Key Trends Back To. Campus Flexible storage, global craft and natural inspirations are shaping this season. IKEA

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1 Back To Key Trends 2017 Campus Flexible storage, global craft and natural inspirations are shaping this season. IKEA

2 Overview Target PB Teen Storage remains the most important category for back to campus. Brands and retailers are getting creative with space-saving solutions, offering attractive furniture, modular storage and even designs that can grow and contract to meet the needs of the user Global influences are key, with boho patterns, artisanal crafts and pompom trims showing up on bed, bath and other decorative accessories Students take a DIY approach to interiors, personalising basic plywood products with colour and other embellishments A shift towards more natural influences is also important, leaning towards housewarming and hygge. Plants and pots, nature-inspired print and pattern, and natural materials create a more sophisticated, understated sensibility Students make a political statement with their space. Feminist decor and stationery prove this direction is a lasting trend IKEA PB Teen

3 Modular Furniture PB Teen Lim & Lu x CL3 PB Teen Lim & Lu x CL3 Modular furniture continues to be important, as it allows students to add or take away pieces as needed. Low profile, square sectionals, such as those by and PB Teen, are a commercial hit, though new collections such as Lim + Lu's pushcart furniture series are more creative. The series, a collaboration with CL3, features a bookcase that doubles as a coffee table and a sofa that turns into a coat rack.

4 Storage Furniture Apartment Therapy Dormify Target Overstock Target In small spaces, furniture needs to work double duty. Hidden storage compartments that utilise negative space are key, so students can stay tidy. Overstock's storage pouf features interior pockets for shoes and other accessories, while Target's futon allows extra storage below for students housed off campus. Target

5 Flexi Storage PB Teen Apartment Therapy Bed Bath & Beyond Flexible storage grows and moves with the user. At Bed, Bath & Beyond, a bedside table includes a laptop table that can be raised or lowered as needed. ' accordion rolling rack can be expanded or contracted. Features that allow the users to stack, roll or minimise make these storage pieces a popular choice for students who are on the move.

6 Display Storage Anthropologie CB2 The consumer appetite for personalisation and curation results in new forms of display storage. Notable pieces include an exposed closet that allows the user to show off a few key pieces and an acrylic shoe box that exposes what's within. CB2

7 Space-Saving Essentials PB Teen Buzzfeed Apartment Therapy Target Land of Nod Brands and retailers are getting even more creative with space-saving essentials, designing pieces that utilise every last bit of space. Items hang or clip on so as not to take up precious floor space. At Target, an inconspicuous pocket on bedding keeps essentials such as ipads and headphones close at hand. Bed Bath & Beyond

8 DIY Vibes IKEA Anthropologie Brit & Co Brit & Co Though dorm rooms can often be stark and sterile, creative DIY projects allow students to personalise their spaces. Inexpensive plywood shelving and storage can be embellished with painting as desired, and cute knit details on mesh desktop items warm up store-bought products. Camille Styles

9 The Colour-Blocked Desk Dormify Ban.do Apartment Therapy Present & Correct Hay Bright, colour-blocked desktop items and stationery perfectly characterise our S/S 17 Digital Wave macro trend. Graphic compositions and high-octane colours create a happy ambience, with a mix-and-match playfulness. Thimblepress

10 The Kondo Desk Present & Correct Present & Correct Dormify Inspired by the Kondo Effect, minimalistic desk accessories and tableaus are important. Plain, no frills products focus on materials, such as CB2's concrete collection or Urban Outfitters's wooden outlet. A sense that everything has its place and purpose drives this trend, which has a strong undercurrent of Japanese and Scandinavian simplicity. CB2

11 Glamorous Organisation Kate Spade Dormify Anthropologie CB2 Warm metals remain a popular choice for desk accessories, bringing a sophisticated feel to an otherwise playful category. Rose gold prevails from last year while gold and brass are also important. Thin, linear metal accessories, such as pencil cups and butterfly clips, maintain the delicate look. Hay

12 Iridescent Shine Nook Shop Dormify Target Iridescent finishes add a moody glow to everyday items. For desktop items in particular, iridescent plastic coatings have an oil-slick appearance. As more of Gen Z embraces new wellness products, humidifiers and diffusers present another opportunity to create an iridescent glow in the back-to-campus space. Deny Designs

13 Boho Medallions H&M Home PB Teen Apartment Therapy PB Teen Bohemian-inspired prints remain an important direction in bedding, with large-scale medallions becoming the key trend. Prints and colours are pulled from a variety of different references, creating a global feel. Hanging tapestries are quickly becoming an important decor product as an alternative to wall art. Bed Bath & Beyond

14 Global Mix CB2 Design Sponge PB Teen In line with our S/S 17 macro trend Encounter Culture, crafted details underscore a global folk theme. Vintage-inspired textiles mix with colourful rugs, textiles and pillows for a layered, stylised look that brings to mind travel to far off places, and an appreciation of diverse cultures. Tictail Market

15 Pompom Details Ban.do Anthropologie Forever 21 Brit & Co HGTV Pompoms add a fun, decorative trim to global folk pieces. Not just for bedding, drapes and other soft goods, they bring a touch of whimsy to basic paperclips and DIY-inspired wall hangings. Apartment Therapy

16 Natural Inspirations Target Apartment Therapy Apartment Therapy IKEA Inspiration comes directly from nature, whether its in hand-drawn flora, photoreal blooms or natural materials such as hemp and bamboo. Succulents remain a key influence, along with palm fronds and monstera plants. Black, white and neutral colour combinations keep this direction understated. Tictail Market

17 Plants Please Sugar & Cloth Nur-Noch Tictail Market Anthropologie Plants are an important decor item for back to campus. Succulents are favoured for their low-maintenance, student-friendly upkeep. Pots are playful and colourful, such as Anthropologie's fruit-inspired designs. Open, geometric boxes and diamond shapes have a wellness, spa feel. Adorablest

18 1990s Nostalgia Walmart Dormify Gen Z is nostalgic for 1990s themes and motifs, even if it was a time before many of them were born. For bedding, tie-dye and ditzy daisies are important along with yin-yang symbols and pillows that reference pop culture. For desktop, the "poof pens" featured in the 1995 hit film Clueless are making a comeback. Tictail Market

19 Childlike Whimsy Brit & Co Tictail Market Bringing a lighter mood to the dorm room, whimsical products remind students of their childhood. A chenille mermaid tail doubles as a warm blanket for a strong commercial item. Anthropomorphised products, such as a bedrest pillow or avocado-shaped pencil sharpener, are also popular. PB Teen

20 The Future is Female Cold Picnic Target Catering to Gen Z's female-forward mentality, messages of feminism cover products from soft goods to stationery. Body positivity is important, with decor that celebrates the female form, no matter what shape, size or race.

21 Sporty Details Target Dormify IKEA Apartment Therapy For a more gender-neutral direction, sport influences bed, bath and storage, as inspired by our S/S 17 Digital Wave macro trend. Monochrome grids add graphic detail, along with mesh and rubber-like materials. Basketball-shaped planters provide a more literal take on the theme. CB2

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