211 West Chestnut Street West Chester, PA p Contact: Ellie Byrom-Haley President / CCO

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1 211 West Chestnut Street West Chester, PA p Contact: Ellie Byrom-Haley President / CCO ellie@geckogroup.com

2 About Gecko Group We are an award-winning team of designers, artists, and strategic thinkers. We specialize in creating unique experiences that engage, educate, and excite your audience through a smart and purposeful approach to design. We bridge the gap between your brand, your space, your story and make meaningful connections with your audience. So let s connect - after all, smart design is smart business. For more information contact: ellie@geckogroup.com branding marketing exhibits multimedia environmental

3 West Chestnut Street, West Chester, PA p f Environmental education center 2 Educational publishing company 3 Architectural design firm 4 Public relations and strategic communications company 5 Public radio station s annual music festival 6 Organization promoting independent living for the disabled 7??? 8 Software development company 9 Art gallery

4 Lancaster Farmland Trust LOGO CONCEPTS PRESENTATION 2005 Gecko Group Logo Objectives In developing a new identity program, Lancaster Farmland Trust wants to establish an accurate visual representation of their organization that positions the institution as an established, proactive, caring, thoughtful steward of Lancaster County Farmland, and conveys message themes of future, local, and heritage, that research shows will resonate with their various target audience segments. Graphic Approach Logo A: The overall iconic element plays off the concept of a patchwork quilt incorporating graphic symbols representing land, abundance and farming, that also whisper heritage and hope for future as well. The style of the iconic element mixed with the font selection has a slightly historical feel, lending to communication of heritage The upper and lower case script balanced with all upper case serif in the name provide a sense accessibility and invitation as well as strength and establishment The color selection pairs a warm gray with an earthy orange to, again, convey warmth and accessibility Logo B (version 1): This 2 color logo expresses strength and progressiveness while very clearly communicating Lancaster County, open space and farming through the icon. The serif font is classic giving a sense of strength and heritage with a little movement added in through the treatment in the R in Trust, speaking to the proactiveness of the organization. The recommended colors include a deeper chocolatey-gray paired with a spring-like green. In application across components, a mixed palette of alternate colors paired with the deep gray tone could be explored. Logo B (version 2): This variation on the logo is a little more contemporary treatment of the same concepts as above. The use of the shortened version of the name in a combination of upper and lower case serif, especially leading with lower case, makes this version a little more casual in tone. Logo C This logo icon is inspired more by the land and the future than the heritage and place, instead allowing the name to communicate that The hand-drawn quality of the line work also provides a less formal, authoritative position, and a more neighborly/ casual feel The color combination marries the warm, chocolatey gray color with a bright, golden orange underscoring the caring, thoughtful, hope for the future that the organization represents. The use of the shortened version of the name in a combination of upper and lower case serif, especially leading with lower case, once again, makes this version a little more casual in tone. Brand Communications Campaign Lancaster Farmland Trust Strategic Planning, Brand Analysis & Positioning, Logo, Stationery, Marketing & Development Collateral, Web Site Working from a cllient supplied brand audit report, Gecko Group developed a strategic position platform from which to develop logo design concepts that visually embodies the core strengths of the institution that resonates with their current and prospective constituents in multiple audience segments. The new brand identity was then translated across various marketing collateral components inlcuding brochures, flyers, a newsletter template, as well as a new, more dynamic and content rich web site design that is currently in development and programming.

5 Web Site Lancaster Farmland Trust Corporate Identity Development Information Design Site Architecture & Design Animation & Programming Web site design concept and development for a premier non-profit land preservation organization presenting visitors with multiple access points on the home page based on visitor interest, readily accessible quick facts, and access to image galleries and other user targeted interest pages giving visitors reason to log in frequently.

6 Branding & Marketing Campaign The Schuylkill Center for Environmental Education Logo Design Stationery Newsletter Template Fundraising Materials Sign Design & Fabrication Printing Management Identity, marketing collateral, and entry signage for an environmental education institution.

7 visit us online at West Chestnut Street, West Chester, PA p f history nature community culture Allegheny Ridge Heritage Area Delaware and Lehigh National Heritage Corridor Endless Mountains Heritage Region Lackawanna Heritage Valley Lancaster-York Heritage Region Lincoln Highway Heritage Corridor Lumber Heritage Region National Road Heritage Corridor Oil Region National Heritage Area PA Route 6 Heritage Corridor Rivers of Steel National Heritage Area Schuylkill River National & State Heritage Area Pennsylvania Branding and Communications Materials HeritagePA Brand Positioning Naming Logo Development Graphic Design The brand platform, new name, logo and tradeshow materials are already completed for this ongoing. The web site, additional communications collateral materials and a standards guide are also underway for PA s Association of State and National Heritage Areas.

8 Resort Branding & Marketing Villa Castellamonte Logo Design Stationery Direct Mail Web Site Design & Programming Printing Management Identity and marketing campaign materials for a luxury villa complex in the Dominican Republic.

9 Visitor Guide and Orientation Map City of Baltimore Design & Layout Copywriting Design and layout for visitor guide and orientation map that integrates with web site and interpretive kiosk for The Star Spangled Trails in Baltimore, Maryland

10 Web Site City of Baltimore Site Architecture Site Design Animation Programming Design and development of web site and web portal administration pages promoting the network of historical trails located in and around Baltimore, Maryland.

11 Continuing Education Course Catalog Longwood Gardens Graphic Design Strategic Consulting Evolved Course Catalog design and format to successful full year full color publication for an internationally renowned horticulture garden.

12 Legacy of Play Capital Campaign Please Touch Museum Philadelphia, PA Logo Design Print Collateral Premium Design Advertising Campaign Donor Recognition Design & Fabrication/Installation Project Management through Printing This creative campaign layered contemporary photos with historic ones to communicate the lasting importance of play in children s development. It utilized traditional print media as well as radio spots and mass transit advertising to raise awareness. The Legacy of Play capital campaign is targeted to raise $30M.

13 Web Site HeritagePA Corporate Identity Development Information Design Site Architecture & Design This web site incorporated a new identity which Gecko designed for HeritagePA. Twelve heritage areas are highlighted in the site on individual portal pages as well as on a large interactive map.

14 Direct Mail for a Loyalty Program Software Company Smart Button Graphic Design Copy Writing Printing Letter Shop and Mailing Services

15 Where Wilmington meats. (and greets) Meetings and parties are always done to perfection when they re held at Walter s. With a menu second to none and seating for up to seventy five, we have all the room and equipment you need to make your special occasion unforgettable. Experience the difference. WALTER S STEAKHOUSE Proprietor: John Walter Constantinou N. UNION ST., WILMINGTON All major credit cards accepted. Have your meeting done to perfection. Rare or medium, your meeting is always done well. With a menu second to none and seating for up to seventy five, we have all the room and equipment you need to make your special occasion unforgettable. Experience the difference. WALTER S STEAKHOUSE Proprietor: John Walter Constantinou N. UNION ST., WILMINGTON All major credit cards accepted. 211 West Chestnut Street, West Chester, PA p f Comes in charcoal, brown, pink or red. (Alterations are free) Rare, medium or any way you want it. A dinner at Walter s is sure to please your favorite carnivore. And you never have to worry about it being too small. A gift certificate from Walter s. It s always a gift in good taste. Experience the difference. WALTER S STEAKHOUSE Proprietor: John Walter Constantinou N. UNION ST., WILMINGTON All major credit cards accepted. Give him what he really wants. (And a big fat steak to go with it) Rare, medium or any way you want it. A dinner at Walter s is sure to please your favorite carnivore. And you never have to worry about it being too small. A gift certificate from Walter s. It s always a gift in good taste. Experience the difference. WALTER S STEAKHOUSE Proprietor: John Walter Constantinou N. UNION ST., WILMINGTON All major credit cards accepted. Ad series for restaurant.

16 Trade journal ad for educational publisher. 211 West Chestnut Street, West Chester, PA p f

17 Festival Materials WXPN Logo Development Graphic Design Printing From the logo to posters and t-shirt designs, a variety of materials were created to brand this popular music festival for a non-profit, alternative music radio station.

18 Identity, Wayfinding & Donor Recognition - Elk Country Visitor Center Benezette, PA Department of Conservation and Natural Resources (DCNR) Identity Design and Marketing Materials Interpretive Graphic Design Wayfinding Planning & Design Donor Recognition Design Fabrication & Installation The Center is the premiere location for viewing and learning about elk in the region. It s situated in a dense wooded environment that required very visible signage to direct visitors off the main route and up to the center. A complete wayfinding system was developed for vehicular and pedestrian traffic that reflects the building s architectural style in its constructuion details and tells the story of the natural setting of the area through the use of elk and and leaf motifs that enhance the sign system.

19 harvesting water AT THE INN why let water go down the drain? Here at the Nature Inn, we collect rainwater in cisterns and rain barrels. Of course our guests don t drink rainwater, but our 2800 gallon water reclamation system supplies black water for use in toilets, and gray water for garden irrigation. reclaiming water AT HOME Rain barrels are available at most home improvement stores, and can be placed under downspouts to collect water at your house. Just turn the spigot and fill your watering can from the rain barrel when the weather gets dry! Fast Fact Rain water collection systems provide the most economic means for reducing your water bill. n e whcao meesrtsi nagrw e an er sting rv te IN THE PARK eagl eagles les o on whyt letr water go the rebo rebound und down the drain? AT THE INN In 1983, there were just three bald eaglerainwater nests in in the whole and commonwealth of course Here at the Nature Inn, we collect cisterns rain barrels. Of our guests don t drink rainwater, butsome our 2800 gallon Pennsylvania. Today, there are 155 and of them arewater right reclamation here in Baldsystem supplies black water useeagles in toilets, and gray water for garden irrigation. Eagle State Park. Each year, for more arrive. ng g lw r spring s p ortetcilnagi mei a ea st ien AT HOME IN THE WILDS Rain barrels are available at most home improvement stores, and can be placed In spring, eagles nest along the waterways of the Wilds. In addition to this park, under downspouts to collect water at your house. Just turn the spigot and fill you can usually spot eagle nests at Susquehannock State Park in Lancaster, your watering can from the rain barrel when the weather gets dry! Haldeman Island, or along the Juniata River, from Duncannon upriver to Lewistown. wildlife on the wing h arvesting water The 1,730-acre Foster Joseph Sayers Reservoir is the largest body of water AT THE INN IN THE PARK am man-m man-made made why lets water gory wildlife wildl w life sanc sanctuary tuar down the drain? Here at thecounty. Nature Inn, we collect rainwater cisterns and rain provide barrels. Of course in Centre Its warm waters and 23 in miles of shoreline a rich our guests drink rainwater, ourkeep 2800 your gallon water reclamation system habitat fordon t migratory and waterbut birds. eyes open for blue-winged teal, horned grebe, mallard, wood and duck. supplies black water for useand in toilets, gray water for garden irrigation. ae ucdlu oin orv e d a c r e a g e r ab im n ga p wp ar te AT HOME IN THE WILDS An Important Area (IBA) is ahome site that is part of astores, globaland network ofplaced places Rain barrels arebird available at most improvement can be recognized by the Audubon their outstanding value to birdand conservation. under downspouts to collect Society water atfor your house. Just turn the spigot fill The ridge across lake the barrel Bald Eagle IBA, where species such as the your watering canthe from theisrain whenridge the weather gets dry! Scarlet Tanager and Ovenbird are partially protected from habitat destruction. Fast Fact Rain water collection Funsystems Factprovide the most economic means for reducing your Bald Eagle nests can weighwater up to bill. one ton! Fun Fact You re standing Fast Fact in the middle of a Rain water collection major migratory systems provide the flyway! If you re most economic visiting during means spring for your orreducing fall, you re bound water bill. to see golden eagles and broadwinged hawk. The Nature Inn at Bald Eagle State Park DCNR State of Pennsylvania Interpretive Development and Script Writing Design and Implementation The Nature Inn located at Bald Eagle State Park in the Pennsylvania Wilds along Audbubon Important Birding area 254 offers guests from the novice to the avid birder, unparalleled comfort and access to birding within the park. Beyond the brand, Gecko Group is developing interpretive elements throughout the inn and it's grounds to educate guests about birds they may see in the area and sustainable practices that are good for the environment at the Inn and at their own home. 211 West Chestnut Street, West Chester, PA p f DCNR_BaldEagle_RFP_Layout 1 6/18/10 12:34 PM Page 1

20 Intermodal Transportation Center and Streetscape Improvements Project Philadelphia Zoo Site Assessment, Strategic Planning, Design, Wayfinding, Project Management, Fabrication/Installation Oversight The new Zoo sign is big and impactful. Its scale proudly announces that you have arrived. Installed in the new plaza entrance of the zoo, it is an integral part of the vision for an enhanced visitor entrance experience - one that welcomes zoo visitors and provides a safe and beautiful area for them to congregate. The sign, which is inspired by the logo, brings the zoo presence out to the street and welcomes visitors in. It will become the backdrop for visitors photos, capturing memories for years to come and will be a landmark for the surrounding neighborhood. The new sign was imagined and designed by Gecko Group, lighting provided by The Lighting Practice, landscaping by Synterra, LTD and fabrication by L&H Signs; all working for prime contractor, Pennoni Associates Inc.

21 Intermodal Transportation Center and Streetscape Improvements Project Philadelphia Zoo Site Assessment, Strategic Planning, Design, Wayfinding, Project Management, Fabrication/Installation Oversight In addition to creating the dynamic new street scaping for the Philadelphia Zoo, Gecko Group also extended the visitor experience to the new parking garage. Individual floors were named and themed by iconic animal species at the Zoo. Visitors are delighted by beautiful images as soon as they park their car. Wayfinging completed the and helps guide Zoo fans seamlessly to the entrance and other points of interest.

22 Touchscreen Interactive Allegheny Ridge Corporation Design Navigation Development Copywriting Programming Touchscreen interactive designed to teach Altoona Heritage Discovery Center visitors about the history and communites within the Main Line Canal Greenway.

23 SOME THINGS JUST SHOULDN T BE THIS TEMPTING. Remind you of your PC at work? Well, it shouldn t. Because protecting your PC from theft is really a matter of common sense. It s simple things like locking your laptop in a secured docking station. Or using a screensaver on unattended PCs. Want to learn more? Just stop by the "Let s Get Secure" meeting presented by your DISO representative. Plus, you ll be introduced to the newest members of the DISO team. Because when security s at stake, we re in this together. 211 West Chestnut Street, West Chester, PA p info@geckogroup.com SOME THINGS JUST SHOULDN T BE REVEALED. Like your data files at Dupont, for instance. That s why it s important to encrypt them so that they can only be used when "unlocked" with a key. This way, if your data falls into the wrong hands, information won t be compromised. So come learn all there is to know about encrypting data files as well as other preventative security measures at the "Let s Get Secure" meeting presented by DISO. You ll also meet the newest members of the DISO team. Because when security s at stake, we re in this together. SOME THINGS JUST SHOULDN T BE DUPLICATED. Your data files at Dupont, on the other hand, should be. As a rule of thumb, they should be backed up at least once a week. But for how long? And what about s? All these questions will be answered at the "Let s Get Secure" meeting presented by DISO. You ll also meet the newest members of the DISO team. Because when security s at stake, we re in this together. Employee Communications Campaign DuPont Wilmington, DE Campaign Development Program Identity Design Collateral Development Multimedia Programming Printing & Reproduction Management Post-production Supervision Technology-security program developed for employees featuring a series of tongue-in-cheek posters meant to capture the attention of the staff and direct them to the annual safety meeting. An interactive CD-ROM presentation and program collateral were also developed.

24 Web Site Susquehanna Gateway Heritage Area Site Architecture & Design Content Edit Polish Programming Web site redesign and programming development for the Susquehanna River Water Trail. Focused on initiating the visitor experience online, engaging and enticing visitors to learn the many ways to enjoy the River and providing the tools to plan a variety of experiences. Highlights the extensive Water Trail Maps & Guides with multiple opportunities to purchase. A comprehensive CMS solution - content and imagery throughout the site are updatable.