INTEGRATED MEDIA PLANNER

Transcription

1 INTEGRATED MEDIA PLANNER 08 Your source for qualified professionals seeking the knowledge and support that is critical for addressing safety issues across a wide range of disciplines. Relevance TOP PROFESSIONALS IN THE FIRE, ELECTRICAL, AND BUILDING SAFETY INDUSTRY Reach AN AUDIENCE UNDUPLICATED BY ANY OTHER INDUSTRY PUBLICATION Results THE MOST INFLUENTIAL SPECIFIERS AND BUYERS OF INDUSTRY-RELATED EQUIPMENT AND SERVICES nfpajournal.org

2 INTEGRATED MEDIA PLANNER 08 TABLE OF CONTENTS About NFPA Multi-Channel Media NFPA Mission and Vision Print Publications NFPA Journal 4 8 Sponsored Content 9 NFPA C&E Exhibit Directory 4 A C Electronic Media NFPA Journal Online 0 E-newsletters NFPA News NEC Connect News NFPA Journal Update Safety Source Fire Sprinkler Initiatives News 4 8 B 0 Unique Digital Opportunities Code Sponsorship Package 9 Lead Generation Program Conference & Expo Awareness 4 NFPA Sales Contacts 5 Terms and Conditions 5 Use this Integrated Media Planner to choose from NFPA print and electronic publications and other digital vehicles that let you target the right prospects at the right time. 4

3 HERE S WHY YOU SHOULD INCLUDE NFPA S MULTI-CHANNEL MEDIA IN YOUR 08 MARKETING STRATEGY For more than 00 years, the National Fire Protection Association (NFPA ) has been the world s leading advocate for fire prevention and an authoritative source on public safety, developing consensus codes and standards now numbering more than 00 intended to minimize the possibility and effects of fire and other risks. And while this remains a critical part of our work, the mission has evolved to serve the broader needs of the future. Today s NFPA is a global research and knowledge organization that develops, collects, adds value to, and delivers a broad spectrum of information aimed at top decision makers of the fire, electrical, and building safety industries. We have focused our efforts to help them do their job more easily and more effectively. That unique professional community made up of members and nonmembers around the world trusts, respects, and depends on NFPA s many communication channels for news, information, and resources. They are also a large and loyal audience for our advertisers that serve their industry and can provide the products and services they need, when they need it. NFPA Vision/Mission As part of its ongoing evolution as one of the world s foremost safety organizations, NFPA recently adopted a new statement of vision: We are the leading global advocate for the elimination of death, injury, and property and economic loss due to fire, electrical, and related hazards. Complementing that vision is NFPA s new mission: We help save lives and reduce loss with information, knowledge, and passion.

4 INTEGRATED MEDIA PLANNER 08 NFPA JOURNAL The official voice of the National Fire Protection Association (NFPA ), the industry s most trusted provider of fire, electrical, and building safety knowledge Your connection to TOP INDUSTRY PROFESSIONALS seeking information to help save lives and reduce loss THE MOST INFLUENTIAL SPECIFIERS AND BUYERS of industry-related equipment and services AN AUDIENCE UNDUPLICATED by any other industry publication Advertise in an award-winning publication In 07, NFPA Journal won three Excel Awards, including two golds, from Association Media & Publishing, the nation s largest and most influential membership organization for association magazines. These Excels are just the latest recognition the NFPA Journal has received in recent years including numerous awards for editorial and design work, best overall magazine, best redesign, and best special issue and further confirmation that NFPA Journal ranks among the best association magazines in the country. 4

5 NFPA JOURNAL DELIVERS YOUR TARGET MARKET The National Fire Protection Association (NFPA ) is a key global resource for not only the codes and standards governing fire, electrical, and building safety but also an advancing body of knowledge dedicated to the elimination of death, injury, and economic loss due to industryrelated hazards. That s why NFPA Journal is a must read for the industry s key decision makers. Nearly 50,000 readers turn to NFPA Journal every issue for its insightful editorial content MEANINGFUL FEATURE ARTICLES provide the professional and technical content our members demand. EXCLUSIVE STATISTICAL REPORTS shape and influence the codes and standards of tomorrow. THOUGHT-PROVOKING ANALYSIS from leading experts examines the latest industry innovations and advocacy programs. The industry s best-read publication is also its most effective marketing tool NFPA Journal readers control a huge portion of the industry s buying power. They rate the NFPA Journal as their most useful publication when making purchase decisions. And a comprehensive redesign has made the magazine even more relevant and visually appealing to meet the changing needs of readers...and advertisers. Add extra impact to your marketing program Two unique and cost-effective marketing opportunities can enhance your results through the strong affiliation and trust readers have for NFPA Journal and the NFPA. SPONSORED CONTENT SECTION Placement of a full-page editorial style ad in our Sponsored Content Section lets you highlight your company s latest products and effectively generate leads. See page 9 for more information. INSERTS Your furnished inserts, outserts, polybagging, gatefolds, belly bands, and business reply cards can ride with NFPA Journal. Contact your sales representative for rates and specifications 5

6 NFPA JOURNAL READER PROFILE Every issue of NFPA Journal brings important coverage of fire, life safety, and electrical issues information that is timely, deeply researched, and accessible to a wide readership. NFPA Journal helps readers understand the big picture, with knowledge that is critical for success in many professional disciplines. Top Professionals 5% Architect, Engineer, Consultant, Contractor % Facilities Safety Officer, Security Officer 7% Owner, President, Manager, Administrator, Supervisor 5% Installer/Distributor % No answer Type of Businesses Readers Work In % Architectural, Engineering, Consulting, Design, Contracting 0% Government Agency 6% Industrial: Including manufacturing, processing, warehousing, petrochemical, mining, utilities 6% Institutional: Including health care, educational, correctional, religious, transportation services (air, rail, marine, motor) 5% Commercial: Including office, retail, restaurant, data processing, financial, telecommunications Products Readers Buy 5% Education/Training 4% Sprinkler Systems 9% Fire Alarm Panels & Peripherals 9% Suppression Systems 8% Smoke Detection Systems 6% Voice/Fire Alarm Notification Systems % Wire and Cable Up 9%! % Fire Pumps 0% Inspection/Design Software Up 58%! 6% Fire-Rated Building Products % Hazardous Material Storage Results delivered by NFPA Journal 8% Visited an advertiser s website 5% Discussed an ad/article with someone else in the company % Referred an ad/article to someone else in the company by passing along a tearsheet, photocopy, or actual issue 6% Recommended/specified products or services advertised 6% Requested additional information from a company, sales representative, or distributor % Bought products or services advertised Our advertisers say it all... What is most impressive about NFPA Journal is their clear separation of editorial and advertising. This editorial integrity generates serious, qualified readers that advertisers appreciate. ~ Marketing Communications Manager, Marinette, WI We need to reach the people in fire protection engineering who are ready to push their careers to the next level. We find the NFPA Journal is regularly read by both the fire workforce and its management team just the audience we want. ~ Associate Director of Marketing, Worcester, MA We have been placing ads with NFPA Journal for over 5 years. Together with NFPA s large distribution scale and great ad placement, the results enable greater reader response, which equals good business. ~ Customer Service Manager Las Vegas, NV NFPA Journal readers spend millions of dollars annually specifying, purchasing, or installing fire and life safety products! 8% of NFPA Journal readers are involved in specifying, recommending, and approving product purchases. In the past year, 6% of readers took one or more actions as a result of seeing an advertisement or article in NFPA Journal. 49% of NFPA Journal readership is unduplicated by other professional publications up 69% in the past year proof that, even when budgets get tight, NFPA Journal is the ONE publication the industry can't do without. Statements and percentages contained herein compiled from NFPA Journal Signet AdStudy Report 6

7 08 PRINT & DIGITAL ADVERTISING RATES Rates (B/W Rates 5% off color rates) FULL COLOR Full Page / Page / Page / Page /4 Page x $9,00 $7,650 $6,740 $5,960 $5,60 x $8,980 $7,470 $6,580 $5,860 $5,50 6x $8,640 $7,90 $6,40 $5,70 $5,400 9x $8,440 $7,90 $6,00 $5,60 $5,80 x $8,00 $7,00 $6,90 $5,50 $5,70 8x $7,990 $6,860 $6,070 $5,400 $5, NFPA JOURNAL ADVERTISING SPECIFICATIONS Mechanical Specifications BLEED Allow /8'' bleed beyond trim. SPREADS Keep live matter /4'' from gutter. PREFERRED MATERIAL Electronic art to specifications. COLOR PROOF Required with all fourcolor ads. PRINTING Web offset on coated stock. BINDING Perfect. Premium Positions (Premium applied to earned frequency plus four-color cost) Back Cover: Plus 5% Inside Front Cover: Plus 0% Inside Back Cover: Plus 0% Page : Plus 0% Guaranteed Position: Plus 0% Digital Advertising Material Requirements ACCEPTABLE MEDIA Ads may be submitted by to dfergason@nfpa.org or on CD formatted for Macintosh. FTP TRANSFERS Call for instructions. TERMS AND CONDITIONSÐ Refer to back cover. Acceptable File Formats PDF files/x-a preferred. Ads created in Adobe Illustrator and Freehand can be provided as EPS files with all fonts created as outlines. Be sure to include fonts or save fonts as outlines. Ads created in Adobe Photoshop can be provided as EPS or TIFF files with resolution of 00 dpi. Specifications All color images must be separated as CMYK. All fonts must be included as both screen and printer fonts. Truetype fonts are not acceptable. Laser proofs for black and white ads and color proofs for color ads must accompany all digital materials. Advertising Materials Dorinda Fergason Advertising Operations Manager NFPA Journal Batterymarch Park Quincy, MA 069 P F E dfergason@nfpa.org No rate increase for 08! PUBLICATION TRIM SIZE: 8 8'' x 0 7 8'' FULL PAGE 8 /8" x 0 7 /8" Live area 7 x 0 / PAGE VERTICAL 4 /" x 9 7 /6" / PAGE HORIZONTAL 6 7 /8" x 4 /" / PAGE SQUARE 4 /" x 4 7 /8" /4 PAGE 5 /6" x 4 /" PAGE SPREAD 6 /" x /8" / PAGE VERTICAL /8" x 9 7 /6" 7

8 08 MEDIA PLANNER CALENDAR Make sure your message reaches your best customers all year long and target special interest groups with the editorial focus in each issue of NFPA Journal! Issue Closing Dates Featured Editorial JANUARY/FEBRUARY 08* MARCH/APRIL 08* Advertising Close /7/7 Materials Close /4/7 Advertising Close /7/8 Materials Close /4/8 Projected feature stories: Safety issues related to the use of ride sharing services, including Uber and Lyft, for emergency medical transport; Evidence-based design: What is it, how it s used, and how it can optimize health care outcomes Update on the 08 edition of NFPA 80 and fire door issues in health care occupancies Update on the 08 edition of NFPA 99, Health Care Facilities Code Special focus: Health care occupancies Projected feature stories: Addressing the fire problem in waste recycling facilities; Addressing fire safety issues in micro distilleries Updates on NFPA standards related to combustible metals and combustible dust Look ahead at 09 edition of NFPA 0B, Manufacture and Storage of Aerosol Products Additional coverage: Expanded preview of the 08 Conference & Expo in Las Vegas Special focus: Industrial and storage occupancies FREE Advertiser Bonus: Place a half-page or larger ad in this issue and receive a free AdStudy report designed to measure the effectiveness of your advertisement MAY/JUNE 08 NFPA CONFERENCE & EXPO SHOW ISSUE* Advertising Close 4/9/8 Materials Close 4/6/8 Projected feature stories: Fire station design new thinking on preventing firefighter cancer Update on NFPA 50, Fire and Life Safety in Animal Housing Facilities An overview of the 09 editions of the NFPA family, including important changes to NFPA, Installation of Sprinkler Systems An overview of changes to the 09 edition of NFPA 7, National Fire Alarm and Signaling Code The latest on NFPA, Stored Electrical Energy Emergency and Standby Power Systems Special focus: 08 NFPA Conference & Expo preview JUNE 08 NFPA CONFERENCE MEDIA* JUNEÐN FPA CONFERENCE MEDIA JULY/AUGUST 08* SEPTEMBER/ OCTOBER 08* Advertising Close 6/7/8 Materials Close 6/4/8 Advertising Close 8/7/8 Materials Close 8/4/8 Projected feature stories: NFPA s 07 U.S. firefighter fatalities report Updates to the 09 edition of NFPA 60, Guide for Emergency and Safety Operations at Motorsports Venues Update on the development of NFPA 00, Community Risk Assessment and Community Risk Reduction Plan Development Special focus: Assembly occupancies Projected feature stories: Addressing fire and life safety issues in spaceports; NFPA s 07 U.S. fire loss report; NFPA s 07 U.S. catastrophic multiple-death fires report Update on NFPA 000, the new standard for preparedness and response to active shooter and hostile events Update on the 09 edition of NFPA 94, Code for Fire Protection of Historic Structures Special focus: Government, civic, educational, and cultural occupancies NOVEMBER/ DECEMBER 08* Advertising Close 0/8/8 Materials Close 0/5/8 Projected feature stories: NFPA s 07 U.S. firefighter injuries report; NFPA s 07 U.S. large loss fires report U pdate on 09 edition of NFPA, Installation, Maintenance, and Use of Emergency Services Communications Systems Update on the development of NFPA 45, Guide for Fire Based Community Healthcare Providers Special focus: New topics related to sprinklers and alarms * All information is tentative and subject to change. Find updates to the editorial calendar for each issue at 8

9 MORE MARKETING OPPORTUNITIES NFPA JOURNAL SPONSORED CONTENT SECTION M ost developed countries have created or adopted a fire code for industrial and commercial buildings. The premise of most code is both simple and essential: Protect life and structure. But is meeting fire code enough? For some businesses which utilize readily replaceable equipment and can tolerate some downtime, perhaps it is. However, many forward-looking companies that are taking a closer look at their operations as part of a best practices or business continuity exercise have found that code simply isn t enough to protect them from catastrophe. Either downtime or the loss of specific equipment could be crippling, placing the future of the business in question, so they are actively seeking supplemental solutions to further mitigate their risk. With many businesses never reopening after a fire, an important part of planning for the future is making sure enough attention has been paid to protecting assets. For a company to remain viable it must not only be able to survive an incident but also be resilient enough that the damage caused is not catastrophically expensive and any downtime is minimal. While facilities are required to abide by fire regulations, fire code is not written to emphasize business SPECIAL ADVERTISING SECTION THINKING BEYOND THE CODE The Need For Supplemental Fire Suppression continuity. In virtually every facility there is critical equipment that has been completely destroyed either presence of operators, equipment presents an elevated fire risk. In spite due to inadequate training or inadequate resources to fight the fire. of this increased risk, code remains generalized in focus with an emphasis To fully protect their assets, on full building sprinkler systems for architects, specifiers and facilities the purpose of protecting occupants managers working in the industrial and the structure itself. Although or manufacturing industries need to the building and the occupants are offer protection for their facilities protected with the sprinkler system, that activates well before a fire gets critical equipment may not be protected. That is when a supplemental off. They need to go beyond code, to the stage where the sprinklers go suppression system is needed. said Scott Starr, Director of Marketing at Firetrace Ensuring continuity of business and the International. These professionals need reduction in downtime is seeing companies to be thinking about go beyond fire code by adding supplemental putting additional fire suppression systems as part of their fire suppression resiliency planning. systems in place in areas and equipment with elevated risk for the According to a 0 NFPA report on fires in U.S. industrial and manufacturing facilities, shop tools and Firetrace is a world leader in special benefit of their clients. industrial equipment were involved hazard fire protection, providing in 9% of structure fires. Small both in cabinet and machine level particles such as dust, fiber, or lint fire protection for high value and/or (including sawdust) were the first mission critical machinery and equipment as well as the new E4 engineered items to ignite in % of fires. For example, fires in CNC machines can cause significant damage rooms. Genuine Firetrace systems systems for protection of large in seconds and potentially spread are available through a network of throughout the facility. Even in the over 500 distributors worldwide. NFPA members depend on each issue of NFPA Journal for information they can trust on cutting-edge products and emerging technologies when making their buying decisions. Placement of a full-page editorial style ad in our Sponsored Content Section lets you highlight your company s latest products and provides valuable and effective lead generation. And Sponsored Content will also be included in the NFPA Journal Online edition. Talk with your NFPA Journal advertising representative for pricing. For information on NFPA Journal sponsored content Æ nfpaadvertising@nfpa.org SEPTEMBER/OCTOBER 05 NFPA JOURNAL 8 FREE ACCESS CODE SPONSORSHIP PACKAGE As part of its commitment to enhancing public safety, NFPA makes its key codes and standards available online for review at no charge. Convenient on-demand access places important safety documents on the desktops of traditional industry users as well as members of the general public. Your message here will reach readers who have a keen interest in safety topics. Ads will appear on free access code pages as interstitial ads. Talk with your NFPA Journal advertising representative for pricing. Advertising Questions For questions, please contact: Kayla Fuqua Mohanna Sales Representatives 05 W. Spring Creek Parkway Building C, Suite 0 Plano, TX 750 T F E nfpaadvertising@nfpa.org 9

10 NFPA JOURNAL ONLINE More exposure for your advertising message Features, articles, and archives from NFPA s award-winning publication continuously draw qualified member and nonmember industry professionals to NFPA Journal Online. This content-rich site offers great visibility for your products and services, plus the option to appear with member-only features. Each issue of NFPA Journal is available online with all the magazine s stories and ads just as they appear in print plus hot links to advertisers web pages. Top Banner Ad (A) Your message gets optimum visibility atop the NFPA Journal site. (78 x 90) run of site. File size limit: 40K A Skyscraper Ad (B) Positioned in the left navigation bar and rotates throughout all NFPA Journal site pages. (0 x 600) run of site. File size limit: 40K C Feature Article Sponsor (C) Ad within NFPA Journal feature article. (00 x 50) File size limit: 40K B Advertising Rates TOP BANNER AD month months 6 months $,900 net $,900 net $6,450 net SKYSCRAPER AD month months 6 months $,450 net $,00 net $4,950 net FEATURE ARTICLE SPONSOR months $,00 net No rate increase for 08! nfpa.org/journal apps available for all mobile devices Android Apple ios nfpajournal.org 0

11 LEAD GENERATION PROGRAM As a paid advertiser in NFPA Journal, your company name and product detail will receive extra exposure and a bonus in sales leads through inclusion in this online program at no additional charge. NFPA Journal uses the proactive eresponse program from Inquiry Management Systems (IMS). After their print issue arrives, NFPA Journal subscribers receive electronic reader service cards via , offering a second chance to find out more about advertisers and products in the latest issue in order to generate increased lead volume for you and produce results that competing publications can t match. The cards allow readers to click through to your web site, pull up a full copy of your ad, or request more information. Any of these actions generates a lead, and all leads are delivered to you electronically in a single, easy-to-use lead package. Add even more impact to this opportunity A single banner ad will appear on each issue s reader service card . Advertising Rates LEAD GENERATION AD issue $,470 net SPECIFICATIONS 78x90 px

12 08 E-NEWLETTER OPPORTUNITIES Effective electronic newsletters add more impressions in your target market There is no better way to get your message to qualified professionals. Recipients of NFPA s opt-in e-newsletters are top decision makers in the fire, electrical, and building safety industry who will see and react to your digital ad because it is part of their essential reading. NFPA News Each issue of NFPA News provides detailed information about NFPA codes and standards activities and related news that is critical to NFPA members involved in the standards development process. This e-newsletter is ed monthly. Advertising Rates Size Price Duration Banner 600 X 90 $4,000 net issue $8,500 net issues $5,500 net 6 issues Banner 600 X 90 $,50 net issue $5,00 net issues $7,600 net 6 issues Banner 600 X 90 $,750 net issue $4,50 net issues $6,850 net 6 issues NEC Connect News A monthly electrical e-newsletter from the publisher of NFPA 70, National Electrical Code. This newsletter keeps electrical industry professionals informed about the latest code-related articles and executive summaries. Advertising Rates Size Price Duration Banner 600 X 90 $4,000 net issue $8,500 net issues $5,500 net 6 issues Banner 600 X 90 $,50 net issue $5,00 net issues $7,600 net 6 issues Banner 600 X 90 $,750 net issue $4,50 net issues $6,850 net 6 issues More newsletter advertising opportunities on next page.

13 NFPA Journal Update (members only) This e-newsletter reaches influential NFPA members with additional articles, features, and special online exclusives. It is sent out twice a month to up to 40,000 NFPA members. 4 Safety Source A monthly e-newsletter on the latest information and happenings in NFPA s Public Education division: activities, educational tips, and Sparky the Fire Dog. 5 Fire Sprinkler Initiative News The monthly e-newsletter is a resource for home fire sprinkler advocates working to increase the use of life-saving sprinklers in new construction. Advertising Rates Size Price Duration Banner 600 X 90 $,500 net issue $5,660 net issues $9,90 net 6 issues Banner 600 X 90 $,500 net issue $,00 net issues $5,00 net 6 issues Banner 600 X 90 $,00 net issue $,000 net issues $4,900 net 6 issues All three banner positions $4,500 per month Image Specifications Maximum File Size 40k Acceptable File Formats gif or jpeg Animation acceptable; no flash (Note: Animated ads will only rotate in view in browser. ) Advertising Materials All e-newsletter materials are due weeks prior to publication. All e-newsletter dates and circulation are subject to change without notice. Advertising Questions For the latest information about distribution, schedule, stats, and more go to or contact: For information, pricing, and distribution dates on other NFPA newsletters including e-access, Research+Analysis, and Fire Break go to or contact your sales representative at nfpaadvertising@nfpa.org Lynne Grant Sales & Advertising Coordinator NFPA, Batterymarch Park, Quincy, MA 069 P F E lygrant@nfpa.org nfpajournal.org NFPA and NFPA Journal are registered trademarks of the National Fire Protection Association, Batterymarch Park, Quincy, MA 069

14 08 NFPA CONFERENCE & EXPO Awareness Opportunities Connect with potential customers exactly when they are looking for information about products and services June 4, 08 Las Vegas, NV Exhibit Directory More than 4,500 NFPA members come to the NFPA Conference & Expo looking for ways to do a better job solve a problem save money make more money update their knowledge keep up with the competition and more. Whatever their reasons for attending, they will never be more receptive to new ideas. And that s why your advertisement in the Exhibit Directory is a must buy that will reach thousands of interested fire and life safety professionals including architects, consultants, facilities managers, and municipal officials. Mobile App for the 08 Conference & Expo NFPA is again offering advertising on the C & E mobile phone app in 08. Contact your Regional Sales Representative for all opportunities and pricing. Available for download to all smartphones 08 app will be live May 08 and remain active for one year App will be promoted in conference hand-outs and publications, on the NFPA.org website, Twitter, Facebook, the Blog, and signage around the conference venue Advertising Questions For questions, please contact: Kayla Fuqua Mohanna Sales Representatives 05 W. Spring Creek Parkway Building C, Suite 0 Plano, TX 750 T F E nfpaadvertising@nfpa.org 4

15 NFPA SALES CONTACTS THESE REPRESENTATIVES WILL HELP YOU PUT THE POWER OF NFPA JOURNAL BEHIND YOUR MARKETING MESSAGE. NFPA Sales Contact Kayla Fuqua Mohanna Sales Representatives 05 W. Spring Creek Parkway Building C, Suite 0 Plano, TX 750 T F E nfpaadvertising@nfpa.org National Sales Director Bill Mello NFPA Batterymarch Park Quincy, MA 069 T F E WMello@nfpa.org Terms and Conditions: By submitting advertising to the publisher, National Fire Protection Association ( NFPA ), for publication in NFPA Journal or the other publications described in this media kit (the NFPA Publications ), the advertiser and its agency, if there is one, each agree to the rates in this media kit and to the following other terms and conditions: Advertising Content and Acceptance: All advertisements are accepted and published entirely on the representation that the advertising agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. The advertiser and its agency shall have full responsibility for the content of their advertisements. Notwithstanding, the NFPA shall have the right, in its sole discretion, to reject advertising for any reason whatsoever. Indemnification: It is understood that, in consideration of the publication of advertisements, the advertiser and/or advertising agency will indemnify and hold the NFPA harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), negligence and any other claims whatsoever based on the contents or subject matter of such publication. Publication not to constitute Endorsement: The appearance of advertising in NFPA Publications does not in any way imply endorsement or approval by the NFPA of any advertising claims of the advertiser, its products or services. The advertiser and its agency shall not, either in NFPA Publications or elsewhere, claim or imply, directly or indirectly, any such NFPA endorsement or approval, nor shall they utilize the fact of advertising in NFPA Publications to market or promote any advertising claims of the advertiser, its products or services. Identification of Advertisements: The NFPA reserves the right to add the word Advertisement at the top and/or bottom of, or anywhere within any publication page, that in the NFPA sole judgment, too closely resembles editorial pages of the publication. Agency Commission: 5% of the gross billing allowed to recognized agencies on space, color, and position only, provided account is paid within 0 (thirty) days of invoice date. Supplied inserts are priced NET. Agency commission is not allowed on mechanical charges such as special binding, tipping, printer charges, handling, etc. Advertiser s material must be prepared in accordance with production specifications to qualify for agency commission. No cash discounts allowed. Sequential Liability: Advertiser and advertising agency are jointly and severally liable for payment. NFPA will not release the advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. Limitation of Liability: The liability of the NFPA for any act, error or omission, including those caused by its own negligence, for which it may be held legally responsible shall not exceed the charge for the advertisement in question. Notwithstanding the foregoing, the NFPA assumes no liability whatsoever: for errors in key numbers, the reader service section, advertisers index, or any type set by the NFPA; for any failure to publish or circulate all or any part of the publication issue or issues due to strike, work stoppages, accidents, fires, acts of God or any circumstance not in control of the NFPA; or for the accuracy of any corrections or changes made to any advertiser s materials. Terms of Sale: Terms of sale are NET 0 (thirty) days from date of invoice, No cash discounts allowed. Line of Credit: Advertiser s line of credit may increase or decrease from time to time. Such changes will be made at the sole discretion of NFPA and no advanced notification is promised or implied. Collection Related Issues: NFPA may notify the advertiser if advertiser s agency has not paid in full within 90 days of invoice date. Additionally, the advertiser will be held responsible for payment in full if advertiser s agency declares bankruptcy or otherwise does not pay within 0 days of invoice date. If NFPA must refer advertiser s delinquent account to an attorney or collection agency, advertiser agrees to pay all reasonable attorneys or collection agency s fees, court costs, and other collection costs in connection with the NFPA s collection efforts. Short Rate: Advertiser s billing rate and invoices, may be appropriately adjusted, if within a twelve month contract period, they do not use the amount of space upon which their billings have been based. Whole Agreement: The rates and other terms and conditions set forth in this media kit shall constitute the entire agreement between the NFPA and the advertiser and its advertising agency, if there is one. Unless expressly agreed to in writing by the NFPA, no other terms and conditions in contracts, insertion orders, copy instruction or otherwise shall apply or be binding on the NFPA. nfpajournal.org Founded in 896, NFPA s mission is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education NFPA, NFPA Journal, necplus, National Electric Code, NEC, and NFPA 70E are registered trademarks of the National Fire Protection Association, Batterymarch Park, Quincy, MA 069 5

16 NFPA SALES CONTACTS These representatives will help you put the power of NFPA Journal behind your marketing message. NFPA Sales Contact Kayla Fuqua Mohanna Sales Representatives 05 W. Spring Creek Parkway, Building C, Suite 0 Plano, TX 750 T F E nfpaadvertising@nfpa.org National Sales Director Bill Mello NFPA Batterymarch Park Quincy, MA 069 T F E WMello@nfpa.org Founded in 896, NFPA s mission is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. NFPA is a registered trademark of the National Fire Protection Association, Batterymarch Park, Quincy, MA 069 6