Your Garden Center Playbook

Transcription

1 Your Garden Center Playbook

2 Luurtsema Sales Staff Ryan Weaver Sales Manager Chuck Timmer Account Manager David Luurtsema VP Production Dean Luurtsema VP Finance Phone: FAX: Web: We would love to sit down with you and discover how Luurtsema Solutions can help your garden center grow!

3 Getting Acquainted with Luurtsema Sales fresh Our Story: In 1946, Henry Luurtsema established Luurtsema Sales and it has remained a family business for three generations. Relationship building has been at the core of our business plan. This value makes us proud to say we have serviced many of our customers for over 30 years. Our approach to everything we do is with standards of quality and innovation as the foundation. Purpose: Luurstema Sales Inc. wants to beautify your world. We offer a full line of Annuals, Perennials, Grasses, Baskets, Containers, Flower Pouches, Vegetables, Herbs, Organics, Shrubs and Roses and much more. Along with these products we also recycle our green industry plastic and reuse it within our industry. Resources: We excel in both quality production and vital services. These include: ordering and delivery, a large distribution area, custom growing and manufacturing. Our 2,200,000 sq. ft. greenhouse space in close in proximity to our distribution facility of 51,000 sq. ft. Our distribution facility is designed to quality check, consolidate and ship fresh flowers daily! We offer a free recycling program, innovative retail display fixtures, POP and merchandising sales assistance in many markets. Goal: Lurrtsema Sales Inc. wants the opportunity to show you how our Quality, Innovation and Sustainability can benefit you! Simply stated, our goal is to be Your Garden Center Solution. We understand that every retail location has unique needs and opportunities. Luurtsema Sales is ready to take its complete product line and specialized services to create a custom program that will meet your specific needs. We believe that our success comes as a result of the success of our customers!

4 Shipping Racks Four types of racks All racks have a metal sign with our name and phone number All racks are the same size: 91: Tall x 32 Wide x 61 Deep All Racks have 4 swivel casters 2 with wheel locking levers 11 - Shelf Bedding Rack 6 - Shelf Specialty Rack 5 - Shelf Specialty Rack Adjustable Shelf Specialty Rack Number of shelves: 11 Number of shelves: 6 Number of shelves: 5 Number of shelves: 2-11 Avg. shelf height: 8 Avg. shelf height: 16 Avg. shelf height: Avg. shelf height: adjusts w/n 4 Sidewalk Display Typical display includes 8 shelving sections and 2 basket sections Each unit measures 3 deep by 6 long by 7 high - 60 of display Display length can be customized by adding or subtracting units Display units can be arranged in multiple configurations

5 Geraniums Available in a rainbow of colors providing beautiful texture and color to your guests containers. The staple flower of containers, baskets, and planters 4 Seed Geranium pk 6 w handle 5 Cutting Geraniums pk 8 6 Martha Washington pk 6 10 Cutting Geranium w/spike 10 Cutting Geranium 10 Calliope Gernaium Ivy and Zonal Geraniums cross Premium Geranium blooms all summer Exceptional heat tolerance Large semi-double blooms

6 Containers 10 Red, White Blue Pot w/flag 8 Square Planter Premium Planter Box Great selection of sizes, price, colors, and textures to ensure your customer s satisfaction 12 Buterfly Planter 24 Deck Rail Planter Roman Combo Planter 10 Canna 14 Mixed Color Bowl/Insert 10 Sunflower Planter 15 Premium Combo Planter 10 Zinnia Planter

7 Baskets 10 Premium Basket Scroll Design Basket 12 Deco-stone Basket 12 Nature s Premium Coco-lined Cone Basket 10 Fern Basket 12 Fiber Basket 14 Deluxe Fiber Basket Flower Pouches Proper spacing in the greenhouse, quality plant material, and careful handling during shipping make Luurtsema s baskets the right choice for your customers

8 Speak to the earth and it will teach you. QR code on the back of each tag brings customer to 4 Pot, Packed 10 per Tray 16.9 oz (500ml) Pot colors differentiate herbs and vegetables The quality, consistency, and aesthetics of conventionally grown plants with the benefits of certified orgranic growing methods. P.O.P. materials available

9 Classic herbs and vegetables that have been grown for generations! Broad selection of hybrid vegetables, and heirloom vegetables. Pots are color coded making it easy to create attractive and organized displays. Large, decorative tag provides information at the time of purchase with a website reference providing additional information. 4 Diameter Pot (1.05 pt/499ml) Tried and true varieties that ensure success Cut and eat, cut and eat, cut and... Living Salad Bowl 14 bowl 3.4 gallons (12.87 l) Large Informative tag A unique impulse item 5 great recipes, two contain herbs, one kale Great for people with limited space 48 to a shelf The Living Salad Bowl is an eclectic mix of popular herbs and lettuces growing in a large patio bowl. When placed in a convenient, sunny location and kept well-watered, the Living Salad Bowl will continue to grow all summer providing a full season of fresh salads!

10 Perrenials & More Qt. pk 12, #1 Pot, #2 Pot Assorted Daylilies Assorted Qt. Perrenials pk 12 Qt. pk 12, #1 Pot, #2 Pot Assorted Hostas Hens and Chick Jar Creeping Phlox 5 Container #1 Pot We have worked hard to select the most popular varieties proven to perform well in the garden, assuring you the best selection for your guests. #1 Pot Assorted Perennials #1 Pot Asiatic Lily #1 Pot Ornamental Grass # 2 Pot Knock Out Rose Assorted Colors #2 Pot Assorted Rose Bush Variety lists available upon request or refer to the order form

11 M Specialty Planters Designer Premium Begonias Great as desktop planter or great size to create your own container around Premium Designer Begonia SunPatiens Basket SunPatiens 11 Container MixMaster - combining perfectly mastered colors and greater genetic diversity. Every recipe has been thoroughly trialed. 10 MixMaster

12 Essential Accents Thrillers: Big bold accents that use their tall height and distinct form to create the centerpiece of a combination Fillers: Build the bridge between the tall, bold accents and the cascading or spiller plants. Fillers add lushe shape, texture, and visual balance to the pot. Spillers: Accents that cascade over the container and soften its edges while connecting the plants to the pot. Gazania Purslane Magenta (shown) Scarlet, Yellow Zinnia Profusion Cherry, Yellow, White, Orange Hypoestes Pink (shown), Red, White Gypsophilia Mexican Heather Coleus Raspberry Tart (shown) 4 varieties Sweet Potato Vine 6 varieties Grasses Optical(shown) 10 varieties Spikes Sprengri Vinca Vine 2 colors Assorted Ivy 3 varieties Licorice White (shown) Licorice Petite Pk 18 per flat 13.0 oz 384 ml per unit

13 Wave Petunias 4 Wave pk 12 EZ Wave 3/06 with handle 12 Wave Container Shock Wave Easy Wave Tidal Wave Wave Easy Wave Series Grow beautiful containers and beds fast and easy Height: 6 to 12 inches Spread: 2.5 to 3 feet Shock Wave Series Petite flowers in high voltage color for small spaces Height: 7 to 10 inches Spread: 2.5 to 3 feet Wave Series Creates a ground-hanging carpet of color Height: 4 to 6 inches Spread: 3 to 4 feet Proven Winners Nationally Advertised in Television Magazine Print #1 Pot Grande Pot pk

14 Bedding Annuals 6/06 Bedding Annuals 12/4 Bedding Annuals 8/04 Fruit/Vegetables Pk 4 Ageratum Blue Alyssum Three Colors Asters Assorted Begonia Bronze Mix, 3 Colors Begonia Green Mix, 3 Colors Browalia Assorted Celosia Amigo Mix Celosia Mix, 3 Colors Cleome Assorted Coleus 5 or 6 Varieties Cosmos Assorted Dahlia Mix Dianthus Mix Dianthus 3 Colors Dianthus Wee Willie Dusty Miller Flowering Cabbage Flowering Kale Gazania Mix Impatiens Mix, 15 Colors Lobelia 3 Colors Marigold Bonanza 4 Colors Marigold Hybrid 3 Colors Marigold Safairi 2 Colors Moss Rose Mix, 5 Colors Nicotiana Assorted Pansies Pansies Petunia Petunia Petunia Petunia Salvia Salvia Salvia Salvia Snap Dragon Snap Dragon Stock Torenia Verbena Verbena Vinca Zinnia Zinnia Zinnia Clear Mix 5 Colors Double Mix Hula Hoop 3 Colors Multiflora 9 Colors Grandiflora Mix 9 Colors Dwarf 4 Colors Medium Tall Victoria Blue Dwarf - 7 Colors Tall- Mix 4 Colors Mix Mix, Blue Imagination Mix, 4 Colors Mix, 9 Colors Tall Profusion Mix Profusion 3 Colors Great Selection with over 48 varieties! Beans- Green/Gold MixBroccoliBrussel Sprouts Caggabe- Chiniese Cabbage - Flt Dutch Cabbage Golden Acres Cabbage - Red Cantaloupe Cauliflower Eggplant Greens - Collard Greens - Mustard Greens - Turnip Kale Kohlrabi Lettuce, Head Lettuce, Leaf Onion Parsley- Curly Parsley - Italian Pickles - Homemade Spinach Squash- Butternut Squash - Yllw St Neck Sweet Corn Swiss Chard Watermelon Zucchini Sweet Peppers Banana Sweet Cubanelle Pimento Sweet Bell Pepper Better Belle Green Golden Cal. Wonder Sweet Bell - Cont. Cal. Wonder Green Golden Summer Purple Beauty Red Beauty Yolo Wonder Red Hot Peppers Habanero Cayenne Long Slim Hungarian Hot Jalapeno Red Chilli Poblano Serrano Tomtoes Beefmaster Big Beef Better Boy Better Bush Big Boy Celebrity Champion Early Girl Great White Jet Star Lemon Boy Manitoba Patio Pineapple Red Cherry Red Grape Roma Sweet 100 s Yellow Pear

15 Ageratum Potted Annuals PROVEN WINNER GRANDE POT PK 10 Blue Artist Angelonia Blue Angleface Perfectly Pink ** Wedgewood Blue* Argyanthemum Butterfly Bacopa Snowstorm Bidens Calibrachoa Super Bells Diascia Flirtation Euphorbia Lobelia Laguna Lobularia Mercardonia Nemesia Osteospermum Berry Velour Blue Burgundy Star Burgundy Velour Deep Purple Flag Mix Great Lakes Mix Lavendar Misty Lilac Neon Rose Pink Passion Plum Vein Purple Red Velour Rose Silver Blue Bubbles Giant Snowflake Pink Campfire Fireburst** Goldilocks Rocks Blue Coraline** Evening Star** Frost Fire Hollywood Star** Holy Moly Lemon Slice Pomegranate Punch Pink Red Strawberry Punch Tropical Sunrise** Yellow Glacier White Orange Pink Diamond Delight Diamond Frost Blue with Eye Sky Blue Dark Knight White Night Gold Dust BloodCoconut Cranberry Lemon Light Purple Purple Spark Mix Violet Volt Mix White Yellow Oxalis Phlox Sanvitalia Scaevola Supertunia Torenia Verbena Superbena White Charmed Wine Blueberry Cabernet Sunbini Yellow Whirlwind Blue WAVE PETUNIAS 3/06 PK 4 PK 12 3/06 Handle Pk Bermuda Beach Black Cherry Bordeaux Bubble Gum Daybreak Charm** Honey** Latte Limoncello Mini Blue** Mini Purple Mini Silver Mini Strawberry Pinkvein Picasso in Blue Picasso in Purple** Raspberry Blast Royal Magenta** Royal Velvet Silverberry Violet Star Charm** Midnight Blue Cherry Burst Iced Cherry Peachy Keen Royal Plum Wine Royal Red Royal Romance Royal Whitecap ** Sparkling Amythest** Sparkling Ruby ** ** NEW 2017 *Award Winner PREMIUM ANNUALS 4 PK 12 & 5 PK 8 Caladium Dahlia Pink Polka Dot Red White Assorted Dragon Wing Begonia Red - Pink Asst. Fanfare New Guinea Assorted Fiesta Double Impatien Apple Blossom Bi-Color Burgundy Lavender Pink Purple Red Rose Salmon White Fuchsia Upright Assorted Fusion Exotic Impatien Assorted Gerbera Daisy Mix Helenium Dakota Gold Ivy Geraniums Bi-Color Lavender Pink Red White Lantana Bi-Color Blue Red Yellow New Guinea Impatien Lavender Orange Pink Purple Red Rose Salmon White Non-stop Begonias Mix Orange Pinks Red White Yellow Ornamental Peppers Explosive Ember Petunia -Black Midnight Petunia-Phantom Yellow/Black Petunia-Pinstripe Pink/Black Thunbergia Sunny Lemon

16 Early Spring Products 6 Martha Washington Geranium pk 6 Get your season started off right with early color and texture and the scents of spring! Primavera Planter 6 Scrumptious Pansy Available in: 4 Primrose 5 Phlox 6 Pansy Planter 6 Martha Washington Geranium Primavera Planter 10 Scrumptious Pansy Living Salad Bowl #1 Pot Phlox 5 Phlox & #1 Phlox Living Salad Bowl 10 Scrumptious Pansy Bowl

17 Succulents Cone Succulent Basket 10 Succulent Planter Trending products to differentiate you from your competitors! 8 Succulent Planter 1.71 pt pkg 10 Stevia Herb 30X sweeter than sugar 3.5 Succulent Starter 6 pk

18 Specialty Annuals #1 Pot Bee Alive Bidens #1 Pot s are all Award Winning varieties or plants requested by the customers. Sized to be great as stand alone or to use in combinations 45 per shelf #1 Pot Lemon Grass #1 Pot Night Sky Designer Petunia #1 Pot Jams and Jelly Vinca

19 Recycling Great for the environment reduces carbon footprint Easy to implement everything provided at no cost Insures repeat customers return plastic = additional sales Luurstema Sales will leave one delivery cart at your location with the first delivery of the season. Use that cart to collect the plastic pots, trays, and baskets. We will pick up the recyclables with the next delivery and leave another empty cart. The plastics are returned to our facility where they are sorted; we will reuse as many items as possible. Luurtsema Sales wants to work with you to make a difference Fall Products 8 Mum #1 Pot Flowering Kale 13 Fall Blooms Barrel 10 & 14 Mum Harvest Basket 5 Mum #1 Pot Aster & #1 Pot Celosia 10 Fall Combo In Decorative Tin

20 Helping Garden Centers Succeed Since 1946 Providing Quality Bedding Baskets Containers Potted Annuals Vegetables Herbs Organic Perennials Nursery Stock www. luurtsema.com