New Zealand s No.1 Renovation & Building Expo Show Report quality visitors 48,397 attended in 2016 32% of visitors 96% will spend over of exhibitors were $100,000 very satisfied to on their satisfied with the renovation or quality of visitors home building that attended the project. Home Show. 80% of exhibitors were very satisfied to satisfied with the number of high value sales leads achieved * Statistics in this report are taken from the 2016 Auckland Home Show Visitor and Exhibitor Surveys.
Quality + Quantity The iconic Auckland Home Show proved once again that it is one of the most beneficial marketing and sales mediums for home building and renovating businesses. With 49,000* quality visitors attending each year the 5-day event is an essential marketing tool in business calendars for New Zealand s most successful home improvement brands. Exhibitors consistently report strong trading at the event, with 96% very satisfied to satisfied with the quality of visitors that attend. The 2016 Auckland Home Show attracted 48,397 homeowners actively seeking home improvement products and solutions, with 98% undertaking a project with an average budget of $111,900. The Auckland Home Show continues to deliver a strong financial return for exhibiting businesses and key stakeholders, which is why it remains in such strong demand. * 48,397 visitors in 2016; 49,213 visitors in 2015
Only genuine buyers attend Quality visitors attend 98% are planning a renovation, building or home improvement project 35% own more than one property 32% have a household income of over $150,000 49% will spend over $50,000 on their next home improvement project Visitors have an average renovation budget of $111,900 53% of visitors will be making further purchases from exhibitors after the Auckland Home Show, while another 41% are still confirming their purchasing decisions. Visitors high renovation spend Up to $25,000 $25,001 - $50,000 $50,001 - $100,000 $100,001 - $200,000 $200,001+ $500,000 $500,001+ 52% 31% 19% of visitors expect to complete their home improvement project within the next 12 months 8% 14% 13%
Motivated, targeted customers Visitors renovating now Project completion time-frame Within 3 months In 3-6 months In 6-12 months In 12-18 months Over 18 months 12% 17% 28% 20% 23% With 98% of visitors undertaking a building or renovation project, 57% expect to be completed within 12-months. Visitors home improvement projects status About to start home renovation About to start building a new home Commenced home renovation project Commenced building new home 29% 14% 25% 7% Renovation projects planned Landscaping/patio/decking Kitchens & kitchen products Bathroom & bathroom products New furniture/furnishings Living area Roofing/windows Bedrooms Heating & cooling House exterior/cladding Home security system Home entertainment system Pool/spa Adding an extra room 56% 44% 43% 32% 31% 29% 27% 26% 20% 19% 13% 11% Products of interest Kitchens Landscaping/Outdoor Bathrooms Flooring/Carpet Kitchen appliances Lighting Bathroom products Energy saving products Heating/Cooling Furniture Tapware Windows Cabinetry Blinds/Curtains Floor tiling Sinks Furnishings Surface finishes Home security Water saving Roofing Laundry appliances Home entertainment/home theatre Home automation New house builders Portable homes Beds & bedding 54% 53% 43% 41% 40% 39% 37% 35% 34% 33% 33% 30% 29% 28% 27% 24% 24% 23% 22% 22% 21% 19% 18% 17% 14%
Delivering immediate sales and return on investment for your business Exhibitor satisfaction levels Generating brand or product awareness Quality of visitors Launching a new product Total number of visitors High value leads for post show sales Making sales at the Show Meeting building/industry trade 69% of exhibitors said the 2016 Auckland Home Show was more successful or as successful for their business than the 2015 Show. 98% 96% 94% 89% 88% 83% 83% 42% of exhibitors generated up to 3-months work. 36% generated 4 months or more work. Exhibitors estimate an average return on investment of $205,053 HOW DO EXHIBITORS BENEFIT? Make direct sales at the Expo It s not just about branding! Showcase and demonstrate your product Receive immediate customer feedback. Increase brand and product awareness With 000 s of motivated customers. Connect with new customers Put your brand front of mind. Grow your customer database Build your online community - future sales! Network with industry peers Build & strengthen relationships.
What do exhibitors have to say about the Home Show? Highly recommended event. Our purpose was brand awareness and this gives maximum exposure to a great range of potential clients. The Auckland Home Show remains a valuable event to promote our product and connect directly with the public. We will definitely be back next year, and the year after and the year after that! A great event to showcase our brand and products and also to create awareness of what we as a company offer from an expertise perspective. We love the Auckland Home Show, it establishes the Appliance Shed as a serious contender and a place to go if you are looking for cooking product or other whiteware in the Auckland market. Every year the sales we get at the show and the leads the show generates for us increase. We have exhibited at the Auckland Home Show for three consecutive years and each year sales have exceeded expectation. Ongoing interest and customer enquiries continue to grow post show. The quality of visitor to this event is the best we encounter making this a very worthwhile expenditure of marketing budget. The Auckland Home Show has given us an incredibly successful entry into the Auckland market with hundreds of leads turning to sales very quickly. We were extremely pleased with the response and outcome of this years Auckland Home Show. We couldn t ask for better exposure and the quality of leads generated from the show will keep us busy for months to come. The show is an excellent opportunity to put our brand in front of a large number of potential clients. Well worth the effort! Secure your space for 2017 NOW! Contact us to see what space options are still available. Please note: some product categories may already be at capacity. p: 09 976 8307 e: aucklandhomeshow@eenz.net.nz New Zealand s No.1 Renovation & Building Expo Wed 6 - Sun 10 September 2017 ASB Showgrounds, Greenlane aucklandhomeshow.co.nz