MERCHANDISING. Spring 2018

Transcription

1 MERCHANDISING Spring 2018

2 TOP SELLERS Top Sellers 80/20 Rule 80% of sales are from 20% of our varieties We have promised our customers that we will keep these varieties in stock at all times Tomatoes Herbs Peppers Cucumbers

3 TOMATOES Our top 4 tomato sellers are: Cherry Tomato (Super Sweet 100 s) Red Beefsteak (Slicer / Heirloom) Early Girl (Slicer) Better Boy (Slicer) These varieties come in all container sizes

4 HERBS Our top 3 herb sellers are: Basil Oregano Parsley These varieties come in 306 packs, 4 pots and Gallon pots

5 PEPPERS Our top 3 pepper sellers are: Red Bell Pepper Green Bell Pepper Hot Wax Banana Pepper These varieties come in 306, 806 and 1204 packs - 4 pots and Gallon pots

6 CUCUMBERS A prolific, versatile vegetable, interest in growing your own cucumbers has increased in recent years To meet this growing demand we are offering 6 varieties of cucumbers this season Cucumbers are available in 806 packs and 4 pots Slicing Cucumbers Pickling Cucumbers

7 PLANT-O-GRAMS (POGs) LOTS VEGETABLE BENCH Tomatoes Assorted Peppers Top Shelf 306 Tomatoes 306/806 Veg 306 Strawberry Bottom Shelf (Packs) Plant-o-Grams or POGs are bench layouts or maps POGS are guidelines to make our benches look great and generate the most amount of sales The only exception to the guidelines is the Lowe s Hot Pepper bench - this POG must be followed Lowes stores have detailed bench layouts specific to each store

8 PLANT-O-GRAMS (POGs) Consumer Psychology 101 The average customer will look from left to right in a store Tomatoes Assorted Peppers 306 Tomatoes 306/806 Veg 306 Strawberry When they see something they like, they will look up and then down Straight Line, U Shaped or L Shaped benching layouts are the most shoppable to consumers

9 MERCHANDISING The flow of colour blocking when merchandising mixed benches should always be Tomatoes / Vegetables / Herbs

10 BROWN BENCHES - VEGETABLES All stores except Lowe s Most stores will have 2 benches for Tomatoes, Vegetables and Herbs - 60% of the space is for Tomato/Veg and 40% of the space is for herbs Higher sales volume stores will have more benches EARLY SEASON LOTS LOTS LATE SEASON LOTS VEGETABLE BENCHES 4" Tomatoes - Best Sellers 4" Peppers - Best Sellers 4" Assorted- Tall Plants Top Shelf 4" Tomatoes 4" Peppers 306 Strawberry Bottom Shelf Tomatoes Assorted Peppers Top Shelf 306 Tomatoes 306/806 Veg 306 Strawberry Bottom Shelf (Packs) Tomatoes Assorted Peppers Top Shelf 306 Tomatoes 306/806 Veg 306 Strawberry Bottom Shelf (Packs)

11 BROWN BENCHES - HERBS All stores except Lowe s Lowe s POGs to follow EARLY SEASON LOTS HERB BENCHES 4" Herbs - Best Sellers 4" Herbs - Assorted Top Shelf Bottom Shelf LOTS & Premium 4" Herbs - Best Sellers 4" Herbs - Assorted 306 Packs Herbs Top Shelf Bottom Shelf (Packs) LOTS & Premium 4" Herbs - Best Sellers 4" Herbs - Assorted 306 Packs Herbs Top Shelf Bottom Shelf (Packs)

12 BROWN BENCHES VEG & HERB MIXED Below is an example of a POG where 2 x 12ft benches have been used in a line layout LOTS VEGETABLE BENCH Tomatoes Assorted Peppers 306 Tomatoes 306/806 Veg 306 Strawberry HERB BENCH & Premium 4" Herbs - Best Sellers 4" Herbs - Assorted 306 Packs Herbs Top Shelf Bottom Shelf (Packs)

13 PURPLE BENCHES Purple benches can go in all stores except Lowe s EARLY SEASON LOTS ACCENT BENCHES Dracaena Spikes Assorted Accents - flowering Assorted Accents - non-flowering Evenly spread out contrasting colours beside each other contrasting leaf structures beside each other LOTS Dracaena Spikes Assorted Accents - flowering Assorted Accents - non-flowering Dracaena Spikes very full contrasting colours beside each other contrasting leaf structures beside each other LOTS Dracaena Spikes Assorted Accents Assorted Accents Dracaena Spikes very full flowering non-flowering space permitting - not too tall

14 LOWE S BENCHING LAYOUTS You will receive store specific floor plans for each Lowe s store on your route every store layout is different There are designated areas for each variety of plants Updated signage has been created for 2018 and will be outlined on the floor plans in your Quick Reference Guide

15 LOWE S BENCHING LAYOUTS Lowe s has 8 or 12 foot brown benches to organize their displays by group one bench designated for herbs, one for tomatoes, etc.

16 YELLOW BENCHES HOT PEPPERS Hot Peppers are arranged by heat rating 5 flames need to stay on the top shelf - they are the hottest Even touching the plants and rubbing your eyes can cause burning

17 LOWE S POGs - TOMATOES EARLY SEASON LOTS LOWE'S TOMATO BENCH 4" Tomatoes - Best Sellers 4" Tomatoes - Assorted spread out spread out LOTS Gallon Tomatoes 4" Tomatoes - Best Sellers 4" Tomatoes - Assorted 306 and 806 Packs Tomatoes must have full benches during peak weeks - no empty shelves or spaces LOTS Gallon Tomatoes 4" Tomatoes - Best Sellers 4" Tomatoes - Assorted 306 and 806 Packs Tomatoes

18 LOWE S POGs VEGETABLES EARLY SEASON LOTS LOWE'S VEGETABLE BENCH 4" Vegetables - Assorted 306 Strawberries spread out spread out LOTS " Vegetables - Best Sellers (Cucumbers) 4" Vegetables - Assorted 4" Vegetables - Assorted 306 and 806 Packs Vegetables must have full benches during peak weeks - no empty shelves or spaces LOTS " Vegetables - Best Sellers (Cucumbers) 4" Vegetables - Assorted 4" Vegetables - Assorted 306 and 806 Packs Vegetables

19 LOWE S POGs PEPPERS EARLY SEASON LOTS LOWE'S PEPPER BENCH 4" Peppers - Best Sellers 4" Peppers - Assorted spread out spread out LOTS Gallon Peppers 4" Peppers - Best Sellers 4" Peppers - Assorted 306 and 806 Packs Peppers must have full benches during peak weeks - no empty shelves or spaces LOTS Gallon Peppers 4" Peppers - Best Sellers 4" Peppers - Assorted 306 and 806 Packs Peppers

20 LOWE S POGs - HERBS EARLY SEASON LOTS LOWE'S HERB BENCH 4" Herbs - Best Sellers 4" Herbs - Assorted spread out spread out LOTS Gallon and Premium Gallon Herbs 4" Herbs - Best Sellers 4" Herbs - Assorted 306 and 806 Packs Herbs must have full benches during peak weeks - no empty shelves or spaces LOTS Gallon and Premium Gallon Herbs 4" Herbs - Best Sellers 4" Herbs - Assorted 306 and 806 Packs Herbs

21 CONCLUSION You have now completed the Merchandising Training Module! To continue please click the link below - this will take you back to the main Driver Training Index