BBC Gardeners World Live and BBC Good Food Show Summer co-locate at the NEC Birmingham attracting 99,000 visitors. The event is one of the largest consumer shows in the UK. Part of the biggest brand in UK gardening, Gardeners World Live and its brand family have a huge impact on the gardening community. BBC Gardeners World attracts an audience passionate about gardening and all things floral. Visitors come year after year for expert advice and both inspiration and practical tips to influence the development of their own spaces. At a peak time in the gardening calendar consumers spend in the region of 30m at and post event. Booker data, Serendipity2
Our 2017 Audience 55% of our visitors don t attend any other gardening shows. Daily Visitor Figures Thurs 20,000 Fri 21,000 Sat 26,000 Sun 26,000 Any day 6,000 29 million spend at- and post-show in 2017* 82% ABC1 A marketing and PR reach of 6 million 99,000 Visitors Average Household Income of 47,000 73% Female 27% Male Average age of 55 *Excluding show tickets, travel costs, parking and catering
GWL 2017 What our visitors say.. It is the best gardening event of the year. A fantastic day with such a wide variety of gardening ideas. A real eye opener to the variety of flowers and plants it has given me more confidence to widen what I plant and where to plant in my own garden which is my main aim to be more creative and confident when gardening. Innovative, exciting, enthralling, sociable and a must see. The ultimate place to see anything and everything gardening related. Attended a couple of garden shows already this year and this was the one that I feel I'm most likely to return to in future years. Well laid out, easy to travel through site. Well done Gardeners World. It is a show that every gardener must not miss.
The Brand Family The largest in UK gardening TV Programme 50 years as the nation s favourite gardening show 2.7m viewers Live Show 99,000 visitors 25 year heritage Magazine 26 years as market leading title 1.2m readership 184k subscribers Online 3m page impressions 800,000 unique visitors
Core Demographics for Media Targeting Affluent Pensioners Aged 66+ Household Income 50k- 149k Well-off retirees Live in spacious detached houses Significant assets and generous pensions Showcase Gardeners Aged 36-65 Household Income 70k+ Managerial Roles Families with children Live in detached houses in better neighbourhoods Technologically advanced
Our Social Following As digital activity now forms an important route to attracting a core audience our reach and following are impressive. Our activity is highly engaging and content driven like our events. 38.2k followers 17.6k followers 20.6k followers Tribe 1: Tribe 2: Tribe 3: Tribe 4: Green-fingered DIYers Grand garden designers 50 shades of green Blue-blooded horticulturalists Audience size: 5,304 62.5% female Largest age group: 25-34 Very likely to have garden, gardening and design in the bio. A DIY tribe (follows B&Q, Wickes, Wyevale). Low likelihood to affiliate with celebrities Sphere of influence c. 750k Audience size: 5,021 50.7% female Largest age group: 25-34 Tribe with the most invested interest in gardening and garden design. 11x more likely to have RHS in their bio. High likelihood to follow award-winning gardeners and gardening celebrities Sphere of influence c. 5.9 million 84% C1 Audience size: 2,992 63.3% female Largest age group: 25-34 Tribe likely to consist of yummy mummies - made up of older women. Follows more niche, homely brands, such as Farrow and Ball, White Stuff, Cath Kidston, not on the high street etc Sphere of influence c. 350k Audience size: 3,695 52.5% female Largest age group: 25-34 Most instances of selfproclaiming gardening fanatics. Has most conversations around gardening, and a lower than average % of lurkers. Very high density (interconnected tribe) Sphere of influence c 4.8 million
Exhibiting at Gardeners World Live Talk to us about the best way for your brand to meet our visitors. Don t forget every exhibitor is listed in the event Showguide (given free to every visitor) and in the exhibitor list on bbcgardenersworldlive.com. And there are so many additional ways to get involved such as Show Goody Bag inserts and Product Placement within our fabulous features and gardens. Our rates are: Indoors Inside Shell: 255 per m² + 65 reg fee + VAT Inside Space: 235 per m² + 65 reg fee + VAT Shopping Pavilion: 285 per m² + 65 reg fee + VAT Outdoors Outside Marquee: 235 per m² + 65 reg fee + VAT Outside Space: 215 per m² + 65 reg fee + VAT Contact our team to discuss the latest floor plan and stand availability.
Brand Impact We have helped deliver successful bespoke campaigns for many brands over the years. We have worked with leading garden product manufacturers and retailers, garden centres, tourism agencies, household brands, cars and technology manufacturers and many more BBC Gardeners World Live is rich in editorial content that offers huge opportunities for brands to associate themselves with the biggest brand in UK gardening. Depending on objective and budget there are many editorial assets brands can invest in and make an impact by being part of: The Floral Marquee The Show Gardens BBC Gardeners World Theatre The Demo Bench Gardeners Restaurant/ English Tea Garden Demo Features VIP/ Luxe Lounges Bespoke platforms
Contact Natalie Campbell Sales Manager Natalie.campbell@riverstreetevents.co.uk 0203 405 4285 James Battye Sales Executive james.battye@riverstreetevents.co.uk 0203 405 4285 We have 25 years of experience in delivering successful activations for brands and would love to help you influence a key audience For more information please don t hesitate to get in touch. Rekha Patel Sales Executive Rekha.patel@riverstreetevents.co.uk 0203 405 4285 We look forward to working with you. *Infographic taken from Facetime.org, research on the power of live events