BIG IDEAS IN THE BATHROOM

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2 BIG IDEAS IN THE BATHROOM When it comes to cleaning and organisation, the smallest room in the house can often throw up the biggest challenges. Daily personal hygiene routines all create mess and require a wide variety of toiletry and grooming items to perform. Limited space, permanent wet zones and hard-to-clean areas are just some of the problems faced in the bathroom. Having won numerous awards for innovation in kitchenware, Joseph Joseph have now applied their unique problemsolving skills to this key area of the home with the launch of a brand new range of bathroom accessories. This totally new category for Joseph Joseph is a natural progression for a brand with a global reputation for producing inventive, high-quality products that are a pleasure to use. Individually, each item in the new Joseph Joseph bathroom range has it s own unique features. Taken together, though, they make up a truly innovative and coordinated range of products that are set to revolutionise bathroom accessories. 2 3

3 SMALL SPACE. BIG CHALLENGE. TOOTHBRUSH HOLDERS Impractical; hard to clean SOAP DISHES Space inefficient; messy; hard to clean Bathrooms can easily become messy, disorganised environments and there s no shortage of products available to help. TOILET BRUSHES Clog with dirt; drip on the floor; ineffective But do any of these items really address the problems or merely add to it? For example, many toothbrush holders can be impractical, cumbersome or difficult to clean. Sometimes they can be all three. At Joseph Joseph we don t just design products for the sake of it. Everything we create has to have a real, practical purpose that makes something easier, quicker or more enjoyable. For us, if it s not brilliantly useful, it s useless. Our research in the bathroom category showed us quite quickly that the most common problem areas were: Storage & organisation Cleaning & hygiene WASTE BINS Not designed for recycling; unsightly Waste & recycling With this in mind we set about creating a range of products that would provide some truly innovative solutions to these challenges. SOAP DISPENSERS Space inefficient; messy 4 5

4 Many everyday objects can actually create problems for the user through poor design. DESIGN ORIGINS Twin brothers Richard and Antony Joseph grew up with manufacturing in their blood, spending time in the family glassmaking business. The company mainly produced decorative glass chopping boards illustrated with rustic scenes but when tastes changed and demand began to wane it was clear a fresh approach was needed. Having both trained in product design, the brothers were embarking on their early careers when their father asked them to look at reinventing the glass chopping board range. They jumped at the chance. DESIGN HERITAGE After early success with their creative, colourful designs, their entrepreneurial spirit kicked in and in 2003 they decided to go it alone and with that the Joseph Joseph brand was born. Their big leap forward though came from a simple observation - many everyday objects can actually create problems for the user through poor design. In addition, many tasks around the home could be made much easier and more enjoyable with a little intelligent thinking. Joseph Joseph continues the tradition of world-class British design with its range innovative housewares. The company takes pride in the fact that everything is designed by some of the finest talent the UK has to offer. Ideas are generated through an awardwinning team collaborating with renowned UK design studios. The design process always starts by identifying an everyday problem that people experience in the home and ends with finding an original solution that is a joy to use. 6 7

5 TOILET HYGIENE Flex is quite simply a revolution in toilet brush design. Not only does it look nothing like a conventional toilet brush, it also performs like no other, with its flexible head, anti-clog bristles and slimline design. 8 9

6 Flex Technology Conventional toilet brushes hold dirt and liquid, making them messy and unhygienic to use and clean. Also their bristles distort and wear quickly, meaning they need to be replaced regularly. Flex features a flexible, D-shaped head that reaches all areas, even under the rim. The widely spaced bristles prevent dirt clogging and allow liquid to drain quickly, which means there s less chance of dirty water dripping on the floor. NEW Flex Steel Toilet brush Flex Steel comes with a slimline stainless-steel holder with a fingerprintproof coating. Conventional Toilet brush Flex Toilet brush Holder Wipe clean with a damp cloth. Do not use abrasive cloths or strong chemical cleaners. Brush clean with bleach or hot soapy water. If using bleach, avoid prolonged contact with stainlesssteel shaft. Flexible head Hard to reach all areas Drips between cleaning and storing Clogs easily and hard to clean Bristles distort over time Unique flexible design reaches all areas, even under the rim Anti-drip: less dripping between cleaning and storing Anti-clog: wide bristle spacing ensures dirt rinses off easily Durable bristles Flex Steel toilet brush Dimensions H42.8 x W12.5 x D8.9 cm (H17 x W5 x D3½ inches) (70517) 10 11

7 Flex Toilet Brush Flex Plus Toilet Brush with Storage Caddy The original Flex features a slimline ABS plastic holder for neat storage. Brush and holder - clean with bleach or hot soapy water. If using bleach, avoid prolonged contact with stainlesssteel shaft. Flex Plus features a holder with an integrated storage caddy, perfect for keeping cleaning products or aerosols to hand, but discretely out of sight. Brush and holder - clean with bleach or hot soapy water. If using bleach, avoid prolonged contact with stainlesssteel shaft. Flex Toilet Brush 8.7 x 12.3 x 43.1 cm (3½ x 4¾ x 17 inches) (70506) Blue (70515) Grey Flex Plus Toilet Brush with Storage Caddy 13 x 14.9 x 45.7 cm (6 x 5 x 18 inches) (70507) Blue (70516) Grey Turn around to hide cleaning product 12 13

8 STORAGE & ORGANISATION Introducing EasyStore, a unique range of bathroom accessories combining highly practical features with simple, clean design. 15

9 NEW EasyStore Toilet paper stands These freestanding toilet paper holders feature a clever dual-purpose storage shelf. The stainless-steel top provides a convenient surface for placing small items, such as a mobile phone or book, whilst the curved base conceals a secret storage compartment that s perfect for keeping sanitary items conveniently within reach, but discretely out of sight. A silicone strip on the main roll holder provides resistance when tearing and prevents the paper from unravelling too quickly. A weighted base ensures good stability and a fingerprint-proof coating on the stainless-steel shelf helps keep this free from marks. EasyStore Toilet paper stand holds up to 4 rolls EasyStore Plus toilet paper stand comes with a Flex Steel Toilet brush The design comes in two versions; the first provides space for storing up to 4 toilet rolls and the second features a Flex Steel toilet brush, which stores neatly in the base. Shelf for small objects Discrete compartment for storing sanitary items Friction-grip roll holder prevents unravelling Wipe clean with a damp cloth. Assembly instructions and allen key included. EasyStore Toilet paper stand H68 x W16.5 x D22.5 cm (H26¾ x W6½ x D8⅞inches) (70518) EasyStore Plus toilet paper stand with Flex toilet brush H76 x W17.5 x D23.5 cm (H29⅞x W6⅞x D9¼ inches) (70519) 16 17

10 Both units dismantle for easy cleaning Ventilated for quick drying EasyStore Toothbrush Caddies These neat toothbrush caddies are divided into several sections providing organised storage for a range of oral care items including manual/electric toothbrushes, toothpaste tubes and dental floss. They dismantle for easy cleaning and feature a ventilation hole for quick drying and a non-slip base. Available in two sizes. EasyStore Toothbrush Caddy 9 x 9 x 13 cm (3½ x 3½ x 5 inches) (70500) Blue (70509) Grey Ideal for electric toothbrushes Wash and dry by hand. 18 EasyStore Large Toothbrush Caddy 17.1 x 9 x 13 cm (6¾ x 3¼ x 5 inches) (70501) Blue (70510) Grey 19

11 Perfect for a wide variety of grooming essentials Compartments vary in size, depth and shape EasyStore Bathroom Caddy This versatile caddy has been designed to better organise your bathroom space. It s divided into a range of compartments of varying shape, size and depth to cope with storing the wide variety of grooming essentials commonly found in most bathrooms. Perfect for keeping small items such as scissors, brushes, deodorants, dental floss and make-up neat and tidy and easy to find. Also features a non-slip base. Wash and dry by hand. EasyStore Bathroom Caddy 24.9 x 11.6 x 11.9 cm (9¾ x 4½ x 4¾ inches) (70504) Blue (70513) Grey 20 21

12 HAND HYGIENE Clever, space-saving design and smart, practical features set these products apart from your typical soap accessories

13 Slim Compact Soap Pump Slim Compact Soap Dish With space at a premium around most sinks, the narrow footprint of this stylish soap pump means it takes up less room without compromising on capacity. It features a non-drip nozzle and an easypush pump head and holds up to 350ml (12.3 fl oz) of liquid soap. Wash and dry by hand. Conventional soap dishes are difficult to keep clean and take up a large amount of space around the sink. This clever, compact design features an angled base, which means it can hold a full-size soap bar in less space. It also allows excess water and soap suds to drain neatly out of sight. It features a ventilation hole for quick drying, a non-slip base and can be dismantled for easy cleaning. Wash and dry by hand. Slim Compact Soap Pump 6.2 x 9.1 x 14.1 cm (2½ x 3½ x 5½ inches) (70503) Blue (70512) Grey Easy to fill Fill-level window Slim Compact Soap Dish 7.1 x 8.4 x 3.6 cm (3¼ x 2¾ x 1½ inches) (70502) Blue (70511) Grey Ventilated for quick drying Dismantles for easy cleaning 24 25

14 BATHROOM WASTE In the UK alone, 16 million plastic bottles that could be recycled end up going to landfill and many of these bottles originate in the bathroom. Our range of dedicated bathroom bins are designed to make it much easier to separate bathroom waste

15 NEW Split 6 Steel Recycler Many bathrooms and bedrooms have limited space, so having a separate bin just for recycling is rarely an option. Split 6 Steel provides the perfect solution as it s divided into two compartments, allowing you to separate recyclable and non-recyclable waste within one compact design. The unit features hands-free pedal opening, soft-close lids and a fingerprint- Compact space-saving design proof stainless-steel body. It also has removable buckets for easy emptying with liner-retaining holes that prevent the liner from slipping during use. The deep rim of the lid also helps to hide any messy liner overhang. Suitable for use with standard 3-litre liners. Removable inner bucket Split 8 Recycler Total capacity 6 litres (1.6 US Gallons). Main body Wipe clean with a damp cloth. Do not use abrasive cloths or strong chemical cleaners. Buckets wash with hot, soapy water. Can also be used in the home office......or in the bedroom The simple, stylish design of Split 8 also provides two compartments for separating waste and recycling. The smaller compartment has a removable bucket for easy emptying and can be used with or without a plastic liner. Total capacity 8 litres (2 US Gallons). Wash and dry by hand. Split 6 Steel recycler H27 x W28.4 x D18 cm (H10½ x W11 x D7 inches) (70520) Split 8 Recycler 21 x 21 x 28 cm (8¼ x 8¼ x 11 inches) (70505) Blue (70514) Grey 28 29

16 MERCHANDISERS & POS We are proud to have won the following awards: UK Trade customer enquiries and ordering A variety of merchandising units and support materials are available for this exciting new range. See below and refer to our price list for more details (conditions apply). THE QUEENS AWARD FOR ENTERPRISE: INTERNATIONAL TRADE 2017 THE QUEENS AWARD FOR ENTERPRISE: INNOVATION 2018 Winner Totem Winner Pie Winner 2009 Kitchenware - Nest 8 Winner 2009 Food Preparation - Folding Colander General account enquiries accounts@josephjoseph.com General enquiries info@josephjoseph.com Press enquiries pr@josephjoseph.com NEW NEW Joint Winner - Emerging Entrepreneur of the Year Winner Dial Winner SmartBar Winner Twist Grater Winner Edge Dish Brush Honourable Mention TriScale Winner Twist Winner Nest Utensils Winner Y-Grinder Honourable Mention Hands On Winner Nest 8 Winner Folding Colander Winner Prix Totem Winner Grand Prix Totem Winner 2016 Joseph Joseph Ltd. The Grove 30 Great Guildford Street London, SE1 0HS United Kingdom Tel: +44 (0) info@josephjoseph.com Flex disposable countertop display unit Stock not included 17.8 x 22 x 39.5 cm (15½ x 7 x 8½ inches) (99148) EasyStore toilet paper stand Disposable hanging card (subject to availability) H15 x W13.9 x D3 cm (H6 x W5½ x D1 inches) (99281) EasyStore toilet paper stand Metal plinth (subject to availability) H18 x W32 x D18.5 cm (H7 x W12½ x D7¼ inches) (99277) Winner TriScale Winner Pie Winner Y-Grinder Winner Hands On Winner Nest 8 Winner 2018 Flex Winner 2018 Titan Winner 2015 Winner 2014 Winner 2013 Winner 2012 Winner 2011 Winner 2016 Innovation Award - M-Cuisine Winner 2015 Housewares - Totem Winner 2015 Innovation Award - Totem Winner 2014 Innovation Award Winner 2013 Innovation Award Winner Wash&Drain Winner 2012 Innovation Award Winner 2011 Innovation Award Winner 2009 Innovation Award Winner Nest 8 Winner 2008 Cutting Edge Award - Index Winner Nest 9 Plus Highly Commended Arena Winner Pie Highly Commended Rocker Winner Hands On Highly Commended Y-Grinder Winner Index Bathroom permanent floor-standing merchandiser 63.6 x 70 x 170 cm (25 x 27½ x 67 inches) (99263) Bathroom disposable floor-standing merchandiser 88 x 45 x 150 cm (34½ x 17½ x 59 inches) (99265) Joseph Joseph logo - Large 18 x 7 x 4 cm (7 x x 2¾ x 1½ inches) (99255) Bathroom disposable free-standing POS card 14.8 x 0.5 x 21 cm (5.8 x ¼ x 8¼ inches) (99249) Winner No-spill Mill Winner Gold TriScale Winner Silver DrawerStore Cutlery Tray All product images and specifications are based upon current information. Joseph Joseph reserves the right to make changes from time to time, without notice or obligation, to specifications, colours or materials and to change or discontinue models. Some products or features may not be available in all markets. 30 Photography by Charlie Bettinson and Steve Wakeham.

17 Joseph Joseph Ltd. The Grove 30 Great Guildford Street London SE1 0HS United Kingdom Tel: +44 (0) Joseph Joseph Ltd. All rights reserved. UK_V2