South Castell Avenue Masterplan Mixed Use Infill Development City of New Braunfels Industrial Development Corporation.
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1 South Castell Avenue Masterplan Mixed Use Infill Development City of New Braunfels Industrial Development Corporation May 17, 2017
2 Planning Timeline 2011 City Economic Development Strategic Plan ü4 Committees Recommended catalytic project to benefit Downtown and Civic Convention Center Economic Strategic Plan üadopted by City Council, the Chamber, NBIDC, and GNDEDF üone of 4 Defined Goals Led to Hiring Douglas Architects South Castell Ave. Masterplan üutilized Stakeholder group +15 üheld 3 public workshops
3 2012 Economic Development Mission Statement New Braunfels will cultivate a free enterprise approach to growing an economy, where the public and private sectors collaboratively assist in entrepreneurial and business development, business expansion and workforce readiness and sustainability, thereby enhancing the community s quality of life Economic Development Mission Statement
4 PROCESS Influences on Solution Public Input Developer Input Market Driven Solution City of New Braunfels Minimize Cost + Minimize Risk Maximize Value to Community Design Team Analysis What Works
5 Community Led Vision üdevelopment Plan informed by community übenefits New Braunfels community üuniquely New Braunfels in Character üestablish requirements/expectations of developer(s)
6 Trending Developments ünbidc $1 million Investment in Chase Site üsoon to be vacant Former City Hall/Public Works üup Rail yard not best use of property and a negative on any development
7 MASTER PLAN GUIDING PRINCIPLES High Quality Catalytic Blended into the fabric of downtown Receives broad public support Employs a mix of uses and amenities
8 SITE AREA W Garden St Plaza S Seguin Ave Downtown Historic District W San Antonio St W Coll St Civic/ Convention Center S Castell Ave Former City Hall Complex W Jahn St S Academy Ave Mill Street Historic District Sophienburg Historic District
9 PROGRAM TEXT
10 PARKING DEMAND
11 PARKING BREAKDOWN TEXT
12 DEVELOPMENT PROGRAM DIAGRAMS Street Level S. Seguin Ave. PORT COCHERE BOH. Support Lobby Ballroom W Coll St. CONVENTION CENTER w/ HOTEL Lounge W Garden St. R OFF. W Butcher St. Loading R R Restaurant RETAIL S Castell Ave. COURT S Castell Ave. RETAIL RETAIL RETAIL W Coll St. HOUSING w/ GARAGE HOUSING w/ GARAGE Court Court Court N. Hill Ave. N. Hill Ave. UnionPacific Railroad
13 DEVELOPMENT PROGRAM DIAGRAMS Level 2 S. Seguin Ave. Admin. Admin. MT. Atrium W Coll St. Support CONVENTION CENTER MT. w/ HOTEL W Garden St. W Butcher St. Meeting Ballroom OFFICE S Castell Ave. COURT S Castell Ave. W Coll St. HOUSING w/ GARAGE HOUSING w/ GARAGE Court Court Court N. Hill Ave. N. Hill Ave. Union Pacific Railroad
14 DEVELOPMENT PROGRAM DIAGRAM Levels 3-4 S. Seguin Ave. W Coll St. CONVENTION CENTER w/ HOTEL W Garden St. W Butcher St. OFFICE S Castell Ave. COURT S Castell Ave. W Coll St. HOUSING w/ GARAGE HOUSING w/ GARAGE Court Court Court N. Hill Ave. N. Hill Ave. Union Pacific Railroad
15 ARCHITECTURAL CHARACTER Street Elevations CEMENT PLASTER ROOFTOP RESTAURANT EARTH TONE BRICK/LIMESTONE ROBUST LANDSCAPING PAINTED SIGNAGE VERTICAL WINDOWS OVER-HANG SLOPE ROOF NAMES/DATES AT PARAPET NEW BRAUNFELS MARKET PLATZ TOP CASTELL MIDDLE BASE CAFÉ SEATING DECORATIVE FABRIC CANOPIES HORIZONTAL CANOPIES LARGE GLASS STOREFRONTS CABLE SUPPORT CANOPIES CLERESTORY WINDOWS
16 TYPICAL RESIDENTIAL ELEVATION LOOKING NORTHEAST SOUTH ELEVATION
17 OFFICE ELEVATION SOUTH ELEVATION
18 CONVENTION CENTER ELEVATION NORTH ELEVATION
19 BIRD S EYE PERSPECTIVE COURT LOOKING SOUTHEAST
20 BIRD S EYE PERSPECTIVE LOOKING NORTHWEST
21 COURT PERSPECTIVE CASTELL AVE. LOOKING EAST CLOSED STREET
22 COURT PERSPECTIVE CASTELL AVE LOOKING EAST OPEN STREET
23 COURT PERSPECTIVE CASTELL AVE LOOKING EAST FARMER S MARKET
24 COURT PERSPECTIVE LOOKING NORTHEAST
25 COURT PERSPECTIVE COURT - LOOKING NORTHEAST
26 COURT PERSPECTIVE ROOF TERRACE - LOOKING WEST
27 CASTELL PERSPECTIVE CASTELL AVE. - LOOKING WEST TOWARDS COURT
28 GARDEN STREET PERSPECTIVE LOOKING NORTH TOWARDS COURT
29 GARDEN ST. / COURT PERSPECTIVE LOOKING NORTH
30 SEGUIN AVE PERSPECTIVE LOOKING SOUTH AT CONVENTION CENTER
31 ECONOMIC IMPACT SUMMARY
32 PUBLIC FINANCING CONSIDERATIONS LAND VALUE - Can be discounted or contributed. PARKING - A portion of the structured parking can be publicly financed. PUBLIC INFRASTRUCTURE - Public ROW, streetscaping, court, project infrastructure can be publicly financed. TAX ABATEMENTS - CONB can abate a certain portion of the ad valorem property tax bill.
33 Thoughts Going Forward 1. Purchase/Control UP Site 2. Finalize Plan/Timeline for Moving Public Works 3. Establish Consulting team Assist w/ SOQ & RFP Process Establish Selection requirements Public/Private Contracting Services Project Management Design Review Standards/Methdology 4. Issue SOQ and short list 5. Issue RFP and interview/select
34 South Castell Avenue Masterplan Mixed Use Infill Development City of New Braunfels Industrial Development Corporation May 17, 2017
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