SMART LIGHTING - PR. Smart lighting. Press Kit. PH TRÅDFRI dimming kit $29.99 White spectrum. Gray/white

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1 SMART LIGHTING - PR 001 Smart lighting Press Kit PH TRÅDFRI dimming kit $29.99 White spectrum. Gray/white

2 SMART LIGHTING - PR 002 Better lighting just got easier and more affordable Smart lighting is IKEA challenging everything that s complicated and expensive with lighting. Good lighting is about function, sight and visibility, but it also creates atmosphere, provides a sense of safety, and improves our wellbeing. Most of us know this, but maybe need a reminder to give our lighting at home a little bit more attention. Also, good lighting can be expensive and a bit tricky and difficult to achieve. Until now. After obsessing about light for quite some time now, we re hoping that this Smart lighting launch can make a real difference and contribute to the lighting in more people s homes in an easy and affordable way. The Smart lighting range includes endless solutions for dimming, cold and warm light, remote steering, light panels and doors as well as customized and personalized lighting. And it s all easy, wireless, plug-and-play solutions with a contemporary and stylish look and feel. Brilliant.

3 003 All lights, all moods PH142303

4 SMART LIGHTING - PR 004 All lights, all moods Choose a light for early mornings, another for late evenings and a third for cooking or working at home. Dim, turn off, turn on, and switch from warm to cold light, using a remote control or app. Smart lighting also includes LED panels and doors, when you lack, or simply want to increase the feeling of natural daylight, which we know enhances our overall wellbeing. And all products are plug-and-play solutions, meaning there is no need for new wiring or hiring an electrician. PH TRÅDFRI dimming kit $29.99 White spectrum. Gray/white

5 005 Hopefully TRÅDFRI inspires and encourages you to start experimenting with your light at home. BJÖRN BLOCK, BUSINESS LEADER FOR IKEA HOME SMART, REFLECTS ON THE SMART LIGHTING RANGE. ON LIGHTING KNOWLEDGE Many people feel that it s complicated and expensive to improve the lighting in their home. Knowledge about lighting and how it works is also quite low. At the same time, we know that many people have a desire or ambition to improve their lighting at home they just don t know where or how to start. ON SIMPLICITY The Smart lighting range lowers the barrier to get better light at home, bringing it to an absolute minimum. I think of the TRÅDFRI kits as an entry level light that you can build upon, that hopefully inspires and encourages you to start experimenting with your light at home. For $19.99, you get a kit with a steering device and an LED bulb that requires no installation or wiring. Just replace your old bulb with the new, and you have a dimmable light that goes from warm to cold light in three steps. ON THE INTERNET OF THINGS There s a lot of buzz about the internet of things, which basically means everyday consumer objects that have an electrical or digital component, and therefore can be connected to other products through a wireless network. This connectivity allows dumb products to become smart ones. The LED bulbs in TRÅDFRI are a very good example of how an old, familiar product such as the light bulb, can suddenly do so much more simply by communicating with a steering device, therefore enabling more people to have better light. Many people have a desire or ambition to improve their lighting at home they just don t know where or how to start. PH TRÅDFRI dimming kit $29.99 White spectrum. Gray/white

6 006 PH PH I think many people instinctively know the connection between light and feeling good we just have to remind them of this, and Smart lighting is a good opportunity to do so. SURTE LED light door with wireless dimming $TBD/ea 23⅝ 15". White spectrum Available late summer 2017 TRÅDFRI gateway kit $29.99/ea White spectrum/white ON LIGHT AND WELLBEING It really makes an enormous difference to both the atmosphere and your wellbeing to have good lighting. I think many people instinctively know the connection between light and feeling good we just have to remind them of this, and Smart lighting is a good opportunity to do so. ON LIGHT IN THE DINING AREA Personally I like the magical effect TRÅDFRI has in a dining area, and how the light and mood easily changes from working light to a dimmed, warm and cozy light for dinner time. ON THE TRÅDFRI APP For those who willing to take the next step, the TRÅDFRI app allows you to pre-set different light sources around the house to create different moods and suit different needs. ON HIS OWN HOME I have TRÅDFRI in my house, of course, and I always proudly demonstrate it for friends that come to visit. I can honestly say that they are impressed. And when I tell them the price, they shine up even more. ON IKEA BEING FOR THE MANY I would say Smart lighting is very IKEA, because it allows more of the many people to have better light at an affordable price.

7 SMART LIGHTING - PR 007 The LED bulbs in TRÅDFRI are a very good example of how an old, familiar product such as the light bulb, can suddenly do so much more simply by communicating with a steering device, therefore enabling more people to have better light BJÖRN BLOCK, BUSINESS LEADER FOR IKEA HOME SMART PH141953

8 008 All light on the Smart lighting range These products enable us to have better lighting at home, in an easy and affordable way. Better lighting means the right light for the right activity, or light that creates the right atmosphere. Better lighting can also make us feel safer at home. All the products are plug-and-play solutions, meaning there is no need for new wiring or hiring an electrician. For TRÅDFRI products, all it takes is replacing a standard light bulb with the LED bulb included in the kit, and you can immediately start to change light using the remote control. PH141912

9 SMART LIGHTING - PR PH TRÅDFRI LED dimmable bulb E26 950lm $24.99/ea White spectrum/clear TRÅDFRI LED dimmable bulb E12 400lm $19.99/ea White spectrum/opal white TRÅDFRI dimming kit $19.99/ea Warm white/yellow TRÅDFRI motion sensor kit $24.99/ea White TRÅDFRI remote control $12.99/ea TRÅDFRI gateway kit $79.99/ea White spectrum/white TRÅDFRI LED dimmable bulb GU10 400lm $19.99/ea White spectrum FLOALT LED light door with wireless dimming $TBD/ea 11⅞ 11⅞". White spectrum.

10 010 TRÅDFRI dimming kit - white spectrum One minute you re using the dining area as an office, the next, you need to create the right atmosphere for a dinner party. A few clicks on the remote control is all it takes. Change the color in three steps from cold to warm white. You can also dim the light, from strong and clear to soft and subtle and back again. This is a plug-and-play kit, meaning better light happens instantly, without any advance installation or wiring needed. PH TRÅDFRI dimming kit $29.99 White spectrum. Gray/white

11 011 LIGHT FOR READING. AND FOR DANCING. Sometimes we all have an urge to take a break from whatever we re doing and just start dancing. To show some of our killer moves, even if no one is watching or perhaps because no one is watching. TRÅDFRI Dimming kit white spectrum changes the room and atmosphere from reading light to dancing light and back again with a simple click on the remote control. PE TRÅDFRI dimming kit $29.99 White spectrum. Gray/white PH PH141949

12 012 TRÅDFRI dimming kit - warm white Instantly change the atmosphere in your home by dimming between a subtle and strong warm white light. This plug-and-play kit includes one remote and one white spectra LED bulb just replace your old bulb with this one andyou re ready to go. This kit does not require hardwire installation hang the remote on the wall with the magnet function, or use it in your hand as you move freely around the house. The remote comes in black, white or yellow. PH TRÅDFRI dimming kit $19.99/ea Warm white/yellow

13 013 LIGHT FOR STUDYING. AND FOR KISSING. Things can change fast around the house, so it s good to have the remote control at hand. One minute you might be studying then suddenly, you re kissing the person next to you. TRÅDFRI dimming kit warm white sets the right light and mood, going from strong to subtle and back again. PE TRÅDFRI dimming kit $19.99/ea Warm white/black PE TRÅDFRI dimming kit $19.99/ea Warm white/yellow PE TRÅDFRI dimming kit $19.99/ea Warm white/white PH PH141952

14 014 TRÅDFRI gateway kit - white spectrum The TRÅDRFRI app on your smart phone offers easy access to personalized and pre-set lights, with the perfect colors and strengths for three different moods. Together, they provide good lighting for various activities. TRÅDFRI gateway kit white spectrum includes two white spectra LED bulbs, a remote control, and a gateway that enables connectivity to the TRÅDFRI app that s also included in the kit. PH TRÅDFRI gateway kit $79.99/ea White spectrum/white

15 015 ALL LIGHTS, ALL MOODS FOR ALL FAMILY MEMBERS. The TRÅDFRI app knows that light is personal, and that different family members like the light and atmosphere a certain way, depending on the activity. Download the free app Android or ios, and follow the simple directions. WHAT YOU GET: - The ability to control your lights right from the app - Completely customizable settings, including warm or cool light - Ease and flexibility to reset, change, delete or add lighting - Timers to make everything even easier PE TRÅDFRI gateway kit $79.99/ea White spectrum/white PH141951

16 016 TRÅDFRI wireless motion sensor kit This solution gives you and your home a sense of safety with lighting that responds instantly. Walk into a room and the light automatically switches on. Leave the room and the lights turn off after one, five or 10 minutes of no movement. The sensors can also help guide you through your home at night. Use the TRÅDFRI motion sensor in the children s room, in the hallway, in the kitchen or throughout the whole house. And like all TRÅDFRI products, the motion sensor kit does not require hardwire installation. PH TRÅDFRI motion sensor kit $24.99/ea White

17 SMART LIGHTING - PR 017 LED light doors and panels These solutions are your artificial light when you lack, or simply want to increase the feeling of natural daylight, which we know enhances our overall wellbeing. They also bring a stylish contemporary look to your home. SURTE LED light door with wireless dimming $TBD/ea 23⅝ 15". White spectrum

18 018 PH PE SURTE LED light door with wireless dimming $TBD/ea 23⅝ 15". White spectrum PH SURTE LED LIGHT DOORS FOR BESTÅ SURTE light doors can be used as a regular door on BESTÅ cabinets. The great thing about them is that they double as lighting panels that can give you just the right light to support your activity, or create a nice ambience in the room. Just use your TRÅDFRI remote control to turn the SURTE doors on/off, dim them, or change the color temperature in three steps, from candlelight to warm daylight to cool white.

19 019 PH PE FLOALT LED light door with wireless dimming $TBD/ea 23⅝ 23⅝". White spectrum PE FLOALT LED light door with wireless dimming $TBD/ea 11⅞ 35⅜". White spectrum PE FLOALT LED light door with wireless dimming $TBD/ea 11⅞ 11⅞". White spectrum PH FLOALT LED light panels FLOALT LED light panels come in three sizes and can be mounted on the wall or ceiling even recessed ceilings. Dim and switch from warm to cold light in three steps with the included TRÅDFRI remote control.

20 020 JORMLIEN LED LIGHT DOORS FOR SEKTION KITCHEN JORMLIEN light doors can be used as a regular door on SEKTION kitchen cabinets. Replace one or several doors to create the best light and atmosphere and a stylish look. As always, use your TRÅDFRI remote control to turn the JORMLIEN doors on/off, dim them, or change the color temperature depending on activity and time of day. PH JORMLIEN LED light door with wireless dimming $TBD/ea 15¾ 31½" White spectrum

21 021 ALL PRODUCTS PE TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white PE TRÅDFRI dimming kit $19.99/ea Warm white/black PE TRÅDFRI dimming kit $19.99/ea Warm white/yellow PE TRÅDFRI dimming kit $19.99/ea Warm white/white PE TRÅDFRI motion sensor kit $24.99/ea White PE TRÅDFRI gateway kit $79.99/ea White spectrum/white PE TRÅDFRI LED dimmable bulb E lm $11.99/ea Warm white/globe/opal white PE TRÅDFRI LED dimmable bulb E26 980lm $24.99/ea White spectrum/opal white PE TRÅDFRI LED dimmable bulb E26 950lm $24.99/ea White spectrum/clear PE TRÅDFRI LED dimmable bulb E12 400lm $19.99/ea White spectrum/opal white PE TRÅDFRI LED dimmable bulb GU10 400lm $19.99/ea White spectrum PE TRÅDFRI remote control $12.99/ea PE FLOALT LED light door with wireless dimming $TBD/ea 23⅝ 23⅝". White spectrum PE FLOALT LED light door with wireless dimming $TBD/ea 11⅞ 35⅜". White spectrum PE FLOALT LED light door with wireless dimming $TBD/ea 11⅞ 11⅞". White spectrum PE SURTE LED light door with wireless dimming $TBD/ea 23⅝ 15". White spectrum PE JORMLIEN LED light door with wireless dimming $TBD/ea 15¾ 31½". White spectrum

22 022 ALL IMAGES PH TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white PH TRÅDFRI dimming kit $19.99/ea Warm white/yellow PH TRÅDFRI dimming kit $19.99/ea Warm white/black Warm white/white Warm white/yellow PH TRÅDFRI gateway kit $79.99/ea White spectrum/white PH TRÅDFRI motion sensor kit $24.99/ea White PH TRÅDFRI remote control $12.99/ea PH FLOALT LED light door with wireless dimming White spectrum $TBD/ea 11⅞ 35⅜" $TBD/ea 11⅞ 11⅞" $TBD/ea 23⅝ 23⅝" PH SURTE LED light door with wireless dimming $TBD/ea 23⅝ 15". White spectrum PH JORMLIEN LED light door with wireless dimming $TBD/ea 15¾ 31½". White spectrum PH TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white PH PH PH PH TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white PH SURTE LED light door with wireless dimming $TBD/ea 23⅝ 15". White spectrum PH FLOALT LED door with wireless dimming White spectrum $TBD/ea 11⅞ 35⅜" $TBD/ea 11⅞ 11⅞" $TBD/ea 23⅝ 23⅝" PH PH FLOALT LED light door with wireless dimming $TBD/ea 11⅞ 35⅜". White spectrum

23 023 ALL IMAGES PH TRÅDFRI remote control $12.99/ea PH TRÅDFRI gateway kit $79.99/ea White spectrum. White PH TRÅDFRI dimming kit $19.99/ea Warm white yellow PH GIF IMAGES GIF 1 GIF 2 TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white GIF 3 FLOALT LED light door with wireless dimming White spectrum $TBD/ea 11⅞ 35⅜" $TBD/ea 11⅞ 11⅞" $TBD/ea 23⅝ 23⅝" GIF 4 GIF 5 FLOALT LED light door with wireless dimming White spectrum $TBD/ea 11⅞ 35⅜" $TBD/ea 11⅞ 11⅞" $TBD/ea 23⅝ 23⅝" GIF 6

24 024 MOVING MEDIA ikea_tradfri_the dancer_master_ mov TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white :52 ikea_tradfri_the kiss_master_ mov TRÅDFRI dimming kit $19.99/ea Warm white yellow :50 ikea_tradfri_hands_master_ mov TRÅDFRI gateway kit $79.99/ea White spectrum. White :40 ikea_tradfri_the dancer_pack_master_ mov TRÅDFRI dimming kit $29.99/ea White spectrum. Gray/white :14 ikea_tradfri_the kiss_pack_master_ mov TRÅDFRI dimming kit $19.99/ea Warm white yellow :14 ikea_tradfri_hands_pack_master_ mov TRÅDFRI gateway kit $79.99/ea White spectrum. White :18

25 SMART LIGHTING - PR 025 Thank you! PH141910

26 SMART LIGHTING 026 Contact: Janice Simonsen IKEA Design Spokesperson phone: x5343