HERITAGE COUNTS HERITAGE COUNTS HERITAGE COUNTS. Heritage is the key to tourism:

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1 HERITAGE COUNTS Heritage is the key to tourism: Schönbrunn Palace (Austria) Cultural Heritage Economic Perspectives and R+D Needs In 1996 the Economist reported, that travel and tourism was expected to create employment of 262 million people of 10,5% of the global workforce, growing to 383 million people by A gain of 121 million jobs or one new job every 2,4 seconds. This perspective is realistic, as increase in traveller figures reached 40% from 1996 to Within the period of 1995 to 2005 employed staff in tourism services in Vienna was increased by 38% or In 1996 it was estimated that travel and tourism drove 10,7% of the global economy, 10,9% of all private investment and about 11,7% of total investment. HERITAGE COUNTS HERITAGE COUNTS Tourism is expected to be worth 200 million GBP in the area of the Hadrian s Wall World Heritage Site. The Hadrian s Wall tourism Partnership is working to promote the benefits that the site can bring to local business and to attract new visitors. Historic sites promote employment, provide venues for concerts, weddings and corporate functions, and are the settings for film and television productions. The Historic Houses Association estimates that the full economic contribution made by its member properties alone is in the region of 1,2 billion GBP per year. In 1998 the number of people travelling was estimated to be 617 million and expected to increase up to 1,6 billion in the year In 2005 WTO estimates more than 800 million travellers. Heritage is one of the driving forces for travellers. The profits in international tourism 1997 were estimated to be 443 million USD, reached 622 million USD in 2004 and are expected to increase up to 2 billion USD in English Heritage (Ed.): Heritage Counts The State of England s Historic Environment, London

2 """"!!!! #### ' ' $ $ $ $ $ $ $ $ )))) HERITAGE COUNTS 2 In 1999 yearly investment in heritage buildings in Germany was estimated with 6.5 billion EURO covered by some employees. Investment in historic buildings in Germany was expected to help upgrading social and economic welfare of underpriviledged regions via tourism. Some 45% to 50% of all visitors of these regions come because of historic buildings. Within the last 10 years some jobs in tourism were created in Europe. In 1996 appr direct and additional indirect jobs were related to built cultural heritage in Germany, totalling jobs. In 1996 appr (total) jobs were related to build cultural heritage in Europe. Deutsches Nationalkomitee für Denkmalschutz, Intl. Konferenz Denkmalpflege und Beschäftigung, April 1999; Schriftenreihe Bd Built to designs by Fischer von Erlach Remodelled by Nicolaus Pacassi and Ferdinand Hetzendorf von Hohenberg on behalf of Empress Maria Theresa Imperial residence 1992 Private company founded to manage the site 2005 Most important touristic site in Austria Document of national identity &&&& ((((

3 '''',,,,,,,, % +% + %% + + **** 3 Schönbrunn Palace together with its park was made a World Heritage Site in /+ / %% %% Schönbrunn Kultur- und BetriebsgesmbH +... % %% % % $ $ $ $ % % Range of activities in addition to Schönbrunn: Management and development of the Imperial Apartments and the Imperial Silver Collection at the Hofburg Managing the Imperial Furniture Collection (MOBI) 6666 %%% %% %% 5 % %%% Corporate Mission: % $ $ $ $ 3333 &&&&

4 Turnover in Operative results in 1,000 (Cash available for investment) Investment in all premises Usufructuary Right + Income Tax Income Tax Usufructuary Right

5 Research needs in the field of cultural heritage 4 lines of R+D activities in Schönbrunn: Line A: History of the buildings, use of the buildings, furnishing, etc. A: History of the buildings, use of the buildings, furnishing, etc. B: Market research and management tools C: Training D: Preventive conservation and technology Aims: Development of a digital archive Imperial Residences, Managed by an information system Background for restauration and reconstruction of authentic settings Permanent inventory of all historic artefacts and informations Knowledge Management Line B: Market research and management tools Line C: Training Aims: From market research to market monitoring Benchmarking Management tools: MIS Ticketing system Balanced Scorecard Aims: Staff training: Customer Care ( Maintenance and cleaning Risk awareness Damage Limitation Team 5

6 Spatial Data from Laser Scanning and Remote Sensing: Line D: Preventive conservation and technology Aims: Indoor climate monitoring and control Risk assessment and risk management Patina on copper sheets on roofs and facades Reconstruction of historic stone coatings and stone colours Spatial Data from Laser Scanning and Remote Sensing Development of a four-dimensional information system for facility management in historic buildings based on spatial data acquired by remote sensing methods Cooperation with a Christian Doppler Laboratory at the Vienna University of Technology (10 private partners) starting the project we used the new technologies (laserscans, orthophotos) for restauration of facades in Schönbrunn: first results: better documentation new planning process, reducing time of planning to 1 week 1,3 million savings reducing the project costs by 8% Total investment into research project: Additional use (ongoing work): monitoring vegetation via combining airborne laserscans with infrared photos advanced geometric modelling of complex three-dimensional objects (e.g. facades, rooms, statues, any asset) visualisation of data for promotion (three-dimensional visualisation just in time augmented reality) and for the home-market flood prediction and flood management (combining airborne laserscans with hydrographic information) Next step to be developed: stone masons industry bridging the gap from architects CAD-drawings to automatic production of stone facades 6

7 Vegetation monitoring: airborne laser scanning full-wave-form signal analysis automated classification Vegetation monitoring: coloured infrared images manual classification first/last pulse: geometric information only full-wave-form: digitised backscattered signal multiple objects per shot surface characteristic amplitude (intensity = surface characteristic) Advanced geometric 3D-modelling: point cloud analysis further modelling under development pulsewidth (roughness) 8 CEBD CAB ; 9: : : =< M >? := GF I = >? > C <C : : = G IH <: 9 JK 9L N < Advanced geometric 3D-modelling: based on structure-line (edges) surface model: triangulation echoes: cyan = high vegetation; red = others 7

8 Focus of R+D is management of our cultural heritage as the existing materialoriented knowhow is good but management skills are poor! End of the day: Reach a new understanding of Facility and Asset Management (FAM) in historic objects. Thank you for listening Thank you for listening 8