Phasing Strategy Community Governance Branding and Marketing

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Lambert Andrews
5 years ago
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1 Appendix: Implementation Phasing Strategy Community Governance Branding and Marketing

2 Phasing Strategy Design Workshop recommends that the new community at UMore Park pursue a phasing strategy that would provide the most favorable cash flow position for the University and its development partners and would help to stimulate the ongoing growth of the community. During the early stage of development, the project should pursue temporary and relatively low intensity land uses (such as light industrial uses or agricultural leases) on lands slated for later, and more intense, land development. The Phasing for Development Plan can be found on the following page. The phasing of development of the new community relates to the phasing and timing of potential aggregate extraction on the site. Approximately 40 percent of the site does not contain valuable aggregate resources and therefore development can begin as potential mining occurs elsewhere on the 8-square-mile property. The gravel Environmental Impact Statement process will determine an approach to address traffic, noise and other results of mining and how local impacts can be minimized. Within three years following the commencement of gravel mining, the consultant team envisions the new community beginning initial home construction. Phase One of the residential development in the new community should include around 1,850 units, with a mix of eight to twelve product types. The balance of the community located at UMore Park should be built at an appropriate pace in response to the commercial and residential market in the Twin Cities region. Within two years following initial development at UMore Park, the community should pursue development of significant infrastructure components (including trunk sewer lines, for example) in order to prepare for construction of initial residential neighborhoods and commercial centers. The community should also construct elements at this stage that would help put the development on the map within the larger Twin Cities region. This stage may include completing sports complexes for soccer, baseball, or softball and perhaps a regional amphitheater. Opening these facilities would attract events and thereby help to familiarize residents of the Twin Cities with the new development and the surrounding area. 226 Implementation January, 2009

Phasing for Development Plan Phase 1 Phase 2 Phase 3 Phase 5 Phase 4 Vermillion Highlands A Research, Recreation and Wildlife Management Area Legend Single Family Residential (large lot) Single

3 Phasing for Development Plan Phase 1 Phase 2 Phase 3 Phase 5 Phase 4 Vermillion Highlands A Research, Recreation and Wildlife Management Area Legend Single Family Residential (large lot) Single Family Residential (small lot) Single Family Residential (attached) Multi Family Residential Mixed-Use Commercial/Retail Commercial/Office Light Industrial/Office Civic/Institutional/Education Parks and Parkways Open Space Water Wetlands Forest Aggregate Processing VERMILLION HIGHLANDS Highest Intensity Use Moderate Intensity Use Low Intensity Use The shades of color on the Vermillion Highlands indicates intensity of use, with lowest intensity being lightes uses of all kinds to preserve the environmental character of the land and allow for habitat restoration. Implementation January,

4 Community Governance Branding and Marketing Community governance of the new community at UMore Park refers to ongoing entities or systems designed and empowered to operate and administer the community in the future. The term does not pertain to University governance of any ongoing University-related functions or involvement in the new community. The overarching goals and vision for the new community should represent a starting point for all discussions related to community governance and the ongoing growth of the development. Naming, branding, and other marketing strategies significantly influence the potential success of new master planned communities. Many communities draw from historical precedents or the assets of the land and surrounding landscapes to craft names that appeal to potential residents and businesses. The University and its future development partners should carefully consider naming strategies for the new community. Creating and employing solid community governance strategies from the beginning helps to: Maximize project marketability; Maximize developmental flexibility; Minimize liability from and within the development; Generate new and creative ways of thinking and problem solving; and Create and maintain a sense of a viable, vibrant community. 228 Implementation January, 2009

5 Implementation January,

Approach to Art Art Facilities Historic Resources Archaeology Programming Art Education Art as a Way to

Approach to Art Art Facilities Historic Resources Archaeology Programming Art Education Art as a Way to Appendix: Art Approach to Art.... 214 Art Facilities... 217 Historic Resources... 217 Archaeology... 218 Programming... 220 Art Education... 220 Art as a Way to Understand Nature... 220 Relation to Regional