SPE Logo Quick Use Guide Print & Digital Tis guide as been created to elp you get up to speed quickly on te logo formats permitted and most important usage rules tat govern te SPE logo. For more information, a complete Style Guide is available on myspe in te Global Communications section. Any use of company logos must be approved by Global Communications. Please be sure to ceck te Global Communications page on myspe for te latest version of tis guide. If you are in need of a corporate logo, please contact SPE_Logo_Request@spe.sony.com Version 1.0 10-31-2013
Print Use te Correct Logo: 5 Versions 1. Full Color SPE Logo Universal Logo Rules () Heigt Clear Zone 1/2 1/2 5/8 widt MINIMUM NOTE: No modified version for full color SPE logo. Use modified positive or modified reverse SPE logo for widts 8/5-5/16 Wite or ligt, never black Logo colors as sown only If placing logo on tinted background, te rainbow background in te romboid sape must remain wite Always use black for logotype: SONY PICTURES ALWAYS allow enoug space around te logo - see Clear Zone NEVER put logo in anoter sape or wite box NEVER separate te logotype from te logo mark NEVER use logo parts separately NEVER stretc or distort te logo NEVER use te SONY PICTURES logotype font to create a orizontal logo treatment. 2. Positive SPE Logo 3. Modified Positive SPE Logo 5/8 widt MINIMUM 5/16 widt MIN - 5/8 MAX Wite or contrasting tan te background Wite or contrasting tan te background Positive Logo Approved Colors: maintains definition in small spaces. Black c0 m0 y0 k100 Sony Blue c100 m70 y0 k50 PMS 654 c60 m50 y45 k20 PMS Cool Gray 10C Sony Ligt Gray 90 c30 m25 y25 k0 PMS Cool Gray 5C 4. Reverse SPE Logo 5. 5/8 widt MINIMUM Reverse logo is always wite Modified Reverse SPE Logo 5/16 widt MIN - 5/8 MAX Reverse logo is always wite maintains definition in small spaces.
Print NEVER: DO NOT use te Positive SPE Logo in a color ligter tan te background. DO NOT use te Reverse SPE Logo in a color darker tan te background. DO NOT use any colors outside of te approved SPE logo colors. See Positive Logo Approved Colors. DO NOT stretc or distort te logo in any way. Hold down sift key to size it proportionately. DO NOT put te logo too close to oter objects (logos, text, etc) always observe te clear zone. DO NOT separate or use parts of te logo or te SONY typeface to create a new version of te logo. less tan 5/16 wide DO NOT put te logo inside anoter sape or grapic element, do not put Full Color Logo in a wite box. DO NOT use any of te SPE logos wit a widt smaller tan 5/16. DO NOT use te SPE logo on a background tat does not provide enoug contrast.
Digital Use te Correct Logo: 5 Versions 1. Full Color SPE Logo Clear Zone 1/2 Favicon Exception Sample Website Title () Heigt ttp://www.sam 1/2 Sample Website Title 45px widt MINIMUM Wite or ligt, never black. Logo colors as sown only Always use black for logotype: SONY PICTURES NEVER put logo in anoter sape or wite box NEVER separate te logotype from te logo mark (see Favicon Exception) If placing logo on tinted background, te rainbow background in te romboid sape must remain wite NOTE: No modified version for full color SPE logo. Use modified positive or modified reverse SPE logo for widts 45px - 30px ttp://www.samplewebsite.co Tis exception allows te Full Color SPE logo mark (te romboid sape) to be used as a favicon witout te SONY PICTURES logo text. Te SPE logo mark and logotype sould oterwise NEVER be separated or re-arranged. Favicon: Is sort for favorite icon. Tis is a small icon typically displayed in te browser s address bar, next to te page s name in a list of bookmarks, and/or in a browser tab next to te page s title. 2. 3. Positive SPE Logo 45px widt MINIMUM Wite or contrasting tan te background Modified Positive SPE Logo 30px widt MIN - 45px MAX Wite or contrasting tan te background maintains definition in small spaces like web banners. Positive Logo Approved Colors: Black r0 g0 b0 Sony Blue r0 g51 b102 Mobile Site Exception Because mobile devices are sort on real estate, Modified SPE logos may be used smaller tan 30px wide as long as tey are proportional to teir appearance on te full website. REMEMBER: always use te modified version of te logo in te approved colors, and always adere to te rules of te. r100 g101 b105 Sony Ligt Gray 90 r179 g178 b179
Digital 4. 5. Reverse SPE Logo 45px widt MINIMUM Reverse logo is always wite (see Reverse Logo Color Exception) Modified Reverse SPE Logo 30px widt MIN - 45px MAX Reverse logo is always wite (see Reverse Logo Color Exception) maintains definition in small spaces like web banners. Reverse Logo Approved Colors: Wite r255 g255 b255 Mobile Site Exception Because mobile devices are sort on real estate, Modified SPE logos may be used smaller tan 30px wide as long as tey are proportional to teir appearance on te full website. REMEMBER: always use te modified version of te logo in te approved colors, and always adere to te rules of te. Reverse Logo Color Exception r100 g101 b105 Reverse Logo Color Exception Sony Ligt Gray 90 r179 g178 b179 Reverse Logo Color Exception In addition to wite, te SPE reverse logo may also be used in and Sony Ligt Gray 90 provided te logo color is ligter tan te background color and tere is enoug contrast to make it stand out from te background. Te correct version of te logo must still be used and te rules of te must still be observed. EXAMPLES: Slim Header Treatment NOTE: Be sure to use a ig contrast color from te approved color list, and allow a around it. Font face: Trade Gotic extended Use tis type treatment in te eader area if don't want to use te corporate logo, and you want your eader to resemble oter Sony Pictures.com partner sites. You can ALSO use any sans serif font to spell out Sony Pictures; do not use te "Sony" logo font. Tis eader is NOT a substitute for te corporate logo in any oter instance; footers, terms of services, etc. Slim Header Treatment Approved Colors: Black r0 g0 b0 Sony Blue r0 g51 b102 r100 g101 b105 Sony Ligt Gray 90 r179 g178 b179 Wite r255 g255 b255
Digital Universal Logo Rules ALWAYS allow enoug space around te logo - see Clear Zone NEVER put logo in anoter sape or wite box NEVER separate te logotype from te logo mark NEVER use logo parts separately NEVER stretc or distort te logo NEVER use te SONY PICTURES logotype font to create a orizontal logo treatment. See Slim Header Treatment NEVER: DO NOT separate, move or use parts of te logo or te SONY typeface to create a new version of te logo. TYPE DO NOT use te Positive SPE Logo in a color ligter tan te background. DO NOT use te Reverse SPE Logo in a color darker tan te background. DO NOT put te logo too close to oter objects (logos, text, icons, etc) always observe te clear zone. DO NOT re-arrange parts of te logo to create a new layout or use te clapoboard as a design element for background art DO NOT use any colors outside of te approved SPE logo colors. See Positive Logo Approved Colors or Reverse Logo Approved Colors. DO NOT alter te black type under te Full-Color Logo. Use te reverse logo formats on dark. DO NOT spell out SONY PICTURES using te SONY typeface. Use a sans serif font instead. See Slim Header Treatment. Sample Website Title DO NOT use a wite background beind favicon. Use only te approved transparent format. DO NOT stretc or distort te logo in any way. DO NOT put te logo inside anoter sape or grapic element.