2004 advertising to sales ratios for 200 largest ad spending industries
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1 Copyright advertising to sales ratios for 200 largest ad spending industries Industry SIC Code Advertising as % of sales Annual ad growth % DISTILLED AND BLENDED LIQUOR REAL ESTATE AGENTS & MGRS MOTION PIC, VIDEOTAPE PRODTN OFFICES OF MEDICAL DOCTORS TRANSPORTATION SERVICES SOAP,DETERGENT,TOILET PREPS TELEVISION BROADCAST STATION DOLLS AND STUFFED TOYS FOOD AND KINDRED PRODUCTS SPECIAL CLEAN,POLISH PREPS WATCHES, CLOCKS AND PARTS AMUSEMENT PARKS RUBBER AND PLASTICS FOOTWEAR BEVERAGES GAMES,TOYS,CHLD VEH,EX DOLLS MALT BEVERAGES WATER TRANSPORTATION NEWSPAPER:PUBG, PUBG & PRINT BOOKS: PUBG, PUBG & PRINTING MANIFOLD BUSINESS FORMS SPORTING & ATHLETIC GDS, NEC PERFUME,COSMETIC,TOILET PREP MACHINERY AND EQUIPMENT-WHSL EDUCATIONAL SERVICES CUTLERY, HANDTOOLS,GEN HRDWR CABLE AND OTHER PAY TV SVCS BLANKBOOKS,BINDERS,BOOKBIND SUGAR & CONFECTIONERY PRODS PATENT OWNERS AND LESSORS
2 PERIODICAL:PUBG,PUBG & PRINT FURNITURE STORES ELECTRIC HOUSEWARES AND FANS IN VITRO,IN VIVO DIAGNOSTICS WOOD HSHLD FURN, EX UPHOLSRD APPAREL,PIECE GDS,NOTNS-WHSL MISC FABRICATED METAL PRODS MISC FOOD PREPS, KINDRED PDS HEALTH SERVICES WMNS,MISS,CHLD,INFNT UNDGRMT PHARMACEUTICAL PREPARATIONS PAPER MILLS OPHTHALMIC GOODS JEWELRY STORES ELECTRICAL INDL APPARATUS TOBACCO PRODUCTS GRAIN MILL PRODUCTS APPAREL & OTHER FINISHED PDS RETAIL STORES, NEC MISC ELEC MACHY,EQ,SUPPLIES GROCERIES & RELATED PDS-WHSL HOUSEHOLD FURNITURE FOOTWEAR, EXCEPT RUBBER TEXTILE MILL PRODUCTS CMP PROGRAMMING,DATA PROCESS CIGARETTES PERSONAL SERVICES HOBBY, TOY, AND GAME SHOPS BLDG MATL,HARDWR,GARDEN-RETL CAN,FROZN,PRESRV FRUIT & VEG APPAREL AND ACCESSORY STORES MISC SHOPPING GOODS STORES KNIT OUTERWEAR MILLS DEPARTMENT STORES CHEMICALS & ALLIED PRODUCTS INDL COML FANS,BLOWRS,OTH EQ MENS,BOYS FRNSH, WORK CLTHNG AUTO REPAIR,SERVICES,PARKING REAL ESTATE INVESTMENT TRUST EATING PLACES COMMUNICATIONS SERVICES, NEC CATALOG, MAIL-ORDER HOUSES
3 WOMENS,MISSES,JRS OUTERWEAR POTTERY AND RELATED PRODUCTS MISC TRANSPORTATION EQUIP FABRICATED PLATE WORK EQUIP RENTAL & LEASING, NEC COMPUTER PERIPHERAL EQ, NEC RADIO,TV,CONS ELECTR STORES WOMEN'S CLOTHING STORES PREPACKAGED SOFTWARE BTLD & CAN SOFT DRINKS,WATER AGRICULTURAL CHEMICALS RADIOTELEPHONE COMMUNICATION PHOTOGRAPHIC EQUIP & SUPPLY HOME FURNITURE & EQUIP STORE ELECTR, OTH ELEC EQ, EX CMP LEATHER AND LEATHER PRODUCTS SHOE STORES MOTOR VEHICLES & CAR BODIES AUTO RENT & LEASE,NO DRIVERS VIDEO TAPE RENTAL SEMICONDUCTOR,RELATED DEVICE RACING,INCL TRACK OPERATIONS POULTRY SLAUGHTER & PROCESS PHONE COMM EX RADIOTELEPHONE FAMILY CLOTHING STORES CAN FRUIT,VEG,PRESRV,JAM,JEL WINE,BRANDY & BRANDY SPIRITS SURGICAL,MED INSTR,APPARATUS SPEC OUTPATIENT FACILITY,NEC ORTHO,PROSTH,SURG APPL,SUPLY METALWORKING MACHINERY & EQ HOTELS AND MOTELS GENERAL INDL MACH & EQ, NEC EMPLOYMENT AGENCIES COMPUTER COMMUNICATION EQUIP TIRES AND INNER TUBES RADIO BROADCASTING STATIONS MISC AMUSEMENT & REC SERVICE RECORD AND TAPE STORES CMP PROCESSING,DATA PREP SVC INVESTMENT ADVICE INS AGENTS,BROKERS & SERVICE
4 SECURITY BROKERS & DEALERS MISC CHEMICAL PRODUCTS SHIP & BOAT BLDG & REPAIRING MISC MANUFACTURNG INDUSTRIES FINANCE LESSORS ELECTROMEDICAL APPARATUS AUTO AND HOME SUPPLY STORES AIR-COND,HEATING,REFRIG EQ ADVERTISING SECURITY & COMMODITY BROKERS PAINTS, VARNISHES, LACQUERS MORTGAGE BANKERS & LOAN CORR MISC NONDURABLE GOODS-WHSL INDUSTRIAL ORGANIC CHEMICALS HOUSEHOLD APPLIANCES COMPUTER & OFFICE EQUIPMENT TELE & TELEGRAPH APPARATUS FUNCTIONS REL TO DEP BKG,NEC SRCH,DET,NAV,GUID,AERO SYS PAPER AND ALLIED PRODUCTS MISC BUSINESS SERVICES MEAT PACKING PLANTS ELECTRONIC COMPUTERS COMMUNICATIONS EQUIP, NEC CMP INTEGRATED SYS DESIGN BAKERY PRODUCTS LUMBER & OTH BLDG MATL-RETL ENGINES AND TURBINES DAIRY PRODUCTS CONVRT PAPR,PAPRBRD,EX BOXES BUSINESS SERVICES, NEC AGRICULTURAL SERVICES VARIETY STORES RADIO, TV BROADCAST, COMM EQ MOTION PICTURE THEATERS GROCERY STORES CHEMICALS & ALLIED PDS-WHSL BIOLOGICAL PDS,EX DIAGNSTICS AUTO DEALERS, GAS STATIONS PLASTICS PRODUCTS, NEC MOTORCYCLES,BICYCLES & PARTS MISC EQUIP RENTAL & LEASING
5 AIR TRANSPORT, SCHEDULED ABRASIVE,ASBESTOS,MISC MINRL OPERATIVE BUILDERS LAB ANALYTICAL INSTRUMENTS GENERAL INDUSTRIAL MACH & EQ FARM MACHINERY AND EQUIPMENT ELECTRIC LIGHTING, WIRING EQ PAPER & PAPER PRODUCTS-WHSL MANAGEMENT CONSULTING SVCS INDUSTRIAL MEASUREMENT INSTR DRUG & PROPRIETARY STORES COML PHYSICAL, BIOLOGCL RESH SUBDIVIDE, DEV, EX CEMETERY MED, DENTAL, HOSP EQ-WHSL LIFE INSURANCE CACULATE,ACCT MACH,EX COMP AIR COURIER SERVICES TRUCKING, EXCEPT LOCAL SPECIAL INDUSTRY MACHY, NEC PROF & COML EQ & SUPPLY-WHSL ELECTRIC & OTHER SERV COMB CEMENT, HYDRAULIC REFUSE SYSTEMS PLASTICS,RESINS,ELASTOMERS MOTOR VEHICLE PART,ACCESSORY HOSPITAL & MEDICAL SVC PLANS HELP SUPPLY SERVICES ENGR,ACC,RESH,MGMT,REL SVCS CONVENIENCE STORES CONGLOMERATE COMMERCIAL PRINTING TRUCKING,COURIER SVC,EX AIR CONSTRUCTION MACHINERY & EQ COMPUTER STORAGE DEVICES AGRICULTURE PRODUCTION-CROPS ACCIDENT & HEALTH INSURANCE STEEL WORKS & BLAST FURNACES PLASTC,SYNTH MATLS;EX GLASS PETROLEUM REFINING PERSONAL CREDIT INSTITUTIONS OIL & GAS FIELD MACHY, EQUIP ELECTRONIC PARTS,EQ-WHSL,NEC
6 INDL INORGANIC CHEMICALS DURABLE GOODS-WHOLESALE DRUGS AND PROPRIETARY-WHSL NOTE: Advertising Ratios & Budgets covers over 300 industries. The 200 industries listed here were selected as the industries with the largest dollar volume of advertising based on estimated 2004 spending. For information about other industries, contact Schonfeld & Associates, Inc. SIC = Standard Industrial Classification number; Ad $ as % Sales = Advertising / Net Sales; Ad $ as % Margin = Advertising Expense/(Net Sales-Cost of Goods Sold); Annual
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