Danvers High Street I-1 District Study

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Danvers High Street I-1 District Study Presentation of Final Recommendations Planning Board Presentation June 26 th, 2018 1

Introductions Metropolitan Area Planning Council Sam Cleaves AICP, Principal Regional Planner Josh Fiala AICP AIA LEED AP, Senior Regional Planner Chris Kuschel AICP, Senior Regional Planner & Transportation Specialist 2 Danvers High Street I-1 District Study 6/26/2018

Agenda MAPC Summary Presentation 1 Study Goals and Process 2 District Vision and Principles 3 Development Strategies 4 Zoning Recommendations 5 Design Standards and Guidelines 6 Other Recommendations Planning Board Discussion 3 Danvers High Street I-1 District Study 6/26/2018

1 Study Goals and Process Goals Process Establish a community supported vision Make recommendations for modifications to zoning Define characteristics of redevelopment to strengthen district walkability and character November 2016 MAPC site walk with district stakeholders and stakeholder meetings May 2017 Community Workshop 4 Danvers High Street I-1 District Study 6/26/2018

1 Study Goals and Process Study Boundary McDonald s Walgreens 5 Danvers High Street I-1 District Plan 6/26/2018

2 District Vision and Principles Community Vision Statement In 2027, the High Street Corridor is a flourishing area offering residents a high quality of life by taking full advantage of, and emphasizing, its many unique assets - as a gateway to downtown Danvers, a strong sense of community, and by offering a vibrant mix of business and residential uses. High Street s central location, its mix of business and residential uses, and its proximity to the nearby Danvers bike/pedestrian trail network and parks draw residents and visitors to it. As a residential neighborhood, it offers a welcoming, safe and enriching environment with a variety of housing options - market rate and affordable - for families, seniors and young adults. Redevelopment in the Corridor area has created a series of mixed use properties with shops and services fronting along High Street with residences tucked in the rear of the properties in a walkable environment attractive to young and old residents alike. Sidewalks, safer pedestrian crossings and trails link High Street to school and recreation areas, as well as adjoining residential neighborhoods and downtown Danvers. This appropriately scaled blend of service uses, retail, residential and smaller-scale office spaces attracts business, jobs and increased consumer spending along High Street while the Corridor itself has become safer and more attractive with additional trees and plantings, benches, lighting, consolidated curb cuts, and underground utilities. 6 Danvers High Street I-1 District Study 6/26/2018

2 District Vision and Principles District Vision Principles High Street Improvements Expanded Connections Extensive Redevelopment Investment New River Access New Rail Trail Connections Integrated Parks and Plazas Improved Parking 7 Danvers High Street I-1 District Study 6/26/2018

3 Current District Plan NORTH 8 Danvers High Street I-1 District Study 6/26/2018

3 Current District Plan 9 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan NORTH 10 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan High Street Improvements NORTH 11 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Public Realm Improvements Complete Streets investments and improvements focused on High Street Investment in rail trail Additional improvements on Purchase Street, Riverside Avenue, Canal Street, Dodge Court, and Healy Court Curb cut consolidation Encouraging additional access ways and connecting circulation 12 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Expanded Connections NORTH 13 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Expanded Connections NORTH 14 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Extensive Redevelopment NORTH 15 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Extensive Redevelopment NORTH 16 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan New River Access NORTH 17 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan New Rail Trail Connections NORTH 18 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Integrated Parks and Plazas NORTH 19 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Integrated Parks and Plazas NORTH 20 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Improved Parking NORTH 21 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan Improved Parking NORTH 22 Danvers High Street I-1 District Study 6/26/2018

3 Illustrative District Plan NORTH 23 Danvers High Street I-1 District Study 6/26/2018

4 Zoning Recommendations Zone Type: New High Street Mixed Use District, C1 A District with Design and Parking Updates, or High Street Mixed Use Overlay Uses: Allow mixed-use and multi-family Dimensional Standards: 24 Danvers High Street I-1 District Study 6/26/2018

4 Zoning Recommendations Parking Requirements: Increase retail and office development from current range of 1 space per every 200-250 square feet to 1 space per 400 square feet Parking minimums and maximums for residential: Studio/1 bedroom = 0.5 space min. to 1 space per unit max. 2 bedroom = 1 space min. to 1.5 spaces per unit max. 3+ bedroom = 1.5 space min. to 2 spaces per unit max. Allow shared parking reductions across multiple uses Allow use of on-street parking, satellite parking, bicycle parking to reduce on-site parking 25 Danvers High Street I-1 District Study 6/26/2018

5 Design Standards and Guidelines Design Standards 1. Building Orientation 2. Site and Building Frontage 3. Define Streets and Blocks 4. Integrate On-street Parking 5. Reduce Impact of Parking 6. Infill New Opportunities 7. Respect Adjacent Neighbors 8. Create New Connections 9. Connect Properties and Parking 10. Retain Trees and Landscape 11. Connect Sidewalks and Trails 12. Strengthen Recreational Amenities 26 Danvers High Street I-1 District Study 6/26/2018

Danvers High Street I-1 District Study Planning Board Discussion Planning Board Presentation June 26 th, 2018 27

3 Illustrative District Plan Development Strategies 1 Mixed-use Redevelopment to Update Commercial with High Street Frontage 2 New Compact Residential Uses at Unused Land 3 New Higher Density Residential Uses in Buffered Locations 4 New Pad Infill Development 5 Conversion of Commercial or Light Industrial Uses to Mixeduse Development 6 Convert Auto-oriented to Mixed-use 7 Preserve Existing Services, Commerce, Jobs 8 Site and Landscape Improvements 29 Danvers High Street I-1 District Study 6/26/2018

3 Incremental Redevelopment 2 3 NORTH 30 Danvers High Street I-1 District Study 6/26/2018

3 Incremental Redevelopment 2 3 5 1 NORTH 31 Danvers High Street I-1 District Study 6/26/2018

3 Incremental Redevelopment 2 3 8 5 1 NORTH 32 Danvers High Street I-1 District Study 6/26/2018

3 Incremental Redevelopment 2 3 8 2 5 7 6 1 8 NORTH 33 Danvers High Street I-1 District Study 6/26/2018

Summary Previous Studies/Reports Report Title Future Vision Plan Maple Street I-1 District (Brovitz Community Planning & Design with Dodson & Flinker Assoc.) Design Standards Maple Street Traditional Development Overlay District Date 2016 2016 Placemaking Audit Existing Conditions Maple Street I-1 2015 Danvers Maple Street I-1 District Action Plan 2015 Downtown Danvers Parking Study 2015 Danvers Bicycle Network and Pedestrian Priority Plan 2015 Tapleyville Mixed Use Overlay District Zoning Bylaw 2014 Danvers Tapleyville District Vision + Action Plan 2013 34 Danvers High Street I-1 District Plan 6/26/2018

The Role of Downtowns in the Region 35 Danvers High Street I-1 District Plan 6/26/2018

Study Area Boundary Dunkin Donuts Merchants GMC McDonald s Jimmy s Happy Garden Fire Dept. 36 Danvers High Street I-1 District Plan 6/26/2018

Study Scope and Schedule Defining a Vision and Potential Scenarios Phase 1 Phase 2 Phase 3 Phase 4 Finalize Existing Conditions Community Workshop and Scenarios Illustrative District Plan and Recommendations Final Report and Presentation Review Recent Studies Analysis of Land Use and Patterns 3D Digital Model Composite Mapping Community Meeting Community Vision Statement Community Scenarios and Illustrations Illustrative District Plan Zoning Recommendations Design Guideline Recommendations Draft Report Final Report Final Presentation 1 2 3 4 37 Danvers High Street I-1 District Plan 6/26/2018

Your Experience on High Street Challenges and Opportunities 38 Danvers High Street I-1 District Plan 6/26/2018

Demographic Context Population 40,000 30,000 Danvers Recent & Projected Population, 1990-2030 +7% Average projected town population growth per decade 2010-2030 24,174 25,212 26,493 28,316 30,240 20,000 1990 2000 2010 2020 2030 2,510 2010 Population of Focus Area (Aggregated Census Block Groups) 9% Focus area as % of Danvers 2010 Population (Aggregated Census Block Groups) Census Stronger Region Source: U.S. Census, MAPC Population and Housing Demand Projections, 2014 39

Demographic Context Households 15,000 13,000 11,000 9,000 7,000 Danvers Recent & Projected Total Households 1990-2030 8,791 9,544 10,615 11,731 12,849 5,000 1990 2000 2010 2020 2030 Census Stronger Region 1,116 1,118 +10% New households in Danvers 2010-2020 New households in Danvers 2020-2030 Average projected town household growth per decade 2010-2030 Source: U.S. Census, MAPC Population and Housing Demand Projections, 2014 40

Current District Conditions Jimmy s Happy Garden McDonald s GMC Merchants Dunkin Donuts 41 Danvers High Street I-1 District Plan 6/26/2018

Current Zoning 42

Current District Conditions 48 parcels with 54 structures Total area of 1,601,113 square feet (sf) or 36.76 acres Total District Area is divided among: Open land 601,735 sf or 38% Parking/paved surface 585,813 sf or 37% Building footprints 227,741 sf or 14% Streets 140,644 sf or 8% Sidewalks 24,823 sf or 2% Water body 20,357 sf or 1% 43 Danvers High Street I-1 District Plan 6/26/2018

Current District Conditions Open Land and Open Spaces 38% Open land 601,735 sf or 38% 44 Danvers High Street I-1 District Plan 6/26/2018

Current District Conditions Parking and Paved Surfaces 37% Parking/paved surface 585,813 sf or 37% 45 Danvers High Street I-1 District Plan 6/26/2018

Current District Conditions Building Footprints 14% Building footprints 227,741 sf or 14% 46 Danvers High Street I-1 District Plan 6/26/2018

Current District Conditions Streets 8% Streets 140,644 sf or 8% 47 Danvers High Street I-1 District Plan 6/26/2018

Current District Conditions Sidewalks 2% Sidewalks 24,823 sf or 2% 48 Danvers High Street I-1 District Plan 6/26/2018

Current District Conditions Water Body 1% Water body 20,357 sf or 1% 49 Danvers High Street I-1 District Plan 6/26/2018

Current Land Use Legend Commercial Retail Commercial Office Light Industrial Mixed-use Residential Multi-family Residential Single-family Utility Vacant 50 Danvers High Street I-1 District Plan 6/26/2018

Current Building Types Legend Single-Family House Multi-Family House Small Commercial Building (Less than 5,000 Square Feet) Mid-scale Commercial/Industrial Building (5,000-19,999 Square Feet) Moderate-scale Commercial Building (20,000+ Square Feet) 51 Danvers High Street I-1 District Plan 6/26/2018

Current Building Types Single-Family House Multi-Family House Small Commercial (<5,000 sf) Mid-scale Comm/Ind (5,000-19,999 sf) Moderate-scale Comm (20,000+ sf) 52 Danvers High Street I-1 District Plan 6/26/2018

Current Property Utilization Legend High Utilization Building value exceeds land value* Low Utilization Land value exceeds building value* Incomplete Data *Based on Town of Danvers Assessors Data 53 Danvers High Street I-1 District Plan 6/26/2018

Current Street Types D C D A (4) Street Types in District A Arterial (High Street/Route 35) B Connector (Purchase Street) C Local Street (Riverside Avenue) D Local Access Drive (Dead end) (Canal Street, Dodge Court, Healy Court, Warren Street) D D B 54 Danvers High Street I-1 District Plan 6/26/2018

Current Street Types A Type A Arterial (High Street/Route 35) B Type B Connector (Purchase Street) +/- 44 +/- 38 (4) Vehicle Lanes, Lawn Strip, and Sidewalks, About 65 total width from back of sidewalk C Type C Local Street (Riverside Avenue) D (2) Vehicle Lanes, Landscape, and Sidewalks, About 50 total width from back of sidewalk Type D Local Access Drive (Dead end) (Canal St, Dodge Ct, Healy Ct, Warren St) +/- 26 +/- 24 (average) (2) Vehicle Lanes, no other infrastructure About 26 total width of street pavement (2) Vehicle Lanes, some landscape, some segments of sidewalk, Varies between 18 and 30 total width of street pavement 55 Danvers High Street I-1 District Plan 6/26/2018

Challenges and Opportunities Challenges A I H B C G D E F J Legend A Limited marked pedestrian crossings B Parking is dominant visual feature of frontage C Inconsistent streetscape/street trees D Overhead electric utilities E Large/frequent curb cuts G F Signs sized for vehicles G Limited connecting roads/blocks H No coordination across property lines I River setback constraints J Property depth constraints K Lack of bicycle infrastructure 56 Danvers High Street I-1 District Plan 6/26/2018 K

Challenges and Opportunities Opportunities D E D F F G A B C F I Legend A Plant street trees in landscape strips B Reduce curb cut width and frequency C Add bicycle infrastructure D New development opportunity E Access to river H F Potential for parcel assembly/larger redevelopment F G Improve relationships/ efficiency between parcels H Opportunity for rail trail G I Preservation opportunities F 57 Danvers High Street I-1 District Plan 6/26/2018

Small Group Exercises #1 District Vision #2 Vision Imagery #3 District Concept Plan 58 Danvers High Street I-1 District Plan 6/26/2018

Small Group Exercises Vision Components Development Connections Open Space 59 Danvers High Street I-1 District Plan 6/26/2018

#1 Craft a District Vision Statement 1. Use a few sentences to describe a shared group vision 2. Use a few bullets to outline goals or priorities for the vision 60 Danvers High Street I-1 District Plan 6/26/2018

#2 Select Vision Imagery With your vision established: 1. Select images that the group agrees are consistent with the vision 2. Tape images onto the board according to category 61 Danvers High Street I-1 District Plan 6/26/2018

#3 Design a District Concept With your vision established: 1. Select investments or improvements that the group agrees are consistent with the vision 2. Tape diagrams where desired on district map 62 Danvers High Street I-1 District Plan 6/26/2018