin combining to give rooms a cosy feel. The furnishings are stylish in impression and the carefully chosen objects tell stories of different cultures. Decorations in CULTURAL SPIRIT place their focus on cultural artefacts from various sources, creating a feeling of individuality and personality. FREESTYLE CLARITY The FREESTYLE CLARITY mentality is based on the idea that life is a blank page just waiting to be written on. This trend reflects the increasing importance of simplicity and authenticity. Concentration on essentials is what counts and as such is an important element of a better quality of life. In an otherwise hectic world, open-plan spaces and a reduced style can have a calming effect. FREESTYLE CLARITY creates order, enabling individual expression and interpretation without superfluous ballast. Black and white in clear contrast is timeless and contributes to an uncluttered look. Living in a predominantly white environment does not have to be unimaginative or sterile, however on the contrary! Rather, it provides FREESTYLERS plenty of scope in shaping their homes. Scandinavianlooking furniture items in simple and practical geometric shapes go well with this theme. Heavy furniture would be out of place since lightness and variability determine the FREESTYLE CLARITY theme. Black and white hues form the backdrop, with pine, oak and beech in pale shades introducing a reserved touch of nature to the living space. Walls are equally restrained in colour and tend towards greys or smoky pastels. Black and white graphic patterns liven up the interiors, and sombrely-veined marble sets accents. FREESTYLE CLARITY creates order, providing space for individual creative styling. Page 3 of 5

SMARTFOIL EVO COLLECTION Smartfoil EVO "gets closer to nature" with a veneer-like look brought about with gloss/matte effects synchronous with the print pattern.

4 SMARTFOIL EVO COLLECTION Smartfoil EVO "gets closer to nature" with a veneer-like look brought about with gloss/matte effects synchronous with the print pattern. The new foil also features highly improved surface resistances, making it an ideal solution for all types of furniture surface and enabling 'people all over the world to furnish their homes in attractive items with a natural wooden look, even on a small budget', states Klaus Müller, Head of Foil Sales. Developed in a German-Polish project at the Schattdecor plant in Tarnowo Podgórne, Poland, Smartfoil EVO incorporates a novel way of EBH lacquer coating. To draw attention to the diversity of ways in which the new foil can be put to use, Schattdecor will be displaying a furniture showpiece faced in Columbia Walnut in Smartfoil EVO at its booth. Interior designer Ute Bröker, who devised the furniture item, explains: 'Generous curves are offset with smaller crimped radii. In all the freedom I took with the outer contours, this was how I chose to reflect and integrate Smartfoil EVO's functionalities". A collection of Smartfoil EVO decors involving walnut, beech and oak in ten different colourways will also be placed on show at the Interzum. HAPPY BIRTHDAY! Walter Schatt: 'We just went ahead, making our own way!' Schattdecor's 30th anniversary logo features Walter Schatt's fingerprint in reflection of the firm's philosophy and its evolution. Schattdecor's success story began on 26 April 1985 in Stephanskirchen, near Rosenheim, with the printing of its first reel of printed decor paper. To this day the company stands for authenticity and self-determination and is characterised by passion, consistency and visionary thought. NEW IMAGE FILM: 'WELCOME TO SCHATTDECOR' A cinematic portrait of Schattdecor has been produced by a young Munich film firm, featuring employees of the global market leader telling their own personal Schattdecor story and relating their wishes, hopes, doubts and what it is that drives them. The unique documentation presents a Page 4 of 5

company in which not only confidence and contentment but also ambition, professionalism and above all authenticity and self-determination play a role. Rating: Well worth watching! WEBSITE RELAUNCH!

5 company in which not only confidence and contentment but also ambition, professionalism and above all authenticity and self-determination play a role. Rating: Well worth watching! WEBSITE RELAUNCH! What should a home page look like ideally? This question has been occupying Schattdecor since last autumn. It will be presenting the result of its deliberations at the Interzum in the form of a complete new internet showing. Various new features play a role in the relaunched website. These include a design blog in which Schattdecor designers will be posting trend observations and forecasts from all over the world, while the News section now offers a broad range of visual material and information in differing formats and in all nine of the languages spoken at the company's plants. A complete decor overview complemented with an integrated search function and a modern product configurator is now to enable customers to visualise room scenarios in any of the company's decors. Contact: Schattdecor AG Evelyn Gorgos Head of Corporate Communications Walter-Schatt-Allee Thansau Phone: +49 (0) Mobile: +49 (0) e.gorgos@schattdecor.de Page 5 of 5

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