BRAND ENGAGEMENT ARCHITECTS

Transcription

1 BRAND ENGAGEMENT ARCHITECTS

2 HO WE ARE... WHEN WE ENGAGE IN UNIQUE AND UNCONVENTIONAL ENVIRONMENTS, GREAT THINGS CAN HAPPEN... WHAAM BELIEVES IN THE POWER OF HUMAN RELATIONSHIPS. OUR SOUTH AFRICAN IDENTITY ACTIVATES OUR PASSION FOR BRINGING PEOPLE AND BRANDS TOGETHER, WHERE YOU ARE INVITED TO ENGAGE IN UNIQUE AND UNCONVENTIONAL ENVIRONMENTS. AS BRAND ENGAGEMENT ARCHITECTS WITH A PASSION FOR PEOPLE, WE MAKE USE OF OUR SUPERPOWERS OF CREATIVITY AND INTEGRITY TO BUILD INDESTRUCTIBLE CONNECTIONS BETWEEN YOUR BRAND AND YOUR CUSTOMERS. WHAAM SPECIALISES IN THE STRATEGY, DESIGN AND ACTUALIZATION OF: º FACE-TO-FACE MARKETING STRUCTURES º UNCONVENTIONAL RETAIL ENVIRONMENTS º UNIQUE COMMERCIAL INTERIORS

3 WHAT WE DO... STRATEGISE DESIGN ACTUALISE OUR FIRST MISSION IS TO LEARN EVERYTHING ABOUT YOU. WE WORK TOGETHER TO DEFINE AND DEVELOP PROJECT GOALS AND NEVER FORGET ABOUT THE FUTURE. OUR NEXT MISSION IS TO PUT ONCE WE VE DISCOVERED PEN TO PAPER AND CREATE YOUR INDIVIDUAL NEEDS, THE BEST IDEAS THAT WE PUT PEN TO PAPER. WE COMPLIMENT STRIVE TO CREATE YOUR THE BRAND'S BEST IDEAS THAT COMPLEMENT IDENTITY WHILE INSPIRING YOUR BRAND'S IDENTITY YOU WITH OUR CONCEPTUAL AND WE INCLUDE YOU IN ABILITIES. EVERY STEP OF THE PROCESS. OUR FINAL MISSION IS TO BRING THE VISION TO LIFE. WE MANAGE YOUR CAMPAIGN FROM THE BUILD ALL THE WAY THROUGH TO ACCOMPLISHING GREAT THINGS. NOW LET S GET READY FOR THE NEXT ONE...

4 SEATTLE COFFEE Century City Convention Centre, Cape Town

5 THIS ATTRACTIVE SEATTLE COFFEE STORE STANDS OUT FROM THE REST OF THE SEATTLE PORTFOLIO RAW INDUSTRIAL EXPOSED CEILINGS WITH A BLEND OF EXCEPTIONALLY WELL-FINISHED INTERIOR FITTINGS. High quality solid oak, marble and plasma cut steel sheeting set the mood in this Seattle Coffee Company store, showcased in the newly constructed Century City Convention Centre. The use of elegant linear shapes, seen in the dropped oak slatted bulkhead, help create an impactful and impressive look that draws the attention of all within the space. The bespoke furniture we designed is focused around comfort and open engagement and completes this attractive store that stands out from the rest of the Seattle portfolio as an updated flagship, displaying sophistication and simplicity in the design. #WEAREWHAAM

6 WEFIX Buitensingel, Cape Town

7 TRANSPARENCY, WARMTH AND COMMUNI- CATION WERE THE THREE KEY DESIGN PILLARS WHAAM WAS TASKED WITH CREATING A UNIQUE PHYSICAL SPACE TO INTRODUCE IFIX S TRANSFORMATION INTO THE NEW WEFIX BRAND. The main objective of this project is to construct a fresh, inviting space to facilitate genuine interactions and allow relationships between the brand and their customers to flourish. A feeling of trust and accessibility is created by using full-length glass divisions to open up the space, which allow for an organic flow between the back of house technical repair area and the front of house retail environment. The combination of natural raw materials and high quality well finished surfaces, along with the introduction of living plants into the space, brings a sense of warmth to the traditionally stark and artificial feel of the tech-based industry. The post launch customer interactions and responses to the re-crafted environment, reinforce the design strategy we used and its alignment with our own design philosophy. #WEAREWHAAM

8 WEFIX Cape Gate Kiosk, Cape Town

9 EXPLORING MORE ACCESSIBLE WAYS TO RETAIL IN UNCONVENTIONAL SPACES THIS KIOSK PROJECT ALLOWED WHAAM TO EXPLORE NEW ENVIRONMENTS IN WHICH ENGAGING RETAIL SPACES CAN BE IMPLEMENTED. Our design team enjoyed the challenge of translating our design philosophy for the wefix store environments into an unconventional kiosk application. This materialized into an aesthetically beautiful kiosk utilizing high-end solid surfaces; large, glass encased product display areas and an inviting feel that promoted customer engagement. We effectively make use of both sides of the back wall to accommodate the variety of accessories that wefix traditionally showcase in their store built environments. The oak is an integral design element that is used to contrast the warmth against the solid surfaces of the kiosks counters. #WEAREWHAAM

10 WEFIX Alice Lane, Johannesburg

11 SEAMLESS FLOORING ALONGSIDE A GREEN WALL AND RAW-COPPER LIGHTING AFTER THE SUCCESS ACHIEVED IN THE NEW WEFIX STORE EXPERIENCE, WHAAM WAS TASKED WITH ACTUALISING THE DESIGN METHODOLOGY IN THE JOHANNESBURG REGION. The greatest challenge in the Alice Lane project was to apply the philosophy of transparency, warmth and communication, within this 32sqm store in the state of the art Bowman building, Sandton. This 36th store features an inviting full glass, high-street facing façade; which attracts attention from the hustle and bustle of the city of Sandton. As in previous projects, warmth is achieved with seamless quartz flooring alongside a green wall and raw-copper lighting. Our product display units are updated to include bamboo framing with recessed grey Formica faces to contrast the products showcased. Full glass walls between the front and back of house were continued in this store design to complete that feeing of transparency. #WEAREWHAAM

12 HILTON Tourisim Indaba 2017, Durban

13 TIME FOR A FRESH LOOK WITH AN EXPERIENCE TO MATCH THE FOCUS FOR THIS PROJECT WAS A CRISP AND MODERN EXPERIENCE THAT WOULD SHOWCASE HILTON S NEW BRANDING. Whaam made use of Indaba 2017 in Durban, to showcase the brand s new identity and created an experience that would still match their trusted level of exclusivity. As leaders in the global hospitality industry, Hilton s clientele have come to expect a certain level of comfort and quality from their brand experiences. Whaam brought this through by designing two select meeting areas into the stand for exclusive engagement. We translated the grandness of a typical Hilton lobby area by introducing a welcome desk contrasted against elevated walls and a suspended halo bulkhead to emphasise the new brand identity. #WEAREWHAAM

14 PARCEL NINJA ConFex 2017, Cape Town

15 BIG REALITY IN A SMALL SPACE THIS ECOMMERCE LEADER WAS LOOKING FOR AN ACTIVATION THAT WOULD BRING THEIR DIGITAL WORLD INTO OUR REALITY. Our concept focus for this ecommerce showcase was to give the attending delegates the feeling of stepping into the heart of ParcelNinja s warehousing business. Our design team took up the challenge to implement this philosophy into a very tight 9sqm environment by creating a micro warehousing structure that had all the characteristics of a behind the scenes reality of who ParcelNinja is. A packaging wall, made from traditional cardboard boxes with an over arching industrial racking system, brought the enormity of a warehouse into the small space. This design concept highlighted the importance of bringing people together even for digital brands. #WEAREWHAAM

16 SD DIRECT Power and Electricity 2016, Johannesburg

17 MODERN AND FUTURISTIC WITH A DIFFERENCE THESE GLOBAL LEADERS IN ENERGY EFFICIENCY, CHALLENGED WHAAM TO CREATE AN ACTIVATION WITH A DIFFERENCE. Whaam s response to this challenge was to imagine an activation that would showcase SD Direct s most innovative products as beacons of hope and inspiration. The four chosen products were featured in glass podiums, which included plinths with LED highlighted bases that gave the illusion of weightlessness to the stand. The floating product showcases were glorified in a fully open plan structure, with accents of futuristic geometric structures that included a monumental back wall and a reception counter made for outer space travel. All of this with the over arching philosophy of engagement. #WEAREWHAAM

18 RUCKUS/ BROCADE AfricaCom 2016, Cape Town

19 BRINGING TWO BRANDS TOGETHER IN AN ACTIVATION BUILT AROUND ENGAGEMENT AFRICACOM 2016 SAW THE AMALGAMATION OF RUCKUS AND BROCADE FOR THE FIRST TIME IN SOUTH AFRICA, WHICH CALLED FOR A NEW CONCEPT. The purpose for the design of this project was to promote both Ruckus and Brocade s innovative product and service offerings within the telecommunications market. This resulted in an environment that stood out visually, and provided an engaging space for building relationships. We focused the engament around a social coffee-bar at the heart of the open-planned structure with a side meeting area designed as a stop, meet and greet breakaway. The large surrounding bulkhead was cantilevered at one end to add a unique style which is central to any Whaam project. #WEAREWHAAM

20 RUCKUS WIRELESS AfricaCOM 2015, Cape Town

21 BLACK GEOMETRIC STRUCTURES HIGHLIGHTED WITH BRIGHT ORANGE ACCENTS OUR MISSION WAS TO CREATE A SPACE THAT PUSHED THE BOUNDARIES OF TRADITIONAL TRADE SHOWS AND EMPHASISE THE UNCONVENTIONAL RUCKUS BRAND. Ruckus is a leading company in the wireless infrastructure market and their vast array of products; help service providers and enterprises to stay ahead of the demand for high bandwidth applications and services. The company culture was highlighted in the extravagant design of geometric structures contrasted by copper bulbs and exploding with traces of bright orange. We illuminated the stand with LED lighting to solidify the brand message communicated by the activation. Our structure not only interpreted the playful corporate identity associated with Ruckus but also reflected the high-tech telecommunications industry that they dominate. This custom stand was a honest reflection of our eternal endeavour to create unconventional environments that stand out from the conventional. #WEAREWHAAM

22 AFROGEM World Travel Market 2017, Cape Town

23 DAZZLING DIAMONDS IN DYNAMIC DESIGN AFROGEM APPROACHED WHAAM TO ASSIST THEM IN MARKETING THEIR 50TH ANNIVERSARY IN JEWELLERY FABRICATION AND STONE RETAIL. Traditionally seen as only a stone supplier, Afrogem was eager to promote their jewellery fabrication abilities as a key arm of their business. Whaam used Afrogem s presence at WTM Africa held at the CTICC, a stones throw away from their Bo-Kaap Fabrication studio, to create an activation with a difference. This combined their exhibition stand with a guided tour to experience first hand their manufacturing environment. A small stand designed to communicate the anniversary was built around customer engagement with the intention of meet & greets followed by the tour, extending the activation outside of the CTICC confined space. #WEAREWHAAM

24 DESIGN INDABA Most Beautiful Object in SA, Cape Town

25 A SHOWCASE OF SOUTH AFRICAN DESIGN EXCELLENCE WHAAM HAD THE HONOUR OF IMPLEMENTING OUR DESIGN PHILOSOPHIES TO CREATE A SHOWCASE FOR THE PINNACLE OF DESIGN IN SOUTH AFRICA. Design Indaba select 10 of the Most Beautiful Objects in South Africa to feature at their annual design exhibition and tasked Whaam to create the perfect environment experience. The challenge here was to match the design excellence on display that would simply exalt and compliment the products showcased. The Whaam design team chose a minimalist steel structure that incorporated an industrial feel. Minimalism was used to avoid overpowering, and an industrial feel was used to contrast the well-finished products on display within the environment. Suspended lighting fixed between the frameworks of the structure allowed us to amplify the beauty of each product in this walk-through, gallery style experience. #WEAREWHAAM

26 IDC & PARTNERS IDC Source Africa 2016, Cape Town

27 A SENSE OF HOME IN THE TEXTILE INDUSTRY IDC, THE SOUTH AFRICAN PARASTATAL WITH THE MANDATE TO INVEST INTO ENTREPRENEURS IN SELECTED SECTORS OF THE SA ECONOMY After Whaam had completed a number of projects for IDC over the years, Source Africa 2016 was the time for a revamped experience for them and their partners. As the focus of this show was the textile industry, Whaam chose to introduce a sense of home by including an open-plan structure with raw oak finishes and elegant, modern furniture. A creative masterpiece made from geometric oak ribs was constructed at one end of the stand to add aesthetic value as a conversation focal point. The stand incorporated two of IDC s partner entrepreneurs behind the stand in this showcased activation. #WEAREWHAAM

28 HISENSE 2017 Store Rollout, National

29 A NATIONAL FOOTPRINT OF SHOP-IN-SHOP BRAND EXPERIENCES WHAAM WAS CALLED UPON TO CREATE A BRAND EXPERIENCE TO LAUNCH THE NEW HISENSE ULED PRODUCT RANGE. We created a unique shop-in-shop brand environment that showcases the high tech features of this new TV range that allows the Hisense brand to stand a cut above the competition. The use of the brands bold colour, accented by bright LED lighting, is brought together in a modern structure which represents a spectacle of colour and light to compliment the high-end products on display. This national rollout of structures has had to be specifically designed for each store environment and provides a unique experience in each store. #WEAREWHAAM

30 UNDER ARMOUR 2017 Store Rollout, National

31 FIRST STEPS INTO THE SOUTH AFRICAN MARKET AS PART OF UNDER ARMOUR LAUNCHING IN SOUTH AFRICA, WHAAM WAS TASKED WITH CREATING AN IN-STORE DIFFERENTIAL FOR THEIR SPORTS SHOES. This international sports lifestyle brand, new to the South African market, wanted to make use of its energetic brand identity to differentiate their selected shoe range within the national Totalsports offering. The national rollout of glorifier plinths, are created to amplify the Under Armour shoes as dynamic alternatives within this competitive market. Interchangeable textile graphics are incorporated to allow for the plinth to continually evolve. Some units included a unique backlit system to attract attention. This first step into retail South Africa needed to make a bold statement to generate a momentum of excitement around the brand for the future growth of Under Armour in the country. #WEAREWHAAM

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