Your floral choice for today and tomorrow.

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Moris Collin Williamson
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1 Your floral choice for today and tomorrow.

2 Our Mission We provide tailored floral solutions to retail customers throughout North America that deliver compelling consumer value that is Different, Better and Special.

3 Who We Are In 2010 Lakeshore Inc. and Seacliff Farms joined forces to become One Floral Group. To reach more consumers, we combined our 100+ years of experience and resources committed to learning and expanding the floral industry. Now one of the largest providers of tailored floral solutions to retail customers in North America, the union represents a significant expansion of business activities. Dedicated to maximizing our new size, capabilities and buying power we can provide you with product that is different, better and special.

What We Do One Floral Group has 7core business areas: Consumer Insight Research Potted Plants & Planters Fresh Cut Bunches, Bouquets & Arrangements Outdoor Lawn &

4 What We Do One Floral Group has 7core business areas: Consumer Insight Research Potted Plants & Planters Fresh Cut Bunches, Bouquets & Arrangements Outdoor Lawn & Garden Vegetable Propagation In Store Merchandising Programs Strategic Supply Chain & Consolidated Distribution Together these shape our: Tailored Business Solutions

5 Where We Grow Over 4 million square feet of growing and production space across more than 6 facilities in 3 different climate zones across Canada and the USA. Giving us the ability to grow and build a variety of products in the best conditions. Facilities built with the environment and continuous improvement at the forefront of the design. CO 2 and heat recovery systems result in spectacular product, energy cost saving and a reduction in our carbon footprint. We focus on integrated pest management and use little to no chemicals to manage our crops. Storm water management and filtration system allows us to be self sustaining reducing our impact on the environment. In our search of new systems, renewable and biodegradable materials and new crops we are able to give you the choice of best in season best in class programs.

6 Services We Offer We can offer you: Growing, manufacturing and processing facilities. Consolidation of fresh product from multiple sources. Full logistics solution for inbound and outbound moves. Store support functions. Marketing and category development support.

How We Can Benefit You: Processing Our passion: In a recent floral

third party inspectors to measure quality assurance requirements such as

methods etc Quality We meet and exceed third party audits to reinforce

* Product moving directly from temperature controlled production areas to

7 How We Can Benefit You: Processing Our passion: In a recent floral consumer insight survey, freshness and quality were within the top five reasons consumers purchase floral. Where almost 90% of respondents expect their purchase to last more than six days in their home*. To ensure freshness and longevity, our facilities are audited weekly by third party inspectors to measure quality assurance requirements such as ambient and cooler temperatures, water quality, cleanliness, processing methods etc Quality We meet and exceed third party audits to reinforce our commitment to quality, freshness and optimal consumer experience. * Product moving directly from temperature controlled production areas to cooler, to maintain strict cold chain. Floral * Floral Department is our passion, Research; February it s in 2012, our heart and in our souls. Peregrine Marketing Research Inc.

How We Can Benefit You: Logistics Our passion: To bring you multiple source products from around the world consolidated through a strict and consistent cold chain that maximizes

We monitor ambient and product temperatures throughout all stages of the distribution channel to maintain temperature integrity and give your customer an exceptional experience

8 How We Can Benefit You: Logistics Our passion: To bring you multiple source products from around the world consolidated through a strict and consistent cold chain that maximizes the life of the flowers. We monitor ambient and product temperatures throughout all stages of the distribution channel to maintain temperature integrity and give your customer an exceptional experience bringing them back for more. Reduce your freight cost, downtime labour and out of department time by having a single on time delivery. All of our inbound and outbound loads are traced and tracked every four hours to know where they ve been and when they ll arrive to ensure on time deliveries to your warehouse or direct to your stores.

How We Can Benefit You: Insight & Support Our passion: To know

Only about half of the people that are buying flowers are

year.* Increase their purchase frequency by giving them what they

last. Consumer Insight With our comprehensive consumer insight

for, build what they want and add merchandising solutions to make

9 How We Can Benefit You: Insight & Support Our passion: To know the consumer. Only about half of the people that are buying flowers are purchasing from their grocery retailer an average of four times a year.* Increase their purchase frequency by giving them what they want: Relevant variety of great quality product that is going to last. Consumer Insight With our comprehensive consumer insight research, we can help you learn what the consumers are looking for, build what they want and add merchandising solutions to make it easier on them to buy and save you labour at store level. Know your customer! Build impact Build displays Build Sales Floral * Floral Department is our passion, Research; February it s in 2012, our heart and in our souls. Peregrine Marketing Research Inc.

10 One Source ourcollections

Potted Signature Selections Our passion: We are one of the largest growers of hydrangea canes in North America, giving us the ability to

We produce multiple sizes from cutting to finished plant perfecting the complex growing process.

Hydrangea With our years of commitment to learning and perfecting the category and our strategically located growing facilities we have the

11 Potted Signature Selections Our passion: We are one of the largest growers of hydrangea canes in North America, giving us the ability to work directly with breeders to trial and grow you the newest, best and unique varieties from around the world. We produce multiple sizes from cutting to finished plant perfecting the complex growing process. Our spacing and specs give your customer the size, blooms, beauty and exceptional value they look for. Hydrangea With our years of commitment to learning and perfecting the category and our strategically located growing facilities we have the best product with a streamlined cold chain in close proximity to any marketplace. 30 different large bloom mophead and lacecap varieties. Multiple sizes to hit any price point: 5, 6.5, 9, 10, 12 and custom Blue to bi-colour and every colour in between.

Potted Signature Selections Cyclamen Zygo Cactus Our passion: We pride ourselves on choosing the most vibrant and unique cyclamen varieties from around the world.

To offer you best in season, best in class plants we marry our planting schedule with the natural winter blooming growth habit of cyclamen and deliver on a bloom count spec that is at the top of the

12 Potted Signature Selections Cyclamen Zygo Cactus Our passion: We pride ourselves on choosing the most vibrant and unique cyclamen varieties from around the world. Indigenous to Europe and the Mediterranean the cyclamen have beautiful colours and eye catching flower shapes that are great for indoors or many outdoor gardens. To offer you best in season, best in class plants we marry our planting schedule with the natural winter blooming growth habit of cyclamen and deliver on a bloom count spec that is at the top of the industry. Our passion: A Schlumbergera, otherwise known as a zygo cactus is native to the jungles of Brazil. Although called a cactus, a zygo is not a desert plant. It requires humid growing conditions and low light levels to bloom. Our greenhouses are situated in prime locations to grow these symbolic plants. In addition to excellent growing conditions, we have increased the number of pads per pot and the growing space per plant in order to increase the size and spec of this seasonal plant to give the consumer excellent value. Drive your potted sales with these Signature selections that are grown to be best in season and best in class.

Potted Signature Selections Chrysanthemums Euro Crate Our passion: Unlike the original golden colour, where chrysanthemums got

We deliver exceptional consumer value with impressive colour impact and more cuttings per pot to yield a larger plant size for

We use the plant s 12 week growing cycle to your advantage to tailor a promotional calendar that will create an event and excite

We take our years of experience growing the best potted blooming products and hand it to our talented arrangement design team.

13 Potted Signature Selections Chrysanthemums Euro Crate Our passion: Unlike the original golden colour, where chrysanthemums got their name from the Greek word chrysos meaning gold, we choose select varieties for their colour, flower shape and bloom size. We deliver exceptional consumer value with impressive colour impact and more cuttings per pot to yield a larger plant size for both hardy and indoor chrysanthemums. We use the plant s 12 week growing cycle to your advantage to tailor a promotional calendar that will create an event and excite the consumer. Our passion: We are committed to delivering products to the consumer that are different, better and special. We take our years of experience growing the best potted blooming products and hand it to our talented arrangement design team. The result is our Euro Crate Collection that combines the style and sophistication our European neighbours are known for at a value our consumers are compelled to purchase. Increase category penetration and contribution margin with style and impact.

Hand Crafted Artisan Bouquet Collection Our passion: We grow our own signature cut flowers as well as

tailor the collection to build a program for all categories; consumer bunches, roses and mixed

Whether it be roses from Kenya or world class tulips from our own backyard we grow, source and hand

14 Hand Crafted Artisan Bouquet Collection Our passion: We grow our own signature cut flowers as well as source flowers from world class farms from around the globe to design our handcrafted Signature bouquet collection. Lily and Lace Including Home Grown Artisan Floral Using our in depth consumer insight research we tailor the collection to build a program for all categories; consumer bunches, roses and mixed bouquets that will compel the consumer to purchase and meet your strategic objectives. Whether it be roses from Kenya or world class tulips from our own backyard we grow, source and hand craft design collections that are Different, Better and Special. The lily, tulip and gerbera are in the top 10 best selling flowers in North America. ~Agriculture & Agri-food Canada Consumer Trends : August 2010

Premiere Global Bouquet Selections Our passion: Artfully designed in a variety of sizes to meet any price point, our European

tailored to the season and style needs of the consumer.

A complete rose offering is essential for a successful retail floral program.

15 Premiere Global Bouquet Selections Our passion: Artfully designed in a variety of sizes to meet any price point, our European Hand-tied bouquets are skillfully crafted in a tight spiral arrangement to give the consumer an exceptional designer experience with an effortless vase ready arrangement. Hand-Tied Global Roses Our hand crafted bouquets are available in many different recipes, using a vast array of products that are tailored to the season and style needs of the consumer. Our passion: The rose is the number one selling cut flower item in North America. A complete rose offering is essential for a successful retail floral program. Using consumer insight we can tailor an offering that will grow your rose category and make you a destination floral retailer. We source world class roses from premiere farms around the globe ensuring that all rose bunches, bouquets and bulk stems from Colombia, Ecuador and South Africa follow a stringent post harvest and cold chain process. Include a targeted offering of mixed bouquets and rose bunches to entice consumer purchase.

Hand Crafted Premiere Bunch Selections Our passion: We source flowers from world class farms from around the

Complete your floral offering with a tailored assortment of consumer bunches that offer value and design

Premiere Tulips Designer Stems Premiere Bunches Great value, targeted price points, seasonal and promotional

16 Hand Crafted Premiere Bunch Selections Our passion: We source flowers from world class farms from around the globe as well grow our own signature cut flowers. Complete your floral offering with a tailored assortment of consumer bunches that offer value and design style for your consumer. Premiere Tulips Designer Stems Premiere Bunches Great value, targeted price points, seasonal and promotional flushes and colour or country events will motivate your consumer to purchase more frequently increasing sales and contribution. Flowers from Around the World; Colombia, Ecuador, Israel, Costa Rica, Holland, Kenya, Mexico, Australia, Thailand, USA and Canada.

Design Styled Artisan Arrangements Our passion: Flowers from around the world go into each couture vase

Skillfully designed using on trend colours, containers and accessories each arrangement is tailored to meet

Included in the collection are a variety of designs, sizes and colour combinations making developing a labour

17 Design Styled Artisan Arrangements Our passion: Flowers from around the world go into each couture vase arrangement. Skillfully designed using on trend colours, containers and accessories each arrangement is tailored to meet the fancy of the consumer. Included in the collection are a variety of designs, sizes and colour combinations making developing a labour saving arrangement program easy. Couture Vases Simply Natural Signature Vases Combine low to high price points to fit the needs of individual stores and regions and capture more consumer sales. Save time, money and shrink by including grab and go gift ready arrangements into your category assortment.

Design Styled Artisan Arrangements Our passion: An endless collection of contemporary and traditional vase arrangements that are seasonally relevant and available in a variety of sizes to meet any

Give your customer a splendid experience in their home or as a gift to others. Each vase is complete with care instructions and clearly priced ~ carry home wrapping is also available.

Designed in fresh eye catching colours with a variety of different styles and recipes the Blossom Bag merchandises easily and yells to the customer to pick me up and take me home.

18 Design Styled Artisan Arrangements Our passion: An endless collection of contemporary and traditional vase arrangements that are seasonally relevant and available in a variety of sizes to meet any price point. Vanity Vases Blossom Bags Add dimension to your offering with labour saving selections that will increase your grab and go sales and increase contribution. Give your customer a splendid experience in their home or as a gift to others. Each vase is complete with care instructions and clearly priced ~ carry home wrapping is also available. Our passion: Blossom Bags are the best grab and go arrangement. Available in a variety of price points to fit any objective, the Blossom Bag is styled to make a statement. Designed in fresh eye catching colours with a variety of different styles and recipes the Blossom Bag merchandises easily and yells to the customer to pick me up and take me home. Add the Blossom Bag to your arrangement assortment to complete your category offering. * Each arrangement is accented with complete care instructions and is clearly priced for easy customer purchase. Save time, money and shrink by including grab and go gift ready arrangements into your category assortment.

Grower Spectrum: Vegetable Propagation Tomatoes Our passion: Growing quality products, including

Our vegetable propagation division provides the service of starting the seedlings for the rapidly

Growers use our service to enable them to reduce their production down time, to reduce costs in a

19 Grower Spectrum: Vegetable Propagation Tomatoes Our passion: Growing quality products, including vegetables. Our vegetable propagation division provides the service of starting the seedlings for the rapidly growing Greenhouse Vegetable Industry. Growers use our service to enable them to reduce their production down time, to reduce costs in a microenvironment where peace of mind is established through our bio security measures. Tomatoes are the most widely cultivated vegetable in the world, while cucumbers are the fourth. Home Grown Veggie Propagation ~whfoods.org: February 2012

Grower Spectrum: Lawn and Garden Inspiration Gardens Our passion: Bringing flowers to market that

Our lawn and garden programs feature a full array of outdoor bedding and container gardens to entice

Large size specs in designer and custom mixes that follow garden and home décor trend will build

20 Grower Spectrum: Lawn and Garden Inspiration Gardens Our passion: Bringing flowers to market that consumers want to bring to their homes. Our lawn and garden programs feature a full array of outdoor bedding and container gardens to entice the consumer to spend more on home decoration. Large size specs in designer and custom mixes that follow garden and home décor trend will build sales in this growing category. The outdoor garden category makes up the largest portion of consumer transactions and dollar spending of any floral segment. Spring&Fall Programs ~The Changing Floriculture Industry; SAF 4ed. 2007

21 One Source We can offer you: Tailored floral solutions that are different, better and special. Consumer insight research intelligence In store merchandising support Marketing and category development analysis How this benefits you: Learn what your consumer is looking for Create merchandising impact at store level Increase consumer awareness Increase total floral penetration Drive floral sales with different, better and special product Reduce shrink & improve contribution

22 Thank you for considering us as your floral choice for today and tomorrow.

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