5 TH. The leading security, fire and safety event in Southeast Asia EDITION #IFSECSEA

Size: px

Start display at page:

Download "5 TH. The leading security, fire and safety event in Southeast Asia EDITION #IFSECSEA"

Alfred Parker
5 years ago
Views:

L @IFSECSEA #IFSECSEA 6-8 SEPTEMBER 2017 KUALA LUMPUR CONVENTION

event in Southeast Asia WHERE INDUSTRY PLAYERS GATHER TO MEET WITH

1 #IFSECSEA 6-8 SEPTEMBER 2017 KUALA LUMPUR CONVENTION CENTRE, KUALA LUMPUR, MALAYSIA The leading security, fire and safety event in Southeast Asia WHERE INDUSTRY PLAYERS GATHER TO MEET WITH LEADING INTERNATIONAL MANUFACTURERS AND TECHNOLOGY PROVIDERS 5 TH EDITION

2016 Visitor Demographics DIVERSE RANGE OF SENIOR PURCHASERS 21%

Security Management 14% Corporate Senior Management 10% Safety/Fire

Purchasing/Procurement 4% Security Training 2% Administration

2 2016 Visitor Demographics DIVERSE RANGE OF SENIOR PURCHASERS 21% Technical/Engineering Management 18% Marketing/Sales Management 17% Security Management 14% Corporate Senior Management 10% Safety/Fire Management 6% Internet Security/Systems Management 6% Purchasing/Procurement 4% Security Training 2% Administration Management 2% Financial Management Where 10,000 trade buyers and industry professionals from 51 countries gather

4% Telecommunication/Satellites 3% Government 3% Transportation/Utilities 2% Oil & Gas 2% Education 1% Property Management 1%

3 VISITOR VERTICAL SPLIT 12% IT 10% System Integrators 9% Manufacturers 9% Construction/Developers 8% Installers/System Designer 7% Consultancy 6% Cybersecurity 6% Other 5% Importers/Exporters/Distributors 4% Banking/Financial Services 4% Retail/Wholesale 4% Telecommunication/Satellites 3% Government 3% Transportation/Utilities 2% Oil & Gas 2% Education 1% Property Management 1% Security/Training 1% Digital/Forensics 1% Hospitals 1% Hotels/Clubs 1% Policing/Military 1% Insurance 1% Publishers 1% Jewellery

SAMPLE VISITOR LIST Technical/Engineering Management Security Management Corporate Senior Management Safety/Fire Management Internet Security/Systems Management Purchasing/Procurement Security

focused on the fire alarm system and I am attending this event every year.

The organiser, UBM, has done a really good job!

4 SAMPLE VISITOR LIST Technical/Engineering Management Security Management Corporate Senior Management Safety/Fire Management Internet Security/Systems Management Purchasing/Procurement Security Training Administration Management Financial Management IT Systems Integrators Construction/Developer Installers/System Designer More than 350 brands presented on the show floor My industry is focused on the fire alarm system and I am attending this event every year. I have managed to get new contacts, and of course, I hope there will be more fire alarm system and related industries joining IFSEC Southeast Asia next year. The market in Bangladesh is booming. The organiser, UBM, has done a really good job! Alamgir Noman, Managing Partner, Tool Master Fire Solutions, Bangladesh Consultancy Cyber Security Importer/Exporter/Distributors Banking/Financial Services Retail/Wholesale Telecommunication/Satellites Government Transportation/Utilities Oil & Gas Education We are a biometrics company and manufacturers of security products. We are here to look for the latest technology in biometrics, SS control and surveillance. This is the first time we have attended IFSEC Southeast Asia, and we ve found the event very popular in the industry. It is indeed a very good show. Liu Crystal, Manager, Shanghai Anviz Technology Co., Ltd, China

5 VISITORS ANNUAL BUDGET VISITORS DEMOGRAPHIC 20% 12% 22% 58% 88% Over $500,000 $250,001 - $500,000 $250,000 or less Malaysian visitors Overseas visitors TOP VISITING COUNTRIES 1. Singapore 2. China 3.South Korea 4. Indonesia 5. Thailand 6. UK 7. India 8. Australia 9. Brunei 10. Cambodia

HEAR WHAT OUR EXHIBITORS HAD TO SAY We have been participating in IFSEC Southeast Asia for the past four years, and we are really happy with the results.

Hence, we are planning to open our office here in Malaysia by next year. As for the first day today, we ve met with both new and existing customers. Good first today!

6 HEAR WHAT OUR EXHIBITORS HAD TO SAY We have been participating in IFSEC Southeast Asia for the past four years, and we are really happy with the results. Currently, we hold the secondlargest market share in video surveillance products and fifth in the world as of The market here is good. Hence, we are planning to open our office here in Malaysia by next year. As for the first day today, we ve met with both new and existing customers. Good first today! Li Ying Zhu, Marketing Officer, ZheJiang Dahua Technology Co., Ltd Nocturna from the UK is a manufacturer of night vision products. We are showcasing a new product at IFSEC Southeast Asia today, SENTINEL, a handheld infrared night vision camera that is lightweight, simple to use and affordable. We ve met 20 to 30 potential customers who wish to become distributors of our products and possible agents. We are very happy and will plan on how we are going to enter the Malaysian market. By being here at the event, we are clear that there are lots of customers here. I look forward to coming back again to Malaysia next year. Jake Horwell, International Sales Manager, Nocturna Ltd. Having been in the industry for 60 years, Panasonic has built customer trust in the market and kept going strong despite economic challenges. IFSEC Southeast Asia has been a great stage for us to channel the promotion of new products and company branding to our target customers. We ve met potential customers today and are happy with the outcome so far. Many of our existing customers also visited our stands. Justin Cheah Ming Yong, Product marketing Engineer CCVE Security Solutions Team System Solution, Panasonic Malaysia Sdn Bhd We manufacture and supply the SS Control System. We have been participating in IFSEC Southeast Asia for a few editions already, and we always choose this event to showcase our new products. This show is getting better, and I can see a major improvement with the increase of international visitors coming from around the region. Good job, UBM! Brian Lee, Regional Business Development Manager, Microengine Technology Sdn Bhd We have participated at IFSEC Southeast Asia many times. We ve met a lot of dealers and system integrators here, and we have had the chance to introduce our new products to them, and keep in touch with our existing clients. Today is the second day and we ve met some overseas customers from Sri Lanka, Australia and the Middle East. The event has given us an opportunity to expand our business not only in Malaysia, but also in other countries. The security market continues to remain buoyant. Even if there were many new players entering the market, we are positive about the current market and its outlook. Weison Chiang, Product Manager, HIK VISION

7 HEAR WHAT OUR EXHIBITORS HAD TO SAY We have been participating in IFSEC Southeast Asia for the past four years, and we are really happy with the results. Currently, we hold the secondlargest market share in video surveillance products and fifth in the world as of The market here is good. Hence, we are planning to open our office here in Malaysia by next year. As for the first day today, we ve met with both new and existing customers. Good first today! Li Ying Zhu, Marketing Officer, ZheJiang Dahua Technology Co., Ltd This is the first time we have participated in IFSEC Southeast Asia, and we chose this event to launch our latest HID Mobile Access Readers. The show has been very lively! We ve met with a lot of potential customers and collected a lot of leads from the three-day exhibition. The show is well-promoted online and on social media, and we think this is a great event to be in. CK Teh, Marketing Manager, HID Global We produce a range of security and fogging devices that are useful for banks and cash centres. This is our first time in this region, and we have chosen IFSEC Southeast Asia to introduce our products. I have managed to meet a lot of clients and made new contacts over the three days. The organiser has done a good job. I will see you again next year. Carl Gibbard, Director Concept Smoke Screen Ltd We offer the best quality fire detectors and have been trading for almost 35 years. We have participated in this event a few times to showcase our fire alarms and detectors. This year, we have had a lot of productive meetings and generated more potential customers. The show is very well organised, and we have received significant support from the organiser. Charles Smith, Head of Product Management, Apollo Fire Detectors Ltd Nocturna from the UK is a manufacturer of night vision products. We are showcasing a new product at IFSEC Southeast Asia today, SENTINEL, a handheld infrared night vision camera that is lightweight, simple to use and affordable. We ve met 20 to 30 potential customers who wish to become distributors of our products and possible agents. We are very happy and will plan on how we are going to enter the Malaysian market. By being here at the event, we are clear that there are lots of customers here. I look forward to coming back again to Malaysia next year. Jake Horwell, International Sales Manager, Nocturna Ltd. My company (Nemtek) is established in South Africa for 27 years, and we are manufacturers and exporters of electric fencing products. We find the Malaysian market lucrative for us and have received good feedback. We ve also had enquiries from the attendees that we have met here at IFSEC Southeast Asia Nicholas Manioudakis, Managing Director, Nemtek, South Africa Having been in the industry for 60 years, Panasonic has built customer trust in the market and kept going strong despite economic challenges. IFSEC Southeast Asia has been a great stage for us to channel the promotion of new products and company branding to our target customers. We ve met potential customers today and are happy with the outcome so far. Many of our existing customers also visited our stands. Justin Cheah Ming Yong, Product Marketing Engineer, Panasonic Malaysia Sdn Bhd

HEAR WHAT OUR VISITORS HAD TO SAY My company is a security-related training company for the youth, providing education in terms of security, peace and stability within the region through

IFSEC is a well-established event here, especially in the heart of Malaysia. It has been a great networking opportunity. See you next time!

8 HEAR WHAT OUR VISITORS HAD TO SAY My company is a security-related training company for the youth, providing education in terms of security, peace and stability within the region through international trainers. We have met a lot of potential suppliers and their products, including CCTV cameras and scanning terminals designed to identify contrabands and illegal substances. IFSEC is a well-established event here, especially in the heart of Malaysia. It has been a great networking opportunity. See you next time! Hamza Mohamed Abdiwahab, Founder/Chairman, International Islamic Youth Diplomacy, Yemen I am from the security department of Sime Darby Plantation. I am here today to source for an Intelligence Surveillance Reconnaissance. This is my fourth visit to IFSEC Southeast Asia, and I think this exhibition is excellent; I always get what I m looking for. We have been sourcing new products directly from manufacturers, and we hope to work with more exhibitors in the near future. I will definitely be back to IFSEC Southeast Asia again next year, as this is the best platform for me to source new products. Major Tara Singh, Asst Vice President Sime Darby Plantations Sdn Bhd, Malaysia We need to upgrade the security of our hospital facilities, especially in controlling the access to the filing rooms and pharmacy storage. I ve come across a few new technologies that could be installed in our hospital from big brands that I ve previously known only from the internet. It is a good opportunity to have met them personally and listen to the technical explanation by the experts themselves. We are from Egypt and our company is in security systems. My purpose for attending IFSEC Southeast Asia 2016 is to research about new insight of products and the market in Malaysia. I ve found new products here, and I am interested in a few security cameras. Thank you to the organiser for such a good event. You ve actually provided a good platform for us. Mahmoud Barakat Mahmoud Abdelazim Elsayed, Director, Entlaka.Co, Egypt Nazree Daud, Medical Officer, Hospital of Segamat, Johor, Malaysia This is my second day here and I have attended seminars and conferences available on the show floor. I m in charge of Chartered International Institute Security Crisis Management (CIISCM), and I am here to get the latest technology and build more contacts within the market. I think IFSEC Southeast Asia is fantastic, and I really enjoyed being here to meet new suppliers. Subra V, Relationship Manager Chartered International Institute Security Crisis Management (CIISCM), Singapore I am from Axis Communication and our focus is on the surveillance business. We are also the principal of network cameras. The reason we visited IFSEC Southeast Asia was to gather some information and to look for CCTV surveillance products and security systems. Thank you UBM for all the management, and also for organising this show. Well done, UBM. Noor Muhammad Bin Hj Kamaruddin, Sales Engineer, Axis Communications Video Sdn Bhd, Malaysia

2016 Marketing Campaign EMAIL DIRECT MARKETING MEDIA PARTNERS RATES EMAILS % Delivered rate 1,427,116 100% Opened rate 148,011 10% Clicked rate 9,980 7% Airport Suppliers Asia Pacific Fire Magazine

9 2016 Marketing Campaign DIRECT MARKETING MEDIA PARTNERS RATES S % Delivered rate 1,427, % Opened rate 148,011 10% Clicked rate 9,980 7% Airport Suppliers Asia Pacific Fire Magazine Asian Media Taiwan Indo Security System Infopages MFNE (A & S) MY Business Link Security Matters (Philippines) SourceSecurity.com / thebigredguide.com Tradelink WEBSITE STATISTICS 60,231 UNIQUE VISITORS 76,055 PAGE VIEWS PRODUCT CATEGORIES Access Control & Biometrics Communication Control Rooms Fire Alarms/Detection/Protection TOP ONLINE VISITORS DEMOGRAPHICS Malaysia 1 India 2 Phillipines 3 Singapore 4 United Kingdom 5 Taiwan 6 United States 7 China 8 Indonesia 9 Home Automation Intruder Alarms IT & Cybersecurity Perimeter Protection Occupational, Safety & Health (OSH) Physical Security Safe Cities Security Consulting Security Installation Smart Building Security Management Video Surveillance (CCTV)

2017 Show Floorplan Hospitality Lounge Hall 1 Hospitality Lounge Hall 2 Kiosk Hall 1 Kiosk Hall 2 IFSEC Security Technology Showcase CONTACT DETAILS

8788 F: +603-2164 8786 Mr. TJ Tan Project Manager IFSEC Southeast Asia tj.tan@ubm.com Mr. Zakwan Ramlan Project Co-ordinator IFSEC Southeast Asia zakwan.

10 2017 Show Floorplan Hospitality Lounge Hall 1 Hospitality Lounge Hall 2 Kiosk Hall 1 Kiosk Hall 2 IFSEC Security Technology Showcase CONTACT DETAILS United Business Media (M) SDN BHD A-8-1, Level 8, Hampshire Place Office 157 Hampshire, 1 Jalan Mayang Sari, Kuala Lumpur, Malaysia T: F: Mr. TJ Tan Project Manager IFSEC Southeast Asia tj.tan@ubm.com Mr. Zakwan Ramlan Project Co-ordinator IFSEC Southeast Asia zakwan.ramlan@ubm.com Ms. Rachel Eaton Brand Manager IFSEC Southeast Asia rachel.eaton@ubm.com Mr. Syamsul Razak Marketing IFSEC Southeast Asia syamsul.razak@ubm.com

2017 Post Show Report

2017 Post Show Report Thailand s Leading Exhibition & Conference for Security, Smart Home and Fire & Safety 16 18 November, 2017 Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand